Professional Documents
Culture Documents
financial model
Intro Sheet
Particulars Assumptions
Annual Month
1 Effective Month Percentage Units/Rs.
2
3 Marketing Expenses
4
5 Marketing spend
6 Cost Per Users 500
7 Opening Users
8 Inorganic
9 Opening + Inorganic
10 Organic Rate 20%
11 Organic Users
12 Sub Total Visitors
13 Churn Rate 10%
14 Total Churn
15 Closing Users
16 Active User Ratio 6.00%
17 Active Users
18
19 Particulars Assumptions
20 Annual Month
21 Effective Month Percentage Units/Rs.
22 Target Users
23 Products
24
25 Beard care 16.29%
26 Selling Price 304
27 Gross sales of Beard Care
28 Cost price 38
29 Total cost of beard care
30 less Commission 20%
31 net revenue
32
33 Body Care 14.29%
34 Selling Price 299
35 Gross sales of Body Care
36 Cost price 60
37 Total cost of body care
38 less Commission 20%
39 net revenue
40
41 Face Care 12.29%
42 Selling Price 189
43 Gross sales of Face Care
44 Cost price 35
45 Total cost of face care
46 less Commission 20%
47 net revenue
48
49 Serums 14.27%
50 Selling Price 450
51 Gross sales of Serums
52 Cost price 60
53 Total cost of Serums
54 less Commission 20%
55 net revenue
56
57 Shampoo 13.29%
58 Selling Price 429
59 Gross sales of Shampoo
60 Cost price 60
61 Total cost of Shampoo
62 less Commission 20%
63 net revenue
64
65 Hair Oil 14.28%
66 Selling Price 459
67 Gross sales of Hair Oil
68 Cost price 60
69 Total cost of Hair Oil
70 less Commission 20%
71 net revenue
72
73 Hair Conditioner 15.29%
74 Selling Price 459
75 Gross sales of Hair Conditioner
76 Cost price 60
77 Total cost of Hair Conditioner
78 less Commission 20%
79 net revenue
80
81 Total Gross sales
82 Total Cost
83 Total Commission
84 Total Net Revenue
85
86 An
87 Year
88 Annual Month
89
90 Beard care
91 Gross sales of Beard Care
92 Total Cost of beard care
93 Less Commission
94 Net Revenue
95
96 Body Care
97 Gross sales of Body Care
98 Total Cost of beard care
99 Less Commission
100 Net Revenue
101
102 Face Care
103 Gross sales of Face Care
104 Total Cost Of Face Care
105 Less Commission
106 Net Revenue
107
108 Serums
109 Gross sales of Serums
110 Total Cost of Serums
111 Less Commission
112 Net Revenue
113
114 Shampoo
115 Gross Sales of shampoo
116 Total Cost Of Shampoo
117 Less Commission
118 Net Revenue
119
120 Hair oil
121 Gross sales of hair Oil
122 Total Cost Of Hair Oil
123 Less Commission
124 Net Revenue
125
126 Hair Conditioner
127 Gross sales of hair Conditioner
128 Total Cost Of Hair Conditioner
129 Less Commission
130 Net Revenue
131
132 Total Revenue
133 GST 18%
134
135 Total Cost
136 GST 18%
Y1 Y2
Inflation 10% 10%
Cumulative Inflatio 0% 10%
Assumptions Y1 Y1
1 2
Limit Change % Every_month 1 2
470,000 470,000
6 470,000 470,000
250 -10 6 500 500
- 1,015
940 940
940 1,955
3% 6 20% 20%
188 391
1,128 2,346
1.00% 3 10% 10%
113 235
1,015 2,112
3% 3.00 6.00% 6.00%
61 127
Assumptions Y1 Y1
1 2
Limit Change % Every_month 1 2
61.00 127.00
10 21
10.00 12 304 304
3,021 6,289
0.1 12 38 38
378 786
529 1,101
2,115 4,402
9 18
10.00 12 299 299
2,606 5,426
0.1 12 60 60
523 1,089
417 867
1,667 3,470
7 16
10.00 12 189 189
1,417 2,950
0.1 12 35 35
262 546
231 481
924 1,923
9 18
10.00 12 450 450
3,917 8,155
0.1 12 60 60
522 1,087
679 1,414
2,716 5,654
8 17
10.00 12 429 429
3,478 7,241
0.1 12 60 60
486 1,013
598 1,246
2,393 4,982
9 18
10.00 12 459 459
3,998 8,324
0.1 12 60 60
523 1,088
695 1,447
2,780 5,789
9 19
10.00 12 459 459
4,281 8,913
0.1 12 60 60
560 1,165
744 1,550
2,977 6,198
22,718 47,299
3,254 6,775
3,893 8,105
15,572 32,419
Annual Summary
Y1 Y2
12 24
657,152 6,058,379
82,144 731,250
115,002 1,065,426
460,006 4,261,703
566,989 5,229,937
113,777 1,013,829
90,642 843,222
362,569 3,372,886
308,237 2,896,748
57,081 508,023
50,231 477,745
200,925 1,910,980
852,133 7,774,770
113,618 1,012,410
147,703 1,352,472
590,812 5,409,888
756,577 6,910,273
105,815 942,882
130,152 1,193,478
520,610 4,773,913
869,785 7,932,440
113,697 1,013,120
151,217 1,383,864
604,870 5,535,456
931,303 8,493,488
121,739 1,084,776
161,913 1,481,742
647,651 5,926,969
3,387,444 31,191,795
609,740 5,614,523
707,871 6,306,290
127,417 1,135,132
Y3 Y4 Y5 1
10% 10% 10% 2
21% 33% 46% 3
Y1 Y1 Y1 Y1 Y1
3 4 5 6 7
3 4 5 6 7
Y1 Y1 Y1 Y1 Y1
3 4 5 6 7
3 4 5 6 7
198.00 408.00 526.00 652.00 1,065.00
32 66 86 106 173
304 304 304 304 304
9,805 20,205 26,048 32,288 52,741
38 38 38 38 38
1,226 2,526 3,256 4,036 6,593
1,716 3,536 4,558 5,650 9,230
6,864 14,143 18,234 22,602 36,918
28 58 75 93 152
299 299 299 299 299
8,460 17,433 22,474 27,858 45,504
60 60 60 60 60
1,698 3,498 4,510 5,590 9,131
1,352 2,787 3,593 4,454 7,275
5,410 11,148 14,372 17,814 29,098
24 50 65 80 131
189 189 189 189 189
4,599 9,477 12,218 15,145 24,738
35 35 35 35 35
852 1,755 2,263 2,805 4,581
749 1,544 1,991 2,468 4,031
2,998 6,178 7,964 9,872 16,125
28 58 75 93 152
450 450 450 450 450
12,715 26,200 33,777 41,868 68,389
60 60 60 60 60
1,695 3,493 4,504 5,582 9,119
2,204 4,541 5,855 7,257 11,854
8,815 18,165 23,419 29,029 47,416
26 54 70 87 142
429 429 429 429 429
11,289 23,262 29,989 37,173 60,720
60 60 60 60 60
1,579 3,253 4,194 5,199 8,492
1,942 4,002 5,159 6,395 10,446
7,768 16,007 20,636 25,579 41,782
28 58 75 93 152
459 459 459 459 459
12,978 26,742 34,477 42,735 69,806
60 60 60 60 60
1,696 3,496 4,507 5,586 9,125
2,256 4,649 5,994 7,430 12,136
9,025 18,597 23,976 29,719 48,545
30 62 80 100 163
459 459 459 459 459
13,896 28,634 36,915 45,758 74,743
60 60 60 60 60
1,816 3,743 4,826 5,981 9,770
2,416 4,978 6,418 7,955 12,995
9,664 19,913 25,672 31,821 51,978
Y3 Y4 Y5
36 48 60
27,709,976 93,950,921 254,098,350
3,232,831 10,604,640 27,773,541
4,895,429 16,669,256 45,264,962
19,581,716 66,677,025 181,059,848
Y1 Y1 Y1 Y1 Y1
8 9 10 11 12
8 9 10 11 12
1,277.00 1,507.00 2,170.00 2,476.00 2,803.00
Y2 Y2 Y2 Y2 Y2
1 2 3 4 5
13 14 15 16 17
3,855.00 4,387.00 4,964.00 6,445.00 7,145.00
Y2 Y2 Y2 Y2 Y2
6 7 8 9 10
18 19 20 21 22
7,894.00 10,062.00 11,189.00 12,410.00 15,267.00
Y2 Y2 Y3 Y3 Y3
11 12 1 2 3
23 24 25 26 27
16,664.00 18,160.00 22,242.00 24,476.00 26,894.00
Y3 Y3 Y3 Y3 Y3
4 5 6 7 8
28 29 30 31 32
32,067.00 34,722.00 37,561.00 44,745.00 48,816.00
Y3 Y3 Y3 Y3 Y4
9 10 11 12 1
33 34 35 36 37
53,213.00 62,007.00 66,656.00 71,614.00 83,657.00
Y4 Y4 Y4 Y4 Y4
2 3 4 5 6
38 39 40 41 42
90,691.00 98,262.00 112,550.00 120,275.00 128,484.00
Y4 Y4 Y4 Y4 Y4
7 8 9 10 11
43 44 45 46 47
147,610.00 158,926.00 171,053.00 192,978.00 204,858.00
Y4 Y5 Y5 Y5 Y5
12 1 2 3 4
48 49 50 51 52
217,422.00 246,253.00 263,347.00 281,563.00 313,401.00
Y5 Y5 Y5 Y5 Y5
5 6 7 8 9
53 54 55 56 57
330,426.00 348,323.00 389,131.00 412,919.00 438,097.00
Y5 Y5 Y5
10 11 12
58 59 60
481,204.00 503,333.00 526,429.00
Particulars Assumptions
Annual Month
1 Effective Month Start Month Begin
2
3 Admin Expenses
4 No of Office 1
5 No of Employees -
6
7 Office Rent 35,000 Per Month
8 Electricity Expenses 7,500 Per Month
9 Internet 3,000 Per Month
10 Telephone 2,500 Per employee
11 Printing and Stationery 5,000 Per Month
12 Web and Servers 10,000 Per Month
13 Conyeance Charges 5,000 Per Month
14 Payment Gateway 2% of revenue
15 Traveling Expenses 20,000 Per Month
16 Consultancy Charges 50,000 Per Month
17 Professional Fees 6,000 Per Month
18 Staff Welfare 4,500 Per employee
19 Insurance 1,000 Per Month
20 Subscriptions 2,000 Per Month
21 Repairs and Maintenance 4,000 Per Month
22 License and Permits 1,000 Per Month
23 Others Expenes 50,000 Per Month
24 Total Fixed & Admin Expenses
25 GST on admin expenses
26 Marketing Expenses
27 Social media 150,000 Per Month
28 ASO/SEO/SEM 75,000 Per Month
29 Trade Fairs/Seminars 50,000 Per Month
30 Print Ads 35,000 Per Month
31 PR (Public Relation) 25,000 Per Month
32 Email & SMS Marketing 10,000 Per Month
33 Sponsorship and Campaigns 75,000 Per Month
34 Others 50,000 Per Month
35 Total Marketing Expenses
36 Branding and PR
37 Branding 25,000 Per Month
38 Public Relations 25,000 Per Month
39 Total Branding and PR
40 Total Marketing & Branding
41 GST on Marketing expenses
42 Total
GST
Annual Summa
Year
Annual Month
Admi
No of Office
No of Employees
Office Rent
Electricity Expenses
Internet
Telephone
Printing and Stationery
Web and Servers
Conyeance Charges
Payment Gateway
Traveling Expenses
Consultancy Charges
Professional Fees
Staff Welfare
Insurance
Subscriptions
Repairs and Maintenance
License and Permits
Others Expenes
Total Fixed & Admin Expenses
GST on admin expenses
Marketing Expenses
Social media
ASO/SEO/SEM
Trade Fairs/Seminars
Print Ads
PR (Public Relation)
Email & SMS Marketing
Sponsorship and Campaigns
Others
Total Marketing Expenses
Branding and PR
Branding
Public Relations
Total Branding and PR
Total Marketing & Branding
GST on Marketing expenses
Total
GST on Social media
In
Financial Year
Month
Opening
Add: Purchases
Less: Closing
No. of days
COGS
Y1 Y2
Inflation 10% 10%
Cumulative Inflatio 0% 10%
Assumptions Y1 Y1
1 2
Changes % Every Month Max 1 2
1 1
29 29
Admin Expenses
1.00 1.00
29.00 42.00
420,000 462,000
90,000 99,000
36,000 39,600
30,000 33,000
60,000 66,000
120,000 132,000
60,000 66,000
67,749 623,836
240,000 264,000
600,000 660,000
72,000 79,200
54,000 59,400
12,000 13,200
24,000 26,400
48,000 52,800
12,000 13,200
600,000 660,000
2,545,749 3,349,636
454,635 598,974
1,800,000 1,980,000
900,000 990,000
600,000 660,000
420,000 462,000
300,000 330,000
120,000 132,000
900,000 990,000
600,000 660,000
5,640,000 6,204,000
300,000 330,000
300,000 330,000
600,000 660,000
6,240,000 6,864,000
1,123,200 1,235,520
8,785,749 10,213,636
1,577,835 1,834,494
Inventory
Y1 Y2
12 24
20,000 707,871
864,839 7,174,992
176,968 1,576,573
90 90
707,871 6,306,290
Y3 Y4 Y5 1
10% 10% 10% 2
21% 33% 46% 3
Y1 Y1 Y1 Y1 Y1
3 4 5 6 7
3 4 5 6 7
1 1 1 1 1
29 29 29 29 29
Y3 Y4 Y5
36 48 60
Y3 Y4 Y5
36 48 60
1 1 1 1 1
29 29 29 29 29
1 1 1 1 1
42 42 42 42 42
1 1 1 1 1
42 42 42 42 42
1 1 1 1 1
42 42 62 62 62
1 1 1 1 1
62 62 62 62 62
1 1 1 1 1
62 62 62 62 76
1 1 1 1 1
76 76 76 76 76
1 1 1 1 1
76 76 76 76 76
1 1 1 1 1
76 96 96 96 96
1 1 1 1 1
96 96 96 96 96
1 1 1
96 96 96
Particulars Assumptions
Annual Month
1 Effective Month Start Month Begin
2 No of Employees
3 CxOs
4 CEO 1.00
5 CFO 1.00
6
7 Sales Team
8 National Head 1.00
9 Regional Head 1.00
10 Zonal Head 1.00
11 Sales Executives 2.00
12
13 Marketing Team
14 Head Marketing 1.00
15 Marketing Executives 2.00
16
17 Creatives Team
18 Brand Manager 1.00
19 Graphic Designers 2.00
20
21 Development Team
22 Team Leader 1.00
23 Android Developer 1.00
24 iOS Developer 1.00
25 UX / UI Developer 1.00
26 Other Developers / Coders 1.00
27
28 Admin Team
29 HR Head 1.00
30 HR Executives 2.00
31
32 Accounts Head 1.00
33 Accounts Executives 1.00
34
35 Support Staff
36 Office Boys 2.00
37 Maintenance Staff 2.00
38 Others 2.00
39 Total Staff
40
41
42 Monthly Salaries
43 Particulars Assumptions
44 Annual Month
45 Effective Month Start Month Begin
46
47 CxOs
48 CEO 50,000
49 CFO 50,000
50
51 Sales Team
52 National Head 40,000
53 Regional Head 30,000
54 Zonal Head 25,000
55 Sales Executives 15,000
56
57 Marketing Team
58 Head Marketing 30,000
59 Marketing Executives 20,000
60
61 Creatives Team
62 Brand Manager 45,000
63 Graphic Designers 25,000
64
65 Development Team
66 Team Leader 65,000
67 Android Developer 60,000
68 iOS Developer 40,000
69 UX / UI Developer 30,000
70 Other Developers / Coders 30,000
71
72 Admin Team
73 HR Head 35,000
74 HR Executives 25,000
75
76 Accounts Head 45,000
77 Accounts Executives 28,500
78
79 Support Staff
80 Office Boys 15,000
81 Maintenance Staff 15,000
82 Others 15,000
83 Total Salaries
Annua
Year
Annual Month
No of Employees
CxOs
CEO
CFO
Sales Team
National Head
Regional Head
Zonal Head
Sales Executives
Marketing Team
Head Marketing
Marketing Executives
Creatives Team
Brand Manager
Graphic Designers
Development Team
Team Leader
Android Developer
iOS Developer
UX / UI Developer
Other Developers / Coders
Admin Team
HR Head
HR Executives
Accounts Head
Accounts Executives
Support Staff
Office Boys
Maintenance Staff
Others
Total Salaries
Annua
Year
Annual Month
CxOs
CEO
CFO
Sales Team
National Head
Regional Head
Zonal Head
Sales Executives
Marketing Team
Head Marketing
Marketing Executives
Creatives Team
Brand Manager
Graphic Designers
Development Team
Team Leader
Android Developer
iOS Developer
UX / UI Developer
Other Developers / Coders
Admin Team
HR Head
HR Executives
Accounts Head
Accounts Executives
Support Staff
Office Boys
Maintenance Staff
Others
Total Salaries
Y1 Y2
Inflation 10% 10%
Cumulative Inflatio 0% 10%
Assumptions Y1 Y1
1 2
Changes % Every Month Max 1 2
0 12 1 1
0 12 1 1
1 36 1 1
1 24 1 1
1 24 1 1
1 12 2 2
1 24 1 1
1 12 2 2
1 24 1 1
1 12 2 2
1 24 1 1
1 12 1 1
1 12 1 1
1 12 1 1
1 12 1 1
1 24 1 1
1 12 2 2
1 24 1 1
1 12 1 1
1 12 2 2
1 12 2 2
2 12 2 2
29 29
Assumptions Y1 Y1
1 2
Changes % Every Month Max 1 2
50,000 50,000
50,000 50,000
40,000 40,000
30,000 30,000
25,000 25,000
30,000 30,000
30,000 30,000
40,000 40,000
45,000 45,000
50,000 50,000
65,000 65,000
60,000 60,000
40,000 40,000
30,000 30,000
30,000 30,000
35,000 35,000
50,000 50,000
45,000 45,000
28,500 28,500
30,000 30,000
30,000 30,000
30,000 30,000
863,500 863,500
Annual Summary
Y1 Y2
12 24
1 1
1 1
1 1
1 1
1 1
2 3
1 1
2 3
1 1
2 3
1 1
1 2
1 2
1 2
1 2
1 1
2 3
1 1
1 2
2 3
2 3
2 4
29 42
Annual Summary
Y1 Y2
12 24
600,000 660,000
600,000 660,000
480,000 528,000
360,000 396,000
300,000 330,000
360,000 594,000
360,000 396,000
480,000 792,000
600,000 990,000
720,000 1,584,000
480,000 1,056,000
360,000 792,000
360,000 792,000
420,000 462,000
600,000 990,000
540,000 594,000
342,000 752,400
360,000 594,000
360,000 594,000
360,000 792,000
9,042,000 14,348,400
Y3 Y4 Y5 1
10% 10% 10% 2
21% 33% 46% 3
Y1 Y1 Y1 Y1 Y1
3 4 5 6 7
3 4 5 6 7
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
29 29 29 29 29
Y1 Y1 Y1 Y1 Y1
3 4 5 6 7
3 4 5 6 7
1 1 1
1 1 1
1 2 2
2 2 3
2 2 3
4 5 6
2 2 3
4 5 6
2 2 3
4 5 6
2 2 3
3 4 5
3 4 5
3 4 5
3 4 5
2 2 3
4 5 6
2 2 3
3 4 5
4 5 6
4 5 6
6 8 10
62 76 96
Y3 Y4 Y5
36 48 60
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
29 29 29 29 29
Y1 Y1 Y1 Y1 Y1
8 9 10 11 12
8 9 10 11 12
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
2 2 2 2 2
3 3 3 3 3
3 3 3 3 3
4 4 4 4 4
42 42 42 42 42
Y2 Y2 Y2 Y2 Y2
1 2 3 4 5
13 14 15 16 17
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
1 1 1 1 1
3 3 3 3 3
1 1 1 1 1
2 2 2 2 2
3 3 3 3 3
3 3 3 3 3
4 4 4 4 4
42 42 42 42 42
Y2 Y2 Y2 Y2 Y2
6 7 8 9 10
18 19 20 21 22
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 2 2 2
1 1 2 2 2
3 3 4 4 4
1 1 2 2 2
3 3 4 4 4
1 1 2 2 2
3 3 4 4 4
1 1 2 2 2
2 2 3 3 3
2 2 3 3 3
2 2 3 3 3
2 2 3 3 3
1 1 2 2 2
3 3 4 4 4
1 1 2 2 2
2 2 3 3 3
3 3 4 4 4
3 3 4 4 4
4 4 6 6 6
42 42 62 62 62
Y2 Y2 Y3 Y3 Y3
11 12 1 2 3
23 24 25 26 27
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
2 2 2 2 2
4 4 4 4 4
2 2 2 2 2
4 4 4 4 4
2 2 2 2 2
4 4 4 4 4
2 2 2 2 2
3 3 3 3 3
3 3 3 3 3
3 3 3 3 3
3 3 3 3 3
2 2 2 2 2
4 4 4 4 4
2 2 2 2 2
3 3 3 3 3
4 4 4 4 4
4 4 4 4 4
6 6 6 6 6
62 62 62 62 62
Y3 Y3 Y3 Y3 Y3
4 5 6 7 8
28 29 30 31 32
1 1 1 1 1
1 1 1 1 1
1 1 1 1 2
2 2 2 2 2
2 2 2 2 2
4 4 4 4 5
2 2 2 2 2
4 4 4 4 5
2 2 2 2 2
4 4 4 4 5
2 2 2 2 2
3 3 3 3 4
3 3 3 3 4
3 3 3 3 4
3 3 3 3 4
2 2 2 2 2
4 4 4 4 5
2 2 2 2 2
3 3 3 3 4
4 4 4 4 5
4 4 4 4 5
6 6 6 6 8
62 62 62 62 76
Y3 Y3 Y3 Y3 Y4
9 10 11 12 1
33 34 35 36 37
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
4 4 4 4 4
4 4 4 4 4
4 4 4 4 4
4 4 4 4 4
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
4 4 4 4 4
5 5 5 5 5
5 5 5 5 5
8 8 8 8 8
76 76 76 76 76
Y4 Y4 Y4 Y4 Y4
2 3 4 5 6
38 39 40 41 42
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
4 4 4 4 4
4 4 4 4 4
4 4 4 4 4
4 4 4 4 4
2 2 2 2 2
5 5 5 5 5
2 2 2 2 2
4 4 4 4 4
5 5 5 5 5
5 5 5 5 5
8 8 8 8 8
76 76 76 76 76
Y4 Y4 Y4 Y4 Y4
7 8 9 10 11
43 44 45 46 47
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
2 3 3 3 3
2 3 3 3 3
5 6 6 6 6
2 3 3 3 3
5 6 6 6 6
2 3 3 3 3
5 6 6 6 6
2 3 3 3 3
4 5 5 5 5
4 5 5 5 5
4 5 5 5 5
4 5 5 5 5
2 3 3 3 3
5 6 6 6 6
2 3 3 3 3
4 5 5 5 5
5 6 6 6 6
5 6 6 6 6
8 10 10 10 10
76 96 96 96 96
Y4 Y5 Y5 Y5 Y5
12 1 2 3 4
48 49 50 51 52
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
3 3 3 3 3
3 3 3 3 3
6 6 6 6 6
3 3 3 3 3
6 6 6 6 6
3 3 3 3 3
6 6 6 6 6
3 3 3 3 3
5 5 5 5 5
5 5 5 5 5
5 5 5 5 5
5 5 5 5 5
3 3 3 3 3
6 6 6 6 6
3 3 3 3 3
5 5 5 5 5
6 6 6 6 6
6 6 6 6 6
10 10 10 10 10
96 96 96 96 96
Y5 Y5 Y5 Y5 Y5
5 6 7 8 9
53 54 55 56 57
1 1 1
1 1 1
2 2 2
3 3 3
3 3 3
6 6 6
3 3 3
6 6 6
3 3 3
6 6 6
3 3 3
5 5 5
5 5 5
5 5 5
5 5 5
3 3 3
6 6 6
3 3 3
5 5 5
6 6 6
6 6 6
10 10 10
96 96 96
Y5 Y5 Y5
10 11 12
58 59 60
Particulars
Annual Month
Computers/Laptops
Number of Computer 15
Cost 35,000
Number of Laptop 2
Cost 30,000
Number of Printers and Scanners 4
Cost 18,000
Number of Server Systems 1
Cost 10,000
Number of Mobile 10
Cost 8,500
Total Computers
Equipment
Number of ACs 3
Cost 35,000
Number of security cameras 10
Cost 1,000
Other Equipments 20
Cost 2500
Total Equipments
Softwares
Website 50,000
Application -
Other Softwares -
Total Softwares
Cumulative summary
Total Computers
Total Furniture and Fixtures
Total Equipments
Total Softwares
Cumulative Summary
Opening WDV
Additions
Deletion
Total WDV
Depreciation
Closing WDV
Misc Assets
Opening Asset 1,818,537 1,454,830
Amortized 363,707 363,707
Closing Assets 1,454,830 1,091,122
Y1 Y2
Inflation 10% 10%
Cumulative Inflatio 0% 10%
Y1 Y2
12 24
Additions more than 180 days
15 -
525,000 -
2 -
60,000 -
4 -
72,000 -
1 -
10,000 -
10 -
85,000 -
742,000 -
5
25,000 -
29 13
58,000 28,600
10
50,000 -
1
15,000 -
98,000 28,600
3
105,000 -
10
10,000 -
20
50,000 -
155,000 -
50,000 -
- -
- -
50,000 -
742,000 -
98,000 28,600
155,000 -
50,000 -
- 273,353
742,000 742,000
- -
742,000 1,015,353
468,647 641,297
273,353 374,056
- 72,628
98,000 28,600
- -
98,000 101,228
25,372 26,208
72,628 75,020
- 57,350
155,000 -
- -
155,000 57,350
97,650 36,131
57,350 21,220
- 18,420
50,000 -
- -
50,000 18,420
31,580 11,634
18,420 6,786
- 421,751
1,045,000 770,600
- -
1,045,000 1,192,351
623,249 715,269
421,751 477,081
Amount
32,424
335,000
72,640
1,378,473
1,818,537
Y3 Y4 Y5 Y1
36 48 60 12
Additions more than 180 days Additions less
- 15
- 698,250 -
- 2
- 79,800 -
- 2
- 47,880 -
- -
- - -
- 10
- 113,050 -
- 938,980 -
- 10
- 66,500 -
20 14 20
48,400 37,240 58,400
- 10
- 66,500 -
- - -
48,400 103,740 58,400
3
- 139,650 -
5
- 6,650 -
10
- 33,250 -
- 172,900 -
- - -
- - -
- - -
- - -
- 938,980 - -
48,400 103,740 58,400 -
- 172,900 - -
- - - -
10%
75,020 91,467 144,668 -
48,400 103,740 58,400 98,000
- - - -
123,420 195,207 203,068 98,000
31,953 50,539 52,574 9,800
91,467 144,668 150,493 88,200
25%
21,220 7,851 66,878 -
- 172,900 - 155,000
- - - -
21,220 180,751 66,878 155,000
13,368 113,873 42,133 38,750
7,851 66,878 24,745 116,250
40%
6,786 2,500 921 -
- - - 50,000
- - - -
6,786 2,500 921 50,000
4,286 1,579 582 20,000
2,500 921 339 30,000
525,000
60,000
72,000
10,000
85,000
742,000
25,000
50,000
15,000
98,000 28,600 48,400
105,000
10,000
50,000
155,000
50,000
50,000
- 742,000 - -
- 98,000 28,600 48,400
- 155,000 - -
- 50,000 - -
Particulars
Equity
Opening
Addition by promoters
Addition by investors
Closing
Current Liabilities
Expenses Payable
No of days
Salaries Payable
No of days
Trade Payables
No of days
GST Payable
Other Liabilities
Current Assets
Trade Receivables
No of Days
Deposits
Inventory
No of Days
GST Credit
Opening
Add: GST on Expenses
Less: GST on Revenue
Closing
- 21,818,537 31,818,537
1,818,537 - -
20,000,000 10,000,000 -
21,818,537 31,818,537 31,818,537
- -15,705,337 -21,663,575
-15,705,337 -5,958,238 43,975,990
-15,705,337 -21,663,575 22,312,415
- - -
- 129,115 1,518,433
- - -
- - 7,834,798
- - -
- 1,095,512 -
1,705,252 2,969,627 7,429,645
609,740 5,614,523 25,650,846
1,095,512 - -
90% - - 7,834,798
31,818,537 31,818,537
- -
- -
31,818,537 31,818,537
22,312,415 208,821,719
186,509,304 555,251,110
208,821,719 764,072,829
- -
270,883 297,360
30 30
2,569,779 3,538,800
30 30
274,645 301,490
30 30
5,547,515 15,378,145
- -
64,302,636 191,329,751
- -
188,190 206,914
13,223,281 35,727,649
10 10
279,300 306,600
22,898,514 60,017,322
90 90
- -
20,306,771 50,192,920
86,876,954 234,730,656
- -
64,302,636 191,329,751
1,500,000 1,500,000
Fantraa
financial model
Tax Sheet
Particular
PBT
Depreciation Co Act
Depreciation IT Act
Annual PBT
Loss b/f
Add: Current Year Loss
Less: Utilisation
Loss C/F
Taxable Value
Tax %
Tax for the year
Deferred Tax
Depri CO Act
Depri IT Act
Timing Difference
Tax%
DTA/(DTL)
Opening DTA/(DTL)
Add: Deferred Tax Asset
Less: Deferred Tax Liability
Closing DTA/(DTL)
Y1 Y2 Y3
-15,771,426 -6,006,323 51,777,877
- 15,513,526 21,332,203
15,513,526 5,818,676 -
- - 21,332,203
15,513,526 21,332,203 -
- - 30,574,106
26% 26% 26%
- - 7,834,798
- 66,088 114,174
66,088 48,086 32,911
- - -
66,088 114,174 147,085
Y4 Y5
250,770,835 746,562,137 Composite Scheme
Particulars Rate
894,324 832,254 Tax Rate 22%
733,920 759,185 Surcharge 12%
Cess 4%
250,931,239 746,635,206 Effective Tax Rate 26%
- -
- -
- -
- -
250,931,239 746,635,206
26% 26%
64,302,636 191,329,751
894,324 832,254
733,920 759,185
160,404 73,069
26% 26%
41,104 18,724
147,085 188,190
41,104 18,724
- -
188,190 206,914
Fantraa
financial model
Profit and Loss Statement
Particulars
Gross Revenue
Less: GST
Net Revenue
Direct Expenses
Gross Profit
Expenses
Salaries paid
Selling and marketing expenses
Aministrative expenses
Total operating expenses
EBITDA
EBIT
Finance cost
PBT
Tax
DTA/(DTL)
PAT
Y1 Y2 Y3
3,997,183 31,191,795 142,504,699
609,740 5,614,523 25,650,846
3,387,444 25,577,272 116,853,853
- - -
-15,771,426 -6,006,323 51,777,877
- - 7,834,798
-66,088 -48,086 -32,911
-15,705,337 -5,958,238 43,975,990
Y4 Y5
482,649,746 1,304,059,201
86,876,954 234,730,656
395,772,792 1,069,328,545
91,594,058 240,069,290
304,178,734 829,259,255
31,265,640 43,055,400
8,299,200 9,110,400
12,948,735 29,699,064
52,513,575 81,864,864
251,665,159 747,394,391
894,324 832,254
250,770,835 746,562,137
- -
250,770,835 746,562,137
64,302,636 191,329,751
-41,104 -18,724
186,509,304 555,251,110
Fantraa
financial model
Balance Sheet
Particulars
Equity
Share capital
Reserves and Surplus
Total Equity
Current Liabilities
Expenses Payable
Salaries Payable
Trade Payables
GST Payable
Deferred Tax Liability
Other Liabilities
Total current liabilities
Total liabilities
Total liabilities and equity
Non-current assets
Fixed Assets
Investments
Deferred Tax Assets
Total non-current assets
Assets
Trade Receivables
Deposits
Inventory
Other Current Assets
GST Credit
Cash and Bank
Total current assets
Total Assets
Checksum
Y1 Y2 Y3
- - -
- - -
- - -
31,818,537.00 31,818,537.00
208,821,719.30 764,072,829.28
240,640,256.30 795,891,366.28
- -
- -
- -
270,882.74 297,360.00
2,569,778.63 3,538,800.00
274,645.00 301,490.00
5,547,515.30 15,378,144.71
- -
- -
8,662,821.67 19,515,794.71
8,662,821.67 19,515,794.71
249,303,077.98 815,407,160.98
637,288.78 605,434.82
- -
188,189.69 206,913.97
825,478.47 812,348.79
13,223,280.71 35,727,649.34
279,300.00 306,600.00
22,898,514.42 60,017,322.45
1,500,000.00 1,500,000.00
- -
210,576,504.38 717,043,240.39
248,477,599.51 814,594,812.19
249,303,077.98 815,407,160.98
- -
Fantraa
financial model
Cash Flow Statement
Particulars
OPERATING ACTIVITIES
PAT
Adjustments:
Depreciation and amortization
Finance cost
Deferred Tax Assets
Income tax expense
Changes in working capital
Trade Receivables
Deposits
Inventory
Other Current Assets
GST Credit
Expenses Payable
Salaries Payable
Trade Payables
GST Payable
Other Liabilities
Cash generated from operations
Income taxes paid
Net cash provided by operating activities
INVESTING ACTIVITIES
(Purchase)/Sales of Fixed assets
Investments
FINANCING ACTIVITIES
Equity
Debt
21,818,537.00 10,000,000.00 -
- - -
21,818,537.00 10,000,000.00 -
186,509,304.12 555,251,109.97
894,323.90 832,253.95
- -
-41,104.40 -18,724.28
64,302,635.56 191,329,751.25
-9,319,042.40 -22,504,368.62
-25,200.00 -27,300.00
-15,923,231.08 -37,118,808.04
- -
- -
24,440.55 26,477.26
677,603.84 969,021.37
24,780.00 26,845.00
4,029,081.93 9,830,629.40
- -
231,153,592.03 698,596,887.26
64,302,635.56 191,329,751.25
166,850,956.47 507,267,136.02
-1,018,640.00 -800,400.00
- -
-1,018,640.00 -800,400.00
- -
- -
- -
165,832,316.47 506,466,736.02
44,744,187.91 210,576,504.38
210,576,504 717,043,240
Fantraa
financial model
Valuation
Particulars Y1 Y2
Free Cashflow to the Equity (FCFE)
CFO -17,086,818 -5,754,930
- Capex -1,045,000 -770,600
-18,131,818 -6,525,530
Terminal Value
Discount Factors
No. of Years 1 2
Discount Factor 1 1
Equity Value
PV of FCFE -14,277,022 -4,045,837
PV of Terminal value
Value of the Firm 1,132,708,391
Less: Debt -
Add: Cash -
Equity value 1,132,708,391
Promoter's Infusion 1,818,537
Investor's Infusion 20,000,000
Stake Sale 1.77%
Y3 Y4 Y5
15.00%
12.00%
27.00%
6.00%