Professional Documents
Culture Documents
Mobile phones not only distract students, but also the teachers during the
class. The blaring ring tones and rippling vibrations make both learning and
teaching difficult, for the student and others in the classroom. Even when
mobile phones are in the silent mode, students are found to indulge in texting
from under the desk or behind-books. They are more interested in talking or
texting friends in another school or class, surfing the web, or playing games.
Such activities not only cause distraction but also adversely affect their
academic performance.
Success
“Success depends on character and not on opportunity” Express your views
for or against the statement. (ICSE 1990)
“So shines a good deed in a naughty world”, said William Shakespeare,
implying that a person with a good character stands out in the bad and selfish
world. Success to such a person comes sooner than later in his chosen field
of activity, without waiting for an opportunity.
History is replete with many illustrious men of character who became great
leaders, often changing the destiny of their nation. Mahatma Gandhi by dint of
his character Challenged the mighty British Empire. He did not have to look
for an opportunity to come his way, but opportunity was thrust on him and he
became immortal as the Father of the Nation.
Give an account of the ways in which advertising has affected modem life.
(ICSE 1997)
(Or)
Role of advertising in our lives.
“Advertising is the art of convincing people to spend money they don’t have
for something they don’t need,” said Will Rogers. In simple terms advertising
means giving publicity to goods and services to create awareness so that
consumers finally buy the product. This is a fine art perfected over the years,
though the type and form have undergone a phenomenal change. This
transformation is reflected in the metamorphosis of advertising from word of
mouth to press, (newspapers and magazines), electronic media (radio and
TV), outdoor media and most recently the Internet. These have made it a
powerful medium for business, increasing its effectiveness and reach
manifold.
Advertising has an all pervasive impact on modem life. The finest of the
products would not find a market and would rot in the godown, unless it is
properly advertised. By promoting the sale of goods and services it
contributes to the economic growth of the country. It helps in the field of health
care and education by creating awareness for the consumer. The government
also uses it for promoting health and social welfare schemes like pulse polio,
AIDS and family welfare.
It is an effective tool for improving the quality and raising the standard of living
of the people. Consumers are informed of the important benefits of a product
or service, the use of which makes their life easy and comfortable. It helps a
consumer choose items ranging from soaps, detergents to consumer durables
like cars and refrigerators by comparing product features of different brands. It
also helps manufacturers target their products for niche consumers through
specific advertisement campaign using the appropriate media.
Advertising has changed the style and way of doing business, making it more
scientific and productive. It involves the detailed study of consumer behaviour
so that consumers can be induced to buy the product to fulfil a need hitherto
unknown. It has opened up new avenues and removed all forms of
geographic, language and social barriers. So significant is its contribution that
large business houses earmark a major portion of their annual expenditure for
advertising.
“If we command our wealth, we shall be rich and free, if our wealth commands
us, we are poor indeed,” said Edmund Burke. True wealth is not about money,
but about relationships, good health, and continued self-improvement. It is
happiness that comes in utilising the wealth for a good cause. However,
wealthy people in the process of accumulating and protecting wealth lead a
tense and unhappy life.
Ignoring health in the pursuit of wealth is the prime cause of unhappiness for
most wealthy people. A healthy man is usually happier for ‘Health is wealth’.
Such a person lives a happier and contended life, than a man blessed with
only wealth, Since wealth cannot guarantee good health.
Wealth is also the root cause of unhappiness in the world. Most people are
unhappy in its pursuit. While the poor toil day and night to earn money for a
decent life, the wealthy spend sleepless nights worrying about safeguarding it.
They live in constant fear of thieves, criminals and antisocial elements.
Besides these, issues like taxation and legal matters are a constant source of
stress and tension.
The threat of deprivation of wealth is not only from others, but also from the
family. The innumerable cases of family disputes being fought in the legal
courts are a proof of this. Quite often they lead to crimes like murder and
abduction. The souring of family relationship and business disputes cause
anxiety and tension, leading to hypertension, brain tumour, haemorrhage and
other deadly diseases.
The key to happiness is therefore being happy with what one has. Just as one
should eat to live and not live to eat, similarly accumulating wealth should not
be the sole purpose of life. One should use wealth for a good cause and for
the welfare of the society. Great souls like Mother Teresa and Mahatma
Gandhi were not wealthy during their lifetime, but their contribution in the field
of social welfare would continue to inspire generations.
Benjamin Franklin rightly said, “Wealth is not his, that has it, but his that
enjoys it.” To be happy one must have enough wealth, to lead a respectable
life and use it to acquire rich experiences, maintain relationships and use it for
a good social cause. Mindless pursuit of wealth is the root cause of
unhappiness.