The Problem of Business Buzzwords

As business people and professionals, we need to be sure that we’re speaking

the right language to the right people at the right time. Both slang and
buzzwords are types of informal, trendy language; both obscure meaning.

Buzzwords are “words or expressions from a particular subject area that have
become fashionable by being used a lot, especially on television and in the
newspapers" Cambridge Dictionary), or, if you prefer, “important-sounding
words or phrases used primarily to impress laypersons” (BuzzWhack.com).
Currently, for example, almost every business under the sun is including the
word “solutions” in their marketing copy and conversations to the point that
the word is just a meaningless filler.

And that's the problem with business buzzwords. When you use them, your
audience hears them as tired and meaningless. Use enough of them and your
audience just stops listening. You think they're listening to your marketing
pitch, but instead, the inside of their brain is just translating what you say as
"blah, blah, blah".

1. What buzzwords mean?

2. What is disadvantage of buzzwords?
3. What is an advantage of buzzwords?
4. Why people use buzzwords?
Actionable
able to be done or acted on; having practical value
actionable information/intelligence

Brainstorm
to suggest a lot of ideas for a future activity very quickly before considering
some of them more carefully

Bring to the table

To provide or offer a useful skill or attribute.
He brings years of leadership experience to the table.

Bang for one’s buck

the worth of one's money or exertion

Conceptualize
to form an idea or principle in your mind

Customer-centricity
putting the customer first and at the center of everything that you do

centre UK
center US

Empower give (someone) the authority or power to do

something
Game changer
an event, idea, or procedure that effects a significant shift in the current way of
doing or thinking about something.
Hit the ground running
start something and proceed at a fast pace with great enthusiasm.
Intellectual capital
Intellectual capital is the value of a company's employee knowledge, skills, or
any proprietary information.

In the pipeline in the process of being planned or developed.

Knowledge management
efficient handling of information and resources within a commercial
organization.

Knowledge transfer
is the process by which experienced employees share or distribute their
knowledge, skills and behaviors to the employees replacing them.

Low-hanging fruit
the most easily achieved of a set of tasks, measures, goals, etc.

Market segment
a group of possible customers who are similar in their needs, age, education, etc

Mission-critical
vital to the functioning of an organization.

On the same page

in agreement
Outside the box
to explore ideas that are creative and unusual and that are not limited or
controlled by rules or tradition

Paradigm shift
a situation in which the usual and accepted way of doing or thinking about
something changes completely

Positioning

Push the envelope

to behave in more extreme ways, or to try new things that have not been
acceptable or tried before

Ramp-up
a large increase in activity or in the level of something

Risk management
the job of deciding what possible financial risks are involved in a planned
activity and how best to avoid or deal with them

Strategic fit

Strategic alliance
Synergize
Thought leadership
Touch base
Value add
Vision statement
Win-Win

Exertion the use of a lot of mental or physical effort: