Professional Documents
Culture Documents
A U S T R A L I A
1
UNLEASH
THE star IN YOU
Our drive to set and evolve the latest trends combined with pioneering research
empowers hairdressers across the globe to style the star in every client. Celebrities
are our secret weapon and a powerful channel of communication. Striking images
of inspiring beauty bring clients to the salon to unleash their inner star. In turn,
hairdressers become stars with the help of L’Oréal Professionnel.
Hair by L’Oréal Professionnel
2 3
Our L’Oréal invented hair colour in 1909 and has since devoted itself solely to one business: Beauty. Its unique research arm enables it to
HISTORY continually explore new territories and invent the products of the future, whilst drawing inspiration from beauty rituals the world over.
1909
EUGÉNE SCHUELLER
1925
L’ORÉAL D’OR
1929
IMÉDIA
1945
EUGÉNE SCHUELLER
1951
IMÉDIA CRÈMED
1952
RÉGÉ COLOR
Key
FIGURES 5th
L’ORÉAL BRAND IN TERMS
OF TURNOVER
70
created the “Société Française des for blonde colour. the 1st quick oxidation hair colour. the 1st cold-wave permanent. one-step bleach and colour. direct colour.
Teintures Inoffensive pour Cheveux”. L’Oréal Blanc, the secret for
platinum blondes.
COUNTRIES
4 5
Masters of
HAIR COLOUR
Throughout the years, L’Oréal Professionnel has established the most complete hair
colour portfolio to give colourists all the shades and tools they need to provide bespoke
colouring in salons.
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Our Iconic
PRODUCTS
L’Oréal Professionnel is always at the forefront of the latest trends and continuously
offers new products and services that benefit from the latest technologies.
From its general care range Serié Expert to its specialist brands, L’Oréal Professionnel
hair care has been designed to offer adapted, tailored solutions for all hair needs.
SMARTBOND | The new bond strengthening system
Smartbond works in perfect synergy with all the brand’s bleaching and color products. It is the safety net for colorists to unleash their
creativity and say yes to all their clients wishes.
Business L’Oréal Professionnel hosts an international annual forum in destinations across the globe.
Attendees will experience industry relevant content and inspirational themes.
INSPIRATION Bespoke local events for our salons to ignite your imagination, discover the latest cutting-edge
techniques and trends with acclaimed guest artists.
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OUR
COMMITMENT Education Excellence
Education The most powerful tool to inspire and develop the stars of tomorrow! Developed with the needs
of your salon and team in mind. The Education Collection is fresh and exciting, relevant to the
COLLECTION market needs and based on international fashion and trends.
Industry’s New and exciting courses are taught by mlti-talented team who are all committed and highly
passionate about making a difference in the industry.
BEST
Motivate & Our Brand Coaches will motivate with creativity and increase your team’s confidence by providing
additional skills and business drive.
EMPOWER
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OUR
COMMITMENT Marketing Excellence
Client L’Oréal Professionnel is committed to driving new clients into your salon. By investing in digital
marketing campaigns, then connecting new clients to your salon using our salon locator, we make
CONNECTION you stand out.
Enchanting We provide an extensive array of exciting marketing materials for your salon and online platforms,
centred around loyalty, gaining new clients and offering new services that clients want!
JOURNEY
Customised No two clients are the same, no two salons should be either. Our print portal will produce marketing
materials that can be personalised to your needs, customised in your style, and format that will
MARKETING suit your salon.
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EDUCATION IS THE MOST
POWERFUL TOOL WE CAN
USE TO GROW, INSPIRE
AND DEVELOP THE
STARS OF TOMORROW.
Hair by L’Oréal Professionnel
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EDUCATION
COLOUR
Red-hot technical expertise in colour, at your fingertips. Create outstanding looks based on solid technical mastery.
No matter where you are on your personal colour journey, we can help you reach new levels from our L’Oréal
Professionnel Colourist Certification right through to Colour Degree, the benchmark of an exceptional colourist.
CURATED CUTTING
Achieve and maintain your cutting edge with seminars and workshops for every member of your
team - master the basics, perfect techniques or learn about trending styles. Gain new ideas and
by L’Oréal Professionnel
inspiration and create total looks via our NEW cutting and colouring inspirational seminars.
STYLING
New in 2017 L’Oréal Professionnel offers a complete star path certification exclusive to your styling development.
It is with great pleasure that we bring you the On completion of your Expert Level in the Styling Star Path you will have completed the required prerequisite
to be included on L’Oréal Professionnel Backstage Styling Teams. If you’re confident in your skills, why not
Education Collection 2017, where you will stretch yourself with new ideas and inspiration? Our Cut, Colour & Style courses will be perfect for you.
find all the education you need to support
and enhance your hairdressing career.
INSPIRATION
We aim at L’Oréal Professionnel to meet all your education needs including keeping
creativity flowing with inspirational topics, educators and artists. Work with some of the best
The Education Collection 2017 is a comprehensive selection of education hairdressers in Australia, who collectively cover a broad cross section of needs. For international
including colouring, cutting, styling and business for all levels of skill for inspiration, you have access to our international programs via our global network.
you and your team.
The core of the Education Collection 2017 activities are held in our
Academies in Melbourne, Sydney, Brisbane, Adelaide and Perth. We DEVELOPMENT
utilise venues in other major cities to host key activities alongside regional Every year submissions and auditions are what enables rising potential to be nurtured and
locations across the country to bring education closer to you and your challenged toward reaching their greater potential. Bespoke education plans and trainings
team - even more convenient and accessible than ever! are made for you and your team. Education in Motion programs enable you to hold
in-salon seminars for your entire team taking into account your salons individual needs and help
Jo Maitland We have strived for an Education Collection 2017 that is exciting and transfer learnings immediately on to the salon floor and into success with salon clients.
Hair by L’Oréal Professionnel
National Education Manager relevant for today’s business needs, from vital core education through to
fashion and trend-based offerings.
BUSINESS
How do we get to be the best - and stay the best? By stretching ourselves, sharing ideas and exceeding
expectations. Get the best out of your business and your team with seminars and workshops that maximise
Choose L’Oréal Professionnel as your education partner in every opportunity. From retail and marketing to customer care. Ask your Brand Consultant or Brand Coach
2017 and watch your business, creativity and talent grow. about how to become involved and learn and gain from other like-minded and successful salons.
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UNLEASH
Education From seminars covering all areas, from colour, cutting and styling, right
through to business seminars - all you need to meet every education need is
OFFERING here. Delivered online, in academy or in salon.
IN YOU
Brand Coaches. Your L’Oréal Professionnel team all share your passion for
learning, growth and development – and are eager to share their knowledge
and celebrate your achievements.
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ALL LEVELS LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4
EDUCATION
Suitable for all levels of New to hairdressing, the world of Some hairdressing practical expe- Already at an advanced level. Would Accomplished hairdressers seeking
hairdressers, irrelevant of the L'Oréal Professionnel or returning to rience with some knowledge and con like to become a specialist & meets international inspiration, motivation
stage of career. hairdressing after a break. dence of this subject. prerequistes. and opportunity to network.
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NEW NEW NEW
COLOUR DISCOVERY COLOUR KEYS COLOUR SOLUTIONS
COLOUR
OFFER
TECHNICAL FOCUS
COLOUR DEGREE
GRADUATE INNOVATIONS
LIGHTENING DISCOVERY COLOUR CHANGE COLOUR DEGREE
LIVE & UNPLUGGED
(EVENINGS)
HAIRCARE DISCOVERY SOHO ACADEMY, NEW YORK
RETAIL
by L’Oréal Professionnel PRO-FIBER SPECIALIST & SERIOXYL SPECIALIST LONDON ACADEMY, LONDON
COLOUR
GRADUATE ARTISTIC
TECHNIQUE FOCUS
CLASSIC COLOUR NEW
INSPIRATIONS CUT, COLOUR & STYLE
TECHNIQUES
LIVE & UNPLUGGED NEW
CREATIVE COLOUR TECHNIQUES SOHO ACADEMY, NEW YORK
(EVENINGS)
TOTAL LOOK
NEW NEW NEW
STYLING &
FINISHING SCHOOL CATWALK & EDITORIAL LONDON ACADEMY, LONDON
The new colour coding ensures your journey is STYLING DISCOVERY
NEW
personalised and delivered by the industry’s best to FOCUS PHOTOGRAPHIC INSPIRATION L’ORÉAL BUSINESS FORUM
GUEST ARTIST BRAND COACH BRAND COACH, GUEST maximise your education opportunity.
ARTIST & INDUSTRY NEW
PROFESSIONALS CLIENT EMOTION SALON EMOTION
BEYOND PRODUCT
RETAIL COMMUNICATION & CONSULTATION L’ORÉAL BUSINESS FORUM
The levels allow you to navigate your own pathway
through an education journey designed to expand NEW NEW
your knowledge, inspire with the latest techniques COLOUR COMMUNICATION & CONSULTATION EDUCATE THE EDUCATOR
FOUNDATION SPECIALIST EXPERT and trends from around the world and ultimately
grow your Salon business. COLOUR ACCELERATION
NEW
NEW
DIGITAL TALENT
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Digital
#LOrealProAus_Artist
@LorealProAus
LEARNING 24/7
Become a fan
facebook.com/LOrealProfessionnel L’Oréal Professionnel are committed to the ongoing
development of the Australian hairdressing industry,
pushing the education boundaries even further, having
now set the benchmark with a digital based learning
Online Training system, e-learning modules and on-line certification.
youtube.com/LOrealProAus
Stay connected with the trends E-Learning & Learn independently and discover the latest trends, techniques and update
product knowledge by logging in and participating in new e-learning modules and
form international
Online Certification prerequisite courses.
pinterest.com/lorealpro/
Digital Workshops Students participating in academy and in salon sessions, interact, engage and
record their learnings via their own unique profile, Providing participants with the
& Certification ability to re-access all resources and stay connected with L’Oréal Professionnel via
education.lorealprofessionnel.com.au.
LOrealPro.tumblr.com EDUCATION.LOREALPROFESSIONNEL.COM.AU
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L’Oréal Professionnel DAMIEN CATERINA
ARTISTS
RINALDO DI BIASE CRAIG SMITH JAMIE
BORIS THE HEADING OUT SCOTT SLOAN FRUITION STYLE ROBERT BAVA FURLAN
CUTTERY HAIR & BEAUTY SLOANS AMBITION THE PARLOUR XIANG
Damien is one of Australia’s most innovative At the forefront of hair fashion for 20+ years, One of Australia’s leading stylists, award-wining Multi-accoladed educator, coach and mentor Rob believes it’s a must to keep evolving and active Collaborating with stylists, photographers and
and talented salon, session and photographic Caterina has collected a string of awards - Scott is creative, insightful and dedicated to the Craig has an affinity to developing youth in our at developing others toward success. Recognized hairdressers on shows, film, exhibitions and
hairdressers well demonstrated by the prestigious recently, AHFA Hairdresser of the Year 2016. industry. He’s a celebrated educator in Australia industry, winning and leading many to award victory. as AHFA Australian Hairdresser of the Year editorial campaigns keep creativity flowing and
win of AHFA Hairdresser of the Year 2015 and Whether it’s directing backstage fashion and overseas, a regular at MBFWA and NYFW Gracious, calm and confident he passes on his several times plus multitudes of finalist awards from Jamie rethinking and improving his aesthetic.
finalist status in the lead-up 4 years running. shows, photo-shoots, educating, presenting & Hair Director at TPFF. Scott is known for his knowledge generously. Leaning toward high fashion salon design to team of the year has him sought His design philosophy is minimalistic, sleek
Extremely passionate and inspirational, Damien on- stage or consulting salon clients, Caterina precision cutting and commitment to creating in his photographic imagery, he transitions from after by celebrities and entertainers, as an educator, and classic, with an urban edge and structure.
is an ideal mentor positively pushing boundaries demonstrates an all-round expertise - the beautiful hair. international stages to salon floor, demonstrating a judge and hair director. Awarded AHFA Australian Hairdresser of the
and developing hairdresser creative potential. hallmark of her reputation. perfect creative and commercial equilibrium. Year Finalist 2016, Jamie is a talent to follow.
MELISSA JOE
GESUALDO COTRONEO PETER
DANNI SOLIER BRAD RIXON RENO’S ON ST ZINK THE ELEMENT KAREN BAVA THOMSEN
XIANG RIXON HAIR QUENTIN FOR HAIR THE PARLOUR CHELSEA
This elite group of talented individuals share their Co-Owner and Colour Directors high commitment Creative driver behind the multi-award winning Working annually on NY Fashion Week, Hair Joe celebrates 50+ hairdressing awards across A multi-faceted talent balancing leadership and Peter has a passion for texture and bringing
to supporting peers lift standards and reach greater Rixon Hair which has been featured in publications, Directing at Paris Couture Fashion and Telstra his career plus Hair Directing Fashion parades creativity as co-owner of The Parlour Hair group backstage vibe to the salon environment, searching
knowledge and expertise through inspirational education potential and grow colour skills, Danni is an ideal including Vogue Australia, Marie Claire and Perth Fashion Festival projects – Melissa’s youthful for Kookai & Myer, backstage experience at and Academy with creative and technical skills in out inspiration and building a salon culture for
with one clear purpose in mind: spokesperson for professional colourists. Providing Harper’s Bazaar. Brad shot for the 30th birthday aesthetic, skill and teamwork is sought after. In her Melbourne Fashion Week, shows and seminars cutting, colouring, wig work, upstyling with trend creating wearable editorial looks, hand painting
tips for magazines (InStyle, Body and Soul, Weekly issue of the iconic industry magazine INSTYLE roles of Creative Director of Reno’s Hair Care to his acclaim. For learners, Joe is able to forecasting and communication –from her fine arts colour techniques and cutting – balance and
Review) and booked by top beauty editors and and together with the L’Oréal Professionnel Artist group and L’Oréal Professionnel Artist, Melissa translate and deliver commercially usable studies, Karen brings design and real experience harmony being keys to Peter’s signature look.
bloggers, awarded AHFA Creative Colourist of the and ID Artist team, were instrumental in delivering brings together commercial experience and concepts with a relaxed teaching style. together to inspire others to be best they can be.
TO CONSISTENTLY
Year – Finalist, 2016 are but a few aclaims. the AHFA Runway parade 2016. fashion inspiration.
EMPOWER AND
INSPIRE GIFTED
JORDAN
HONE
AMANDA
MENZ
FRUITION STYLE
JASON
FASSBENDER
FORCH
MACHEDA
EDUCATION
SLOANS AMBITION THE PARLOUR THE PARLOUR
In Motion
AND CREATIVE
Renowned for his fashion, editorial and Amanda’s star is on the rise winning a colour and Jason’s ethos of ‘enhanced natural’ working with 20 years experience has seen many pathways
photography work, Jordan is a familiar face on creative challenge internationally in 2015 and the hair’s texture means cuts look just as great from colour technical educator for global
the Sydney fashion and celebrity circuit. Awarded AHFA QLD Hairdresser of the Year, 2016. She natural as styled. His astute attention to detail companies, sales and now co-owner of The Design a bespoke training event in your salon tailored to you needs exclusivley for your team. All of
our 2017 Artists offer private education in-salon and It’s easier than you might think. Ask about the
HAIRDRESSERS
AHFA Colour Technician of the Year Finalist, is an amazing talent, extremely dedicated to her has him consistently produce quality results Parlour Hair, Unley. Forch is the lead technical
2015, Jordan has been actively increasing his salon team and holds a multi-dimensional role backstage at fashion shows, editorial shoots educator for the salon group and is very Education in Motion concept and how to qualify to bring exclusive training to your salon team.
colouring skills and demonstrating his flair for at Fruition with a focus on colouring, education or educating cutting and styling techniques. passionate and learned about education being
inspiring others in Australia and internationally. and client service. Among his many awards, he has been a New a certified trainer. He loves to facilitate growth
Creative Force winner, Hair Expo. in others - particularly surrounding hair colour.
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EDUCATION
In Motion
Education & L’Oréal Professionnel works with an outstanding team of Artists and a
Inspiration that select group of preferred private education providers who across them
provide a wide scope of possible topics to select the ideal educator at the
comes to you right time for the needs of your salon team – and it’s very simple to arrange.
Speak with your local Brand Coach or Business Consultant to discuss what you would like to achieve as an outcome of
training for your team and design a bespoke training event in your salon together with any of our Artists or preferred
private education providers.
The Fruition Education team creates tailored training Through years of experience the Xiang Hair Creative Peter Thomsen Education is all about inspiring and
solutions to suit the needs of your team. With an team are now offering it’s expertise to salons across sharing Peter’s passion & backstage vibes whilst passing on
innate understanding that the traditional one-size-fits Australia. Half day and full day courses are offered his signature looks with his warm and inviting personality.
all approach to education is not suitable for everyone, to enhance and spark salons creative flair. Topics Peter Thomsen Education offers personalised programs
Fruition Education offers personalised content and include Ladies Cutting,Mens Cutting /Barbering, in hand painting colour techniques, cutting and textured
programs to ensure that you are guaranteed exactly Creative Colour, Session Styling, Customer Service styling which when combined along with his spirit, energy
what you and your team require to become better & Business Essentials. and passion for industry delivers inspiring education for
stylists and colourists. your team.
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Become an exceptional
COLOURIST
Colourist Your career path to becoming the best colourist
STAR PATH you can be has many routes and options. We
believe any career path must have a clear goal,
and that the journey must be rewarding and
enable you to be the best you can be.
To start your L’Oréal Professionnel Colourist Star Path journey book, attend
the following seminars and complete on-line certification afterwards. FOUNDATION SPECIALIST EXPERT
Colour Keys
Colour Discovery
Colour Change Colour Consultation & Communication
Lightening Discovery
Creative Colour Techniques Colour Degree Australia
Classic Colour Techniques
or Colour Solutions
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become an exceptional
STYLIST
Stylist Your career path to becoming the best stylist
STAR PATH has many routes and options. We believe any
career path must have a clear goal, and that
the journey must be rewarding and enable you
to be the best you can be.
New in 2017 accreditation in the Stylist Star Path Expert level is the prerequisite
to be included in and on L’Oréal Professionnel Backstage Styling Teams.
FOUNDATION SPECIALIST EXPERT To start yourself toward L’Oréal Professionnel Certified Stylist status levels
book, attend the following seminars and complete on-line certification.
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The L’Oréal Professionnel ID Artist Program has one goal - to
find, nurture and develop talented individuals to be the future
stars of our industry.
Entering its 8th year the program has proven that the ID Artist development builds confidence and
can fast-track careers. ID Artists benefit from education with development according to one of two
pathways – colouring or styling.
You’ll undertake a 2 year development and networking programme that includes inspirational education and
unique hairdressing opportunities – an incredible chance to learn, develop, grow and achieve.
You’ll be shown seasonal collections and product previews, benefit from presentation and communication
training and platform education opportunities and enjoy many other exclusive invitations to present and
share your talent at L’Oréal Professionnel Events.
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NETWORK
Education Program
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Become an exceptional
SALON
Network Salon As an EDUCATION NETWORK salon
your team’s L’Oréal Professionnel Colourist
CERTIFICATION Certifications will see your salon be rewarded,
recognized and promoted as a Specialist,
Expert or Master Colour Salon. These
classifications help to promote your colour
business, attracting new clients to your salon
and cementing loyalty of your existing clients.
The level your salon attains will enable your salon to receive benefits that will
promote your salon and support the ongoing development of your colour
SPECIALIST EXPERT MASTER
team and business. Colour Stockist. INOA & Majirel Stockist. Invitation to Flagship.
At each level the salon must meet stockist and assessment criteria for the Colourists currently certified in: Colourists currently certified in: Colourists currently certified in:
awarded year. Salon Emotion assessments are offered independently from
April 2017 and salons can explore and review and apply for their status level
at anytime. Colour Keys
Colour Degree All Colourists from Salon are Certified Specialists
Colour Change
To learn more contact your L’Oréal Professionnel Brand Coach or Business Colour Consultation Minimum of 2 Colour Degree Graduates
Consultant or log in to explore via education.lorealprofessionnel.com.au. Creative Colour Techniques
Completes Salon Emotion Assessment* Current Salon Emotion Accreditation*
or Colour Solutions
*Available from May 2017 *Available from May 2017
38 39
L’Oréal Professionnel
WITH YOU DOWNLOAD
AGAINST MSDs
free APP
40 41
COLOUR
Career-defining
mastery of colour,
yours for the taking.
Perfect the techniques behind looks of breath taking beauty. No matter where you are on your
personal journey to excellence, we have the course to propel you to new levels of technical
expertise and creative flair, from our Product Discovery Workshops to Creative Colour
courses, through to the acclaimed Colour Degree.
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S T A G E S T A G E S T A G E MASTERS
O N E T W O T H R E E INSPIRATION
C O LO U R I S T S TAR PATH
• New to L’Oréal Professionnel • Some hairdressing practical experience • Works as a stylist or colourist daily • Already at an Expert level
• Returning to hairdressing after a break • Some knowledge and confidence in this • Would like inspiration and motivation • Seeking international inspiration,
subject • Would like new skills motivation and opportunity to network
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Colour
DISCOVERY
DATES COLOUR
DISCOVERY
C O LO U R I S T S TAR PATH
MELBOURNE ACADEMY BRISBANE ACADEMY ADELAIDE ACADEMY
Mon 13 February Mon 13 February Mon 20 February
L’ORÉAL PROFESSIONNEL BRAND COACH
Mon 20 March Mon 20 March Mon 20 March
A complete introduction to the L’Oréal Professionnel colour portfolio. You will learn about each range, when to use each one. You will leave
with the knowledge and confidence required for all foundation usage guidelines. This session is the perfect introduction or refresher to the Tues 18 April Tues 18 April Mon 08 May
essentials of L’Oréal Professionnel colour.
Mon 08 May Mon 15 May Mon 26 June
Mon 19 June Mon 12 June Mon 28 August
Mon 17 July Tue 18 July Tue 03 October
Mon 14 August Mon 14 August Mon 06 November
KEY LEARNINGS:
ONE DAY • Introduction to L’Oréal Professionnel essential colour products Mon 11 September Mon 11 September
• Global colour application for permanent and tone-on-tone colours Tue 10 October
Mon 16 October
9:15 AM • Confidence builder in colour application
Mon 20 November Mon 20 November
REGISTRATION
STUDENT PROFILE:
9:30 AM START • Hairdressers new to colouring.
5:00 PM FINISH • Hairdressers new to the industry SYDNEY ACADEMY PERTH ACADEMY OTHER MAJOR CITIES
• Hairdressers wanting to have an entry level introduction to
Mon 13 February Mon 20 February HOBART, TAS
INTERACTIVE L’Oréal Professionnel essential colour products
Tue 11 April
THEORY Tues 18 April Mon 20 March
EDUCATOR PROFILE:
Mon 08 May Mon 08 May
HANDS-ON • L'Oréal Professionnel Brand Coach
DARWIN, NT
TRAINING Mon 19 June Mon 19 June
PROVIDED: Tue 03 October
• Lunch and light refreshments Tue 15th August Mon 10 July
Q&A
SESSION • Digital workbook Tue 19 September Mon 14 August
• Model or Mannequin head for practical
$125
EX GST
• L’Oréal Professionnel Digital Education Certificate Tue 03 October
Mon 13 November
Mon 11 September
Mon 09 October
Mon 06 November
FOUNDATION
46 47
Lightening DATES LIGHTENING
DISCOVERY
DISCOVERY
48 49
Colour
KEYS
C O LO U R I S T S TAR PATH
DATES COLOUR KEYS
ADELAIDE ACADEMY
SPECIALIST
Mon & Tue 03 - 04 April
Mon & Tue 07 - 08 August
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Colour
CHANGE DATES COLOUR CHANGE
C O LO U R I S T S TAR PATH
Colour Change is the course for all colourists who want to achieve perfect results when changing hair colour. As clients’ needs increase due Mon & Tues 03 - 04 April NEWCASTLE, NSW
to season and fashion trends, we look in great detail at Colour In and Colour Out techniques, ensuring we all understand how to achieve Mon 24th April
Mon & Tues 26 - 27 June
great results through understanding, leading to increased confidence. To gain a full appreciation of this course it is important that you have Mon 29 May
attended Colour Keys. Mon & Tues 30 - 31 October
CANBERRA, ACT
SYDNEY ACADEMY Sun & Mon 07 - 08 May
Mon & Tues 27 - 28 March
KEY LEARNINGS:
TWO DAYS • Colour consultation and hair analysis when dealing with previously coloured hair Mon & Tues 26 - 27 June DARWIN, NT
• How to approach changing colour, taking colour out and adding more colour in Mon & Tue 26 - 27 June
Mon & Tues 11 - 12 September
9:15 AM • Colour change techniques
REGISTRATION
STUDENT PROFILE: MACKAY, QLD
• Hairdressers who have completed Colour Keys BRISBANE ACADEMY
9:30 AM START Mon 26 June
5:00 PM FINISH • Hairdressers with a good foundation knowledge of L’Oréal Professionnel Tue & Weds 28 - 29 March Mon 07 August
essential colour products
• Hairdressers wanting to understand colour correction Mon & Tues 19 - 20 June
INTERACTIVE
THEORY • Hairdressers wanting to understand how to technically change hair Mon & Tues 17 - 18 October HOBART, TAS
colour with confidence Tue & Wed 18 - 19 July
HANDS-ON
TRAINING EDUCATOR PROFILE: PERTH ACADEMY
• L’Oréal Professionnel Brand Coach TOWNSVILLE, QLD
Q&A Mon & Tues 15 - 16 May
Mon 14 August
SESSION PROVIDED: Mon & Tues 23 - 24 October Mon 30 October
• Lunch and light refreshments
$250 • Digital workbook
• Model or Mannequin head for practical
EX GST ADELAIDE ACADEMY
• L’Oréal Professionnel Digital Education Certificate
Mon & Tues 15 - 16 May
SPECIALIST
Mon & Tues 25 - 26 September
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NEW
Classic Colour
TECHNIQUES
C O LO U R I S T S TAR PATH
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350 FOUNDATION
54 55
EX GST
NEW
Creative Colour
TECHNIQUES
C O LO U R I S T S TAR PATH
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350 SPECIALIST EXPERT
56 57
EX GST
NEW
Colour
SOLUTIONS
C O LO U R I S T S TAR PATH
SERIES ONE
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350
EX GST SPECIALIST
$350
EX GST
SYDNEY Mon 25 September 20 years experience has seen many pathways from colour technical
BRISBANE Tue 26 September educator for global companies, sales and now co-owner of The Parlour
Hair, Unley. Forch is the lead technical educator for the salon group and is
FOUNDATION very passionate and learned about education being a certified trainer. He
loves to facilitate growth in others - particularly surrounding hair colour.
SPECIALIST
60 61
Colour
DEGREE
C O LO U R I S T S TAR PATH
$3600
• Lunch and light refreshments BLOCK ONE Mon - Fri
• Digital workbook 03, 04, 05, 06 & 07 July
EX GST • Model or Mannequin head for practical
BLOCK TWO Mon & Tue
• Personalised L’Oréal Professionnel Certificate and Graduation Ceremony in 2018
04 & 05 September
EXPERT
EXAM DAY Mon 24 October
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NEW NEW
COLOUR DEGREE GRADUATATIONS - INVITE ONLY GRADUATE SESSION WITH DANNI SOLIER, XIANG
Becoming a Colour Specialist is the ultimate goal of all colourists to be able to set the standard within the industry, achieve expert colour Colour Solutions really focuses on commercial, fast and effective methods. All information
results every time with the ultimate client care experience. Colour Specialists and their salons will gain knowledge and learn how to grow will be shared in a fun and interactive way to make sure this simple and easy to use guidance is
the salon colour business. After all hard work we invite you to celebrate your achievements with your guest and explore the business fully understood.Find quick colourmetric solutions to solve the challenges of insalon colouring.
opportunities to promote the results of all the hard work and receive your certificate. Celebrate in style at the Colour Degree graduation This workshop will provide skills and knowledge to confidently discuss with your clients all of
ceremony and explore the new Graduates Program available for all graduates to invest in education, network and inspiration for life. their options.
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350 MASTERS
64 65
EX GST
NEW
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350 MASTERS
66 67
EX GST
STYLING
Become confident in product
usage and the hottest trends,
exquisite occasion styles and
session looks straight from the
catwalk, ready and waiting to
add to your repertoire.
New in 2017 L’Oréal Professionnel offers a complete star path certification exclusive
to your styling development. On completion of your Expert Level in the Styling Star
Path you will have completed the required prerequisite to be included on L’Oréal
Professionnel Backstage Styling Teams.
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S T A G E S T A G E S T A G E
O N E T W O T H R E E
S T YL I S T S TAR PATH
• Working as a student or new to • Some hairdressing practical experience • Working as a stylist or colourist daily
hairdressing • Some knowledge and confidence in • Would like inspiration and motivation
• Returning to hairdressing following this subject • Would like new skills in this subject
a break
70 71
NEW
Styling
DISCOVERY
S T YL I S T S TAR PATH
MELISSA GESUALDO
RENO’S ON ST QUENTIN
KEY LEARNINGS: DATES
ONE DAY • Gain an in-depth understanding of all L’Oréal Working annually on NY Fashion Week, Hair Directing at Paris Couture
MELBOURNE Tue 21 February
Professionnel Styling products Fashion and Telstra Perth Fashion Festival projects – Melissa’s youthful
• How to talk about styling products to a client BRISBANE Mon 20 February aesthetic, skill and teamwork is sought after. In her roles of Creative Director
9:15 AM
• Correct use of styling products and ideas of of Reno’s Hair Care group and L’Oréal Professionnel Artist, Melissa brings
REGISTRATION SYDNEY Wed 22 February
how to take knowledge back to the salon together commercial experience and fashion inspiration.
$350
EX GST
PROVIDED:
• Lunch and light refreshments
at Melbourne Fashion Week, shows and seminars to his acclaim. For
learners, Joe is able to translate and deliver commercially usable concepts
• Digital workbook with a relaxed teaching style.
• Model or Mannequin head for practical
FOUNDATION • L’Oréal Professionnel Digital Education Certificate
72 73
NEW
Finishing
SCHOOL
S T YL I S T S TAR PATH
BRAD RIXON
RIXON HAIR
KEY LEARNINGS: DATES
ONE DAY • How to design and market a blow dry service Creative driver behind the multi-award winning Rixon Hair which has been
SYDNEY Mon 20 March
in your salon featured in publications, including Vogue Australia, Marie Claire and Harper’s
• How to deliver an incredible service in your salon MELBOURNE Mon 27 March Bazaar. Brad shot for the 30th birthday issue of the iconic industry magazine
9:15 AM
• Perfect blow-dry and styling tool techniques INSTYLE and together with the L’Oréal Professionnel Artist and ID Artist
REGISTRATION BRISBANE Mon 03 April team, were instrumental in delivering the AHFA Runway parade 2016.
$350
EX GST
creating wearable editorial looks, hand painting colour techniques and cutting
– balance and harmony being keys to Peter’s signature look.
SPECIALIST
74 75
NEW
Catwalk &
EDITORIAL
S T YL I S T S TAR PATH
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350 EXPERT
76 77
EX GST
INSPIRATION
Become confident in
product usage and the
hottest trends, exquisite
occasion styles and
session looks straight
from the catwalk, ready
and waiting to add to
your repertoire.
Dedicated to sharing inspiration, ideas, techniques and collections
– hairdresser to hairdresser, Artists and Specialists will arm you with
in-depth colour knowledge, cutting & styling skills and techniques that
will build designer level confidence and give you a commercial edge.
78 79
NEW
COLOUR AND CREATIVITY DELIVERED BY A SELECTION OF AMAZING COLOURISTS AND ARTISTS DAMIEN RINALDO, BORIS BRAD RIXON, RIXON HAIR
MELISSA GESUALDO, JOE COTRONEO, ZINK, THE
These evening inspiration sessions have been designed to offer you and your team with new ideas for cuts, colour and styling. Pier to pier sessions RENOS ON ST QUINTEN ELEMENT OF HAIR
with current interpretations of what’s cool and current and how to recreate the looks for your own clients. Delivered by a selection of the Nations
Top Artists and their teams these evenings are designed to inspire, inform and motivate.
MELBOUNRE Mon 6th March MELBOUNRE Mon 1st May
SCOTT SLOAN, SLOANS CRAIG SMITH, FRUTIION
CATERINA DI BIASE, HEADING OUT DAMIEN RINALDO, BORIS
KEY LEARNINGS: DATES SERIES ONE JOE COTRONEO, JAMIE FURLAN, XIANG
• Inspiration & Motivation ZINK, THE ELEMENT OF HAIR
ADELAIDE Mon 27 March
• Trend & Techniques
SYDNEY Mon 06 March BRISBANE Mon 8th May
BRISBANE Mon 6th March
STUDENT PROFILE: JAMIE FURLAN, XIANG
MELBOURNE Mon 06 March ROB BAVA, THE PARLOUR
• Any hairdresser wanting to gain an insight into the CRAIG SMITH, FRUTIION
latest trends, techniques and an opportunity to BRISBANE Mon 06 March BRAD RIXON, RIXON HAIR
MELISSA GESUALDO,
network with industry. PETER THOMSEN, CHELSEA RENOS ON ST QUINTEN
PERTH Mon 13 March
EDUCATOR PROFILE:
• Guest Artists PERTH Mon 13th March PERTH Mon 1st May
DATES SERIES TWO JAMIE FURLAN, XIANG PETER THOMSEN, CHELSEA
SCHEDULE PROFILE:
• REGISTRATION: 6.30pm SYDNEY Mon 01 May MELISSA GESUALDO, JASON FASSBENDER,
RENOS ON ST QUINTEN THE PARLOUR
• START: 7pm
MELBOURNE Mon 01 May
• FINSH: 9pm JOE COTRONEO, CATERINA DI BIASE, HEADING OUT
ADELAIDE Mon 01 May ZINK, THE ELEMENT OF HAIR
EVENING
6:30 PM
REGISTRATION
7:00 PM START
9:00 PM FINISH
INTERACTIVE
DEMO
LOOK
N LEARN
$100 All LEVELS
80 81
EX GST
NEW
WORKSHOPS
SYDNEY Tue 7th March SYDNEY Tues 2nd May
JAMIE FURLAN, XIANG ROB BAVA, THE PARLOUR
82 83
NEW
This seminar has been designed to offer you new ideas for women and men’s cut, colouring
and styling. What’s cool and current and how to recreate and individualize the looks for
your clients. Get some hands on training from a cutting & styling expert who will share skill
surrounding how to tailor to the individual and integrate colour within the services in a quick
and easy way.
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350 SPECIALIST EXPERT
84 85
EX GST
NEW
Focus Photographic
INSPIRATION
INSPIRATION
Visual imagery is imperative to communicating yourself and your work if you wish to profile and market yourself to industry and
consumers a-like.
Whether you wish to develop your biography, enter awards with professional and eye-catching submissions, communicate your work to
potential clients, participate in photographic hairdressing for team building or inspirational reasons – an understanding of key photographic
principles as well as hair, make-up, fashion and team work are imperative to creating imagery you will be proud of. Join together with a small,
intimate group of participants to learn and create your own photo’s in this half day look n learn format.
CRAIG SMITH
FRUITION STYLE AMBITION
KEY LEARNINGS DATES SPECIALIST LOOK N LEARN
• Must knows from the professional photographic team Multi-accoladed educator, coach and mentor Craig has an affinity to
• Organization and planning BRISBANE Mon 26 June developing youth in our industry, winning and leading many to award
• Developing shooting concept and overall image and MELBOURNE Tue 04 July victory. Gracious, calm and confident he passes on his knowledge
within that specific hair concept generously. Leaning toward high fashion in his photographic imagery, he
SYDNEY Mon 17 July transitions from international stages to salon floor, demonstrating a perfect
STUDENT PROFILE creative and commercial equilibrium.
• Hairdressers who wish to start or improve visual DATES EXPERT WORKSHOP & PHOTO SHOOT
communication and create own imagery
BRISBANE Mon & Tue 26 - 27 June
EDUCATOR PROFILE MELBOURNE Tue & Wed 04 - 05 July
• Photographic Shooting Team including Guest Artists
SYDNEY Mon & Tue 17 - 18 July
SCHEDULE DAMIEN RINALDO
• Timings & location provided on full payment BORIS THE CUTTERY
with booking
Damien is one of Australia’s most innovative and talented salon, session
and photographic hairdressers well demonstrated by the prestigious win
of AHFA Hairdresser of the Year 2015 and finalist status in the lead-up 4
years running. Extremely passionate and inspirational, Damien is an ideal
mentor positively pushing boundaries and developing hairdresser creative
potential.
HALF DAY
INTERACTIVE
THEORY
INTERACTIVE
DEMO
LOOK N LEARN $350*
EX GST SPECIALIST
86 TWO DAY
THEORY DEMO PHOTO SHOOT EX GST EXPERT
87
BUSINESS
Maximise effectiveness and
grow your business with courses
for you and your team.
Every business is only as good as its people. Make sure every member of your team is
results-orientated with courses that maximise every opportunity. From retail and marketing
to customer care and headline grabbing creativity, share new ideas and delve deeper into
the world of digital and understand how it can help you grow your salon business.
88 89
NEW NEW
business to accelerate to a whole new level. We will look at how you build your own brand within your salon and for your clients and how to with prep and post work, how to deliver the education and how to monitor progress. These are all key elements in successful education and
look at your own column as your own business. Column building ideas, up-selling colour suggestions and how to really become not only a can be overlooked by hairdressers. This one-day course will enable the educator to look at adult learning styles, providing simplistic and
great colourist but also to understand how to maximise this for the business while offering such amazing service, your clients will not want
proven techniques that are essential in educating others.
to go anywhere else.
$495 SCHEDULE
• 4 hour in salon session booked exclusively through
HANDS-ON
TRAINING
PERTH Tue 22 August
EX GST
your L’Oréal Professionnel Brand Coach. ADELAIDE Tue 19 September
SPECIALIST
• Minimum of 6 hairdressers per salon session
$350
EX GST
EXPERT EXPERT
MASTERS
90 91
NEW
Digital
TALENT SHARLENE LEE, CIRCLES OF SUBIACO
Social media is the lifeblood of fashion and beauty conversation online.
With the right skills and strategies in place, you can join the conversation, achieve marketing
BUSINESS
success and grow your client base. Gain a strategic understanding of your audience and grow
your online presence to benefit your bottom line.
ONE DAY
9:15 AM
REGISTRATION
9:30 AM START
5:00 PM FINISH
INTERACTIVE
THEORY
INTERACTIVE
DEMO
HANDS-ON
TRAINING
$350 SPECIALIST EXPERT
92 93
EX GST
NEW
CLIENT SALON
WITH YOUR L’ORÉAL PROFESSIONNEL BRAND COACH WITH YOUR L’ORÉAL PROFESSIONNEL BRAND COACH & GUEST PRESENTER
Salon E-Motion is based on the 7 step journey that every client who visits your salon will experience and how to make sure every step of
BUSINESS
their journey is incredible. This course shows the research behind this methodology and shares how this information can be used to make
sure every client who visits your salon has the best experience and wants to return again and again.
$495
EX GST
STUDENT PROFILE
• Any hairdresser that wants to grow their colour $495
EX GST
SCHEDULE
• 4 hour in salon session booked exclusively through
business, and are confident in colour selection your L’Oréal Professionnel Brand Coach.
and application • Minimum of 6 hairdressers per salon session
FOUNDATION EXPERT
SCHEDULE
• 4 hour in salon session booked exclusively through
SPECIALIST your L’Oréal Professionnel Brand Coach MASTERS
• Minimum of 6 hairdressers per salon session
94 95
NEW
Attendees will learn techniques and strategies through communication and consultation that
will dramatically boost the salons bottom line and increase productivity. This workshop is
guaranteed to transform your customer service experience abd retail sales forever.
THREE HOURS
INTERACTIVE
THEORY
IDEAS SHARING
WORKSHOP
Q&A
SESSION
$180 FOUNDATION SPECIALIST
96 97
EX GST
Pro/Fiber Serioxyl
DISCOVERY DISCOVERY
L’ORÉAL PROFESSIONNEL BRAND COACH L’ORÉAL PROFESSIONNEL BRAND COACH
PRO|FIBER, the 1st in-salon self regenerating haircare range. Understanding its technologies along with consultation is the key to the success Reveal the secrets to unleash hairs true potential with Serioxyl. Understanding the science and functionalities of the hair and scalp is the
of this revolutionary prescriptive offering. In this session you will learn how to communicate all features and benefits through consultation, foundation and key to confidence in prescribing Serioxyl. In this session you will learn how to communicate all features, technologies and
diagnosis and prescription. This session will provide participants all the skills necessary to be appointed a PRO|FIBER Specialist. benefits through consultation, diagnosis and prescription. This session will provide participants all the skills necessary to be appointed a
Serioxyl Specialist.
RETAIL
$70
EX GST
ADELAIDE Mon 06 March
PERTH Tue 28 March
$70
EX GST
98 99
Haircare
DISCOVERY
L’ORÉAL PROFESSIONNEL BRAND COACH
Hair products are essential not only for hairdressers but also for the clients to maintain their look at home. By understanding which types of products fit DATES HAIRCARE
specific needs, the student will feel confident in broadening their use and recommendation of products, from a basic selection to prescriptive solutions for DISCOVERY
everything from hair conditioning to problem solving. The course is an energetic mix of interactive games covery that covers the L’Oréal Professionnel
haircare portfolio, giving the student knowledge that in turn will boost retail in the salon.
RETAIL
L’Oréal Academies
MELBOURNE
Tue 16 May
KEY LEARNINGS: Mon 02 October
HALF DAY • Product knowledge and understanding
• How to talk about products to a client
9:00 AM • Correct use of products and ideas of how to take knowledge back to the salon SYDNEY
REGISTRATION Tue 04 April
STUDENT PROFILE: Wed 18 October
9:30 AM START • Any hairdresser wanting to gain an insight into the L’Oréal Professionnel Haircare
12:30 PM FINISH
EDUCATOR PROFILE: BRISBANE
INTERACTIVE
THEORY • L’Oréal Professionnel Brand Coaches Wed 19 April
Mon 25 September
INTERACTIVE PROVIDED:
DEMO • Digital workbook
• L’Oréal Professionnel Digital Education Certificate ADELAIDE
HANDS-ON
TRAINING Mon 06 March
Mon 18 September
$70
EX GST
PERTH
ALL LEVELS Tue 28 March
Mon 02 October
100 101
INTERNATIONAL
BUSINESS & INSPIRATION
TRAININGS
AND EVENTS
L'Oréal Professionnel
BUSINESS FORUM
L’Oréal Professionnel hosts its annual international business forum in the most beautiful
destinations in the world.
Over three days attendees thrive on inspirational themes, topics & speakers that are relevant, innovative & internationally regarded within
the industry. Not only is the international business forum a brilliant opportunity to network with like-minded people but most importantly
provides tools to take back to the salon to inspire staff and drive salon services.
STUDENT PROFILE:
THREE DAYS • Very experienced Artistic and Creative Salon Directors or Artistic Team Leaders
• Owners, managers & team leaders eager for inspiration, experience’s and networking
CREATIVE opportunities
INSPIRATION
FOR FULL EDUCATOR PROFILES, COSTINGS AND SCHEDULES:
INTERACTIVE • Log in to view details at: www.lorealbusinessforum.com
DEMO
HOW TO BOOK
HANDS-ON
• Contact your L’Oréal Professionne Brand Coach or Business Consultant
TRAINING
$2595*
EX GST
DATES
SEVILLE, SPAIN
Tue 02 October - Fri 04 October
102 103
INTERNATIONAL
BUSINESS & INSPIRATION
TRAININGS
AND EVENTS
Global Learning
EXPERIENCES UK
L’Oréal Professionnel as a global brand offers the opportunity to build your experience and learn
in other countries.
We provide you with the connections to book and plan your inspiration by accessing the countries Education Collections and Artists to
provide you with the ultimate travel and inspirational learning experience.
104 105
INTERNATIONAL
BUSINESS & INSPIRATION
TRAININGS
AND EVENTS
Global Learning
EXPERIENCES USA
L’Oréal Professionnel as a global brand offers the opportunity to build your experience and learn
in other countries.
We provide you with the connections to book and plan your inspiration by accessing the countries Education Collections and Artists to
provide you with the ultimate travel and inspirational learning experience.
106 107
Booking
INFORMATION
ACADEMY LOCATIONS
L'ORÉAL ACADEMY
564 St Kilda Road
Melbourne, VIC 3004
FOR BOOKING AND PAYMENT LOG IN TO CALENDAR VIA EDUCATION.
LOREALPROFESSIONNEL.COM.AU L’ORÉAL ACADEMY*
19 Harris Street
EDUCATION, BOOKING & TECHNICAL HOTLINE: 1300 651 991 Pyrmont, NSW 2009
ALL ACADEMY COURSES HOSTED BY L’ORÉAL PROFESSIONNEL AUSTRALIA WILL L’ORÉAL ACADEMY
PROVIDE:
• Lunch and light refreshments
Unit 1, 305 Montague Road
• Digital workbook West End, QLD 4101
• Model/Mannequin head - shared work environment
• L’Oréal Professionnel Education Certificate downloadable upon completion L’ORÉAL ACADEMY
PARTICIPANTS TO BRING 134 Fullarton Road
• P
ersonal hairdressing equipment; Rose Park, SA 5067
e.g. brushes, combs, blow dryer, sectioning clips, etc.
108 109
& safety
HEALTH
L’Oréal Professionnel has designed a Professional Safety protocol Hair colourants can cause an allergic reaction, which in certain rare cases
specifically for professional hairdressers, which will enable you to manage may be severe for you or your client. It is therefore essential to follow
your clients’ colour experience and determine the need to carry out an precautions and to carry out the necessary allergy alert test (found on your
allergy alert test every time. The Professional Safety protocol follows Product Instruction leaflet) when using colouration products. Furthermore,
a three-step consultation with your colour client, to accompany the when using technical products and in cases of prolonged exposure to
application of a L’Oréal Professionnel colour: water, wear suitable disposable gloves during the preparation, application
and rinsing of the product.
STEP 1: Professional consultation
An allergy alert test must be done 48 hours before each application of
STEP 2: How to carry out an allergy alert test a hair colourant, as an allergy can develop suddenly.
STEP 3: How to carry out a colour application
Please refer to your Professional Safety booklet for more information.
PLEASE NOTE: If you do not follow the three-step Professional Safety
protocol, AN ALLERGY ALERT TEST must be done 48 hours before
each application every time.
The L’Oréal Professionnel Advice Line is a service designed to give technical support to our professional hairdressers and their customers in Australia
and New Zealand in line with our Industry Health & Safety best practices. Telephone 1300 651 991.
110 111
We Invite You
TO SAVE
MELBOURNE
Mon 23 October
THE DATE
ADELAIDE
Sunday 29 October
PERTH
Tues 31 October
BRISBANE
Mon 06 November
SYDNEY
Sun 19 November
112 113
EDUCATION COLLECTION education.lorealprofessionnel.com.au
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THURSDAY 30 29 31 28 30 THURSDAY
FRIDAY 31 30 29 FRIDAY
SATURDAY 30 SATURDAY
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education.lorealprofessionnel.com.au
Registered Office: 564 St Kilda Road, Melbourne Vic 3004 Australia
L’ORÉAL AUSTRALIA Pty Ltd ABN 40 004 191 673
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