Professional Documents
Culture Documents
Semester VI
26 601 Management Information System 20 80 100
27 602 Business Policy and Strategic Management 20 80 100
1
Syllabus – Bachelor of Business Administration (BBA)
Specialization:- In the fourth semester specialization papers will be introduced. Each student shall
have to opt for two (2) specialization groups consisting of three (3) paper/each. Totals
specialization papers to be opted being six (6) are spread over equally in the 4TH, 5th and 6th
semester. The 1st paper for each specialization group selected shall be studied in 4th semester. The
2nd and 3rd papers of that specialization groups shall be studied in the 5th and 6th semester
respectively.
Group ( A) Marketing
1 M1 Customer Relation Management 20 80 100
2 M2 Marketing Communication and 20 80 100
Advertising
3 M3 Retail Marketing 20 80 100
Group ( B) Human Resources Management
1 H1 Industrial Relation 20 80 100
2 H2 Training and Development 20 80 100
3 H3 Social Security and Labour Welfare 20 80 100
Group ( C) Banking and Finance
1 F1 Banking and Insurance 20 80 100
2 F2 Financial Institutions and Markets 20 80 100
3 F3 Corporate Tax Planning and Tax 20 80 100
Management
Semester I
Functional English Full marks 100/Pass marks 40
101
Units
1. Determiners, Time, Tense and Aspect, Concord (Number, Gender, Person and Tense),
Structure of Simple, Compound and Complex sentences, Words Formation ( Formation of
Words), Voice, Narration( Direct & Indirect), Common Errors, Appropriate Prepositions,
Antonyms and Synonyms
2. Comprehension of unseen passages, Essay-its nature and scope, how to write an essay, part of
the essay, general hints on essay writing, classification of an essay.
3. Letter writing –introduction, general directions, kinds of letters, parts of a letter, paragraph
writing-meaning of paragraph writing, how to write a paragraph or rules of a paragraph
writing, main feature of a paragraph.
4. Precis writing-Essential of Precis writing, essential of a good precise writer, method of
approach, Note making, abstracting, advertising, commercial Vocabulary
Text Books:-
2
Syllabus – Bachelor of Business Administration (BBA)
Semester I
Office Management Full marks 100/Pass marks 40
102
Units
1. Modern Office - functions - importance - Manager - Qualities - functions. Office system and
Routines - merits and demerits.
2. Office location and lay out, open office, private office - merits and demerits, Office Furniture
- principles in selecting office furniture.
3. Handling mail - Dicta phone - merits and demerits. Filling system - essential modern method
-merits and demerits - classification.
4. Indexing - types - merits and demerits. Office stationery - methods of purchase - control of
stationery. Office machines and equipment - office appliances - importance - merits and
demerits - types of appliances
Text Books:-
Semester I
Financial Accounting Full marks 100/Pass marks 40
103
Units
2. Trading, Profit & loss Account. Balance sheet - Manufacturing account. Final accounts with
adjustments.
4. Accounts of non-trading concerns. Receipts & payments. Account - Income & Expenditure
Account - Balance Sheet. Capital Expenditure & Revenue Expenditure, Deferred Revenue
Expenditure. Computer application in accounting (Basic Concept )
Text Books:-
Semester I
Principles and Practice of Management Full marks 100/Pass marks 40
104
Unit
3. Planning and organization nature, objectives and significance of planning, element and steps
of planning. Span of control. Line and staff relationship. Authority, delegation and
decentralization. organizational structures. Formal and informal organizations. Staffing,
Decision making process.
Text Books:-
Semester I
Business Economics Full marks 100/Pass marks 40
105
Units
1. Business economics - definition - nature and scope - relationship with other fields - decision
making and forward planning. Objectives of a modern firm. Role of a managerial economist.
3. Pricing - methods and problems - cost plus - target pricing marginal cost pricing - going rate
pricing - customary prices - pricing new products - specific pricing problems. production
function, laws of variable production, return to sale, Iso cost, Isoquant
4. Cost analysis. Cost concepts - classifications - cost - output relationship. Profit analysis, profit
planning B.E.P. Break even analysis.
4
Syllabus – Bachelor of Business Administration (BBA)
Text Books:-
Semester II
Business Environment Full marks 100/Pass marks 40
201
Units
3. Working of stock exchanges:- Concepts regulations, trading in stock exchange, shares, bond
and debentures.
4. Macro Economics:-Monetoty policy and fiscal policy Indian economic liberalization, Role of
W.T.O,IMF and world bank
Text Books:-
Semester II
Computers Applications in Business Full marks 100/Pass marks 40
202
Units
2. Types of computers - Analog, Digital, hybrid, General purpose and special purpose
computers, Micro computers, mini computers, main frame computers and super computers.
Text Books:-
Semester II
Business Laws Full marks 100/Pass marks 40
203
Units
1. Meaning and Importance of Business Laws, Laws and Business managers, Government and
Business Relationship in India.
2. Indian Contact Act 1872 : Proposal, Acceptance , Promise, Consideration Capacity to
Contact, Performance of Contracts, Discharge of Contacts, Breach of Contacts, Remedies
Against Breach of Contacts, Indemnity and Guarantee, Bailment and Pledge, Contacts of
Agency.
3. The Sale of Goods Act, 1930 : Contact of Sale, Essential of Contract of Sale, Sales
agreement and Agreement to sale, Conditions and Warranties, Passing of Property in Goods,
Transfer of Title by Non - Owners, Performance of Contract of sale, Duties and rights of
Parties, Breach of Contracts of sale, Auction sale and Rights of partners, Dissolution of a
firm, Minor as a partner.
4. Negotiable Instrument Act, 1881 : Definition and Essential features of Negotiable
Instruments, Types of Instruments and Endorsement . Parties to Negotiable Instrument
Text Books:-
6
Syllabus – Bachelor of Business Administration (BBA)
Semester II
Business Mathematics Full marks 100/Pass marks 40
204
Units
1. Concept of function ( domain & range), Graphical representation real valued function, limits
of function, theorems on limit (Without proof ),derivatives of function, implicit , explicit,
exponential and logarithmic functions, function of function, parametric function, maxima –
minima, increasing decreasing functions, definition, criteria for a maximum or a minimum at
a point (easy problem only )
4. Set theory, definition of set, types of set, set operations Venn Diagram, Demorgan laws,
application of set theory.
Text Books:-
1. Fundamentals of Business Mathematics – , R.K Jena , P.K. Swain,& R.K.Bal – S. Chand &
Co.
2. Elements of Business Mathematics –Soni, Swain, P.K. Bal , Rk. Sharma – Pitamber
Publishing House
3. Business Mathematics –P.P. Gupta & G.S. Malik- S.Chand & Co.
4. Business Mathematics and Statistics-Ghosh & Shah- New Central Book Agency
5. Mathematics for Management (An Introduction) : M. Raghavachare – Tata McGraw Hill
Semester II
Entrepreneurial Development Full marks 100/Pass marks 40
205
Units
2. How to start Business? Product selection - Form of Ownership - Licensing etc, projection
Identification - Meaning, Significance - contents and formulation of a project report -
planning commission guidelines.
4. Tax Benefits - Need, Tax Holidays - Concessions - TQM for small enterprises, Sickness in
small Business - Signals, Symptoms, Consequences and corrective measures. Women
Entrepreneurs –recent trend.
7
Syllabus – Bachelor of Business Administration (BBA)
Text Books:-
1. Entrepreneurial Development in India – C.B. Gupta & N.P. Srinivasan – Sultan Chand
2. Entrepreneurship and management of small business - CED.
3. Dynamics of Entrepreneurial Development and Management Vasant Desai –Himalaya
4. Entrepreneurship –Hisrich- Tata McGrawHill
5. A Practical Guide to Industrial Entrepreneurs – S.B. Srivastava – Sultan Chand & Sons
Semester III
Business Communication Full marks 100/Pass marks 40
301
Units
3. Principles of letter writing structure and layout of letters .Circulars letters, job application
letters, sales letters, quotations orders and tenders.
4. Status enquiries, trade and bank references, bank and insurance correspondence.
Correspondence with public authorities and agencies. Preparation of resume.
Text Books:-
8
Syllabus – Bachelor of Business Administration (BBA)
Semester III
Units
2. Manpower planning - Job Analysis, Job description, Job specification, Job evaluation.
Recruitment and Selection process sources, training and development.
3. Wages and salary administration. Incentive and bonus, welfare measures, social security.
Performance Appraisal - methods. .
4. Trade Union - Industrial Relations - Significant - Causes for poor relations, Remedies.
Industrial Disciplinary system - Grievance handling system, Mechinary and procedure.
Text Books:-
Semester III
Marketing Management Full marks 100/Pass marks 40
303
Units
1. Nature and Scope of Marketing - Role of marketing with Special Reference to India -
Concepts of Marketing - Consumer behaviors - Buying motives - Consumer decision making.
2. Product - Product Classification - Product Planning and Policies - New Product development -
Production modification, product diversification and product elimination - Branding and
Packaging - Product life cycle - Product Positioning.
3. Pricing - Methods of Price determination - cost oriented pricing. Demand oriented pricing -
competitive pricing - New product pricing - product line pricing - Geographical pricing
,pricing under different stages of product life cycle. Channel of distribution - channel
functions - factor to be considered in channel selection - retailing and whole selling
9
Syllabus – Bachelor of Business Administration (BBA)
Text Books:-
Semester III
Financial Management Full marks 100/Pass marks 40
304
Units
2. Sources of capital - long term - intermediate term and short term. Capital structure -
determination - optimum structure. Cost of capital - simple problems.
Text Books:-
Semester III
Operational Management Full marks 100/Pass marks 40
305
Units
10
Syllabus – Bachelor of Business Administration (BBA)
Text Books:-
1. Production and operational Management- Dr. D.S. Goel- Pragati Prakashan Publication
2. Production and operational Management-Adam. E, Jr & Ebert R- Englewood, Prentice hall
3. A Key to production , planning inventory control –Ramesh , M.S. Tata McGraw Hill
4. Production ,Planning Inventoty Control –Magee, P. Boodman- Tata McGrawHill
5. Operation Management & Control – C.B. Gupta – Sultan Chand
Semester IV
Research Methodology Full marks 100/Pass marks 40
401
Units
4. Measurement and scaling Techniques - Processing Analysis of Data. Report writing, types of
report, style and format of report.
Text Books:-
Semester IV
Quantitative Analysis Full marks 100/Pass marks 40
402
Units
2. Probability Theory: Basic concept of probability. Binomial Model, the Poisson Model and
Normal Distribution.
11
Syllabus – Bachelor of Business Administration (BBA)
4. Time Series : Nature, Components, Models of Time Series, Measure of Trends, Graphic
Methods, Models of Moving Average,
Text Books:-
Semester IV
Organizational Behaviour Full marks 100/Pass marks 40
403
Units
2. Group decision making and development- Decision making - meaning - nature - types - steps
- styles - advantages and disadvantages - techniques- influence process in groups. Five stages
of group development. Group chosiesiveness and dynamics Meaning - factors influencing -
consequences of group cohesiveness. Definition - types of groups -theories of group
formation - problems of informal group - group norms - its types - role conflicts.
Text Books:-
12
Syllabus – Bachelor of Business Administration (BBA)
Semester V
Accounting For Management Full marks 100/Pass marks 40
501
Units
4. Budgeting and Budgetary Control: Budgeting as a tool, Uses and organization of the
Budgeting , Limiting Budget factors, The Budgeting Process, Step in budget Preparation,
Types of Budgets.
Text Books:-
Semester V
Company Organization: Full marks 100/Pass marks 40
502
Units
Text Books:-
Semester V
Project Presentation and Seminar Full marks 100/Pass marks 40
503
MODULITIES:
Each student is required to undertake a short project relating to the issue concerning trade,
commerce, industry, corporate governance and corporate affairs as the case may be. The topic
of the project shall be allotted by the designated teacher under whose guidance the project
shell be completed, during the fourth semester so that the students get enough time during
summer vacation and the fifth semester to get the project completed. Departmental/ Affiliated
Institution and each student shall present a seminar on his/her project. The project report be
evaluated by the internal expert appointed by the Head of the Department/ Director of the
Institute along with the seminar.
Further, each student will be required to present a seminar, on a project assigned to him/her
by a teacher in- charge of seminar in fifth semester in terms of the requirement of Paper No
503 mentioned above, lasting approximately for one hour as 5 minutes for opening by
Chairperson, 30 minutes for presentation of seminar 20 minutes for discussions (questions put
up by students and staff) and 5 minute for summing up of proceeding by the chairperson. The
marks shall be awarded on predetermined criteria.
14
Syllabus – Bachelor of Business Administration (BBA)
Semester VI
Management Information System Full marks 100/Pass marks 40
601
Units
3 Information System Planning Strategies and method Business System Planning (BSP),
Critical Success Factors (CSF) Ends/ Means (E/M) Analysis. Definition of Information
System: Management levels as a Framework for Information systems;
4 System Development Life Cycle; Problem Definition, Feasibility study, system analysis,
Text Books:-
Semester VI
Business Policy and Strategic Management Full marks 100/Pass marks 40
602
Units
Text Books:-
15
Syllabus – Bachelor of Business Administration (BBA)
1. Kazmi, Azhar, Business Policy and Strategic Management-Tata McGrawhill, New Delhi
2. Upendra Kachru: Strategic Management Concepts and Cases, Excel Publications.
3. Ansoff H. Igor, Implanting Strategic Management, Englewood Cliffs, New Jersey, Prentice
Hall of India.
4. Glueck, William F. Strategic Management and Business Policy, New York McGraw Hill.
5. Strategic Management Concept & Cases – Thomson & Strickland – Tata McGraw Hill
Semester VI
International Marketing Full marks 100/Pass marks 40
603
Units
2. Nature of International Marketing; Strategy Alternatives for Global Market Entry and
Expansion.
Text Books:-
Semester VI
Viva Voce Full marks 100/Pass marks 40
604
At the End of the Sixth semester, each student will have to face an interview wherein his or
her knowledge and skill acquired during the entire course shall be examined. The Viva voce
shall be conducted jointly by internal expert and external expert. Internal expert shall be
appointed by the head of Department /Director of the Affiliated Institutes and External Expert
shall be appointed by University.
16
Syllabus – Bachelor of Business Administration (BBA)
Units
1. Conceptual frame work of Customer Relationship and its Management. Evaluation customer
Relationship Marketing, Types of CRM – Win Back, Prospecting, Loyalty, Cross Sell and Up
Sell, Significance and Importance of CRM in Modern Business Environment.
4. Concept of Loyalty at CRM: Definition of Loyalty, Customer Loyalty and Customer decency,
Process of Developing Customer Loyalty. Status of CRM in India.
Text Books:-
17
Syllabus – Bachelor of Business Administration (BBA)
Units
Text Books:-
18
Syllabus – Bachelor of Business Administration (BBA)
2. Marketing and Finance: Customer buying behavior, buying process, segmenting , retailing
strategy, Competitive Advantages, Strategic retail planning process, Implementation CRM in
Retail, Measures of financial performance, performance and productivity Measures
3. HR and Organization: Types of location. Site selection, treading areas, Choosing retail
location, Estimating demand, HR Challenges in retailing, employee management.
Organizational design of a small retail.
Text Books:-
19
Syllabus – Bachelor of Business Administration (BBA)
Units
2. Trade Union movement in India- Growth, problems, recent trends and future of Trade Union
in India.
3. Trade Union in India-concept, objective, structure and functions. Trade Unions Act,1926,
Major Problem and Issues, Employers Organizations in India.
Text Books:-
20
Syllabus – Bachelor of Business Administration (BBA)
Units
Text Books:-
Units
1. Social security- Concept and Philosophy ,Abolition of Bonded and Child Labour,
Government Policy for Social Security and Social Insurance, ILO, Its Role, Functioning and
Contributions.
Text Books:-
21
Syllabus – Bachelor of Business Administration (BBA)
Units
1. Banks and banking system, evolution of banking system, definition of banking, types of
banks, Reserve Bank Of India, introduction to Indian Financial and an over view of Indian
banking System
4. Insurance: Definition, nature, evolution, role and importance of insurance, insurance contract ,
life insurance contract, annuities, selection of risk, calculation of premium. Reserve
investments of funds surrender value progress of life insurance.
Text Books:-
Units
2. Financial Markets- Concepts, nature, features, functions, structure types, role of financial
markets in Economics development
3. Major Indian Financial Institution – IDBI, IFCI, ICICI, IRCI, SG’s- management working
operations and performance and recent development
4. Investment bankers – UTI, LIC, GIC and Mutual funds and their role, investment policy
performance and recent development. Non- banking financial institution – objectives,
functioning, regulation and recent Development.
Text Books:-
Units
2. Provision of Income and Tax Law relating to Various heads of Income with Special Emphasis
on profits and Gain from Business and Profession, Capital gains, Income from other sources,
Deduction, Technique of calculating of Income Tax.
3. Concept of Tax Planning, Tax Planning with reference to setting up of new Business
locational aspects, nature of business, planning for tax holiday benefits. Tax planning with
reference to Specific Management Decisions, Tax Planning with reference to Financial
management Decisions, Tax planning and Cash Management.
4. Tax planning with reference to Non- Resident Company Assesses tax planning with reference
to corporate reorganization that is Amalgamation, Meger, Demerge and Slump Sale. Problem
of Tax Planning, Administration, legislative and Organizational Problems
Text Books:-
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