Name: Rishabh Sanghavi

PRN: 18020841130

PROJECT PROPOSAL

Title of the Project:

Understand the scope of Aroma Oils and other Soulflower products in Hyderabad region and
arrive at increased sales and market share.

Introduction:

Soulflower as company was born out of a passion for creating premium, proven effective
personal care, made from organic ingredients to elevate your natural beauty. As experts, we
emerge with a gorgeous line of aromas, crafted from entirely natural and powerful
components. Every day, we make small and deliberate choices to build and develop the
quality of our products, our stores, and our partnerships. Soulflower is India’s leading home
grown brand of natural aroma products and hair/skin care products since 2001. Tempting,
exciting, natural, handmade, vibrant, total aroma solution and various essential oil, carrier oil
and handmade soaps in its product range for the Indian consumer. Soulflower has
successfully reached from domestic to international market. Creating a strong overseas
presence, we have launched the brand in US in 2016 & will soon be reaching the parts of the
world. Soulflower generates more than 60% of its revenue through the e-commerce platform,
it has listing of its product on various channels Amazon.in, Amazon.com, Flipkart, WSR,
Cloudtail, Big Basket, Myntra, NYKAA, Pepperfry to name a few. Therefore, its efficiency
depends on a robust supply chain and inventory management.

Objective:

 Increase awareness among clients about the Soulflower brand and gain their trust.
 Develop a marketing and sales strategy for Hyderabad region
 To be responsible for generating leads, creating sales contracts with clients and
maintaining brand identity in all aspects acting as brand custodian.
 Action plan to make sales and inroads into the market.

Implications:

 To increase the market share and sales of Soulflower in the Hyderabad region.

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  Providing insights to the marketing team for new product development and marketing.

Proposed Methodology:

Data Collection Plan:

Primary Data: Primary data has been collected through unstructured personal interviews and
discussions with officials, along with the feedback form of various corporates and
organizations.

Analysis Plan:
A systematic record is being kept in the form of surveys and excel sheets. Further analysis
will be done using tools like Excel and SPSS. Analysis is required to know the achievement
of targets given to B2B sales and marketing team PAN India, which product is more
demanding, Where it is more demanding (region-wise) and improvement in current products
or launching new product or offer on current products on clients demand. The data is
collected from clients via offline feedback form is useful to follow up clients who took
sample of product and to record daily no. of leads generated, sales quantity, trials, feedbacks,
and clients attended.

Secondary Data: Since the firm has recently entered into B2B Segment, They don’t have a
proper database about which they can create a secondary database but Most of the Secondary
data is collected through LinkedIn, Networking in Events, research via search engines for
newly acclaimed buildings/offices of big brand names (Corporates, Five star Hotels,
Premium Wedding/Event Planners and Spas) and their locally or personally acclaimed
database.

Timeline:

In order to understand the product and how the B2B sale is carried out the project was
divided into two phases:
Phase 1: Mumbai (1st to 6th April, 2019)- Induction and Training

Phase 2: Hyderabad (8th April, 2019 to 31st May, 2019)- Lead Generation, New Account
Generation, Sales of the Products, Increase the Market Share.