A Report on

Summer Internship Program 2020

With

Raletta Technology Private Limited

Submitted by

Pranali Rane

2019-M-09121996

MBA Digital Marketing & E-Commerce Sem III

Batch 2019-2021

Submitted to

Chinmoy Goswami

Ajeenkya DY Patil University

August 2019

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 SIP 2020 EVALUATION FORMAT – REPORT

Name of the Student: PRANALI RANE

URN 2019-M-09121996

MBA Specialization: DIGITAL MARKETING & E-COMMERCE

SIP Company: RALETTA TECHNOLOGY PRIVATE LIMITED

Name of the Company Guide: MR. SHUMBHAM KHEDKAR

Name of the Faculty Guide CHINMOY GOSWAMI

Max. Marks
S.No. Description
Marks Awarded
1 Goals and Targets: Clear definition of the goals, tasks and targets. 20
Achieving Results, Explanation of variance, corrective measures taken,
Precise narration.
2 Quality of Report: Structure of Report, formatting, conformity to 15
guidelines, spelling, grammar, appropriate language, professional
presentation of report.
3 Content: Description of assignments undertaken, 3CETT, SWOT 20
analysis, product analysis, strategic tools used, objectives, achievements,
future outlook of industry/function, learning from the SIP.
4 Planning Efficiency and Implementation. Approach to SIP, 15
Overcoming complications, management and organization, reliability and
punctuality, individual contribution to the project, identifying and valuing
learning outcomes, developing strategies to meet contingencies.
5 Resource Utilization. Tools and techniques used, alternatives 15
considered, efficiency and effectiveness of tools and techniques used,
knowledge, skills acquired, learning from the results.
6 Compliance to Guidelines: Adherence to company/ADYPU guidelines, 15
contribution of guidelines/feedback to success of SIP, Leadership and
Managerial Skills acquired.
TOTAL 100

Remarks, if any.

Signature of Faculty Guide Signature of Company Guide

Date:

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OFFER EMAIL BY
COMPANY

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 Declaration

I, Pranali Rane, a student of MBA Sem III of the School of Management of

Ajeenkya DY Patil University, hereby declare that this report on Summer

Internship Program 2020 is the original piece of my work and is based on my
internship with Raletta Technology Private Limited, from 1st June to 30

June 2020.

I further declare that none of the contents of the report are copied from any source.
I understand that if found guilty of plagiarism, Ajeenkya DY Patil
University is free to initiate any action against me, including the cancellation of my
Summer Internship Program.

Signature of the Student:

Date:

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to prof. Chinmoy

Goswami for the able guidance and support in completing my project.

I would like to extend my gratitude to Mr. Shubham Khedkar, And

Miss. Pritika Kalani for providing and sharing me all

the facility and knowledge that was required.

I would also like thank Raletta Technology Private Limited for the
opportunity to work with them.

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 INDEX
PARTICULARS PAGE NO.

1. Cover page 1

2. SIP Evaluation Format – Report 2

3. Certificate from the Company (As per Annexure II) 3

4. Declaration by the Student (As per Annexure III) 4

5. Acknowledgement 5

6. Report 7

7. Bibliography 30

8. Annexure 31

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 INDUSTRY PROFILE
WHAT IS DIGITAL MARKETING?
Keep your business updated with the 21st century’s marketing techniques. To

keep up with the ever-growing competition, small businesses need to make them

businesses Digital.

At a high level, digital marketing refers to advertising delivered through digital

channels such as search engines, websites, social media, email, and mobile

apps. Using these online media channels, digital marketing is the method by

which companies endorse goods, services, and brands. Consumers heavily rely

on digital means to research products.

Digital marketing encompasses all marketing efforts that use an electronic

device or the internet. Businesses leverage digital channels such as search

engines, social media, email and their websites to connect with current and

prospective customers. This can also be referred as ‘online marketing’, ‘internet

marketing’ or ‘web marketing’. In simple term, any form of marketing that exits

online is called digital marketing.

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 o GROWTH OF DIGITAL MARKETING IN INDIA….

 According to a recent survey, the growing percentage of India’s Digital

Advertising Industry is at 33.5 and by 2020 its value will exceed the

INR 255 Billion marks.

 Digital advertising is likely to grow at an average of 14% annually

 Digital media is expected to grow up to 24% by 2020 which now

stands around 12% of the overall ad share.

 The largest share of the total digital advertisement spends is the

search and display commands.

 Customers of the new generation check their smart devices every 9.6

minutes.

 There are 220 Million users who are accessing digital services through

their smartphones.

 In December 2016, the number of internet users in India was at 432

million.

 By 2017 the number of mobile internet users in India has reached 420

million.

 The number of mobile internet users by 2021 in India is estimated to

reach 829 million.

 The number of users in India is growing at a very fast pace at 38%.

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 FACTORS OF INFLUENCE IN DIGITAL MARKETING
GROWTH

• The main factor is a shift from man-made to automated mediums.

• Digital medium seeing the benefits of precise/customized targeting.

• The rising smartphone penetration is anticipated to grow up by 800

million over the next half-decade.

• The upsurge in the robotics and artificial intelligence.

• And there are various other factors responsible as well.

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 COMPANY PROFILE

Raletta technology is one of the highest growing digital marketing

company located in Indore. Headquartered in Indore, Raletta Technology

is a premier dot com parent company that has diversified internet products

under its umbrella.

Raletta Technology Private Limited is a Private incorporated on 21 July

2017. It is classified as Non-govt company and is registered at Registrar

of Companies, Gwalior. Its authorized share capital is Rs. 100,000 and its

paid up capital is Rs. 100,000. It is inolved in Other service activities

Raletta Technology Private Limited's Annual General Meeting (AGM)

was last held on 28 September 2019 and as per records from Ministry of

Corporate Affairs (MCA), its balance sheet was last filed on 31 March

2019.

Directors of Raletta Technology Private Limited are Navrajvir Singh

Chhabra, Satvir Singh Chhabra.

Raletta technology, in short period of time it has outperformed every tech

company. In Raletta technology directors, and all the employees are

highly qualified and experienced industry analysts, many of whom are

educated to masters and Ph.D. level and are experts in their field.

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 Raletta company known for outclassing every competitor, though hires
from only top colleges of India. It also known for culture. It appeared on
many platforms like TEDx, Indian Express, Yourstory and ABP news.

 LOGO OF THE COMPANY

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 SERVICES PROVIDE BY THE COMPANY

o DIGITAL MARKETING
Be it SEO, SEM, PPC, ORM, Link building,

SMM, SMO or Video marketing.

o SOFTWARE DEVELOPMENT
Excel in both servers client side languages like PHP,

NODEJS, CSS3 & ANGULARJS.

o ANDROID / IOS APP

o o CONTENT AND SALES OUTSOURCING

o o GRAPHICS, 3D AND ANIMATION

o o PERFORMANCE BOOST

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 EXECUTIVE TRAINING REPORT

THE ROLE IN THE COMPANY: Content writer and digital marketing.

• OBJECTIVES:

 To study the different factors in digital marketing.

 To understand the needs of content writing.

 To analyse the data for accurate content creation.

 To study the techniques of digital marketing.

 To know about different sectors and services in digital marketing.

 To aware the clients about the company services through digital marketing.

• CHALLENGES:

 Working as fresher difficult to adjust in corporate environment.

 Lack of digital marketing knowledge, experience, idea.

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 DIFFERENT SERVICE IN DIGITAL MARKETING

1. SEARCH ENGINE OPTIMIZATION (SEO):

 WHAT IS SEO & HOW ITS WORKS:

SEO stands for Search Engine Optimization, which is the practice of increasing

the quantity and quality of traffic to your website through organic search engine

results.

SEO plays a vital role in marketing strategies and Digital marketing of many

organizations around the world. In particular, in the United Kingdom, digital

marketing budgets have continued to increase over the last decade, despite

economic uncertainties.

Key influences such as the lack of professional intimacy and the speed of market

change are taken into account, as is the potential for the SEO community to divide

in its own understanding of what it is fundamentally about. The dilution of the

sector’s specialization, through a constant attempt at self-preservation and

cannibalization of other online communication methods, makes vulnerable not

only the practitioners of reference, but also the customers and consumers for whom

they are engaged. This raises an obvious ethical problem that needs to be

deepened.

 SEO CATEGIRIZE INTO:

A. ON-PAGE SEO

B. OFF-PAGE SEO

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 HOW ITS WORK….

Though search engine optimization can get quite complex when it comes to all the different

factors that impact your ranking, the basic process is not as difficult to understand.

In order to do this, search engines will scan, or crawl, different websites to better understand

what the site is about. This helps them deliver more relevant results to those who are

searching for certain topics or keywords. Similarly, the search engines will scan the site to

determine how easy it is to navigate and read, rewarding user-friendly sites with higher

rankings on the search engine results page.

Google™ promotes authority pages to the top of its rankings so it’s your job to create pages

that become authority pages. This involves writing content people find useful because useful

content is shared in blogs, twitter feeds, etc., and over time Google picks up on these authority

signals. This virtuous circle creates a strong and sustainable Google ranking.

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  MAJOR FUNCTIONS OF SEO

CRAWLING:
Crawling is the discovery process in which search engines send out a team of

robots (known as crawlers or spiders) to find new and updated content.

Googlebot starts out by fetching a few web pages, and then follows the links on those

webpages to find new URLs. By hopping along this path of links, the crawler is able

to find new content and add it to their index called Caffeine — a massive database

of discovered URLs — to later be retrieved when a searcher is seeking information

that the content on that URL is a good match for.

INDEXING:

Search engines process and store information they find in an index, a huge database

of all the content they’ve discovered and deem good enough to serve up to searchers.

RANKING:
Google ranking systems sort through hundreds of thousands of webpages to give

you useful and relevant results in the fraction of seconds. These ranking systems are

nothing but a series of algorithms made up to analyse what you are looking for and

what results to show you. Here are some of the ways Google uses Search algorithms

to return useful information from the web:

 Analysing the words of a query to understand it is crucial to return pages with

relevant information. Google has built language models to try to understand

what string of words should be looked up in the index.

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 USEFUL RESPONSES
Google has made a lot of progress in delivering you the most relevant answers,

faster and in formats that are most helpful to the type of information you are

seeking. Thousands of engineers and scientists are hard at work refining the

algorithms and building useful new ways to search.

GOOGLE WEBMASTER
GOOGLE SEARCH ENGINE CONSOLE (GSEC)

Google Search Console or Google Webmaster tool is the place Google will speak with you if

anything goes wrong like an increase in 404 pages, crawling mistakes, manual penalties, the

increment in 404 pages, malware identified, and so forth. In the event that you do not have a

Google Search Console account, you ought to get one at this point.

• Google Webmaster Tools (GWT) is the essential component for Google to communicate with

website admins (Or Webmasters). Google Search Console or Google Webmaster Tool lets you

distinguish issues with your webpage and can even update you regarding whether your site has

been tainted with malware or not.

• Once you start using Google Webmaster Tool, you may find that you won’t really require some

of the other fancier and costlier tools, you generally use for the same very purposes.

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  ON- PAGE SEO:

On-page SEO focuses on our website and content. Its aim is to ensure search engines

and searchers can easily find, use, and understand our content.

It primarily helps Google and visitors decide whether the content is relevant.

Examples include Title tags, Meta tags, Meta Descriptions, Headings, Paragraphs,

Images, URLs, and internal as well as outgoing links.

 ELEMENTS
1. TECHNICAL OPTIMIZATION

There are three main technical components

• Server speed

• Source code

• IP addresses

2. CONTENT

Content, in this context, doesn’t only refer to visible on-screen elements like texts

and images. It also includes elements that are initially invisible, such as alt-tags or

meta information.

• Text

• Structural text elements

• Graphics

• Videos

• Meta-tags

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3. INTERNAL LINKS AND STRUCTURE

Internal linking can be used to guide a bot’s visit to your domain and also to optimize navigation
for real users.

• Logical structure and crawl depth

• Internal linking

• Canonization

• URL structure

• Focus

4. DESIGN
A major factor in web design today is usability. Complex graphics (e.g. using Flash)

are often replaced with more simple alternatives in order to increase the functionality

of the page. The same can apply to other elements like JavaScript applications.

• Mobile optimization

• File sizes

• Call-to-Action

TOOLS (11)
o Google analytics

o o SEMrush

o Google Search Console

o Ubersuggest

o Keywoeddit

o MozBar

o Woorank

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 o Mobile Friendly Test

o BROWSEO

o Cal Rank

o Keywords Everywhere

O Redirect Path

 OFF-PAGE SEO
Off-page SEO is based on external ranking signals i.e. backlinks of the website. If the

content is relevant to a search query, off-page SEO helps Google decide where to

position it in search results.

On-page search engine optimization happens within the site, while off-page SEO

happens outside the site. If you write a guest post for another blog or leave a

comment, you’re doing off-page site promotion.

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LINK BUILDING: Building backlinks is at the heart of off-page SEO. Search engines

use backlinks as indications of the linked-to content's quality, so a site with many high value

backlinks will usually rank better than an otherwise equal site with fewer backlinks.

WHY IS LINK BUILDING IMPORTANT?

• You will rank higher on Google and other search engines.

• Google will find new pages on your site faster.

• You’ll enjoy increased credibility and trustworthiness as a business.

• You could benefit from targeted referral traffic.

PRINCIPLES OF LINK BUILDING:

• 1. Create link-worthy content

• 2. Proactive participate in offsite engagement

• 3. Utilize offline relationships

Examples include an incoming hyperlink from an external website or an unlinked

mention of the company or website on social media, a website forum, a question and

answer site, an online directory, or any other external website.

Off-Page SEO includes tricks which are chosen to make relevant backlinks towards the

website to make the web page appropriate in front of search engine spiders.

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2. EMAIL MARKETING:

Email marketing is the act of sending a commercial message, typically to a group of people,

using email. In its broadest sense, every email sent to a potential or current customer could

be considered email marketing. It involves using email to send advertisements, request

business, or solicit sales or donations. Email marketing can include newsletters with updates

on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails

may also seek to share a general message on the company's behalf, such as in the wake of a

natural disaster or company scandal.

At its best, email marketing allows businesses to keep their customers informed and tailor their

marketing messages to their audience. At its worst, this kind of marketing can drive customers

away with persistently annoying spam emails.

HOW IT WORKS ……

It's easy to set up and track an email marketing campaign, which makes it accessible for small

businesses. You can add a newsletter sign-up option to your website, for instance. As people

sign up, you can send newsletters to a growing audience. You can also direct customers to

the newsletter from your social media profiles. Email software also makes it easy to schedule

automated promotional emails for customers who haven't purchased recently. Email

marketing allows you to target particular groups of customers or even specific individuals.

Offering individual customers special birthday deals on merchandise or services is one way to

do this.

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 BENEFITS TO THE BUSINESS

a. UNRIVALLED RETURN ON INVESTMENT

In email marketing is the fantastic return on investment. According to the dam, the

return on investment for email increased from an estimated £30.03 for every £1 spent

in 2016 to £32.28 in 2017.It’s clear to see that email continues to be the most

effective marketing channel available to every business. Perhaps it’s time for your

business to start making email marketing a priority.

b. INSTANT IMPACT
Due to the immediacy of email, a business can start seeing results within minutes of

its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised

by email, as it creates a sense of urgency and convinces subscribers to take immediate

action.

c. REACH A GLOBAL AUDIENCE

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 d. EASY TO MEASURE
Another key benefit of email marketing is that it’s easy to see where you’re

going wrong. Most email marketing software will allow you to track open,

click-through and conversion rates.

e. DRIVE REVENUE
Marketing Week reports that email generates around £29bn retail sales annually.

Email marketing is great for taking advantage of impulse buying. There aren’t many

other marketing platforms which allow customers to go from witnessing an offer to

purchasing an item within two clicks of a button.

3. SOCIAL MEDIA MARKETING

Social media marketing is the use of social media platforms to connect with your

audience to build your brand, increase sales, and drive website traffic. This

involves publishing great content on your social media profiles, listening to and

engaging your followers, analysing your results, and running social media

advertisements. The major social media platforms (at the moment) are Facebook,

Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

OVERVIEW OF SOCIAL MEDIA MARKETING

Social media marketing first started with publishing. Businesses were sharing their

content on social media to generate traffic to their websites and, hopefully, sales.

But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example,

a business that is concerned about what people are saying about its brand would

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monitor social media conversations and response to relevant mentions (social

media listening and engagement). A business that wants to understand how it’s

performing on social media would analyse its reach, engagement, and sales on

social media with an analytics tool (social media analytics). A business that wants

to reach a specific set of audience at scale would run highly-targeted social media

ads (social media advertising).

PLATFORMS FOR SMM

• Facebook: A great site if you are marketing to a general consumer market (though

useful for just about any business and niche market).

• LinkedIn: Perfect for people who love one-to-one networking. Great for business to

business.

• Pinterest: A great match for businesses that are very visual (physical products, interior

design, etc.)

• YouTube: If you're willing to put the time and effort into a video marketing strategy,

this is the place to be

• Yelp! If you're a main street retailer or restaurant, you live and die by the reviews on

Yelp!

• Google Business: same as above, a must has for local businesses.

• Snap Chat: right now great if you're targeting a younger audience/millennials.

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 WHAT MAKES SMM UNIQUE WAY OF MARKETING

Social media marketing requires both strategy and creativity. While it may seem

overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers

are using social media and 78% of salespeople outsell their peers by using social media for

their business. Plus, its benefits extend far beyond increasing sales. However, not all

businesses are aware of the benefits of social media marketing. In fact, 50% of small

businesses aren’t using social media to promote their business. That’s an alarming number.

Even more concerning is that an additional 25% don’t plan to use social media in the future

either.

Clearly, there is a disconnect between those who are seeing the benefits of social media and

those struggling to get started. If the latter sounds like you, keep reading. You’re about to

learn how social media marketing can help build your business. Some of the benefits you’ll

learn about include:

• Growing your brand awareness

• Increasing your traffic

• Promoting your products and services

4. CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and

distributing valuable, relevant, and consistent content to attract and retain a clearly

defined audience and, ultimately, to drive profitable customer action.

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IMPORTANCE OF CONTENT MARKETING

Content marketing is a cornerstone for attracting customers and maintaining a customer base

in online business. Content marketing is the publication of any type of content from text to

video in order to attract and retain customers or clients. Content marketing is important for –

INCREASE TRAFFIC

One way that content marketing is essential for businesses–especially online businesses–is that

it can drive traffic to the business’s website.

CONTENT IS HELPFUL

Content marketing is very effective and important. The content you create must be

informational, that’s relevant to your industry or to the products that you sell to the readers. If

you create a post such as an info-graphic that points people to your products, it can be

immensely important to your sales picture for the month.

BOOSTS INTERACTION

Today’s marketing content is designed to start conversations and keep them going. Great

content engages customers in many ways and even invites them to participate. Furthermore,

interactions can tell the business quite a bit about marketing trends. By listening to what

people say, a business can gain important information to better sell to customers in the future.

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BUILD THE BRAND

Finally, one of the most important things marketing content can do is promote the business

brand. By distributing valuable content your business can reinforce its brand so that it becomes

more recognizable.

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OBJECTIVES OF CONTENT MARKETING
• Business trustworthiness and a sense of connection with your audience. When you

provide quality, informative content that engages viewers, they feel valued and your

business earns credibility.

• Get users to share your content. Content production needs to be outstanding. Marketing

content should captivate your audience so much, that they want to share your posts, use

‘likes,’ and bring up your content in the discussion.

• Explore your potential customer`s problem. By understanding what people need, you

then know how to offer solutions. Commonly used content marketing strategy is to hold

online Q&A sessions, hold webinars intended especially for the purpose of finding

answers to consumer’s problems.

• Now that you have discover problem, discuss solution. Show consumers how your

products and services will help improve the quality of their lives.

• Understand what keeps customers from making purchase. If buyers think your prices

are too high, find an interesting way of showing then how they can actually save money

using your products in the long run. If they think the directions are too complicated,

explain in a step-by-step fashion that is easy to understand.

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 • Write a story that allows customer to visualize themselves using your product. This is

a highly effective content marketing strategy. They can try it out in their minds before

actually making the purchase.

TYPES OF CONTENT MARKETING

Below, we’ll discuss the top 10 high-performing types of content marketing and how your

business can use each format to engage your leads and boost sales.

1. BLOGS

Blogging is one of the most popular types of content marketing for small businesses. And for

good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to

your site from the search engines. In fact, according to Forbes, websites that include a blog

typically have 434% more indexed pages than those that don’t. If you want to use blogging to

improve your content marketing and grow your business, you’ll need to start with a strategy

that includes which topics you plan to cover in your blog.

2. VIDEOS

If you want to remain competitive in the busy digital marketplace, it’s vital that you find a way

to grab your target audience’s attention and engage them quickly. Consumers today are viewing

more video content than ever before. Video is one of the best types of content marketing for

reaching and engaging your target consumers Short and attention-grabbing informational

videos can help you engage consumers in the awareness stage. While how-to videos and

product demos are great for influencing purchasing decisions among consumers in the decision

stages.

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3. INFO-GRAPHICS

Info-graphics help businesses educate their audiences and provide useful information that can

add value for leads and customers. This visual content marketing format helps viewers better

visualize data such as statistics so that they can have a better idea of why something is valuable

or how something works. If your business chooses to use info-graphics to attract and engage

your audience, consider which topics are best suited for this format

4. CASE STUDIES

Another one of the most valuable types of content marketing is the case study. Case studies are

basically customer stories that illustrate how your business has helped a specific client or

customer become successful. Businesses can use case studies to highlight special applications

or uses for their services and products. Consumers like case studies because this type of content

helps them better understand how your brand can add value in their lives or businesses

5. E-BOOKS

EBooks are an effective type of long-form content that businesses can use to provide value for

their leads and customers. The keyword here is value. Your eBook should not be a 5 to 10page

ad. Instead, it should provide some type of useful information and insight for your target

audience about their needs and challenges.

6. WHITE PAPERS

This makes whitepapers one of the best types of content marketing for B2B and other small

businesses that want to build thought leadership and gain more respect in their industry. One

of the greatest benefits of white papers is that they can help your small business gather

information about new leads.

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7. CHECKLISTS

Checklist are a type of worksheet that provide a list of things to do in a step-by-step process

in order to achieve some type of desired outcome. These are great content assets for small

businesses because they are easy to create and promote, yet still provide a significant value

for the target audience. The checklist above provides a list of actions that homeowners should

take regarding their HVAC system. The checklist is easy to read and follow, and it provides

valuable information to help the company’s target audience make smarter decisions about

their HVAC maintenance. This is a great example of what a checklist should be as it focuses

on providing value for the reader.

8. INTERVIEWS

Interviews with industry experts or even your own customers are another one of the most

high-performing types of content marketing. Interview content provides valuable information

for your site visitors that can help them better understand their challenges and needs There

are a few different ways that you can use interviews as part of your digital marketing

campaigns:

• Host a live interview through a webinar or live stream like Facebook Live.

• Record interview content and make it available on your site and through YouTube.

• Create written interview content on your blog.

• Seek out opportunities to be interviewed by third-party sources.

9. SOCIAL MEDIA POSTS

Though social media content can be used to directly influence a purchase, it’s also important

to remember that social media is one of the best types of content marketing for lead

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nurturing. You can use social media posts to start a conversation with consumers and engage

your target audience. Make sure that you have a mix of promotional and informational

content across your social media channels.

CONTENT MARKETING’S 7 STEP STRATEGY BUILDING PROCESS:

1. GET IDEAS FOR YOUR CONTENT

The very first step is to search the best ideas for generating content about suitable topics. It

requires certain brainstorming activity to find the right goal.

2. MAKE STRONG RESEARCH

Once you find the suitable topic to write on, make a strong research for that over Google and

find relevant information about that subject. Try to find comprehensive details about the topic

and plan your content creating strategy to define it in depth.

3. DEFINE CONTENT FORMAT

Ensure that what type of content format you are going to use for displaying content and look it

perfect for readers online. Take a time to set your priority of headlines and main theme of

content to expose to the learners explicitly in the content. The very first step is to search the

best ideas for generating content about suitable topics. It requires certain brainstorming activity

to find the right goal.

4 MAKE PROPER STRUCTURE OF CONTENT

You need to rest assured about proper structuring of the content you create. Do not forget to

include all relevant information and creative ideas about subject and deliver right detail about

topic in the content in a well-structured manner.

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 5. TAKE CARE OF TITLE OF YOUR BLOG

It’s much important to write attractive and click-worthy title of your blog content. This gives

first impression on audience of your effort made for intended purpose.

6. CHECK QUALITY OF CONTENT

You need to be assured about quality of content that should be impeccable, informative,

readable, well structured, reader-centric, etc. Test your content in all such parameters strongly

and then process is for marketing.

7. REFINEMENT OF ERRORS

If you find any flaws in quality of content, make it refine soon and fix all errors promptly. Take

your time to get the issues resolved and make content audience-centric as well as ready for

marketing.

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5.VIDEO MARKETING/ ONLINE REPUTATION MARKETING:

The definition of video marketing is not complex. In fact, it’s rather simple: using
video to promote or market your brand, product or service. A strong marketing
campaign incorporates video into the mix. Customer testimonials, videos from live
events, how-to videos, explainer videos, corporate training videos, viral
(entertainment) videos the list goes on.

IMPORTANT & NEEDS

1. Informing and Educating

2. Search Engine Optimization

3. Staying Competitive

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4. Getting Personal

5. Boosting Conversions

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 WORKING PAGES WITH COMPAN

 BACKLINKS

 EMAIL MARKETING

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 SOCIAL MEDIA MARKETING:

SMM ON PINTREST

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SMM ON FACEBOOK

SMM ON LINKEDIN

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CONTENT MARKETING

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 FINDINGS AND LEARNINGS

 Get to Known About Opportunities and Challenges While Working in

Digital Marketing.

 Gain The Basic Knowledge About SEO, SMM, SEM, Email Marketing.

 Get The Overall Understanding About Content Writing and The Blogging

Requirement.

 Understand The Different Tools and Types in Digital Marketing.

 I Experience the Corporate Feelings and Work Pressure Which Gives Me

Good Exposure.

 With The Study of Digital Marketing I Came to Its Emergence and Extreme

Growth in Today’s Scenario. Also I learn about the time management while

working.

 It Is Easy to Approach the Company or Clients If You First Send Them an E-

mail to Relate a Sector by This You Will Get the Positive Reply As

Well This Was the Biggest Lesson I Have Learn Through Email Marketing.

 Through This Internship I Learned Digital Marketing Is an All About Team

Work and Always Try to Give Best Out of All.

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 CONCLUSION

This summer internship project helped me to understand how the corporate

business works. In the period of this internship I have find out my interest or the

ability to work in digital marketing sector.

While working as a content writer or blogger I conclude that it’s not easy to

create a content or engaging the audience. We need to analyse the whole

accurate data before writing. If your content is good and impressive it’s easy to

approach the clients. While learning about the SEO, SMM as well as the tools

and types in digital marketing you need to focusing on the updated techniques in

the market and try to increase the traffic on your websites or client’s websites.

At the end I personally think the working in the digital marketing sector is not

everyone’s cup of tea. As A digital marketer we have to be updated with

changing technology which is A proficiency used by the company to compete

with competitors.

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 BIBLOGRPHY

 www.google.com

 https://medium.com

 www.leanport.com

 www.temptinghome.com

 www.hubspot.com

 www.onlinemarketinginstitue.org

 www.contentmavericks.com

 www.ralettatechnology.in

 https://moz.com

 https://www.techopedia.com/definition/12708/search-engine-world-wide-web

 https://www.javatpoint.com/how-search-engine-works

LEARN THROGH ONLINE COURSE

 www.udemy.com

 www.hubspot.com

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 ANNEXURE 1
WPR(s)

SCHOOL OF MANAGEMENT

WPR of Week 1st ………………… WPR’s Remaining……………… URN

Number…2019-M-09121996…………….

Programme: DIGITAL MARKETING & E-COMMERCE…………

Summer Internship Subject Area…CONTENT MARKETING & DIGITAL MARKETING

Week’s Summary
Days/Time

Monday ONLINE COURSE (DM)

www.udemy.com

Tuesday THEORY& ONLINE COURSE (SEO)

www.udemy.com
learning submission

Wednesday THEORY & ONLINE LEARNING

(LINK BUILDING)
www.udemy.com
practices demo

Thursday PRESS RELEASE SUBMISSIONS

On online learnings

Friday PRATICALS WITH BACKLINKS

Google doc

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 SCHOOL OF MANAGEMENT

WPR of Week 2nd………………… WPR’s Remaining……………… URN

Number…2019-M-09121996…………….

Programme: DIGITAL MARKETING & E-COMMERCE…………

Summer Internship Subject Area…CONTENT MARKETING & DIGITAL MARKETING

Week’s Summary
Days/Time

Monday WORK WITH 100 LINKS SUBMISSION

ON
google docs

Tuesday WORK WITH 150 LINKS

SUBMISSION ON
Google docs

Wednesday SMM SHARE, LINKBUILDING 225

SUBMISSION ON
Google docs

Thursday SOCIAL MEDIA SHARE LinkedIn, interest, twitter etc.

WORKS WITH LINK BUILDING 275
Google docs

Friday SMM SHARE,

LINK BUILDING 350

Saturday ONLINE LEARNING (CONTENT MARKETING) www.udemy.com

written submission of understanding

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 SCHOOL OF MANAGEMENT

WPR of Week 3rd………………… WPR’s Remaining……………… URN

Number…2019-M-09121996…………….

Programme: DIGITAL MARKETING & E-COMMERCE…………

Summer Internship Subject Area…CONTENT MARKETING & DIGITAL MARKETING

Week’s Summary
Days/Time

Monday WORK WITH CONTENT MARKETING

P.R. bulls, F&B stories
SOCIAL MEDIA SHARE

Tuesday CONTENT WRITING COURSE ONLINE

www.udemy.com
SMM LinkedIn, interest, twitter etc.

Wednesday SMM SHARE,

CONTENT WRITING
PR bulls, F&B stories

Thursday SOCIAL MEDIA SHARE LinkedIn, interest, twitter etc.

2 BLOGS WRITING
PR bulls, F&B stories
Posted on BlogSpot

Friday SMM SHARE,

3 BLOGS WRITING
PR bulls, F&B stories
Posted on BlogSpot

Saturday ONLINE LEARNING (VIDEO MARKETING)

www.udemy.com
written submission of understanding

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 SCHOOL OF MANAGEMENT
WPR of Week 4th ………………… WPR’s Remaining………………

URN Number…2019-M-09121996…………….
Programme: DIGITAL MARKETING & E-COMMERCE…………

Summer Internship Subject Area…CONTENT WRITING & DIGITAL MARKETING

Week’s Summary
Days/Time

Monday 4 BLOGS WRITING & POSTING(BlogSpot)

Paleo cookbook
SOCIAL MEDIA SHARE

Tuesday 6 BLOGS WRITING & POSTING (BlogSpot) SMM

SHARE LinkedIn, interest, twitter etc.

Wednesday SMM SHARE,

BLOG WRITING 5 BLOGS
PR bulls, F&B stories, paleo cookbook

Thursday HR MEETING
FUN ACTIVITY
On google meets

Friday SMM SHARE,

3 BLOGS WRITING (Posted on BlogSpot)
PR bulls, F&B stories

Saturday MOTIVATIONAL SPEECH FROM HEAD OF THE DEPARTMENT

OUR EXPERIENCE SHARING WITH RECORDED VIDEO
REVIEW ON THE COMAPANY PROFILE
RECIVING INTERNSHIP CERTIFICATES

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 ANNEXURE 2

SIP COMPLITION CERTIFICATE

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 ANNEXURE 3
OFFER LETTER EMAIL
(Due to covid 19 pandemic company share via mail)

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