C.

Internal Environment
C.1. Strengths
C.1. 1. Marketing
1. The breakfast selections at Dunkin Donuts have made the company
famous. Customers admire the company's community-focused service and
strategies.
2. The corporation encourages environmentally friendly items that have
gained client acceptance, such as the use of paper cups.
3. Dunkin’ Brands has a current Corporate Sustainability Report (CSR)
posted on their website. The CSR details how Dunkin’ is progressing
toward improving on its environmental goals and objectives.
4. Strategic Branding: Dunkin' has consistently remained relevant to
consumers, regardless of generation, in its 70-year history. The company
utilizes deliberate tactics to ensure it remains relevant to the target
population, from marketing to deleting the word "Donuts" from its name
and menu revisions.

C.1.2. Production/Operation
1. Great Supply Chain Management: Dunkin' effectively controls its supply
chain to ensure that freshly baked goods and ground coffee are delivered
on time to the customer's selected outlet. It just became a part of the
Sustainable Coffee Challenge, which aims to enhance the supply of high-
quality coffee.

2. Taking advantage of a big market allows you to reach out to more people,
which enhances sales and profits. Dunkin' had 5,000 stores in 38 countries
by 2002, Dunkin’ also has plans to open an additional 80 stores in Brazil
outside of the capital area by 2018. Dunkin’s largest South American
presence to date is in Colombia with 171 restaurants. In 2014, Dunkin’
opened about 700 Dunkin’ Donuts and Baskin-Robbins stores worldwide.
It has grown into the world's largest coffee and baked goods chain.
 3. Even in a highly competitive industry, their policies with franchises and
other strong business models have enabled them to choose the customer's
decision.

C.2. Weaknesses
C.2.1. Marketing
1. Poor Target-Market outside of U. S. As evident with their decreasing segment
profit, it can be inferred that Dunkin Donuts has a poor grasp of other countries.
2. Lack of Variety. As a coffee and doughnut company, the company lacks the
much-needed diversity of products, thus limiting its consumer base specially on
branches outside the U.S.

C.2.2. Production/ Operation

1. Store Cannibalization is prevalent. With having branches within a small distance
from another, most existing stores will surely take a hit from its customer base.
2. Slow Expansion. Dunkin Donuts’ pace is still slow, thus making them appear in
the market later than their competitors