Subject: Media and Information Literacy (MEIL- 122)

Topic: Introduction to Media and Information Literacy

I. Communication – is the act of or process of using words, sounds, signs, or behavior to express or
exchange information or to express your ideas, thoughts, feelings, etc. to someone else.
- exchange of information and the expression of feelings that result in understanding.

II. Basic Types of Communication

A. Non-verbal B. Verbal
- signs - oral
- symbols - written
- colors
- gestures
- body language
- facial expression

III. Process of Communication

Shannon –Weaver Communication Model

The Berlo’s SMCR Communication Model with implied feedback

IV.

V. Media - “as the means of communication, as radio, and television, newspapers and magazines that
reach or influence people widely.”

VI.

VII. Key Terms

A. Media Literacy – the ability to read, analyze, evaluate and produce, communication in a variety of
media forms.

B.Information Literacy – the ability to recognize when information is needed and to locate, evaluate,
effectively use and communicate information in its various formats.

C. Technology (Digital) Information – the ability to use digital technology communication tools as
networks to locate, evaluate, use and create information.

VIII. 3 Circle Venn diagram

IX. 5 Components of Information Literacy

1. Identify 4. Apply

2. Find 5. Acknowledge

3. Evaluate