SCOPE AND DELIMITATIONS

This study was conducted to determine how online advertisements of micro businesses affect
the consuming behavior of adolescents in the City of Cabuyao, Laguna. Moreover, this paper will identify
and investigate the factors that can interest adolescents in online advertisements. The research also
aims to ascertain the advantages and disadvantages of online marketing, and social media platforms
that are often used by the young consumers. This research will be administered in the City of Cabuyao
Laguna, the study area for the researchers. Correspondingly, this qualitative research can be
accomplished in 3 days by providing online questionnaires to the participants such as google docs, as a
survey and reference. In addition, this research will be limited to 60 participants. Only the adolescents
ages 13 to 19 years old who use social media platforms and encounter online advertisements will be
recognized as a participant, in order to provide the researchers with appropriate information and
results.

Moreover, the researchers will limit this study to the target population, and the focus will be on
the consuming behavior of adolescents, (ages 13 to 19 years old), and will not attempt to cover the
consuming behavior of the others. Therefore, any other topics that are not related to how efficient
online marketing is, in adolescent's purchasing behavior will not be covered. Along with the
delimitations, there were some unavoidable limitations in this research. First, the coronavirus outbreak
will affect the researchers to conduct a proper face-to-face interview due to the guidelines and
restrictions from the government officials. The researchers are unable to conduct a proper face-to-face
interview due to the guidelines from the government officials. Also, the participants' personal, and other
duties might affect their activeness in browsing social media, in order to experience and encounter
online advertisements.

Through this study and strategy, the researchers will be able to provide marketing strategies
that can be proposed for the micro entities in order to make effective advertising that will attract young
consumers.