Tourism Planning and Development

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Collaboration and Partnership in Tourism

Module 9. Collaboration and Partnership in

Tourism

Course Learning Outcomes:

1. To define collaboration and partnership;

2. To explain the potential benefits of collaboration and partnership;

3. To discuss the potential problems of collaboration and partnership; and

4. To describe the pro-poor tourism projects

The importance of including various partners in the travel industry planning and

development has been perceived in the most recent decade of the twentieth century. Partner joint

effort and organization can possibly prompt exchange, arrangement, and accord building gone

how the travel industry ought to be created. Significant organization are created in the travel

industry to guarantee the achievement of a top notch item.

MEANING OF COLLABORATION AND PARTNERSHIP

Various terms are utilized to portray the coordinated effort. These incorporate alliances,

gatherings, partnerships, teams. Joint effort happens when a gathering of independent partners of

an issue space participates in an intuitive procedure, utilizing shared standards, standards and

structures to act or settle on issues identified with that area.

An organization is an on-going game plan between at least two gatherings described but

toughness after some time, comprehensiveness, collaboration and adaptability. Organizations are

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Collaboration and Partnership in Tourism

together arranged, objectives are commonly characterized and supported, and procedures are

jointly worked.

Collaborative connections can have numerous structures. The procedures associated with

organizations may shift from exceptionally formal to casual. Connections between different

partners rely upon the social, financial and political powers yet may change as indicated by the

specific issue engaged with the synergistic relationship.

POTENTIAL BENEFITS OF COLLABORATION AND PARTNERSHIP

Coordinated effort and associations have been pushed in the travel industry as a result of

the potential advantages they can bring. Coming up next are the potential advantages of joint

effort and organizations as indicated by Bramwell and Lane :

1. The involvement of a wide range stakeholder who are in the best position to introduce

change and improvement.

2. The democratization of tourism decision making may be realized with the involvement of

many stakeholders.

3. Involvement of several stakeholders may increase the social acceptance of policies so that

implementation and enforcement may be easier to achieve.

4. The parties who are directly affected by the issues may bring their knowledge, attitudes

and other capacities to the policy-making process.

5. A creative synergy may result from working together, leading to greater innovation and

effectiveness.

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Collaboration and Partnership in Tourism

6. A partnerships can promote learning about the work skills and potential of the other

partners, develop group interaction and negotiating skills that help make partnerships

successful.

7. The parties involved in policy-making may have a greater commitment in putting the

resulting policies into practice.

8. There may be improved coordination of the policies and related actions of the various

stakeholders.

9. There may be greater consideration of the different economic, environmental and social

issues that affect the sustainable development of resources.

10. There may be greater recognition of the importance of non-economic issues and interests if

they are includes in the collaborative framework and this may strengthen the tourism

products available.

11. There may be a pulling of the resources of stakeholders which might lead to their more

effective use.

12. When several stakeholders are engaged in decision making. The resulting policies may be

more flexible and more sensitive to local circumstances and to changing conditions.

13. Non-tourism activities may be encouraged leading to the improvement of the economic and

employment conditions of a given community or region.

POTENTIAL BENEFITS OF COLLABORATION AND PARTNERSHIP

Below are the possible issues of collaborations and partnerships:

1. Collaborative efforts may be under-resourced in relation to requirements for additional staff

time, leadership and administrative resources.

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Collaboration and Partnership in Tourism

2. Involving a range of stockholders in policy-making may be costly and time-consuming.

3. The complexity of engaging different stakeholders in policy-making makes it difficult to

involve them equally.

4. The vested interests and established practices of the various stakeholders involved in

collaborative working may block innovation.

5. The need the develop consensus and the need to disclose new ideas in advance of their

introduction might discourage entrepreneurial development.

6. There may be fragmentation in decision-making and reduced control over implementation.

7. The power of some partnerships may be too great, leading to the creation of cartels.

8. Some collaborative arrangements may outlive their usefulness, with their bureaucracies

seeking to extend their lives unreasonably.

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Collaboration and Partnership in Tourism

References and Supplementary Materials

Books and Journals
1. Zenaida Cruz; 2015; Tourism Planning and Development Second Edition;
Mandaluyong City; National Book Store

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