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  • ZMSKfm5fMshaGOuF j80Fdm7xLqhGdIxe Designing 20 An 20 International 20 Distribution 20 and 20 Marketing 20 Plan

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    CLAUDIA VIVANA BELLO BERNAL
    6 views3 pages
    This document provides instructions for a group project on designing an international distribution and marketing plan. The project must be completed in groups of five students. It involves three deliverables: 1) For the first deliverable, groups must choose a product and brand to export to another country, justifying the choices with market research. 2) The second deliverable expands on the first with a proposed distribution plan and justification based on the destination country. 3) The final deliverable combines the first two, incorporating feedback, and provides a full international marketing plan detailing branding, advertising, pricing, customers, and product adaptation strategies. All documents must follow APA style and be between 6-10 pages including references.

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    ZMSKfm5fMshaGOuF j80Fdm7xLqhGdIxe Designing 20 an 20 International 20 Distribution 20 and 20 Marketing 20 Plan

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    This document provides instructions for a group project on designing an international distribution and marketing plan. The project must be completed in groups of five students. It involves three deliverables: 1) For the first deliverable, groups must choose a product and brand to export to another country, justifying the choices with market research. 2) The second deliverable expands on the first with a proposed distribution plan and justification based on the destination country. 3) The final deliverable combines the first two, incorporating feedback, and provides a full international marketing plan detailing branding, advertising, pricing, customers, and product adaptation strategies. All documents must follow APA style and be between 6-10 pages including references.

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    © All Rights Reserved
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    6 views3 pages

    ZMSKfm5fMshaGOuF j80Fdm7xLqhGdIxe Designing 20 An 20 International 20 Distribution 20 and 20 Marketing 20 Plan

    Uploaded by

    CLAUDIA VIVANA BELLO BERNAL
    This document provides instructions for a group project on designing an international distribution and marketing plan. The project must be completed in groups of five students. It involves three deliverables: 1) For the first deliverable, groups must choose a product and brand to export to another country, justifying the choices with market research. 2) The second deliverable expands on the first with a proposed distribution plan and justification based on the destination country. 3) The final deliverable combines the first two, incorporating feedback, and provides a full international marketing plan detailing branding, advertising, pricing, customers, and product adaptation strategies. All documents must follow APA style and be between 6-10 pages including references.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Module Project

    Unidad 1 / Escenario 2
    Lectura Fundamen-
    Groupal Project
    Etapas de un plan de comunicación
    estratégica

    Module

    Logistics and International Marketing

    Project’s name

    Designing an international distribution and marketing plan

    Academic level

    Undergraduate

    Type of project

    Project
    INSTRUCTIONS FOR
    DELIVER THE PROJECT
    With this Project, you will learn the importance of designing an international marketing plan,
    along with the distribution channel of a product, as a competitive strategy within a company.
    This project must be done in groups of five people.

    The first step consists of creating a product, a brand for it, and choosing a country to export it
    to. This must be justified with a market research.

    The next step is creating a distribution plan, and finally, an international marketing plan.

    The project will be delivered on three stages: the first during the third week, the second during
    the fifth week, and the last one during the module’s last week. Remember to use APA 6th
    edition rules. The final document must have a minimum of 6 pages and a maximum of 10,
    including references.

    FIRST DELIVER
    THIRD LEARNING ENVIRONMENT

    The first installment consists on a written document where you have to specify

    A. Type of product (no commodities are accepted).

    B. Country of destination.

    C. Brand name Proposal.

    D. Justification of the chosen product and country based on marketing research.

    POLITÉCNICO GRANCOLOMBIANO
    22
    SECOND DELIVER
    FIFTH LEARNING ENVIRONMENT

    The second installment consists of the document of week 3 with adjustments according to
    the feedback, and including the proposal of the distribution plan. In the distribution plan you
    should include both the strategy and the distribution channel. This must be justified according
    to the destination country’s requirements.

    THIRD DELIVER AND ASSESSMENT


    SEVENTH AND EIGHT LEARNING
    ENVIRONMENT

    The last installment consists of the documents of weeks 3 and 5 with the adjustments
    requested, plus the international marketing plan. This plan must include the branding strategy,
    advertising strategy, price, type of customer, product adaptation, etc.

    POLITÉCNICO GRANCOLOMBIANO
    33

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