Digital Marketing Proposal

Prepared For: Northpole & Live and Study Malaysia

Website: http://www.northpole.com.pk/ & https://liveandstudymalaysia.com/
Dated: 10th September, 2021

Introduction:
The purpose of this digital marketing proposal is to give you a bit of information about the
various digital marketing services i offer, along with information and pricing for a custom digital
marketing solution based on your needs. Based on our previous discussion, I feel like we are a
good fit for one another.

Services I offer:
 Search Engine Optimization (SEO)
 Social Media Management ( SMM )
 Google Ads/PPC

1. SEO (Search Engine Optimization):

Action Plan:

Strategy Description

Full Site Audit We perform a complete audit of your website’s onsite SEO,
Offsite SEO, and technical SEO.

We research up to 10 keywords to find the best opportunities

Keyword Research for connecting with your target audience and appearing in
search.

Competitor Research We assess your client’s competitors to see how they are
Performing and what you need to do to top them.

Technical Optimization We implement technical upgrades that help your site meet the
requirements and best practices set by Google.

Content Strategy 10 pieces of content (Off-site) per month

Link Building 250 number of quality backlinks per month

Strategy & Reporting:

Phase One: Initial Setup

Tasks Deliverables

Full Site Audit Website Complete audit

Keyword Research Create a List of keywords and do Analysis

On page Meta Writing Write Meta Description of required website pages

Technical Optimization Report on technical issues resolvents

Google Map listing Submit business on Google Listing

Google Analytics & Track website traffic & issues

Search Console Setup

Phase Two: Ongoing Maintenance and Continued Growth

Tasks Deliverable

Content Strategy 5 pieces of content per month

Link Building 20 number of backlinks per month

Technical Website Page Loading Time check, Mobile and desktop website
Check
speed check
 2. Social Media Marketing (SMM):
Social Media Posts (Organic):
No of Posts (in
Social Media Platform End Goal
a week)

Facebook 3-5 Branding, Business Growth,

Increase Likes, Engagement,
Reach

Twitter 3-5 Branding, Business Growth,

Increase Likes, Engagement,
Reach

Linkedin 3-5 Branding, Business Growth,

Increase Likes, Engagement,
Reach

Instagram 3-5 Branding, Business Growth,

Increase Likes, Engagement,
Reach

3. Facebook/Instagram Ad Campaign (Paid)

Days Monthly Budget (Minimum)

One Month 30,000 (For One Website)

4. Google Ads:

Days Monthly Budget (Minimum)

One Month 30,000 (For One Website)

Service Charges: SEO 20,000 Per Month (Per Website)
Social Media Marketing 20,000 Per Month (Per Website)
Paid Marketing 10,000 Per Month Services Charges. (Per Website)
For Paid ads suggested by us provided by client.
Note: For paid campaigns client credit card will be used