DIZON, AIRA DESIREI D.

BSTM- 2B

Activity 1 (BUSINESS MARKETING)

ANSWERS:

A.

1) Consumer Market - F&B, or food and beverages, is a market in which buyers buy products or services for personal
consumption rather than resale.

2) Business Market- Business to Consumer, Selling goods and services directly to consumers.

3) Government Market - Spy Satellites, The federal, state, and local governments are the consumers in the government market.

4) Reseller Market - Furniture Stores, distributors, or service providers who then sell to customers.

5) International Market - Coca-Cola is a prime and well-known example of a brand with an effective and brilliant global
marketing strategy.

B.

Coca-Cola, Coca-marketing Cola's strategy is one-of-a-kind, providing a boost and widespread global recognition. Coca-Cola,
like many other companies, bases its marketing strategy on the 4Ps: product, promotion, price, and place. Coca-Cola employs a
marketing mix strategy.

C.

1) Production Concept - Amazon makes money by mass-producing products.

2) Product Concept - Microsoft makes money by delivering and manufacturing high-quality products in the market.

3 ) Selling Concept- Life Insurance and Timeshare Companies.

4) Marketing Concept - Charities, improve product nutrition.

5) Societal Marketing Concept - Adidas used societal marketing concepts not only to produce goods profitably, but also to clean
up beaches and protect ocean wildlife.