SHINMON BIKES STRATEGIC PLAN FOR 2021-2025

FOUNDATION STRATEGIC OBJECTIVES AND ORGANIZATION GOALS KEY PERFORMANCE INDICATORS

MISSION FINANCIAL
Our mission is to provide everyone who wishes to
`1. Revenue Growth: 25% growth each year 2. Productivity Improvement: Maintain a 30% Net  No. of units expected to make 800
have a bicycle a quality and no-compromise product
within their respective budgets. 1.1. To sell up to 85% of units expected to be Profit each year  Expected sales P 7,820,000
produced for this year. 2.1. To invest 50% of the company’s budget
1.1.1. Online promotions and into reinvestment and product  Rate of units expected to sell 85%
aggressive marketing to spread development. Increase in customer base 90%
CORE VALUES
publicity of the brand. 2.1.1. Appropriate cash to
1.1.2. reinvestment and product  Satisfied after sales CSR rate 100%
1. Quality and Quantity - our goal is to produce
1.2. Earn up to P 7,820,000 (11,500 unit development.
various bicycles that will give the consumer
price) for the year.
choices on what kind of bicycle will fit their
1.2.1. Contracts with bike shops to sell 2.2. Allocate 10% of the budget to *The following are the pilot year’s KPI and shall
needs.
our bicycles. streamlining production.
be subject to change in the following year.
1.2.2. Application for online shops in
2. Customer-centered – active after-sales support
online shopping platforms like
and customer feedback are important for us to
Lazada and Shoppee.
have customer loyalty and growth.

3. Integrity and Professionalism – to have the VISION

honesty not only towards customers but also towards CUSTOMERS
the employees. `3. After sales satisfaction: aim for 100% 4. Increase in customer base: Rapid growth
3.1. To have CSR employees that deliver
good performance.
3.1.1. Strict application and screening.
3.1.2. Extensive CSR training.
COMPETITIVE ADVANTAGES
3.2. Up to date website and contact services
3.2.1. IT department for stable website
COMPETITIVE ADVANTAGES servers.
3.2.2. Phone and email must always be
 Local factories for cheaper manufacturing. checked and active.
 New technologies for more innovative bicycles.
 Business partners and suppliers inside and
outside the country.
PRODUCTS AND SUPPLIERS
`5. Product Type: Launch of first MTB model and 6. Supplier connections: aiming for Shimano
follow up models for next year 6.1.
5.1. Launching a mountain bike model for the
ORGANIZATION-WIDE STRATEGIES pilot year costing P 11,500
5.1.1. Choosing appropriate parts and
2018-2020- Acquiring properties and creating contracts with materials. 6.2.
business partners for upcoming business.
5.1.2. Referencing current trends and
2021- Launching the business with the first series of bicycle
technologies.
released.
2022- Standardization and improving manufacturing process to
lessen costs. Review and evaluation of strategic plan. 5.2. Future releases
2023- Continued after-sales support and customer relations 5.2.1. Preparation and research for
network to strengthen loyalty and growth. trends in Road bikes.
2024- Major sponsorships and wider product lines
2025- Focus on organization growth for the future. Review and 5.2.2. Planning for release of BMX and
evaluation of strategic plan. folding bike models.
4.1. Advertising and marketing
4.1.1. Partnerships with influencers
and sponsorship on YouTube.
4.1.2. Active social media presence
by creating accounts for
Facebook, Twitter, Instagram,
and the like.
Supplier contract with Shimano for
other parts.
6.1.1. Negotiate and arrive at a price
that will benefit both parties.
Alternative suppliers in case of lack of
supply.
6.2.1. Initiate orders from other brands
like LTWOO and SRAM.
SHINMON BIKES aims to be one of the
leading brands of bicycles in the Philippines
where buyers won’t have any second
thoughts about purchasing our product
amongst the competition.
It is our goal to be one of the top bicycle
providers in the country by offering quality
products at variable price ranges that will fit any
buyer.
IMPLEMENTATION OF STRATEGIES
 Appoint a strategic plan manager
 Accountability regardless of position.
 Planning and execution for incentive
compensation plan
 Creation of website and hiring staff for CSR
 Empower managers
 Monthly meetings for reevaluation and
planning
 Company outing and team building for
summer