The Company I am Using for this is Red Bull energy drinks

1. What are the company’s strategic statements (vision, mission, objectives, goals, values, et
cetera)? Based on these statements, which strategic imperative appears to be most critical to
the company (Luthans & Doh, 2021, pp. 290-293)? Explain your reasoning.
2. Using The CSA-FSA Matrix (country-specific advantages versus firm-specific advantages) on
page 302 (Luthans & Doh, 2021), which quadrant does the company fit into in each of the
three countries you chose to study? Why? Are there differences based on the country of
operation?
3. Of the six entry strategies (import and export, wholly owned subsidiary, mergers and
acquisitions, alliances and joint ventures, licensing agreements, and franchising) discussed in
Chapter 9 (Luthans & Doh, 2021, pp. 324-330), which is used most in the company you are
studying? What is your evidence?
4. Which organizational structure (Luthans & Doh, 2021, pp. 331-338) does the company
display: initial division structure, international division structure, global product division, global
area division, global functional division, mixed organizational structure, transnational network
structure, or a non-traditional arrangement? How does this structure support the company in
achieving its strategic imperatives?