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Figure 1.1
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Development of HR
• 18th and 19th centuries, Industrial Revolution in Europe.
• By the 1930s, with the growth of psychology, and
specifically industrial psychology, it had become a key
function in improving worker productivity (Human
Resource Management 3e,2014).
• 1950s-2020, organizations getting bigger, the world getting
smaller, increasing workforce diversity, rapid change
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Contemporary I/O
• Concern with organizational issues
• Human relations
• Leadership
• Motivation
• Job satisfaction
• Organizational structure and climate
• Decision making
• Safety issues
Challenges for I-O Psychology.
• “Virtual workplace and virtual workers”.
• “Contingent or temporary workers”.
• “Worker involvement”.
• “Technological advances”.
• “Worker literacy”.
• “Globalization”.
• “Increasing demographic diversity”.
• “Generational differences in values”.
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Implications of Cultural Dimensions for HRM
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Cultural Differences among Countries (Hofstede)
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Source: Hofstede (1993).
Thoughts on Theories of Cultural Influence
• Within a country, not all individuals share
the same culture
• Triandis’ variation on Hofstede’s dimension
of individualism/collectivism
– Horizontal cultures – those that minimize
distances between individuals
Triandis’s View of
Cultural Determinants
in the Workplace
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Problems Faced by I-O Psychologists
• Fraudulent practitioners
• Credentials and certification
• Communication with management
• Resistance to new ideas
• Research versus application?
Modified and Prepared by Ms Loh Wan Lin 28
• History of IO Psychology
• Challenges of IO Psychology
– Generation Differences
– Hofstede Theory
• Problems faced by IO Psychologists