FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

MID-COURSE INTERNSHIP REPORT

Major: External Economics

EXPORT ACTIVITIES
IN VIET DELTA CORPORATION

Internee: Từ Lương Tiểu My

Student ID: 1101017208

Class: K50-CLC2

Supervisor: Phùng Minh Đức

Ho Chi Minh City, June 2014

Mid-course Internship Report Supervisor: Phùng Minh Đức

INTERNSHIP ORGANIZATION’S REMARKS

Organization’s legal name: Viet Delta Corporation

Address: 20/5 Dinh Bo Linh Str, Ward 4, Binh Thanh District, Ho Chi Minh City
Tax code: 0303143864
Main business sectors: Export and import
We hereby confirm that Ms. Từ Lương Tiểu My has completed an internship at
our organization from June 4th, 2014 to July 4th, 2014
- For her attitude:
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- For her perception of the organization’s activities:
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- For the data illustrated in the report (Please confirm the accuracy of the data):
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- Other remarks:
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Signature
(Please write the full title, sign and seal)

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Mid-course Internship Report Supervisor: Phùng Minh Đức

SUPERVISOR’S REMARKS

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Mid-course Internship Report Supervisor: Phùng Minh Đức

CONTENTS

LIST OF TABLES ..................................................................................................... 6

PREFACE ................................................................................................................. 7

Chapter One: INTRODUCTION TO VIET DELTA CORPORATION ................... 8

1.1. The development of Viet Delta Corporation....................................................... 8

1.2. General information ............................................................................................ 8

1.3. Tasks and functions of Viet Delta Corporation .................................................. 9

1.3.1. Functions ................................................................................................... 9
1.3.2. Tasks .......................................................................................................... 9
1.4. Organizational structure .................................................................................... 10
1.5. Business outcomes ............................................................................................ 11
1.6. Roles of export activities in Viet Delta Corporation......................................... 13
1.7. Competiveness of Viet Delta Corporation in the market .................................. 13
1.7.1. Vietnam market ....................................................................................... 13
1.7.2. International market ................................................................................. 14
1.8. Tasks done in the internship period .................................................................. 14

Chapter Two: CURRENT SITUATION OF THE EXPORT ACTIVITIES IN

VIET DELTA COMPANY DURING THE PERIOD FROM 2011 TO 2013 ........ 15

2.1. The export activities of Viet Delta Company from 2011 to 2013 ..................... 15

2.1.1. The export turn-over ............................................................................... 15

2.1.2. The export structure ................................................................................. 16

2.1.3. The market structure ................................................................................ 17

2.2. Summary of strengths and weaknesses ............................................................. 19
2.2.1. Strengths .................................................................................................. 19
2.2.2. Weaknesses ............................................................................................. 20

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Chapter Three: THE OUTLOOK, DEVELOPMENT ORIENTATION AND

RECOMMENDATIONS FOR PROMOTION/IMPROVEMENT OF EXPORT
ECTIVITIES IN VIET DELTA COMPANY .......................................................... 22

3.1. The outlook of the export activities in Viet Delta Company ............................ 22
3.1.1. Opportunities ........................................................................................... 22
3.1.2. Threats ..................................................................................................... 22
3.2. Viet Delta Corporation’s development orientation of the export activities in
2014-2020................................................................................................................. 22
3.3. Recommendations for promoting/improving the export activities in Viet Delta
Corporation .............................................................................................................. 24

CONCLUSION ........................................................................................................ 25

REFERENCES ......................................................................................................... 26

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Mid-course Internship Report Supervisor: Phùng Minh Đức

LIST OF TABLES AND FIGURES

Name Page

1 Figure 1.1 Viet Delta Corporation’s organizational hierarchy 10

chart

2 Table 1.1 Business outcome of Viet Delta Corporation 11

during 2011-2013

3 Table 1.2 The density of export in Viet Delta Corporation 13

4 Table 2.1 Export turnover from 2011 to 2013 15

5 Table 2.2 Export Product structure from 2011 to 2013 16

6 Table 2.3 Export market turnover from 2011 to 2013 18

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 Mid-course Internship Report Supervisor: Phùng Minh Đức

PREFACE
Vietnam officially became a member of the World Trade Organization (WTO) in
2007 marked a milestone in the development of Vietnam foreign trade. There was
a massive increase in export value of Vietnam’s goods since the event. However,
along with the opportunities came many threats. So what did Vietnam companies
do to deal with all these waves?

The affection of a change in the whole economy is shown very clearly in every
single business trading in it. Viet Delta Corporation is a trading company and its
professional working environment would be a perfect match for my major and
what I wish to study about

Understanding the importance of practical experience in current context of what is

learned and read lag behind for years in comparison to what is actually happening,
the chosen topic is “EXPORT ACTIVITIES IN VIET DELTA CORPORATION”
with three main parts as follows:

- Chapter one: Introduction to Viet delta Corporation

- Chapter two: Current situations of export activities in Viet Delta Corporation

during the period from 2011 to 2013

- Chapter three: The outlook, development orientation and recommendations for

promotion/improvement of export activities in Viet Delta Corporation

I deeply thank Viet Delta Corporation’s managers and staffs, thank Miss Phùng
Minh Đức for your enthusiastic help in fulfilling this mid-course internship report.
Thank Foreign Trade University for creating such a good condition for me to
experience the internship.

Despite many efforts, mistakes are unavoidable. I really appreciate all the
instructions and comments for better. Thank you again! Truly!

Ho Chi Minh City, July 4th, 2014

Từ Lương Tiểu My……

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Chapter One: INTRODUCTION TO THE INTERSHIP ORGANIZATION

1.1. The development of Viet Delta Corporation

Viet Delta Corporation was established on the foundation of export department of
Hang Xanh Company and is one of six companies under Hang Xanh import and
export trading system. License was issued by Planning and Investment
Department and went into operation at November 03, 2003.

Since the formation, Viet Delta has always been striving to widen its chain of
products, challenging itself in more new markets and continuously improve
material facilities as well as staff’s ability. After ten years, the company has built a
stable staff, strong operating system and specialized business for the ambition of
reaching more markets and further development in the future.

1.2. General information

Transaction name: VIET D.E.L.T.A INDUSTRIAL CO., LTD

Abbreviation name: VDELTA Co., Ltd
Headquarter: 20/5 Dinh Bo Linh, Ward 24, Binh Thanh District, Ho Chi Minh
City, Vietnam
Telephone: (08) 35114928
Fax: (08) 35114834
Tax Code: 0303143864
Email: Vdeltaimp@hcm.vnn.vn
Website: www.vdelta.com.vn

Company’s logo:

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Mid-course Internship Report Supervisor: Phùng Minh Đức

1.3. Tasks and functions of Viet Delta Corporation

1.3.1. Functions:

The functions of the company are importing and exporting to meet the rising
social demand of consumers, contributing to promote the economic growth and
the company income. Namely:

 Organizing joint venture, investment and cooperation with domestic

manufacturers for export products manufacturing
 Cooperating with retailers to distribute products to customers
 Direct import or taking mandate to import machines, equipments, technology,
materials and so on
 Direct export or taking mandate to export agricultural, aquatic and industrial
products, food, seeds, fertilizers, handicrafts and so on

1.3.2. Tasks:

In order to perform the company’s functions well, Viet Delta has always been

 Organizing market research, building and executing import and export plans in
order to contribute to Vietnam’s foreign trade turnover
 Insuring the execution of economic accounting and tax paying, performing the
contracts in due time. Running business in accordance with the legal
framework
 Researching and implementing effectively methods to improve product quality,
raise competitiveness and expand markets, which contributes to raise foreign
currency inflow
 Proactively finding material sources, customers, methods to expand business
 Hoarding for reinvestment or investment, infrastructure improvement and
expansion
 Equipping and innovating production technique, widening manufacturing
scale, improving product quality

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Mid-course Internship Report Supervisor: Phùng Minh Đức

1.4. Organizational structure

The organization is structured in functional departmentalization, which helps to
raise efficiency, enhance professional training and development in the departments
as well as in-depth specialization.

Figure 1.1 Viet Delta Corporation's organizational hierarchy chart

DIRECTOR

Export Import Accounting Store

Department Department Department System

Mobilizing Mobilizing Export An Lac

division division accounting Store

Foreign- Foreign-
trade trade Import An Suong
division division accounting Store

Shipping Shipping Store Mien Dong

division division accounting Store

Hang Xanh
store
(Source: Human Resource Department)

Every department specializes in a specific function:

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Director is the head of the company who manages, administrate and direct all
activities in the company. Director will work an discuss with managers in all
departments and propose business strategy and orientation
Export Department, divided into three divisions: mobilizing division, foreign
trade division and shipping division, deals with foreign trade, market, customer
and supplier seeking, contracting and runs the export process.
Import Department, divided into three divisions the same with the export
department: mobilizing division, foreign trade division and shipping division,
deals with domestic customer trading, market study and runs the import process
Accounting Department carries out financial reports, statistics, business
performance reports, and monitors expenses, employees’ salaries, commissions,…
Accounting department is divided into three divisions, each dealing with one
specific function in export, import and store system
Store System performs market research, monthly reports and enumerates in-store
products as well as best-selling products. There are four stores: An Lac, An
Suong, Mien Dong, Hang Xanh.

1.5. Business outcome

Table 1.1 Business outcome of Viet Delta Corporation during 2011-2013

Unit: million dongs

2011 2012 2013 2012/2011 2013/2012

Value % Value %
Total 132.645 140.756 154.687 8.111 106,1 13.931 109.9
income
Total 107.569 124.456 130.409 16.887 115,7 5.953 104,8
expense
Earning 25.076 15.300 24.278 -9.776 61 8.978 158,7
before
tax
Earning 18.807 11.475 18.208 -7.332 61 6.733 158,7
after tax

(Source: Accounting Department)

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Despite some constraints in the economy, Viet Delta Corporation’s income

increased throughout the three years from 132.645 million dongs in 2011 up to
140.756 million dongs in 2012, grew 6,1% in comparison with 2011 and reached
154.687 million dongs in 2013, grew 9,9% compared with 2012. This is the result
of product diversification, new customer seeking and strike to raise the company’s
prestige.
The expense increased unstably from 2011 to 2013. In the first two years, there
was a sharp rise from 107.569 million dongs up to 124.456 million dongs, and
then slowed down in 2013 with only 130.409 million dongs, increased 4,8%,
much lower than the rate in 2012 with 15,7%. The reason is from a change in
import department, many employees quit their jobs in 2012 and the company had
to spend more time and money in training new employees, which terribly affected
to the company.
The profit went up and down in this period. It peaked at 18.807million dongs in
2011. This is the most effective in three recent years. In 2012, there were some
drops down in import activities due to some changes in human resource, the
company’s profit declined sharply when income still increased, leading to a
decrease of 39% in comparison with the company’s profit in 2011. The reason for
this is also from some imported consignments were inconsumable, the company’s
partners suffered losses that they could not receive the consignments. The
company had to reduce prices to find customers and this affected to the year’s
profit. In 2013, the profit increased again, but still lower than the 2011 value.
Under the pressure of high competitiveness, the company had no choice but
reduce products which have few suppliers to maintain relationship with old
customers as well as finding new customers. As a result, the profit in 2013 was not
as high as it in 2011.
As a whole, it is clear that the values in general were increasing over the three
years, except for profit. There was a sharp decrease in 2012 due to some reasons
mentioned above.

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Mid-course Internship Report Supervisor: Phùng Minh Đức

1.6. Roles of export activities in Viet Delta Corporation

Table 1.2 The density of export in Viet Delta Corporation

Unit: USD

2011 2012 2013

Value Percentage Value Percentage Value Percentage

(%) (%) (%)

Export 3.487.990 59,6% 3.894.245 66,4% 4.213.586 62,3%

Turn-over 5.852.046 100% 5.862.702 100% 6.761.571 100%

(Source: Accounting Department)

This is the activity that contributes the most to the company’s income with four
main groups of export products: handicrafts, agricultural products, aquatic
products and industrial products. Because the company chose to focus more in
export, combined with constant seeking for importers of rare and special products
– the area with less competitors, the export value has increased regularly over the
years and always comprised of more or less than 60% of total turnover.
With enthusiastic and friendly staff, contracting is always performed in a very
short time. The company is trying to enhance its range of export products and
looking for new export markets

1.7. Competitiveness of Viet Delta Corporation in the market

1.7.1. Vietnam market

Vietnam export is developing strongly. Many trading companies appear means

that Viet Delta Corporation has to face with more and more competitors trading
the same products, have experience and profuse source of capital such as

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Petrolimex, Binh Dinh Company (PiSiCo), Intimex, Vilexim,…Viet Delta

Corporation has capital advantages that help to mobilize sources of commodity in
a short time because the company could pay 80% of contract value in advance for
suppliers domestically. Moreover, some products which are manufactured and
exported by the company have stable quantities and prices. Material speculation is
specially cared and invested so that the company has no worry when material
market prices fluctuate.

1.7.2. International market

Vietnam’s becoming a member of WTO was a chance to impulse many Vietnam

companies to expand to worldwide market. Nevertheless, the competitiveness is
high. There are plenty of exporting companies all over the world with greater
reputation. Some countries such as China, India,.. are famous for their tradition in
handicrafts. Others such as Thailand, Indonesia, Malaysia,.. have perfect climate
conditions for agricultural products. Besides, the inflation in Vietnam raises prices
continuously and unstably. Some of Viet Delta’s competitors are companies with
major reputation and brand on B2B websites and forums. These companies have
great experience in internet and E-commerce

1.8. Tasks done in the internship period

From June 4th to July 4th, every day except for Sundays:

 Posting products’ information and sales on B2B websites

 Negotiating with customers through internet
 Designing the company’s new website about canned food – Viet Delta
company’s new good in the near future

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Chapter Two: CURRENT SITUATION OF THE EXPORT ACTIVITIES IN

VIET DELTA COMPANY DURING 2011 - 2013

2.1. The export activities of Viet Delta Company from 2011 to 2013

2.1.1. The export turn-over

Due to the direct export license, Viet Delta Company may export directly, or
concurrently take the mandate to export for other companies

The result of Viet Delta’s export activities in 3 recent years shows some good
points:

Table 2.1 Export turnover from 2011 to 2013

Unit: USD

Year Value Growth rate (%)

2011 3.487.990

2012 3.894.245 11,65%

2013 4.213.586 8,2%

(Source: Accounting Department)

Due to Viet Delta’s strike to raise the company’s prestige, product diversification
and new customer seeking, the export turn-over gradually rose from 3.487.990
USD in 2011 up to 3.894.245 USD in 2012 and reached 4.213.586 USD in 2013.
Viet Delta Corporation’s export turn-over has increased well throughout the years
with the growth rate was 11,65%, accounting for 406.225USD in 2012 and 8,2%,
accounting for 319.341USD in 2013. Because the company has attached special
importance to export, the export value rose regularly through the years, and in
2013, the export value augmented to more than 4 million USD for the very first

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Mid-course Internship Report Supervisor: Phùng Minh Đức

time, which was a positive signal in export activities of the company, showing that
Viet Delta Company’s prestige has been raised significantly.

2.1.2. The export structure

Table 2.2 Export Product structure from 2011 to 2013

Unit: USD

2011 2012 2013

Commodity Value Density Value Density Value Density

Handicrafts 1.095.867 31,4% 1.386.948 35,6% 1.285.769 30,5%

Agricultural 925.383 26,5% 1.583.726 40,7% 1.867.335 44,3%

products

Aquatic 625.838 17,9% 385.767 9,9% 324.864 7,7%

products

Other 840.902 24,2% 537.804 13,8% 735.618 17,5%

products

Total turn- 3.487.990 100% 3.894.245 100% 4.213.586 100%

over

(Source: Export Department)

Overall, all main export products increased, except aquatic products. In the latest
two years, both export values of handicraft and agricultural products were more
than 1 million USD each year, which contributed mostly to the company’s total
turnover

The export value of handicraft was quite stable with over 1 million USD each
year. In 2012, the export value was 1.386.948USD, increased 291.081USD in
comparison with the same period of the previous year and the density of
handicrafts in total turnover rose 4,2%. However, in 2013, due to some difficulties

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Mid-course Internship Report Supervisor: Phùng Minh Đức

in exporting handicraft, there was a slight drop in density from 35,6% down to
30,5%

Agricultural products play an increasingly important role in the company’s export

products. The export value of the article rose continuously throughout the years.
There was an obviously sharp rise in this area from 925.383USD in 2011 up to
1.583.726USD in 2012 and 1.867.335USD in 2013. The density increased
dramatically from 26,5% in 2011 up to 44,3% in 2013. The reasons are the
company decided to focus more on agricultural products, especially rare or strange
products so that they will not face with many competitors and this area has
became the most important in the product structure.

In recent years, the export value of aquatic products diminished from the peak of
625.838USD in 2011 to 324.864USD in 2013, the density reduced steeply from
17,9% down to 9,7% because in 2012, the prices of aquatic products in worldwide
market decreased significantly, leading many difficulties in exporting.

In the situation of extreme competitiveness with other foreign and domestic

companies, Viet Delta Corporation has chosen to orient in strange or rare products
that competitors do not export or produce in order to compete with many
companies focusing on general products with stable sources and prices. Namely,
in aquatic products, the company tent to export holothurians, seaweed… instead of
shrimps, fish, octopus,… Or in agricultural products, beside supplying pure starch,
denatured starch,… the company also supply fresh or dried cassava leaf, batata
starch, arrow-root starch,…which were of little suppliers in the market.

2.1.3. The market structure

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Table 2.3 Export market turnover from 2011 to 2013

Unit:USD

Countries/ 2011 2012 2013

regions
Value Density Value Density Value Density

EU 895.865 25,7% 986.428 25,3% 1.114.576 26,5%

Middle 725.683 20,8% 883.734 22,7% 967.345 23%

East

South 625.838 17,9% 365.347 9,4% 724.342 17,2%

Africa

Other 1.240.604 35,6% 1.658.736 42,6% 1.407.323 33,3%

countries

Total 3.487.990 100% 3.894.245 100% 4.213.586 100%

turnover

(Source: Export Department)

The export values in different markets were unstably changing. EU is deemed to

be the main export market. The export value to EU was growing gradually
throughout the years, from 895.865USD in 2011 up to 986.428USD and climbed
to more than 1 million USD in 2013. The densities in this area in the three years
were always more than 25%, proving that EU is a stable market and the company
has maintained very well business relations with loyal customers in EU

The Middle East is a stably growing market. In 2012, the export value was
883.734USD, increasing more than 158.051USD in comparison with the same
period in 2011, the growth rate was 21,78%. In 2013, the growth rate decreased
down to 9,46%, which means the value increased only 83.611USD,

South Africa is an unstable market. It is clear that in 2011, the export value to this
market reached 625.838USD, accounting for 17,9% in total turnover.

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Nevertheless, this figure steeply depleted to only more than 9%. When it came to
2013, the turnover went up again and stopped at 724.34USD or 17,2% in density.
The up and down are because most customers only ordered for the purpose of
seeking information, there were not many long-term or periodical orders.

The other countries are mostly in Asia such as China, Japan, Philippine, Korea,...
As a whole, the export turnover of this area was increasing regularly every year. In
2011, the export value was 1.240.604USD, in 2012 it was 1.658.736USD,
augmented to 42,6% in density. However, in 2013, as a result of a considerable
rise in world-wide supply sources, a slight drop took place in demands and export
value to China, the turnover reached only 1.407.323USD, comprising of only
33,3% in total turnover.

2.2. Summary of strengths and weaknesses

2.2.1. Strengths
In Viet Delta Corporation, every foreign trade employee is responsible for one
specific product. Therefore, they have a thorough grasp of the products when
exporting to different markets and time for negotiating or bargaining and
preparing payment document is shortened considerably.
The young staff has ability to acquire new knowledge and deal with changes.
There is mobilizing staff in charge of buying domestic products or negotiating
with and building good relationships with domestic manufacturers and sellers to
help get the best price in a short time and get new information about products from
manufacturers very soon.
The experience of 10 years doing the business and diversified sources of products
are a guarantee for Viet Delta’s prestige. Most employees have experience to
handle troubles caused when doing the business. Each person is aware of team
work spirit and cooperates with others very well, helping to save time and money
when performing contracts
The company has built wide and long-term relationships with banks, state-owned
companies,... which is a good financial support for running the business.

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Mid-course Internship Report Supervisor: Phùng Minh Đức

With profuse source of capital, the company could supply large quantity of
products according to major orders’ requirements. Some products manufactured
and exported by Viet Delta have stable prices. Therefore, when market prices go
down, the company will be able to mobilize material for manufacturing, and when
market prices go up, it is not hasty to buy material.
The company focuses on diversifying products with less competitors so that they
could widen their market and seek new customers.
Locating near the center of Ho Chi Minh City is also an advantage for the
company in meeting foreign partners and trading
E-commerce is used to the fullest in trading, therefore, time and cost for such
activities are reduced, and the company can offer more competitive prices for
customers
Last but not least is being proactive in business with a wide and still expanding
range of products. For this reason, in lean years or when prices are not
competitive, there are still many other products for replacement.
2.2.2. Weaknesses
Due to some practical conditions, Viet Delta Corporation has not had its own
factory for manufacturing. As a trading company, the main activities in Viet Delta
is buying and reselling. Therefore, the prices are not very competitive and the
business depends a lot on manufacturers, product quality is not closely controlled
sometimes
The company has no specific long-term export strategy, there are only moderate
and small orders from 15 to 300 tons, seasonal delivery, with not many long-term
customers
In Viet Delta Company, there are usually exchanges between the import and
export department. In 2012, there was a problem with human resource in import
department, so many employees quit leads to some cost and time for training
newly inexperienced employees.
The company lacks of a marketing team responsible for market and customers’
demand research. Marketing activities are not very effective, hence the company

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Mid-course Internship Report Supervisor: Phùng Minh Đức

still cannot penetrate to many potential markets. There has been no product
introduction program, no participation on the International Agricultural product
Fair to broadcast its products and image to more customers, no registration in B2B
websites to gain more information
Payment is only accepted by L/C (Letter of credit) or T/T (Telepraphic transfer) to
ensure safety, passing by many customers who preferred other payment methods
such as CAD (Cash against documents), D/P (Documents against payment),...
Young and inexperienced staff could not fulfill the business the most precisely and
effectively. Although all employees are fluent in English, the expansion in export
market requires more than one foreign language when negotiating with customers
in Japan, China,…

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Mid-course Internship Report Supervisor: Phùng Minh Đức

Chapter Three: THE OUTLOOK, DEVELOPMENT ORIENTATION AND

RECOMMENDATIONS FOR PROMOTION/IMPROVEMENT OF
EXPORT ECTIVITIES IN VIET DELTA COMPANY

3.1. The outlook of the export activities in Viet Delta Company

3.1.1. Opportunities

Using internet as main tool to search for customers and promote the company’s
image has opened a huge expanding market with various customers’ groups in all
kind of products, from which there are many opportunities to boost exports to
global market and eliminate trade barriers and economic borders
The development of science and technology enables the company to select the
most appropriate technology, the most effective contribution to improving
competitiveness in the market
Expanding operating environment helps to take advantage of favorable conditions
in domestic and international level to develop international marketing strategies
more effectively.
International Marketing has many advantages to promote and put application in
many areas such as marketing in merchandise exports, marketing in services,
marketing in business investment… The company will accumulate more
experience in the organizational management, market research and strategic
planning, especially experience in building international marketing-mix strategy.

3.1.2. Threats

Coming along with Vietnam’s membership of WTO is higher competitiveness.

The company currently has to face with many competitors when trading with
customers all over the world. There are many competitors in the world with same
products but greater reputation in quality and quantity
Many other companies with bigger reputation and brand also joined B2B websites
and they have more experience on the internet
Market challenges are more acute. Due to increase in production, supply tends to
exceed demand. Thus, the demand of the market is, especially in the developed

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Mid-course Internship Report Supervisor: Phùng Minh Đức

world, increasingly more strict and stringent. The first requirement is quality of
product. But today, along with quality, customers also require products to achieve
low cost, reasonable price, perfect service, accurate delivery period and
convenient distribution channels,…
Even with 10 years experience in trading, the company still has very little
information about customers coming from markets or countries that the company
seldom trades with such as South America,..
3.2. The company’s development orientation of the export activities in 2014-
2020
In the situation that the worldwide economy is rehabilitating and Vietnam
economy is becoming less dull. The company has development orientations as
follows:
 Continue to expand export and import activities as well as markets, especially
Russia, East Europe.
 Maintain business relationships with long-term partners exploit the internet’s
potential to the fullest in order to find new customers
 Enhance the effectiveness of domestic trading by maintaining product and
service quality in the company’s own stores (Binh Trieu Store, An Suong
Store,…)
 Continue to develop kinds of products which are in trading
 Build and develop marketing division for the purpose of impulse sales,
prestige and brand
 Find more sources inside and outside the country and export products with
lower price but the same quality
 Curb worthless expense to save money and lower costs
 Raise the effectiveness in using international payment methods
 Raise employees’ professional skills
 Raise the company’s prestige in international market

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Mid-course Internship Report Supervisor: Phùng Minh Đức

3.3. Recommendations for promoting/improving the export activities in Viet

Delta Corporation
A factory is planned to be built in the future so that the company could offer better
prices for customers and raise its competitiveness. However, right now the
company still has to buy and resell for export, so they need a separate team dealing
with finding new and trustful suppliers, maintain good relationships with local
farmers and long-term partners
Viet Delta Company needs some strategy such as preferential treatments for
customers which will help to keep long-term customers and continuous
improvement in operating process to gain customer’s trust
There should be some periodical meeting in which employees can raise their voice
and people who have considerable contribution should be rewarded so there would
not be so many quitters in a short time like in 2012
The company needs a marketing department in charge of market research, design
to determine customers’ demands and tastes. Update regularly product information
in B2B websites or social network, upgrade and develop websites to impress and
draw customers’ attention when they visit.
Improving professional proficiency and gaining experience and information about
different markets, countries’ customs also help the company to be more confident
in transacting in other payment terms apart from L/C or T/T and reach more
customers
Managers and staff should always improve professional skills, acquire new
knowledge and technology, encourage each person to have business project,
integrate community purpose into personal target, raise everybody’s responsibility
and train, improve business ability requirements, languages and professional skills
regularly to help employees more confident in solving problems. The staff’s
ability should be examined and evaluated usually in order to bring out specific and
suitable support methods for employees to develop themselves

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Mid-course Internship Report Supervisor: Phùng Minh Đức

CONCLUSION

In general, the outcomes of export activities in the Viet Delta Corporation in

recent years showed that the company has put many efforts and taken full
advantages to target at export and import market. The business relationships are
increasing significantly. Not only that, the company is seeking and expanding its
markets unstoppably

In business, the company has built a firm opportunity with many business
relationships widely inside and outside Vietnam. Despite some limits, all
managers and staffs have proved their professional skills, management skills and
business skills in many specific circumstances, contributing to raise Viet Delta’s
prestige in the international arena

I strongly believe that by continuing this way, Viet Delta Corporation will develop
more and more and will become one of the leading trading companies in Vietnam

During the internship, with the precious help from Viet Delta Corporation’s
managers and staffs, I could comprehend the practical situation of export and
import activities, consolidate what I learn at the university and gain practical
knowledge about foreign trade as well as contracting and performing process in
Viet Delta Corporation.

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Mid-course Internship Report Supervisor: Phùng Minh Đức

REFERENCE
1. Viet Delta Corporation’s reports from 2011 to 2013
2. Commercial magazines in of years of 2007, 2008
3. Paul R.Krugman and Maurice Obstfel - International Economics – Theory &
Policy (eighth edition)
4. Stephen Robbins - Management (third edition)
5. www.vdelta.com
6. www.customs.gov.vn
7. http://www.dankinhte.vn/co-hoi-va-thach-thuc-doi-voi-doanh-nghiep/

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