This study generally aims to determine the efficacy of online advertisements used by small businesses

on the purchasing behavior of adolescent consumers in the City of Cabuyao, Laguna.

 Specifically, it sought to answer the following questions:

1. What is the demographic profile of the respondents with reference to:

1.1 age;

1.2 gender;

1.3 hours spent in social media

2. What are the factors affecting the interest of consumers in buying a product when seeing an online
advertisement in terms of:

2.1 appearance of the advertisement;

2.2 the product itself;

2.3 popularity of the brand;

2.4 current trends

3. What are the types of social media platforms often used by adolescents?

4. What are the advantages and disadvantages of using online advertisements to promote small
businesses?

5. What marketing strategies can be proposed to the small businesses in order to turn their prospects
into consumers?