Data preparation:

Given Tweets_Organization.csv file has been edited with inculcation of the Day
column to segregate the days according to the given date

Visualization done on the Tableau public where the attached screen shots taken and
attached. The file and the link have been attached at the reference part.

Que 1. Do we receive more likes on certain days of the week?

Ans 1:
As per the attached screenshots of tableau visualization, during the period between
01/12/2015 – 31/12/2015 overall, based on total likes the particular day engagement can’t be
judge as variation in total amount of the particular day in a month as there are 5 Wednesday
and only 3 Mondays in the mentioned month.

While based on Heatmap and box-whisker plot shown, we can understand that for the
Fridays comparatively higher engagement/like was there while from the median perspective
through box-whisker plot Wednesdays have the highest median engagement/likes for the
month as more Wednesdays were there in the month.

Que 2. How many tweets (organic vs promoted) did we send throughout the month?
From the given information, we can see through the visual graph that for 3 days,
03/12/2015, 18/12/2015 and 28/12/2015 promoted tweets accounted. In other dates organics
tweets (~ mentioned in sheet) accounted.
So overall, from 31 tweets 3 tweets are promoted and other 28 tweets are organics that
we can see through the visualization of tableau.
MBA20018 – Assignment 3

Que 3. Are there certain times of day in which people like our tweets?
As per shown in the visualization of time vs like from tableau, we can see that
maximum likes can be seen in morning between 5 am to 9 am, during post lunch afternoon
period of 1 pm to 2 pm, evening leisure time of 6 pm to 8pm and most of the likes came at
nearly midnight between 11 pm to 12am

2
MBA20018 – Assignment 3

The depictions can be cleared that, most of the engagement with higher likes can be
found in late evening – mid night period.

References:
Tableau Visualization link: Visulization