Subject: Media and Information Literacy

Topic: Opportunities, Challenges, and Power of Media and Information

Key terms:
Ratings – is a colloquial term for audience measurement that influences timing, placements,
and market for media content and advertising.
Revenues - is the amount of money brought by advertisers to the media industry.
Piracy – unauthorized use of another’s production, invention, or conception especially in
infringement of a copyright.
Social Change – the significant alteration of social structure (persistent networks of social
relationship, where interaction between people or groups has become routine and repetitive)
and cultural patterns (shared ways of living and thinking).

Media and Information

Opportunities Challenges
Economics of Media  great asset  piracy
Media and  convenience  promotes laziness
Information for  abundance  ease access
Education  interconnection  constant upgrades
Media and  provides advocacy and provide  sway beliefs and
Information for social medium for social interaction perception
Change
 source of information  shortage of fund
 weak
The Media and Politics
enforcement of
law