DIGITAL

MARKETING CASE
STUDY
BY

GROUP -

4
 GROUP MEMBERS

NAME ROLL NUMBER

A . SHIVA KUMAR
231372_D
DIVYA SREE
231321_D
KRANTHI KIRAN
231373_D
ARUN 231278_D
MANI VARMA 231200_D
CHAITANYA 231286_D
CHANDRIKA 231242_D

SNAPDEAL'S DIGITAL
MARKETING STRATEGIES:
A CASE STUDY ANALYSIS
GIST OF THE CASE :
Snapdeal, established in 2010, has firmly established itself as a leading e-commerce platform in
India. Snapdeal's journey began as a daily deals platform, but it soon evolved into a
comprehensive e-commerce marketplace.
Snapdeal bought Free charge in 2016 to enter the online payments industry. Snapdeal tried to
merge with Flipkart in 2017, but the deal fell through.
Snapdeal has over 300 million users and is a leader in India's e-commerce market. The company
uses digital marketing, such as SEO and social media, to reach its customers.
Snapdeal's growth has been driven by email campaigns, personalized recommendations, and a
focus on mobile marketing. Targeted campaigns with celebrities have also helped Snapdeal
increase brand awareness and sales.

IMPORTANT POINTS:
Snapdeal started in 2010 and is now a big name in India's online shopping.
Snapdeal makes sure its ads and offers are interesting to the kind of people who use their site –
young folks in cities.
They use both online methods (like the internet) and offline methods (like TV) to reach
more people.
Snapdeal pays attention to making sure customers have a good experience, like easy returns
and extra services.
 Snapdeal became successful by talking to the right people, using both online and offline ways,
and keeping customers happy. They keep growing by always trying new ideas.

FINDINGS OF CASE:
Snapdeal has become a major player in India's e-commerce.
Snapdeal targeted audience focus, a blend of online and offline channels, value-added services,
and a commitment to customer experience.
In digital marketing, Snapdeal employs SEO, content marketing, social media, and email
marketing, contributing to its prominence. On social media, engaging content, contests, and
community-building enhance its presence on platforms like Facebook, Twitter, and Instagram.
Website strategies prioritize customer satisfaction, mobile accessibility, and strong supplier
relationships. The SEO strategy emphasizes long-tail keywords, optimized pages, informative
blogs, and social media, bolstered by paid advertising.
Impactful digital campaigns like #BrandWaaliQualityBazaarWaaliDeal and
#BharatKoTaiyaarKartaHaiSnapdeal showcase Snapdeal's prowess in engaging content and
emotional connection.

SUGGESTIONS:
Snapdeal should continue to foster innovation and adapt its digital marketing strategies to stay
ahead of the curve in the dynamic e-commerce landscape.
The company should maintain its focus on its target audience and ensure that its campaigns
remain relevant, engaging, and aligned with evolving customer preferences.
Snapdeal should continue to invest in value-added services and customer-centric initiatives to
foster customer loyalty and drive sustainable growth.
Invest in SEO, content marketing, social media marketing, and email marketing to attract, retain,
and convert customers.
Segment your email list, implement automated responses, and personalize campaigns to drive
engagement and sales.
Create innovative, creative, and emotionally resonant campaigns that address customer needs
and evoke positive emotions.

DIGITAL MARKETING STARTIGES:

1. Search Engine Optimization (SEO)

Snapdeal focuses on using specific keywords, creating informative blog posts, and ensuring that
product pages are easily discoverable.
This helps Snapdeal's website to appear higher in search engine results pages.
More people will see Snapdeal's website, and more people will buy from Snapdeal.

2. Email Marketing

Snapdeal sends emails to its customers about new products, sales, and other special offers.
Snapdeal also uses emails to build relationships with its customers and get feedback.
 Email marketing is a great way to stay in touch with customers and keep them coming back for
more.

3. Mobile Marketing

Snapdeal has a strong mobile marketing strategy because most of its customers use their
phones to shop online.
Snapdeal uses personalized recommendations and push notifications to keep its customers
informed and engaged.
A good mobile marketing strategy is essential for any e-commerce business.

4. Social Media Marketing

Snapdeal uses social media to connect with its customers and promote its products.
Snapdeal creates engaging content, runs contests, and collaborates with influencers.
Social media marketing is a great way to build a brand and reach new customers.

5. Content Marketing

Snapdeal creates informative blog posts about various products and services.
This helps Snapdeal's website to appear higher in search engine results pages.
Content marketing is a great way to attract new customers and build brand authority.

6. Digital Advertising

Snapdeal pays to have its ads displayed on search engines and social media.
This helps Snapdeal's ads to reach more people.
Digital advertising is a great way to reach new customers and increase sales.

7. Strategic Campaigns

Snapdeal runs strategic digital marketing campaigns to boost brand awareness and drive sales.
These campaigns often involve a strong value proposition, celebrity endorsements, emotional
appeal, and creating a sense of urgency.
Strategic campaigns are a great way to capture the attention of the audience and drive results.

Conclusion:
Snapdeal started as a daily deals platform in 2010. Over time, it evolved into a comprehensive
online marketplace.
Snapdeal's success in the Indian e-commerce market is due to its smart marketing
strategies. The company focused on the right audience, used online and offline channels, and
prioritized customer experience.
Snapdeal has a strong digital presence, using SEO, content marketing, social media, and email
marketing effectively. These strategies helped Snapdeal become a household name in India's
online shopping scene.
Snapdeal recognized the importance of mobile users and invested heavily in mobile
marketing. Personalized recommendations and push notifications on mobile devices have
contributed to the company's success.
Snapdeal's successful campaigns like #BrandWaaliQualityBazaarWaaliDeal and
#BharatKoTaiyaarKartaHaiSnapdeal demonstrated its ability to connect with consumers.