SUMMER INTERNSHIP REPORT PRESENTATION

Name- Meenal Agrawal

UID- 19MBA7060
Email id- 19mba7060@gmail.com

DISCOVER . LEARN . EMPOWER

Internship Duration: 15
weeks
Starting Date- 13 April
2020
Ending Date- 27 July
2020 Industry Guide: Mr.
Devi prasad Panthala (HR
Manager)

University Guide: Mr.

Ravi Kaushal

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RETAIL INDUSTRY PROFILE

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ABOUT THE COMPANY
 A grocery store situated in Dehradun , Uttarakhand.
 Established in 2010 and has 8 branches in Dehradun.
 Product Categories :-

Food items

Beverages

Personal care

Homecare

Non food

 Delivered 1st online grocery app in Dehradun – SUVIDHASUPERMARKET APP

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 INTERNSHIP OVERVIEW
OBJECTIVE OF THE STUDY 
 To study on how to build and maintain
customers relationship .
KEY POINTS OF TASK –
 To study the feedbacks of customers
through Research.  Promotions on –
 Impact of digital marketing on 1. Facebook
Suvidha Supermarket . 2. Instagram
METHODS/TECHNIQUES ADOPTED  Called around 150 customers .
 Primary method  Made a Questionnarire
 Secondary method  Create awareness content for safety
measures
 Check ratings on app.
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 KEY CHALLENGES

 LACK OF PHYSICAL EXPERIENCE

 ACCURATE RESPONSES 
 LACK OF UNDERSTANDING
 ATTITUDE OF CUSTOMER
 LACK OF PROPER GUIDANCE

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 KEY LEARNING 

 How to maintain relationships with customers

 Social media impact on business
 Market Research
Time Management
 Communication skills

KEY ACHIEVEMENT

 Internship Certificate

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 ANALYSIS

Majority of the data came in favor of Suvidha Supermarket , people were happy with the services . Points which I
found are-

 Most Customers are from AGE GROUP ( 18 to 44 )

• FOOD category is most prefferred section
 Most reached customers are homemakers and students.
 Discounts & Quality are the main elements of supermarket
 45 % are monthly visitors and 20 % are daily visitors
 95 % Delivery on time
 Overall rating is 4.0 which is good .

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 RECOMMENDATION
 

After analyzing the data there are few things regarding which supermarket should be concerned about-

• Provide more assistance to the customers.

• Increases varieties in product

• Try to resolve customers issues on time with accurate solution

• Lack of effective management.

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 CONCLUSION

I can sincerely say that my time went through interning with SUVIDHA SUPERMARKET brought about
perhaps the best summer of my life. Moreover, I had an inclination that I had the option to add to the
organization by helping and taking a shot at tasks all through the mid year. I gained knowledge about how to
build and maintain CRM and it’s benefits and how in future they will change the organizational environment
and make things easy and digital, but above all I learned how important data analysis will be in future in
these coming 10 years the need of analysis and it’s scope will only increase. Also the Marketing Manager of
Suvidha Supermarket help me to know what corporate wants from an individual and how to fulfill it. Though
my experience has been great but if the situation have been better I would have learned many new things.

In general, my entry level position at SUVIDHA SUPERMARKET has been a triumph. I had the option to
increase down to earth abilities, work in an incredible domain, and make associations that will endure
forever. I am very progressively grateful.

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