PRIMARY RESEARCH QUESTIONS

PLANNING
Q1: What planning does Honda involve in making decisions related to safety standards?

What mind mapping is involved behind its safety for everyone approach? Is it only related to
vehicle’s safety or does it mean something more?

LEADING
How does Honda lead the market in terms of its safety standards?
In order to be more competitive in the market and giving tough time to its rivalries what
measures has Honda taken?

ORGANIZING
How does Honda organize promotion events related to the improvement of safety standards?
How does it differ from other manufacturers’ organizing styles?

Is there any specific time and channel of running their commercials?

Honda states that its safety is for the everyone, how does it prove this statement?

CONTROLLING:
How does Honda control the problem of collisions? Any particular incident of a collision faced
by a Honda customer? And how has Honda’s safety systems controlled that situation?
How did Honda resolve the problem of its defective airbag inflator? And what immediate steps it
has taken to overcome this issue?
SECONDARY RESEARCH
QUESTIONS
1. What is Honda's vision regarding the safety standards of automobiles?
2. How did Honda deal with the incident of faulty airbag deployment which lead to injuries
among the vehicle occupants? And what majors did you take for not repeating this
mistake of incorrectly installing inflators?
3. What makes Honda so unique and distinguishable in terms of its vision from the other
manufacturers?
4. What is Honda-Link? How does it work? Does it improve Honda vehicle's safety
standards?
5. What is the "Safety for Everyone" campaign? What impact does it have on the reputation
of the company?
6. There have been cases where customers have experienced collisions and walked away
unharmed from them. How does Honda manage this? What kind of technology and
structure is implemented in the vehicles to make it so safe for the customers?
7. How does Honda manage issues related to low ground clearance especially in the
countries like Pakistan where roads are in the worst condition?