Name : Adisti Maulidhiya

NIM : A0E020121
Subject : Pre- Advance English

Philosophical Assumptions about Public Relations

Public relations scholars and practitioners not only differ widely how they define and

describe public relations and organizational communication but also in the assumptions they hold

about their purpose and effects. Some see the purpose of public relations as manipulation. Other

see it as the dissemination of information, resolution of conflict, or promotion of understanding.

In chapter 2, we discuss alternative sets of presuppositions about public relations. We do

so for two reasons: to help readers understand the theory of public relations presented in this

book and because our literature search suggests that the excellent programs of organizational

communication are based on what we call symmetrical more than asymmetrical assumptions.

A domain or scientific or scholarly inquiry, such as public relations, is held together not

so much by agreement on theories as by agreement on the problems that theories used in the

domain should solve. Public relations scholars and practitioners, for example, want to solve such

problems as defining the contribution that communication makes to an organization, segmenting

and targeting publics, isolating the effects of communication programs, gaining support of senior

management for the communication function, understanding the roles and behaviors of public

relations practitioners, identifying and managing issues, using communication to increase the

satisfaction of employees, learning how public relations interacts with marketing, or defining

how organizations should participate in the public affairs of a system of government.

Identification :

- Philosophical Assumptions about Public Relations

Noun : Philosophical Assumptions
Prepositions : about
Object of prepositions : Public Relations

- Public relations scholars and practitioners not only differ widely how they define and
describe public relations and organizational communication but also in the assumptions
they hold about their purpose and effects.
Noun : Public
Verb : relations scholars
Coordinating Conjunctions : And
Verb : Practitioners

- Other see it as the dissemination of information, resolution of conflict, or promotion of

understanding.

- In chapter 2, we discuss alternative sets of presuppositions about public relations.

- We do so for two reasons: to help readers understand the theory of public relations
presented in this book and because our literature search suggests that the excellent
programs of organizational communication are based on what we call symmetrical more
than asymmetrical assumptions.