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Student Communiqué

Wednesday, September 1, 2021

Welcome to MOG1006: Marketing Strategy

Welcome to returning students and those of you who are just joining us for the first time,
whether you a part-time or full-time learner to Cambrian College.

Welcome to the Organization Management Post-Diploma Graduate Certificate


Program, and finally, Welcome to MOG1006: Marketing Strategy.

About Me
My name is Professor Brian P. Vendramin, and I am also the Program Coordinator for
Organization Management. Please reach out to me if you have any questions relating to
this course or your program. Let’s start with an email, and if you wish, I am happy to have a
15-minute ZOOM conference with you if you wish.
Brian.Vendramin@Cambriancollege.ca

Course Resources
I will be using readings, simulations, and case studies from Harvard Business Publishing
in a Coursepack, in addition, I will be using some of my own materials as well.

Each person must purchase their own Coursepack, as the material is all copywritten.
Students choosing not to purchase their own resources will not be entitled to grades.

Here is the link to purchase your Coursepack. The price is $55.30 USD or approximately
$71.00 CDN

https://hbsp.harvard.edu/import/845310

Hidden Resources
You will notice that the two Case Study Assignments and one Simulation in the Coursepack,
that will be used in the course, have been hidden until they are assigned.

The Course Moodle Page


The Course Moodle page is live and visible effective today, Wednesday, September 1, 2021
For those who are raring to go, please purchase your Coursepack and start reading the
Marketing Reading: Framework for Marketing Strategy Formation for our class on
Wednesday, September 8th as our first quiz is the next day, Thursday, September 9, 2021.

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Student Communiqué
Wednesday, September 1, 2021

Cameras On, Please


Please, make every attempt to have your cameras turned on during our classes.
I understand and respect that there may be extenuating circumstances, but please try to
turn your cameras on, especially in Zoom Break-out Rooms.

Scheduling Of Classes
We have classes scheduled on Mondays from 08:30 to 11:20; Wednesdays from 08:30 to
10:20 and Thursdays from 08:30 to 11:20. During those classes I will teach for up to 90
minutes and leave time for you to work on your assignments as well as be available to
meet.

In Summary
1. Please Purchase the Coursepack immediately from Harvard Publishing.
2. Start reading the Framework for Marketing Strategy Formation for Wednesday’s
class.
3. See you Wednesday at 08:30, the Zoom Link is on top of your Moodle page
4. Camera on, please.
5. Be engaged. Learn lots. Have fun.

QUESTIONS
Please email me at:
Brian.Vendramin@cambriancollege.ca

Please use the following protocol when you email me:


Dear Professor Vendramin

1. Your Name, Student Number and Course Number.


2. The reason why you are emailing me.
3. Please keep it clear, complete, and concise.
4. State your request politely
5. Sign off your email

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Student Communiqué
Wednesday, September 1, 2021

Please remember that I am committed to your success!

Respectfully,

Professor Vendramin

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