Professional Documents
Culture Documents
MANAGEMENT
PLANNING AND
STRATEGIC
PLANNING
External Factors
Economic
Political/ Legal
Social
Technological
Competitors
Customers
Suppliers
Environmental Analysis
Internal Factors
Economic
Political/ Legal
Social
Technological
Competitors
Customers
Suppliers
Pairing of external opportunities and threats with internal
strengths and weaknesses leads to the following situations
(ranked from most to least competitive).
Brief
Verifiable
Bound by a timeline
Current
Focused
Understandable
Inspiring
Goals provide more specific information regarding
how the mission will be implemented.
It can also be a source of motivation and provide
employees with a more tangible target for which to
strive.
STRATEGIES