Research Proposal

Student Name : Rithvik Anantharaman

Pathway : Gastronomy

WORKING TITLE :

AIM OF THE STUDY :

The study will primarily focus on the concept of a pub . The concept will be located in
one of the India’s most sought after metropolitan cities , Chennai in Tamil Nadu .
Highlights of various Pubs and Bars found in the geography will be assessed and
critiqued and an attempt will be made to bring out the reason as to why pubs and
beverage exclusive establishments are not bountiful in and around the city when
compared to other metro’s and mini metro’s . Various new concepts that add to the value
of the establishment will also be suggested and adequate survey will be conducted in this
discipline to prove the approval of these concepts by general public . Doyens and
entrepreneurs who are in this field will be approached to gain an insight on the trends and
the viability of such establishments in the desired market place .

RATIONALE AND BACKGROUND FOR THE STUDY :

A “public house” , more colloquially known as a pub is a licensed establishment to serve

alcoholic beverages .Typically , pubs serve beverages like beer , wines , spirits , cocktails
and most of them have started marketing and up selling their non-alcoholic beverages
like mocktails and soft drinks . A pub is very similar in nature to other establishments
licensed to serve alcohol like inns , taverns and bars . These establishments were
predominantly famous in the United Kingdom as it was and continues to be of the most
common ways to socialise with new people and share ideas . Most of them are centred on
an idea or a theme as it is an ‘experience’ that is sold . Every customer and patron who
walks into a pub comes in search of an experience which will be expected to greatly
surpass the normal experience of purchasing and consuming alcohol in the confinement
of his own private space .

Pubs , as a concept in India is still metamorphosing and changing itself everyday . It is a

widely acknowledged fact that the Indian culture and population is very diverse and with
diversity comes a want of difference . This fact can be further understood when
comparing cities like Goa and Mumbai . Goa, being a tourist intensive destination has
more of an international clientele that frequents its hot spots for a major part of the year
and hence the numerous number of establishments to support and amalgamate the
various cultures of people that visit . On the other hand , Mumbai being more of an
industry and business oriented metro city , has a clear cut definition of its target market
which predominantly consists of the local population and a few tourists .
OUTLINES OF THE THEORY/IES UNDERPINNING YOUR RESEARCH

STATEMENT OF OBJECTIVES/HYPOTHESIS/RESEARCH
PROPOSED METHODOLOGY:
RELEVANCE TO FINAL YEAR WORK AND PATHWAY TITLE:

POTENTIAL ETHICAL ISSUES:

RATIONALE AND BACKGROUND FOR THE STUDY
BIBLIOGRAPHY: