DIGITAL MARKETING

AND ITS SCOPE

By Kritika Rawat
 WHAT IS DIGITAL MARKETING ?

 Digital Marketing is the marketing of product and services through digital

channels, such as social media, SEO, emails and mobile apps.
 In simple words, digital marketing can also be known as online marketing
which refers to all marketing efforts that occur on the internet
 CURRENT SCENARIO OF DIGITAL
MARKETING ?
 Digital marketing has taken a troll in India at speed of a jet. It is now being
used excessively by many Indian Companies. However, success of a marketing
campaign is purely not based on Digital marketing only and if a winning score
needs to be obtained, one should munch on different techniques available in
traditional and modern modes of marketing
 It also has been observed that startups using digital marketing alone, have
either failed or could not perform up to the mark. This study is to discuss the
measures that should be taken to effectively implement digital marketing, so
that winning results can be obtained and high sales can be achieved.
FUTURE TRENDS OF DIGITAL MARKETING
IN INDIA
 Digital is one of the fastest growing topics. Few years back, AI was a distant
future, and now AI is the heart of global business and industry these days.
 Through programmatic advertising, we can use AI to automate our Ad buying,
which helps us to narrow down our audiences. And conversational marketing
helps us to arrange a quick one-to-one connection between customers and
digital marketers.
 Now marketers get new ways to effectively target their audiences, which is a
primary reason through which digital marketing industry is growing. 
 THANK YOU

Presented By
Kritika Rawat
Hashtag Digital Marketing, Dehradun

https://www.hashtagacademy.in/