Quick Checklist

It is always good to know that the importance of having a

good meta description is like a having a golden chance to
attract and the ultimate goal is to get users to click on your
content. This is one of the easiest ways to improve the
overall user experience for your page.

Therefore below is a quick checklist that you can refer to

itfrom time to time so that you can learn some of the best
practices when it comes to writing an effective meta
description.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 1 Starts by ​
researching your keyword​
on the SERP ✓ 

2 Read ​
the top 10 meta descriptions ✓ 

3 Use ​
keyword ​
in your meta description ✓ 

4 Don't stuff keywords​

into your meta description ✓ 

5 Use active meta description​

. Do not write passive meta descriptions ✓ 

6 Provide a ​
solution ​
or sell your ​
benefits ✓ 

7 Make sure it brings ​

value ​
to your user; ​
user experience is the key to SEO ✓ 
success

8 Make sure every page on your site has a ​

unique meta description ✓ 

9 Always ​
have your users in mind ​
when writing the meta descriptions ✓ 

10 Is your meta description descriptive enough​

to tell what’s your ✓ 
article all about?

11 Make sure you ​

choose the right word​to use and ​
be persuasive; ✓ 
always remember to write for human and not for Google

12 Include ​
call-to-action; ​
e.g; learn more, find out, get, try...etc ✓ 

13 Make sure you ​

keep it below 155 characters ✓ 

14 Never duplicate ​
your meta descriptions ✓ 

15 Don’t write​
descriptions that are ​
irelevant ​
to your content ✓ 

16 Avoid manipulation​
and​
click-baity ​
meta descriptions ✓ 

17 Avoid any unnecessary capitalization​

of words ✓ 

18 Avoid quotation marks ​

or Google might cut off your description ✓