Professional Documents
Culture Documents
In partial fulfillment
Subject Practical
Research 2
By:
Guerra, Francis R.
Magtibay, Kylene P.
March 2021
Chapter I
simple click. Many successful companies which rely on the internet have
widespread use of social network in this society, social media has become
customers.
They then use that platform as a means to reach their audience and sell to
them through social media versus a web page. Selling on social media is
shopping even more. E-commerce websites such as Lazada and Shopee are
business has become more convenient and efficient for both vendors and
reach the potential buyer since almost everyone uses social media these
days. Over these past years E-commerce has developed very fast because of
shopping everyone can buy faster, have more alternatives and can order
2017).
online shop, social networking, social media or web shop. With an online
store, your profits are no longer limited by the number of customers that can
physically visit brick and mortar location. They can sell across towns, states,
and even across borders, removing all geographical limitations (Quora, 2020).
passing day. Hundreds of websites and applications are being created and
deployed every year to cater this rising demand of comfortable shopping
trend.
role of social media towards online selling in select barangay in ibaan. It aims
to identify the social media platform being utilize in the business, identify the
relationship between role of social media, online selling, and business profile
and to recommend some action that will help to maximize the role of social
Conceptual Framework
dependent variables of the research study which are contained in each box.
1. Business Profile
1.2 Products
_____ Clothing
_____ Services
_____ Food
_____ Beverages
2. What are the social media platform being utilize in the business?
5. What action can be recommend to maximize the role of social media in online
selling?
1.3 Significance of the study
The findings which this study will reveal, may benefits certain groups and
Students. This group may use this study to gain knowledge especially ABM
Future Researcher. The findings of this study will serve as a good source
of accurate and useful information. Also, this study will serve as a theoretical model
Online Seller. This study may help them to effectively sell their through the
of social media.
Definition of terms
E-commerce is the buying and selling of goods and services over the internet.
ideas, thoughts, and information through the building of virtual networks and
documents, videos, and photos. Users engage with social media via computer,
tablet or smartphone via web-based software or web application, often utilizing it for
messaging.
Online selling is simply the buying and selling of goods and services using
over the Internet. It means going online, landing on a seller’s website, selecting
something, and arranging for its delivery. The buyer either pays for the good or
The study will only focus on the online selling business in the
community of ibaan, Batangas. It will not discuss any other kinds of attitudinal
problems. This study covers only the 5 select barangays in Ibaan, Batangas which is
the barangay Palindan, Malainin, Lapu – Lapu, Salaban I, and Salaban II.
maximizing the role of social media in online selling business. The researcher limit
accordance to cluster sampling. Cluster sampling is the method that will be use
since the researchers can’t get information about the population as a whole, but they
can get information about the clusters or in each 5 select barangay in Ibaan,
Batangas.
1.5 Hypothesis
H1: The main social media platforms used for business is Facebook.
H2: Social media offers great opportunity to online seller in selling their
products.
H3: There are significant relationship between role of social media, online
H4: The action can be recommend to maximize the role of social media in
This chapter is designed to gain information about the role of social media towards
online seller. This chapter presents profound review of the related literature which
are found relevant in discerning the role of social media towards online seller.
Local
The work of Harris and Rae‟s (2011) titled, “building a personal brand through
social networking” is the closest study that looked at the social media networks and
branding. Nevertheless, Harris and Rae‟s work purely focused on building personal
image (brand) using social networks. Dutta (2010) also looked at the impact of social
media from a personal view in his Harvard business review article. And therefore,
since there is little knowledge concerning the impact of social media on awareness
from a business level, this study is to investigate the impacts of the social media
have seen the impact of Facebook and the rise of its market value in terms of brand
equity. According to an analyst, the rise of Facebook‟s market value to $3.71bn was
a result of the social media popularity that has made the company users and
Cooperstein, Dernoga M, found that companies (brands) are gradually shifting their
advertising priorities to align better with today’s buyers. Today‟s buyers are tech
savvy and social media maniacs. Therefore it is the proliferation of the social media
network services in brand management and marketing that bring us to the attention
of social media networks. First, the researcher will define social media and then
Fauser et al. (2011) argue that though communication is the core dimension
of social media networks, not all platform categories are equally suitable for all
marketing objectives because most of the platforms are not equally well suited for
information, collaboration, and even for cultivating relationships (Fauser et al. 2011).
the social network, which suggests user motivations for online social networking may
According to Curran et al. (2011), social media sites such as Facebook are
better than other advertising avenues because it stores information on all its users
thus ensuring marketing reaches a retailer’s specific target market. Social media
sites are a great stage for retailers to create an experience and retailers can use
information stored on social media sites to improve user experience with their brand.
Foreign
We live in the midst of a global communication boom where the use of social media
purposes will really take off in the corporate sector. He further indicated that
marketing managers have also predicted that 2010 will be the year when social
media are integrated in the organizations and really start to become useful for
including the social media, the real impact that social media (as an example the
social network, Facebook with more than 400 million active users) has for both
individuals and companies, the speed with which things move in this domain
(Carlsson, 2010).
site where consumers can read or create reviews of products. ThirdVoice and
Napster were two software applications created in the 90s that have since been
removed from the market. ThirdVoice was a free plug-in that allowed users to post
comments on web pages. Opponents of the software argued that comments were
often vulgar or slanderous. Napster was a software application that allowed peerto-
peer files sharing. Users were allowed to share music files bypassing normal
In 2000 social media received a great boost with the witnessing of many social
networking sites springing up. This highly boosted and transformed the interaction of
movies, and friendship, based on social networking. Among those that were
launched included LunarStorm, six degrees, cyworld, ryze, and Wikipedia. In 2001,
fotolog, sky blog and Friendster were launched, and in 2003, MySpace, LinkedIn,
lastFM, tribe.net, Hi5 etc. In 2004, popular names like Facebook Harvard, Dogster
and Mixi evolved. During 2005, big names like YouTube, cyword, and Black planet
management and for different organizations, CRM turned into different concepts.
However, they can be summarized into two main categories: customer relationship
attract new customers and keep old customers (Wang & Feng, 2010).
Local
the marketing process (Kotler, Katajaya and Setiawan, 2010). Therefore today’s
consumers are well informed and are able to compare and contrast several product
offerings.
Marketers now have the opportunity to provide its customers with additional
marketers are required to pay special attention and focus on the consumer’s
The consumer funnel describes the emotional path the consumer takes from
experiences with the product have a role to play in contributing to a consumer’s total
Foreign
Science University, Kuala Lumpur, Malaysia are of the view that due to the internet,
just a mouse click away. Since the advent of the internet, the number of companies
Optimistically in these days, the greater parts of people have access to the
internet and some of them use it in their transactions. The Internet as a global
marketing tool. The global nature of communication and shopping has been well
redefined, seeing that it is the perfect vehicle for online shopping stores (Salehi,
2012).
conducting business among the other nations. Customers can find their needs,
neither wasting time nor wasting cost, just with a quick click and use an internet
search engine (Salehi, 2012). By developing countries and technology, many new
concepts and instruments have been created. Among these issues the role of
To increase the speed of trading and many other factors, investigating and
exploring the main factors will contribute immensely to researchers to better analyze
market, organization structures, and success’s methods (Manafi & Aghaei, 2011).
electronic media in their advertising efforts giving the possibility for electronic
marketing to develop in a very remarkable and active way. They further go on to say,
there is a new type of marketing which marketers use to operate the new factors like
electronic media, digital technology and internet to get to their business goals is
it is one of the oldest and still one of the most powerful of all E-marketing tactics.
2.3 Synthesis
The literatures further explain the role of social media towards online sellers. In this
literature, different kinds of role of social media towards online seller are shown.
According to the study of Kotler, Katajaya and Setiawan that is similar to my study,
marketing process.
Cited to the study of Evans similar to my study that the marketers now have
changing the way they research and buy products therefore marketers are required
to pay special attention and focus on the consumer’s purchase decision journey.
The study of Powell, Groves and Dimos that is similar to my study that the
consumer funnel describes the emotional path the consumer takes from initial
my study that the key happening across industries today is the emergence of a
The study of Salehi is similar to my study in a way that the Internet as a global
redefined, seeing that it is the perfect vehicle for online shopping stores.
Cited in the study of Salehi that is similar to my study in a way that the
customers can find their needs, neither wasting time nor wasting cost, just with a
quick click and use an internet search engine. By developing countries and
technology, many new concepts and instruments have been created. Among these
way that the speed of trading and many other factors, investigating and exploring the
Cited to the study of Salehi that is similar to my study, a number of businesses have
been increased by using electronic media in their advertising efforts giving the
possibility for electronic marketing to develop in a very remarkable and active way.
There is a new type of marketing which marketers use to operate the new factors
like electronic media, digital technology and internet to get to their business goals is
electronic marketing.
Chapter III
METHODOLOGY
will use descriptive research design that is defined as a research method that
interest. The characteristics of this research design were used as a tool to maximize
the role of social media towards online selling business in select barangay in Ibaan,
Batangas. Also, it will use to gather information in order to test hypothesis or answer
uses Slovin formula. Slovin’s formula is used to estimate the sample data that
the number of sample from the population. The sample of this study is 34
online seller based on the result of slovin formula. Here is the slovin formula
N= 38
e= 0.05
n= 38/(1+38(0.05)²)
n= 38/(1+38(0.0025))
n= 38/(1+0.095)
n= 34.70
groups. Groups are selected and then the individuals in those groups are used for
select 5 five out of 26 barangays in Ibaan, batangas. The 5 five select barangay are
barangay Palindan, Lapu-Lapu, Malainin, Salaban I, and Salaban II. From each of
this 5 five select barangay, the researcher will gather data in 7 respondents wherein,
the study, the first one to settle is the formulation of the questionnaire. It undergoes
several steps and procedures in preparing the questions to gather the data needed
in the study. The researchers gathered questions that are relevant and useful in
gathering information for the study specially in maximizing the role of social media in
online selling in select barangays in Ibaan. After formulation of questions, the next is
presented to a higher ethics committee for approval. Some revisions are done in the
validation.
cluster sampling. After knowing the population, formal letters will be sent to the
selected respondents asking for informed consent and informing them of the study.
The purpose of the study will be explained in general terms. The respondents can
then reply with their informed consent and their choice to whether do the survey by
assisted the target participants. Assurance will be given on anonymity upon the
actual data collection. They ask some necessary questions to their participants and
then write it on their notes. They even recorded it to assure that they will still have a
copy if ever they lose their notes. Those question that they asked can do something
with their research study especially in terms of decision-making. After the collection
of data, the researchers will express their gratitude for the respondents’ answers.
Once the data is collected, cleaned and processed the researchers will
begin analyzing it. After analyzing the data, the researchers will now interpret the
results. Lastly, they have to visualize their data in the form of charts and graphs so
that it will be easier for the people to understand and process it. By observing the
data taken from the online surveys, online polls, and observations served as the
basis in maximizing the role of social media in online selling in selected barangays in
Ibaan. The researchers assure that the data gathered are accurate, and reliable.
carefully tallied, tabulated and organized. The data presented, analyzed, and
interpreted with the used of weighted mean, frequency count, percentage and
ranking system.
%= f/n x 100
Where
%= percentage
WM= TWF
Where:
The table of equivalent which is the basis of the interpretation of the data will be:
Business Profile
35
Table 2. Product
Clothing 19 54%
Other:
Phone cases 1 3%
Shoes 2 6%
Bags 1 3%
Wrist watch 1 3%
Pot 1 3%
Plants 5 14%
Home accessories 1 3%
35
selling clothes online. While 8 or 23% percent of them are selling foods and
beverages; 6 or 17% of the respondents are selling beauty products; 5 or 14% of the
respondents are selling plants; and 2 or 6% of the respondents are selling shoes.
Other remaining products such as phone cases, bags, wrist watch, pot, and home
Facebook 32 91%
Instagram 2 6%
Shopee 2 6%
Lazada 1 3%
Twitter 0 0%
35
media platform in their online selling business that has frequency of 32 or 91%. It
Table 4 shows that all of the respondents agreed that social media are very
Description Mean
content.
social media
selling products.
h. Social media can be used as an Agree 4.17
low cost.
5 that majority of the respondents says they strongly agree that social media gives
their customers a convenient and accessible way to choose and buy product with
weighted mean of 4.89; respondents strongly agree that social media provide an
opportunity to reach large number of people at low cost with weighted mean of 4.74;
a weighted mean of 4.63 also strongly agree that social media influence their
4.56 of the computed weighted mean agree that social media provide cost-effective
and easy way of promoting and selling products; respondents agree that social
information via social media content with weighted mean of 4.51; weighted mean of
4.17 agree that social media can be used as an effective customer service tool;
respondents agree that they can easily attract customers through social media or
online selling with weighted mean of 4.09 and respondents says that they can easily
sell their product through social media with weighted mean 4.06. Only weighted
mean of 2.97 of the respondents says they moderately agree that they do not
Table6. Action can be recommend to maximize the role of social media in online business
Frequency Percentage
service
Respondents also recommend to provide true and sufficient information about the
of the respondents recommend to sell product at affordable price and get customer
Chapter V
5.1 Summary
barangay in Ibaan, Batangas, this research aims to: To maximize the role of
know the role of social media in online selling. To analyze the impact of social
online selling.
tool for all sorts of quantitative research techniques. The very most important
findings from this type of study are based on the answers of all respondents.
• The respondents will answer all the question written in the survey
• The respondents of the study are the people who experiencing online selling.
existing groups.
• Since the researchers used survey research approach, they are tasked to
obtain and gather data about the study, the researchers used two methods;
questionnaires and numerical data analysis. The researchers will give out
5.2 Findings
5.3 Conclusion
1. Business profile
4. The researcher conclude that social media are very effective in online selling
business.
5. Majority of the respondents says they strongly agree that social media gives
their customers a convenient and accessible way to choose and buy product
6. The researcher conclude that there are significant relationship between role
of social media, online selling, and business profile. The relationship between
frequency of 33 or 94%.
5.4 Recommendations
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https://home.kpmg/ph/en/home/insights/2020/07/the-new-normal-of-increased-
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Blomenthal, A. (2020).Electronic Commerce (e-commerce). Dotash Publishing:
https://www.investopedia.com/terms/e/ecommerce.asp#:~:text=E%2Dcommerce
%20is%20the%20buying,businesses%20choose%20to%20maintain%20both.
Cuneyt & Bhattacharya, Gautam, 2017. “The impacts of quickness, price, payment
https://www.investopedia.com/terms/s/social-media.asp
https://www.quora.com/profile/Sef-38
Sherman, (2019). Selling on Social Media: The Ultimate Guide to Profits. Lyfe
marketing: https://www.lyfemarketing.com/blog/selling-on-social-media/
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Christine.A.Odhiambo.pdf?sequence=1
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Foreign
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