the first generation to be born into a fully digital world are more than just “online a lot

generation Z was born from the mid-1990s to the late 2000s, so the majority of this
generation is still under the age of 18

generation Z is distinctive, different and not to be ignored.

Gen Z is part of a generation that is global, social, visual and technological. They are the most connected,
educated and sophisticated generation ever. They are the up-agers, with influence beyond their years. They are
the tweens, the teens, the youth and young adults of our global society. They are the early adopters, the brand
influencers, the social media drivers, the pop-culture leaders.

 A generation whose economic output hardly exists has captivated

the attention of marketers and brands because of what makes them
so unique – they have never known a world without the Internet.
And Gen Z’s parents are paying for their desires;  93% of parents say
their children influence family spending and household purchases.

Generation Z is entrepreneurial

We regularly hear about rags-to-riches stories that have resulted from the technology boom.
Whether it’s the notable rise of Steve Jobs and Bill Gates from toiling in their garages to
accumulating limitless wealth, or the recurring stories of teenagers creating apps in their free
time that make them overnight millionaires, Gen Z knows there is money to be made from good
ideas.

They aren’t afraid to chase those ideas and believe that they have what it takes to have similar
successes. They are also keenly aware that everything they don’t currently know is a simple click
or two away, which makes the bold decision to be an entrepreneur less arduous and easier to
swallow.
Baby Boomers are born from 1946 to 1964 and their age is between 55 to 73 years, Generation X
are born from 1965 to 1980 and have 39-54 years age, Millennials are born from 1981 to 1996
and their age is between 23 and 38 years, and finally Generation Z are Born from 1997 to 2012
and have 7-22 years age.

By going back to old-school ideals such as admiration, faith, and self-control, generation Z
people have become the new conservatives in this age. They are more conscientious and rather
than waiting for someone else to watch out for them, they try to self-actualize their behavior.

Direct marketing allows you to promote your product or service directly to your

target audience and measure results quickly, but the benefits don't stop there. Here are some of
the advantages that digital direct marketing can bring to your brand:

 High segmentation and targeting. One of the great advantages of this type of marketing
is that you can reach your specific audience segments with personalized messages. If you
want to succeed, you should invest time to research and identify the consumers most
likely to convert and thus direct your efforts to actions that really work.

 Optimize your marketing budget. Addressing online direct marketing to a specific

audience allows you to set realistic goals and improve your sales on a tight budget. If you
properly optimize your direct campaign, you will achieve results with only a small
percentage of the cost of traditional advertising.

 Increase your sales with current and former clients. Digital direct marketing lets you
communicate with your current customers to keep the relationship alive while continuing
 to bring value. It also allows you to get back in touch with old customers and generate
new sales opportunities.

 Upgrade your loyalty strategies. Direct contact with your customers allows you to
customize your promotions, emails, and offers to create an instant bond. To maximize
results, you can combine your direct marketing methods with your loyalty program.

 Create new business opportunities. Direct marketing allows you to adapt to market

demands at all times and respond more effectively.

 Tests and analyzes the results. Direct response campaigns give you the opportunity to
directly measure your results. Take the opportunity to squeeze the most of your tests and
make decisions in real time.

Advantages and Disadvantages of Digital Marketing

Websites have so many advantages that there is almost no excuse for a business not to have one.
Effective website marketing declares to the world that an organization exists, what value it
offers, and how it does business. Websites can be an engine for generating customer data and
new business leads. An electronic storefront is often dramatically less expensive than a physical
storefront, and it can serve customers virtually anywhere in the world with internet access.
Websites are very flexible and easy to alter. Organizations can try out new strategies, content and
tactics at relatively low cost to see what works and where changes pay off.

The advantages and benefits of social media marketing focus heavily on the two-way and even
multidirectional communication between customers, prospects, and advocates for your company
or brand. By listening and engaging in social media, organizations are better equipped to
understand and respond to market sentiment. Social media helps organizations identify and
cultivate advocates for its products, services, and brand, including the emergence of customers
who can become highly credible, trusted voices to help promote the brand.
It doesn’t matter whether raw materials are upstream or finished products are downstream, the
concentration of each company included along the supply chain stays the same, to generate sales
and reap income. The same firm may acquire several elements of the supply chain in some
operations. This is known as vertical integration. This kind of business can have upstream and
downstream functions take place simultaneously and seldom at the same location.