INFORMATION

REVOLUTION

Villajin, Nikki Loren C.

Mañalac, Kurt Russel P.
TECHNOLOGY AND THE PAST
OLD NEW
TECHNOLOGY TECHNOLOGY

OLD NEW
TECHNOLOGY TECHNOLOGY

OLD NEW
TECHNOLOGY TECHNOLOGY
 INFORMATION
■ Latin informare – to give form, shape,
or character to something

PURPOSE STRUCTURE
■ Basis of all communications ■ Agent – Sign - Thing
■ Destined to be communicated to ■ The agent is formed by a sign about
someone or something a thing
INFORMATION ERAS JOHANESS GUTENBURG
■ 15th century
■ German craftsman
PRE-GUTENBERG ERA ■ Inventor of printing press

GUTENBERG ERA

PosT-GUTENBERG ERA:
INFORMATION AGE
PRE-GUTENBERG ERA
■ Before the printing press
■ Information is hard to replicate
and distribute
■ Transmission of information is
mostly by word-of-mouth
■ Only small number (elite) has
access to information
 GUTENBERG ERA
■ Invention of the printing press
■ Mass distribution of information of
information is possible but expensive
■ Rise of information mediation
institutions (news, banks, music
industries)
■ Traditional media (newspapers,
books, audio CD, video CD, news
channels, etc.)
PosT-GUTENBERG ERA: INFORMATION AGE
INFORMATION AGE ■ Began around the 1970s
and is still going on today
■ Also known as Computer
■ Invention of the computer and
Age, Digital Age, or New
the Internet
Media Age
■ Mass distribution of
information is easy through use
of online media (e.i. social
media to access social networks
■ Rise of social networks and
crowd sourcing
 IMPACTS OF THE INFORMATION AGE TO STS

SCIENCE AND TECHNOLOGY SOCIETY

■ Research advances in physics,
chemistry and biology
■ Technological advances
■ Too much dependence on
technology
■ Convenient and efficient
communication through social
media
■ Addiction to social media
 SOCIAL VS. TRADITIONAL MEDIA
GUTENBERG PRINCIPLE
Paying for the information provided CROWD SOURCING
by a traditional media institution
Information is published and
(buying newspapers, CD, DVD, etc.)
enhanced/used by the society
(Wikipedia, comment section)
SOCIAL MEDIA PRINCIPLE
“freely” accessing information by the
society (searching in Google,
Facebook, etc.) SOCIAL NETWORKING
Information is published in a network
so that other members may access
the information (Facebook,
Instagram, etc.)
 SOME IMPACTS OF SOCIAL MEDIA
EDUCATION
■ Easy accesss of educational
information on the Internet
■ Easy access of non-educational
(fake, sexual) information
BUSINESS
■ Easy promotion of products
■ Understanding customers
■ Rise of transparency and
challenge of institutionalizing trust
■ Mass markets are disrupted SOCIETY
■ Easily meet people and share ideas
beyond geographical boundaries
■ Brings together like–minded people
(networking groups)
■ Invasion of privacy due to published
personal information
 SOURCES:

https://www.youtube.com/watch?v=3APxTcrfSwI&featu
re=share

https://www.youtube.com/watch?v=VYL_NjCcotI&featur
e=share
THANK
YOU!