Episode 1 NDEP Webinar Part 2

Helping Youth Stay
Drug-Free Through
Literacy
FRANCIS GRACE H. DUKA-PANTE
Director, ASEAN Training Center for Preventive Drug Education
Health Education Professor, University of the Philippines
Strawberry sad
Strawberry Avocadoing Apple

anxious great of hope
While standing on your left leg, point with:
1. your left hand index finger the part affected by emphysema (lungs)
2. your right hand little finger Strawberry
the partsadaffected by throat cancer (throat)
3. your right hand thumb the part affected by gum disease (mouth)
4. your right knee the part affected by infertility (groin)
5. your left elbow the part affected by stomach ulcers (stomach)
6. your nose the part affected by heart disease (heart)
Get Ready, 2013. Melbourne: Department of Education and Early Childhood Development
e-Presentation Objectiv
“School is not about
repairing all social evils.
It is about repairing one:
the evil of ignorance.”
Wilson, 1998
Personal, family, and societal costs
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
SUBSTANCE USE
Personal Factors Environmental Factors

Genetics Poor literacy skills Lack of role models Negative peer
influence
Drug Literacy
Media Literacy
Metaliteracy
ability to obtain, understand,
acquiring the, promises and panaceas.
and use information to guide

drug-related decisions
269 million people 1.67 million people
worldwide aged in the Philippines
16-64 years used aged 10-69 years
drugs at least once are current drug users
in 2018
Fact: DRUG-FREE MAJORITY

Estimated Percentage of 8th, 10th, and 12th Grade Students Smoking Cigarettes in the Past 30 Days
(Monitoring the Future Study- 1991-2015)
P
E
R
C
E
NEstimated Percentage of 8th, 10th and 12th Grade Students Smoking Cigarettes in Past 30 Days --Monitoring the Future Study: 1991-
T 2015
http://monitoringthefuture.org/data/data.html
The teen brain
Estimated Percentage of 8th, 10th and 12th Grade Students Smoking Cigarettes in Past 30 Days --Monitoring the Future Study: 1991-
2015
is still under
construction
http://straightupvc.org/brain-development-teen-behavior-and-preventing-drug-use
tophttps://www.heretohelp.bc.ca/infosheet/understanding-substance-use-a-health-promotion-perspective
https://www.heretohelp.bc.ca/infosheet/understanding-substance-use-a-health-promotion-perspective
acquiring the pressures, promises and panaceas.
acquiring the pressures, promises and panaceas.
1. More drug equals more risk.
2. Younger age
acquiringequals more
the pressures, promises risk.
and panaceas.
3. Places, time, and activities influence risk

4. The reasons are important.
iMinds (2016). Centre for Addictions Research of BC.

ability to critically analyze for
accuracy, credibility, or evidence
https://www.dictionary.com/browse/media-literacy
of bias the content created and

consumed in various media
acquiring the knowledge and skills needed to successfully navigate the world in which we live – a world full of drug-related
pressures, promises and panaceas.
his week, we’re here to dispel substance use/addiction #myths. Today’s topic: #alcohol. While alcohol is often seen as less
dangerous than "hard" drugs, alcohol actually increases stress in the body & puts people at higher risk of disease such as
cancer and liver failure.
Steps in Deconstructing an Alcohol Ad
1. Make observations.
What are the images and colors used?
What effects do they have on the ad?
2. Determine the purpose of the ad.

his week, we’re here to Who is the target
dispel substance audience?
use/addiction #myths. Today’s topic: #alcohol. While alcohol is often seen as less
dangerous than "hard" drugs, alcohol actually increases stress in the body & puts people at higher risk of disease such as
What emotions does cancerthe
and ad
liver attach
failure. to the product?
3. Determine the assumptions the ad makes.

What kinds of assumptions does the ad makes about drinking?
Are these assumptions true?
4. Consider the possible consequences of these messages.

Is this ad socially responsible?
Bandwagon
https://sanmiguelbrewery.com/wp-content/uploads/2016/04/slide0018_image031.jpg
“Everyone is doing it.”
https://sanmiguelbrewery.com/wp-content/uploads/2016/04/slide0018_image031.jpg
Testimonial
https://adobomagazine.com/wp-content/uploads/2018/09/emperador_ating_tagumpay_-_563.png
Celebrity
endorsement
https://adobomagazine.com/wp-content/uploads/2018/09/emperador_ating_tagumpay_-_563.png
Glittering
Generalities
http://acidcreations.blogspot.com/2013/11/blog-post_3253.html
Associating the
product with a
generalized value
http://acidcreations.blogspot.com/2013/11/blog-post_3253.html
Transfer
Transforming
https://i.insider.com/5d66c9c52e22af1679709973?width=600&format=jpeg&auto=webp
The product into

something else
https://i.insider.com/5d66c9c52e22af1679709973?width=600&format=jpeg&auto=webp
Counter-Ad
Example
AdBusters, 2011
https://www.researchgate.net/figure/Following-the-visual-language-of-ads-from-Absolut-Vodka-the-spoof-ads-from-AdBusters_fig2_307607534
What messages are aimed…AT YOU?
• independence
• social acceptance
• coolness
https://www.who.int/images/default-source/youth-engagement/hackathon/youth-hackathon-cover.jpg?sfvrsn=987a6cc4_2
• attractiveness
• being thin
• sophistication
• escape
• pleasure
• freedom and independence
• romance and relationships
https://www.womensissuescentre.com/wp-content/uploads/2020/09/Women_workplace.jpg
• sexual conquest
• success
• sophistication
https://www.cdc.gov/hiv/images/group/gender/men/2020/cdc-hiv-men-social-1200x630.png
ability to reflect critically and
support the collaborative
creation and exchange of

information in the digital age
Mackey & Jacobson, 2011
How to be metaliterate
W
Learn to reflect on how you process
information based on your feelings or
beliefs.
False:
Alcoholic drinks
while reduce coronavirus
risk.
Abdulmaula, Normeliza (2021)

Estal, Princess Bernadette (2021)

Gaba, John Roland (2021)

Aurelio, Juan Albert (2021)

Mengua, Vina Naomi (2021)

Harness the
power
of connection.
References:
Analyzing alcohol advertisements and marketing. https://www.frankwbaker.com/mlc/alcohol/
Canadian Institute for Substance Use Research. Understanding substance use: A health promotion perspective.
Can’t seem to stop those ads following you around? Why not become ‘metaliterate’?
https://theconversation.com/cant-seem-to-stop-those-ads-following-you-around-why-not-become-metaliterate-44818
How can we learn to reject fake news in the digital world?
https://theconversation.com/how-can-we-learn-to-reject-fake-news-in-the-digital-world-
69706?utm_campaign=Echobox&utm_medium=Social&utm_source=Twitter#link_time=1481060297
Media Education Foundation. Deconstructing an alcohol advertisement. www.mediated.org
Start A Conversation: 10 Questions Teens Ask About Drugs and Health. https://teens.drugabuse.gov/drug-facts/start-
conversation-10-questions-teens-ask-about-drugs-and-
health?utm_source=twitter&utm_medium=social&utm_campaign=nidateens_6_11_21#topic-2
Wechsler, R. (2001). Prevention tactics. EMT Group.

Credits
Special thanks to all the people who made and
released these awesome resources for free:
▪ Presentation template by SlidesCarnival
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Episode 1 NDEP Webinar Part 2

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Helping Youth Stay

Strawberry Avocadoing Apple

Personal Factors Environmental Factors

and use information to guide

Fact: DRUG-FREE MAJORITY

3. Places, time, and activities influence risk

iMinds (2016). Centre for Addictions Research of BC.

of bias the content created and

2. Determine the purpose of the ad.

3. Determine the assumptions the ad makes.

4. Consider the possible consequences of these messages.

“Everyone is doing it.”

The product into

creation and exchange of

Abdulmaula, Normeliza (2021)

Estal, Princess Bernadette (2021)

Gaba, John Roland (2021)

Aurelio, Juan Albert (2021)

Mengua, Vina Naomi (2021)

Media Education Foundation. Deconstructing an alcohol advertisement. www.mediated.org

Wechsler, R. (2001). Prevention tactics. EMT Group.

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