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THE ORACLE CONCISE SERIES: ECOMMERCE SECTOR

Growth triggered by increase in internet & smartphone penetration | Grocery & fashion/apparel likely to be key drivers of growth
Market Size Sector Composition Major Players

GROSS VALUE ADDED BY E- SHARE OF SEGMENTS IN E-COMMERCE


COMMERCE SECTOR RETAIL BY VALUE

111.4
Consumer
4% 2%
7% Electronics
Apparels
7%
40% Food and
46.3

Grocery
Jewellery

40% Furniture

2020F 2025F Others

Govt Policies Key Trends


❖ Government e-Market Place (GeM): One stop portal for online ❖ As of 04/21, no. of internet connections in India increased to 782.86
procurement of goods & services required by govt dept/org/PSUs Mn, driven by Digital India program
❖ National Retail Policy: Identified 5 areas - Ease of doing business, ❖ Online grocery market expected to expand at CAGR 57%
rationalisation of licence process, digitisation of retail, focus on ❖ India’s e-com orders volume increased by 36% in Q3 2020 with focus
reforms & open network of digital commerce - to administer on personal care, beauty & wellness
offline retail & e-commerce in an integral manner ❖ Online retail as % of total retail forecasted to grow from 4.7% in
❖ Consumer Protection Rules 2020: Directed e-com companies to 2019 to 10.7% in 2024
display country of origin alongside product listings and reveal ❖ India’s smartphone shipments grew from 46.2 Mn in Q3 2019 to 50
parameters behind determining product listings on their platform in Q3 2020

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