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Questionnaire Design Process: Decide On The Structure of The Question-Questions Can Be of Two Types
Questionnaire Design Process: Decide On The Structure of The Question-Questions Can Be of Two Types
1. State the information required- This will depend upon the nature of the problem,
the purpose of the study and hypothesis framed. The target audience must be
concentrated on.
2. State the kind of interviewing technique- interviewing method can be telephone,
mails, personal interview or electronic interview. Telephonic interview can be
computer assisted. Personal interview can be conducted at respondent’s place or at
mall or shopping place. Mail interview can take the form of mail panel. Electronic
interview takes place either through electronic mails or through the internet.
3. Decide the matter/content of individual questions- There are two deciding factors
for this-
a. Is the question significant? - Observe contribution of each question. Does the
question contribute for the objective of the study?
b. Is there a need for several questions or a single question? - Several questions
are asked in the following cases:
When there is a need for cross-checking
When the answers are ambiguous
When people are hesitant to give correct information.
4. Overcome the respondents’ inability and unwillingness to answer- The
respondents may be unable to answer the questions because of following reasons-
a. Yes
b. No
Pre-test the questionnaire- The questionnaire should be pre-tested on a small
number of respondents to identify the likely problems and to eliminate them.
Each and every dimension of the questionnaire should be pre-tested. The
sample respondents should be similar to the target respondents of the survey.
Finalize the questionnaire- Check the final draft questionnaire. Ask yourself
how much will the information obtained from each question contribute to the
study. Make sure that irrelevant questions are not asked. Obtain feedback of
the respondents on the questionnaire.