Month No Month Date Revenue Conversions

1 9 September-19 $17,259.80 279

2 10 October-19 $18,342.72 375
3 11 November-19 $17,146.76 341
4 12 December-19 $17,284.38 329
5 1 January-20 $16,836.75 254
6 2 February-20 $16,572.17 253
7 3 March-20 $15,537.06 285
8 4 April-20 $16,211.32 286
9 5 May-20 $15,974.20 346
10 6 June-20 $16,450.38 296
11 7 July-20 $16,502.64 405
12 8 August-20 $20,690.40 369
13 9 September-20 $20,256.60 383
14 10 October-20 $19,604.52 448
15 11 November-20 $21,078.90 496
16 12 December-20 $21,392.04 471
17 1 January-21 $21,157.08 416
18 2 February-21 $19,559.60 383
19 3 March-21 $21,421.40 423
20 4 April-21 $21,312.72 507
21 5 May-21 $20,097.75 359
22 6 June-21 $22,046.08 464
23 7 July-21 $18,924.84 416
24 8 August-21 $25,402.48 628
25 9 September-21
26 10 October-21
27 11 November-21
28 12 December-21
29 1 January-22
30 2 February-22
31 3 March-22
32 4 April-22
33 5 May-22
34 6 June-22
35 7 July-22
36 8 August-22
 Revenue
12 period MA Centered MA Seasonal Index Forecast

slope
intercept

1
$17,067.38 $17,192.25 0.903724730981 2
$17,317.12 $17,369.69 0.933310842047 3
$17,422.27 $17,586.10 0.908342168829 4
$17,749.94 $17,921.10 0.917933822406 5
$18,092.25 $18,272.26 0.90315254481 6
$18,452.28 $18,452.28 1.121292581502 7
$18,701.23 $18,946.41 1.069152461652 8
$19,191.59 $19,404.15 1.010326228352 9
$19,616.71 $19,788.52 1.065208447549 10
$19,960.34 $20,193.49 1.059353286629 11
$20,426.64 $20,527.57 1.030666603933 12
$20,628.49 $20,824.83 0.939244124312
$21,021.17 $21,021.17 1.019039499114

$23,180.20 $25,102.63
$23,525.35 $24,074.66
$23,870.50 $25,754.82
$24,215.64 $25,983.59
$24,560.79 $25,640.29
$24,905.94 $23,694.29
$25,251.08 $24,588.86
$25,596.23 $24,197.18
$25,941.38 $23,867.39
$26,286.52 $24,440.32
$26,631.67 $24,362.50
$26,976.82 $30,638.82
 Conve
12 period MA Centered MA Seasonal Index

345.1464423
14551.54337

Index Normalized
1.030666603933 1.04395213426
0.939244124312 0.95135119778 318 322 0.882904217954
0.961382115048 0.97377455232 327 330 0.866483440088
0.933310842047 0.94534143414 333 339 1.01990225103
0.908342168829 0.92005090896 346 352 0.842503221999
0.917933822406 0.92976620117 358 364 1.111245756164
0.90315254481 0.91479438949 371 371 0.99356977726
1.121292581502 1.13574630158 382 388 0.987236179941
1.069152461652 1.08293408356 393 403 1.111707330977
1.010326228352 1.02334956654 412 412 1.202702563434
1.065208447549 1.07893923021 413 420 1.121358278272
1.059353286629 1.07300859491 427 427 0.974545794638
428 439 0.872381530049
449 449 0.941770333401

517
528
539
550
561
572
583
594
605
616
627
637
 Conversions
Forecast

slope 10.93503122
intercept 243.778129

Index Normalized
1 0.974545794638 0.98397268942
2 0.872381530049 0.88082017802
3 0.912337275677 0.92116242022
4 0.866483440088 0.87486503515
5 1.01990225103 1.02976788408
6 0.842503221999 0.85065285362
7 1.111245756164 1.12199496556
8 0.99356977726 1.00318069323
9 0.987236179941 0.99678583029
10 1.111707330977 1.12246100524
11 1.202702563434 1.21433644516
12 1.121358278272 1.13220530727

515
593
655
623
552
504
537
519
623
524
703
639
 Revenue Forecast

302345
20% YoY

35000

30000

25000

20000

15000 Revenue Forecast

Revenue last 12
10000 months

5000

Sep-21 Oct-21 Nov-21

Revenue Forecast $25,103 $24,075 $25,755
Revenue last 12 months $20,257 $19,605 $21,079
YoY 24% 23% 22%
 Sep-21 Oct-21 Nov-21
Conversions Forecast 515 593 655
Conversions last 12 months 383 448 496
YoY 35% 32% 32%

Sep-21 Oct-21 Nov-21

Avg. Conv. Value Forecast $49 $41 $39
Avg. Order Value last 12 months $53 $44 $42
YoY -8% -7% -7%
recast Conversions Forecast

7.0K
30% YoY

800
700
600
500
400 Conversions
Revenue Forecast
300 Forecast
Revenue last 12
months Conversions last
200 12 months
100
0

Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22

$25,984 $25,640 $23,694 $24,589 $24,197 $23,867
$21,392 $21,157 $19,560 $21,421 $21,313 $20,098
21% 21% 21% 15% 14% 19%
Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22
623 552 504 537 519 623
471 416 383 423 507 359
32% 33% 32% 27% 2% 74%

Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22

$42 $46 $47 $46 $47 $38
$45 $51 $51 $51 $42 $56
-8% -9% -8% -9% 11% -32%
 Avg. Conv. Value Forecast

$43
-7% YoY

60

50

40

30 Avg. Conv. Value

Forecast
20 Avg. Order Value
last 12 months
10

Jun-22 Jul-22 Aug-22 Total

$24,440 $24,363 $30,639 $302,345
$22,046 $18,925 $25,402 $252,254
11% 29% 21% 20%
Jun-22 Jul-22 Aug-22 Total
524 703 639 6,986
464 416 628 5,393
13% 69% 2% 30%

Jun-22 Jul-22 Aug-22 Total

$47 $35 $48 $43
$48 $46 $40 $47
-2% -24% 19% -7%
Month No Month Date Sales 12 period MA
1 9 September-19 $17,259.80
2 10 October-19 $18,342.72
3 11 November-19 $17,146.76
4 12 December-19 $17,284.38
5 1 January-20 $16,836.75
6 2 February-20 $16,572.17
7 3 March-20 $15,537.06
8 4 April-20 $16,211.32
9 5 May-20 $15,974.20
10 6 June-20 $16,450.38
11 7 July-20 $16,502.64
12 8 August-20 $20,690.40
13 9 September-20 $20,256.60
14 10 October-20 $19,604.52
15 11 November-20 $21,078.90
16 12 December-20 $21,392.04
17 1 January-21 $21,157.08
18 2 February-21 $19,559.60
19 3 March-21 $21,421.40
20 4 April-21 $21,312.72
21 5 May-21 $20,097.75
22 6 June-21 $22,046.08
23 7 July-21 $18,924.84
24 8 August-21 $25,402.48
25 9 September-21
26 10 October-21
27 11 November-21
28 12 December-21
29 1 January-22
30 2 February-22
31 3 March-22
32 4 April-22
33 5 May-22
34 6 June-22
35 7 July-22
36 8 August-22
Centered MA Seasonal Index Forecast
Month No Month Date Sales 12 period MA
1 1 January-17 $17,259.80
2 2 February-17 $18,342.72
3 3 March-17 $17,146.76
4 4 April-17 $17,284.38
5 5 May-17 $16,836.75
6 6 June-17 $16,572.17
7 7 July-17 $15,537.06 $17,067.38
8 8 August-17 $16,211.32 $17,317.12
9 9 September-17 $15,974.20 $17,422.27
10 10 October-17 $16,450.38 $17,749.94
11 11 November-17 $16,502.64 $18,092.25
12 12 December-17 $20,690.40 $18,452.28
13 1 January-18 $20,256.60 $18,701.23
14 2 February-18 $19,604.52 $19,191.59
15 3 March-18 $21,078.90 $19,616.71
16 4 April-18 $21,392.04 $19,960.34
17 5 May-18 $21,157.08 $20,426.64
18 6 June-18 $19,559.60 $20,628.49
19 7 July-18 $21,421.40 $21,021.17
20 8 August-18 $21,312.72
21 9 September-18 $20,097.75
22 10 October-18 $22,046.08
23 11 November-18 $18,924.84
24 12 December-18 $25,402.48
25 1 January-19
26 2 February-19
27 3 March-19
28 4 April-19
29 5 May-19
30 6 June-19
31 7 July-19
32 8 August-19
33 9 September-19
34 10 October-19
35 11 November-19
36 12 December-19
Centered MA Seasonal Index Forecast

slope 345.1464423
intercept 14551.54337

Index
1 1.069152461652
$17,192.25 0.903724730981 2 1.010326228352
$17,369.69 0.933310842047 3 1.065208447549
$17,586.10 0.908342168829 4 1.059353286629
$17,921.10 0.917933822406 5 1.030666603933
$18,272.26 0.90315254481 6 0.939244124312
$18,452.28 1.121292581502 7 0.961382115048
$18,946.41 1.069152461652 8 0.933310842047
$19,404.15 1.010326228352 9 0.908342168829
$19,788.52 1.065208447549 10 0.917933822406
$20,193.49 1.059353286629 11 0.90315254481
$20,527.57 1.030666603933 12 1.121292581502
$20,824.83 0.939244124312
$21,021.17 1.019039499114

$23,180.20 $25,246.63
$23,525.35 $24,212.75
$23,870.50 $25,902.55
$24,215.64 $26,132.64
$24,560.79 $25,787.37
$24,905.94 $23,830.21
$25,251.08 $24,729.91
$25,596.23 $24,335.97
$25,941.38 $24,004.29
$26,286.52 $24,580.51
$26,631.67 $24,502.25
$26,976.82 $30,814.57
Normalized
1.08914594893
1.029219646567
1.085128180523
1.079163526252
1.049940393568
0.956808284826
0.979360262951
0.950764048317
0.925328453057
0.935099473573
0.920041781437
1.142261105419