February 2016 Edition

Journal
10 From the Editor’s Desk 30 Speakers at World Utility Summit
14 Cover Story
Focus on strengthening the entire power
sector value chain especially weaker parts
like distribution: Mr Piyush Goyal

Utilities are really starting to step up and

change the way they’ve been doing things
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Ms H Christine Richards

42 Special Report
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55 SME Focus
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event to greater heights and make it more
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Mr Babu Babel
ELECRAMA is a journey, it can never be a
destination and with every passing year it is
getting bigger and better:
Mr Aaditya Dhoot
International T&D conclave is an opportunity
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structure themselves:
Mr Vijay Karia
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Mr SC Bhargava 80 ELECRAMA-2016 Exhibitors list
ELECRAMA JOURNAL 9
From the Editor’s Desk

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10 ELECRAMA JOURNAL
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ELECRAMA JOURNAL
 ELECRAMA-2016

{dÚwV, H$mo¶bm Ed§ ZdrZ Am¡a ZdrH$aUr¶ COm©

amÁ¶ ‘§Ìr (ñdV§Ì à^ma)
^maV gaH$ma
Minister of State (Independent Charge)
for Power, Coal and New & Revewable Energy
Gvernment of India

nr¶wf Jmo¶b
PIYUSH GOYAL MESSAGE
dŚĞ'ŽǀĞƌŶŵĞŶƚŽĨ/ŶĚŝĂŝƐĐŽŵŵŝƩĞĚƚŽŝůůƵŵŝŶĂƚĞƚŚĞůŝĨĞŽĨĞǀĞƌLJ/ŶĚŝĂŶĂƐŝƚƉĞƌƐĞǀĞƌĞƐƚŽ
ĐƌĞĂƚĞŶ͞hũǁĂůŚĂƌĂƚ͘͞KŶĞŽĨŽƵƌĂŝƌŵƐƚŽǁĂƌĚƐĂĐŚŝĞǀŝŶŐƚŚŝƐŐŽĂůŝƐƚŽƌĞĂůŝnjĞ,ŽŶ͛ďůĞ
WƌŝŵĞDŝŶŝƐƚĞƌ^ŚƌŝEĂƌĞŶĚƌĂDŽĚŝũŝ͛ƐǀŝƐŝŽŶŽŶϮϰdžϳWŽǁĞƌĨŽƌĂůůďLJϮϬϭϵ͘
dŚĞDŝŶŝƐƚƌLJŽĨWŽǁĞƌ͕ŽĂů͕EĞǁĂŶĚZĞŶĞǁĂďůĞŶĞƌŐLJŝƐǁŽƌŬŝŶŐƚŽŝŶĐƌĞĂƐĞƉŽǁĞƌŐĞŶĞƌĂƟŽŶ
LJϱϬйĂŶĚĚŽƵďůĞŽĂů/ŶĚŝĂ͛ƐƉƌŽĚƵĐƟŽŶƚŽϭϬϬƌ͘ƚŽŶŶĞƐƉĞƌLJĞĂƌďLJϮϬϭϬ͕dŚĞDŝŶŝƐƚƌLJŚĂƐ
ĂůƌĞĂĚLJĚĞĚŝĐĂƚĞĚŝƚƐĞůĨƚŽĂĐůĞĂŶĨƵƚƵƌĞ͕ƐĞĞŬŝŶŐƚŽŝŶĐƌĞĂƐĞƌĞŶĞǁĂďůĞĐĂƉĂĐŝƚLJƚŽϭ͕ϳϱ͕ϬϬϬ
DtďLJϮϬϮϮ͘
ĚŚĞƌŝŶŐƚŽƚŚĞ͞DĂŬĞŝŶ/ŶĚŝĂ͞ŝŶŝƟĂƟǀĞ͕DŽWĂŶĚDEZǁŝůůĂĐƟǀĞůLJĨĂĐŝůŝƚĂƚĞŝŶǀĞƐƚŵĞŶƚ͕
ĨŽƐƚĞƌ /ŶŶŽǀĂƟŽŶ͕ ĂŶĚ ĞŶŚĂŶĐĞ ƐŬŝůů ĚĞǀĞůŽƉŵĞŶƚ͕ ĂŶĚ ĐŽŶƐƚƌƵĐƚ ďĞƐƚͲŝŶͲĐůĂƐƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ
ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘
ŶĞƐƟŵĂƚĞĚŝŶǀĞƐƚŵĞŶƚŽĨΨϮϱϬŽǀĞƌƚŚĞŶĞdžƚϱͲϳLJĞĂƌƐŵĞĂŶƐƚŚĂƚƚŚĞƌĞŚĂƐŶĞǀĞƌďĞĞŶ
Ă ďĞƩĞƌ ƟŵĞ ƚŽ ũŽŝŶ ŚĂŶĚƐ ĂŶĚ ƉĂƌƟĐŝƉĂƚĞ ŝŶ ĞŶĞƌŐLJ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ /ŶĚŝĂ͘ ǀĞƌLJ ƐƵďũĞĐƚ
ŝŶ ƚŚĞ ǁŽƌůĚ ŽĨ ĞůĞĐƚƌŝĐŝƚLJ ŝƐ ĐŽŶĐƵƌƌĞŶƚ ŝŶ /ŶĚŝĂ͕ ĂƐ ŝƚ ďĞĐŽŵĞƐ ƚŚĞ ŵŝĐƌŽĐŽƐŵ ŽĨ ƚŚĞ ŐůŽďĂů
ƉŽǁĞƌŵĂƉ͘dŚĞϭϮƚŚĞĚŝƟŽŶŽĨ>ZDͲtŽƌůĚůĞĐƚƌŝĐŝƚLJ&ŽƌƵŵĂƌƟĐƵůĂƚĞůLJĐĂƉƚƵƌĞƐƚŚĞ
ŝŶĐƌĞĂƐŝŶŐĂƩĞŶƟŽŶƚŽǁĂƌĚƐĞŶĞƌŐLJŝŶ/ŶĚŝĂ͘tŝƚŚŽǀĞƌϭϬϬĐŽƵŶƚƌŝĞƐƉĂƌƟĐŝƉĂƟŶŐŝŶŽŶĞŽĨ
ƚŚĞǁŽƌůĚ͛ƐůĞĂĚŝŶŐƐŚŽǁĐĂƐĞƐŽĨƚĞĐŚŶŽůŽŐLJŝŶƚŚĞĞůĞĐƚƌŝĐŝƚLJƐĞĐƚŽƌ͕>ZDŚŝŐŚůŝŐŚƚƐƚŚĞ
ŝŵƉŽƌƚĂŶĐĞŽĨŝŶŶŽǀĂƟŽŶĂŶĚŝŶĚƵƐƚƌLJŝŶĂĐŚŝĞǀŝŶŐƌĞŵĂƌŬĂďůĞŐŽĂůƐƐƵĐŚĂƐϮϰdžϳWŽǁĞƌĨŽƌĂůů͘
dŚĞũƵdžƚĂƉŽƐŝƟŽŶŽĨƚŚĞtŽƌůĚhƟůŝƚLJ^ƵŵŵŝƚǁŝƚŚ>ZDŝƐƉĂƌƟĐƵůĂƌůLJƌĞǁĂƌĚŝŶŐĂƐŚĞĂĚƐ
ŽĨŐůŽďĂůĞůĞĐƚƌŝĐƵƟůŝƟĞƐƵŶŝĨLJŽŶĂĐŽŵŵŽŶƉůĂƞŽƌŵƚŽĚĞůŝďĞƌĂƚĞ͕ƐŚĂƌĞ͕ĂŶĚĞŶǀŝƐŝŽŶƚŚĞ
ĨƵƚƵƌĞ ŽĨ ĞůĞĐƚƌŝĐŝƚLJ ĨŽƌ ƚŚĞ ǁŽƌůĚ͘ dŚŝƐ ĞǀĞŶƚ ŚĂƐ ƚŚĞ ƉŽƚĞŶƟĂů ƚŽ ƐƉĂƌŬ ĐŚĂŶŐĞ ĨŽƌ /ŶĚŝĂ ĂƐ
ŵĂŶƵĨĂĐƚƵƌĞƌƐ ĨƌŽŵ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ ĐŽŶƚƌŝďƵƚĞ ŝĚĞĂƐ ĂŶĚ ƚĞĐŚŶŽůŽŐLJ ƉƌŽǀŝĚŝŶŐ ƚŚĞ ĞŶƟƌĞ
ŶĂƟŽŶƉŽǁĞƌĂƚĂůůƟŵĞƐ͘
/ĂŵŚĂƉƉLJƚŽƐŚĂƌĞƚŚĂƚDŽWĂŶĚDEZtĂƌĞŽĸĐŝĂůůLJƉĂƌƚŶĞƌŝŶŐǁŝƚŚ>ZDͲϮϬϭϲĂŶĚ
ǁŝƐŚŝƚƐŽƌŐĂŶŝnjĞƌƐ͕/D͕ƚŚĞǀĞƌLJďĞƐƚŝŶŝƚƐĨƵƚƵƌĞĞŶĚĞĂǀŽƌƐŝŶƐƵƐƚĂŝŶŝŶŐƚŚŝƐǁŽŶĚĞƌĨƵů
ƐLJŶĞƌŐLJĂŵŽŶŐƚŚĞǀĂƌŝŽƵƐƐƚĂŬĞŚŽůĚĞƌƐŽĨĞůĞĐƚƌŝĐŝƚLJĨƌŽŵĂƌŽƵŶĚƚŚĞŐůŽďĞ͘

;WŝLJƵƐŚ'ŽLJĂůͿ

ELECRAMA JOURNAL 19
 ELECRAMA-2016

dm{UÁ¶ Ed§ CÚmoJ amÁ¶ ‘§Ìr (ñdV§Ì à^ma)

^maV
Minister of State (Independent Charge)
Commerce & Industry
India

{Z‘©bm grVma‘U
NIRMALA SITHARAMAN

MESSAGE

/ƚŐŝǀĞƐŵĞŝŵŵĞŶƐĞƉůĞĂƐƵƌĞƚŽŬŶŽǁƚŚĂƚƚŚĞ/ŶĚŝĂŶůĞĐƚƌŝĐĂůĂŶĚůĞĐƚƌŽŶŝĐƐ
DĂŶƵĨĂĐƚƵƌĞƌƐ͛ƐƐŽĐŝĂƟŽŶ;/DͿŝƐŽƌŐĂŶŝƐŝŶŐϭϮƚŚĚŝƟŽŶŽĨŝƚƐŇĂŐƐŚŝƉĞǀĞŶƚ
>ZDĨƌŽŵϭϯƚŚƚŽϭϳƚŚ&ĞďƌƵĂƌLJ͕ϮϬϭϲĂƚĞŶŐĂůƵƌƵ͘

hŶĚĞƌ ƚŚĞ ͞DĂŬĞ ŝŶ /ŶĚŝĂ͟ ǀŝƐŝŽŶ ŽĨ ƚŚĞ ,ŽŶ͛ďůĞ WƌŝŵĞ DŝŶŝƐƚĞƌ͕ ͞dŚĞ tŽƌůĚ
ůĞĐƚƌŝĐŝƚLJ&ŽƌƵŵ͟ďĞŝŶŐŽƌŐĂŶŝƐĞĚďLJ/DǁŝůůďĞƚŚĞƌŝŐŚƚƉůĂƞŽƌŵĨŽƌ/ŶĚŝĂ
ƚŽƚĂŬĞƵƉŽŶŝƚƐĞůĨŽŶƵƐŽĨůĞĂĚŝŶŐƚŚĞĞůĞĐƚƌŽŶŝĐƐΘĞůĞĐƚƌŝĐĂůƐĞĐƚŽƌŝŶƚŚĞǁŽƌůĚ͘

&Žƌ ŽƉĞŶŝŶŐ ĚŽŽƌƐ ŽĨ ŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌ ƚŚĞ /ŶĚŝĂŶ ^DƐ ĂŶĚ D^DƐ͕ ǁĞ ĂƌĞ
ƐƵƉƉŽƌƟŶŐ>ZDͲϮϬϭϲǁŝƚŚĂZĞǀĞƌƐĞƵLJĞƌ^ĞůůĞƌDĞĞƚ͕ǁŚŝĐŚŝƐĂĚŝƌĞĐƚ
ďƵƐŝŶĞƐƐ ŽƉƉŽƌƚƵŶŝƚLJ ƚŚĂƚ ƐŚĂůů ŐĞŶĞƌĂƚĞ ĐŽŶƐŝĚĞƌĂďůĞ ǀŽůƵŵĞƐ ŽĨ ďƵƐŝŶĞƐƐ ĨŽƌ
/ŶĚŝĂŶŵĂŶƵĨĂĐƚƵƌĞƌƐĂŶĚĐŽŵƉŽŶĞŶƚƐƵƉƉůŝĞƌƐ͘

tŝƐŚŝŶŐƚŚĞ͚dĞĂŵ>ZD͛ĂŶĚ͚/D͛ĂůůƚŚĞǀĞƌLJďĞƐƚ͘

;EŝƌŵĂůĂƐĞĞƚĂŚƌĂŵĂŶͿ

20 ELECRAMA JOURNAL
 ELECRAMA-2016

‘§Ìr
^mar CÚmoJ Ed§ bmoH$ CÚ‘
^maV gaH$ma
Minister of
Heavy Industries & Public Enterprises
Government of India

AZ§V J. JrVo
ANANT G. GEETE

MESSAGE

/ Ăŵ ĞdžƚƌĞŵĞůLJ ĞůĂƚĞĚ ƚŽ ŬŶŽǁ ƚŚĂƚ /D ŝƐ ŽƌŐĂŶŝƐŝŶŐ ϭϮƚŚ ĞĚŝƟŽŶ ŽĨ
>ZDͲϮϬϭϲ͕d,tKZ>>dZ//dz&KZhD͟ĨƌŽŵϭϯƚŚƚŽϭϳƚŚ&ĞďƌƵĂƌLJ͕
ϮϬϭϲĂƚĂŶŐĂůŽƌĞ/ŶƚĞƌŶĂƟŽŶĂůdžŚŝďŝƟŽŶĐĞŶƚƌĞ͕ĂŶĚďƌŝŶŐŝŶŐŽƵƚĂƐŽƵǀĞŶŝƌƚŽ
ŵĂƌŬƚŚĞŽĐĐĂƐŝŽŶ

dŚĞ ĞdžŚŝďŝƟŽŶ ŝƐ ƚŚĞ ůĂƌŐĞƐƚ ŽĨ ŝƚƐ ŬŝŶĚ ŝŶ ĞůĞĐƚƌŝĐĂů͕ ŝŶĚƵƐƚƌŝĂů ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ
ĂůůŝĞĚƐĞĐƚŽƌĨŽƌĐŽŶǀĞƌŐĞŶĐĞŽĨŵĂŶƵĨĂĐƚƵƌĞƌƐ͕ƚƌĂĚĞƌƐĂŶĚƵƐĞƌƐŽĨƚŚĞĞůĞĐƚƌŝĐĂů
ŝŶĚƵƐƚƌLJƉƌŽǀŝĚŝŶŐĂƉůĂƞŽƌŵƚŽĚĞůŝďĞƌĂƚĞĂŶĚĚŝƐĐƵƐƐƚŚĞƌŽĂĚŵĂƉĨŽƌĞŶŚĂŶĐŝŶŐ
ƚŚĞĐŽŵƉĞƟƟǀĞŶĞƐƐŽĨƚŚĞĚŽŵĞƐƟĐĞůĞĐƚƌŝĐĂůĞƋƵŝƉŵĞŶƚŵĂŶƵĨĂĐƚƵƌŝŶŐŝŶĚƵƐƚƌLJ͘

/ĐŽŶǀĞLJŵLJďĞƐƚǁŝƐŚĞĚƚŽƚŚĞŽƌŐĂŶŝƐĞƌƐĨŽƌƚŚĞŝƌƐŝŶĐĞƌĞĞīŽƌƚƐĂŶĚĞŶĚĞĂǀŽƵƌ
ĨŽƌŚŽƐƟŶŐƚŚŝƐƐŝŐŶŝĮĐĂŶƚĞǀĞŶƚ

;ŶĂŶƚ'͘'ĞĞƚĞͿ

ELECRAMA JOURNAL 21
 ELECRAMA-2016

aob ‘§Ìr
^maV gaH$ma, ZB© {X„r
Minister of Railways
Government of India
New Delhi

gwaoe à^w
SURESH PRABHU

MESSAGE

dŽ ŵŽǀĞ ƚŚĞ ǁŚĞĞůƐ ŽĨ Ă ŐƌŽǁŝŶŐ ĞĐŽŶŽŵLJ͕ ǁĞ ŶĞĞĚ ƉŽǁĞƌ ƚŚĂƚ ŝƐ ƌĞůŝĂďůĞ͕
ƌĞƐƉŽŶƐŝďůĞĂŶĚƐƵƐƚĂŝŶĂďůĞ͘/ŶĚŝĂZĂŝůǁĂLJƐ͕ƚŚĞďŝŐŐĞƐƚƐŝŶŐůĞĐŽŶƐƵŵĞƌŽĨĞŶĞƌŐLJ͕
ŚĂƐ ďĞĞŶ ƐƚĞĂĚŝůLJ ŵŽǀŝŶŐ ƚŽ ƚŚĞ ĚŝƌĞĐƟŽŶ ŽĨ ďĞŝŶŐ Ă ƉƌŽƉŽŶĞŶƚ ŽĨ ZĞŶĞǁĂďůĞ
ĞŶĞƌŐŝĞƐďLJƌĞŝŶĨŽƌĐŝŶŐŝƚƐĐŽŵŵŝƚŵĞŶƚƚŽƐŽƵƌĐĞϭ͕ϬϬϬDtŽĨƐŽůĂƌƉŽǁĞƌŽǀĞƌ
ĮǀĞ LJĞĂƌƐ ďĞƐŝĚĞƐ ĞƐƚĂďůŝƐŚŝŶŐ ϭϯϮ Dt ŽĨ ǁŝŶĚŵŝůů ƉůĂŶƚƐ ĂŶĚ ŐĞŶĞƌĂƟŶŐ ϱϬϬ
DtƚŚƌŽƵŐŚ^ŽůĂƌƌŽŽĨƚŽƉƐ͘

/ Ăŵ ŚĂƉƉLJ ƚŽ ŬŶŽǁ ƚŚĂƚ /D ŝƐ ŽƌŐĂŶŝƐŝŶŐ >ZDͲϮϬϭϲ ǁŚŝĐŚ ƉƌĞƐĞŶƚƐ
ĂŶŽƉƉŽƌƚƵŶŝƚLJƚŽĞdžƉůŽƌĞŶĞǁƚĞĐŚŶŽůŽŐLJĂŶĚŝĚĞĂƐƚŚĂƚŝŶƚĞŐƌĂƚĞƌĞŶĞǁĂďůĞƐ
ƚŽƚŚĞŐƌŝĚ͕ŚĞůƉŝŶŐůĂƌŐĞĐŽŶƐƵŵĞƌƐůŝŬĞƌĂŝůǁĂLJƐƚŽƚƵƌŶŐƌĞĞŶĂŶĚĞŶǀŝƌŽŶŵĞŶƚ
ĨƌŝĞŶĚůLJ͘ >ZD ŚĂƐ ďƌŽƵŐŚƚ ƐŝŐŶŝĮĐĂŶƚ ǀĂůƵĞ ƚŽ ƚŚĞ ĞůĞĐƚƌŝĐĂů ĞƋƵŝƉŵĞŶƚ
ŝŶĚƵƐƚƌLJŝŶƚŚĞƉĂƐƚĨĞǁĚĞĐĂĚĞƐ͘

/ǁŝƐŚ/D͕ƚŚĞŽƌŐĂŶŝnjĞƌƐŽĨ>ZDͲϮϬϭϲ͕ƚŚĞǀĞƌLJďĞƐƚŝŶŝƚƐĞŶĚĞĂǀŽƵƌƚŽ
ĂƩĂŝŶƐLJŶĞƌŐLJĂŵŽŶŐƚŚĞǀĂƌŝŽƵƐƐƚĂŬĞŚŽůĚĞƌƐĨƌŽŵƚŚĞǁŽƌůĚŽĨĞůĞĐƚƌŝĐŝƚLJ

;^ƵƌĞƐŚWƌĂďŚƵͿ

ELECRAMA JOURNAL 23
 ELECRAMA-2016

gyú‘, bKw Am¡a ‘ܶ‘ CÚ‘ ‘§Ìr

^maV gaH$ma
ZB© {X„r - 110011
Micro, Small & Medium Enterprises
Government of India
New Delhi - 110011

H$bamO {‘l
KALRAJ MISHRA

MESSAGE

/ƚŐŝǀĞƐŵĞĂŐƌĞĂƚƉůĞĂƐƵƌĞƚŽŬŶŽǁƚŚĂƚƚŚĞ/DŇĂŐƐŚŝƉĞǀĞŶƚ͕>ZDͲϮϬϭϲ͕
tKZ> >dZ//dz &KZhD͕ ŝƐ ďĞŝŶŐ ŽƌŐĂŶŝƐĞĚ Ăƚ ĞŶŐĂůƵƌƵ ĨƌŽŵ ϭϯͲϭϳƚŚ
&ĞďƌƵĂƌLJ͕ ϮϬϭϲ͘ dŚĞ ĞdžŚŝďŝƟŽŶ ŝƐ ƚŚĞ ůĂƌŐĞƐƚ ŽĨ ŝƚƐ ŬŝŶĚ ŝŶ ĞůĞĐƚƌŝĐĂů͕ ŝŶĚƵƐƚƌŝĂů͕
ĞůĞĐƚƌŽŶŝĐƐΘĂůůŝĞĚƐĞĐƚŽƌ͕ĨŽƌĐŽŶǀĞƌŐĞŶĐĞŽĨŵĂŶƵĨĂĐƚƵƌĞƌƐ͕ƚƌĂĚĞƌƐĂŶĚƵƐĞƌƐ
ŽĨƚŚĞĞůĞĐƚƌŝĐĂůŝŶĚƵƐƚƌLJ͕ƐƉĂŶŶŝŶŐŽǀĞƌĂŶĂƌĞĂŽĨϳϬ͕ϬϬϬƐƋ͘ŵƚƌƐŚŽƐƟŶŐŽǀĞƌ
ϭ͕ϬϬϬĞdžŚŝďŝƚŽƌƐĨƌŽŵ/ŶĚŝĂĂŶĚĂďƌŽĂĚ͘

dŚĞDŝŶŝƐƚƌLJŽĨDŝĐƌŽ͕^ŵĂůůĂŶĚDĞĚŝƵŵŶƚĞƌƉƌŝƐĞƐĞdžƚĞŶĚƐŝƚƐǁŚŽůĞͲŚĞĂƌƚĞĚ
ƐƵƉƉŽƌƚŝŶŵĂŬŝŶŐƚŚŝƐĞǀĞŶƚĂŐƌĞĂƚƐƵĐĐĞƐƐ͘

>ZDͲϮϬϭϲŝƐĂŶŝŵƉŽƌƚĂŶƚƉůĂƞŽƌŵƚŽƉƌŽŵŽƚĞDĂŬĞͲŝŶͲ/ŶĚŝĂŐůŽďĂůůLJĂŶĚ
ƉƌŽŵŽƚĞƐƚƌĂƚĞŐŝĐďƵƐŝŶĞƐƐƉĂƌƚŶĞƌƐŚŝƉƐ͘/ǁŝƐŚ>ZDͲϮϬϭϲĂůůƐƵĐĐĞƐƐ͘

;<ĂůƌĂũDŝƐŚƌĂͿ

24 ELECRAMA JOURNAL
 ELECRAMA-2016

‘§{Ì‘§S>b g{Md
^maV gaH$ma
Cabinet Secretary
Government of India

àXrn Hw$‘ma {gÝhm

PRADEEP KUMAR SINHA

MESSAGE

/ Ăŵ ŚĂƉƉLJ ƚŽ ŬŶŽǁ ƚŚĂƚ /D ŝƐ ŽƌŐĂŶŝnjŝŶŐ Ă tKZ> hd/>/dz ^hDD/d
ĐŽŶĐƵƌƌĞŶƚůLJǁŝƚŚ>ZDʹϮϬϭϲ͕ǁŚŝĐŚǁŝůůƐĞƌǀĞĂƐĂƉůĂƞŽƌŵĨŽƌƐŚĂƌŝŶŐŽĨ
ŐŽŽĚƉƌĂĐƟĐĞƐ͘dŚŝƐǁŽƵůĚďĞŽĨŝŵŵĞŶƐĞǀĂůƵĞƚŽŽƵƌhƟůŝƟĞƐ͘

/ Ăŵ ĂůƐŽ ƉůĞĂƐĞĚ ƚŽ ůĞĂƌŶ ƚŚĂƚ ƐĞǀĞƌĂů ŽƚŚĞƌ ĂĐƟǀŝƟĞƐ ĂƌĞ ƉůĂŶŶĞĚ ƚŽ ďƌŝŶŐ ŝŶ
ƋƵĂůŝƚĂƟǀĞƚĞĐŚŶŝĐĂůŬŶŽǁůĞĚŐĞĂŶĚŝĚĞĂƐĨƌŽŵĂĐƌŽƐƐƚŚĞǁŽƌůĚ͕ǁŚŝĐŚǁŝůůŶŽƚ
ŽŶůLJŚĞůƉƐƉƵƌŝŶŶŽǀĂƟŽŶ͕ďƵƚĂůƐŽƐĞƌǀĞĂƐĂĐĂƚĂůLJƐƚĨŽƌ͞ϮϰdžϳůĞĐƚƌŝĐŝƚLJĨŽƌ>>͟
ŝŶƚŚĞĐŽƵŶƚƌLJƚŚƌŽƵŐŚ͞DĂŬĞŝŶ/ŶĚŝĂ͘͟

>ZDŚĂƐďƌŽƵŐŚƚƐŝŐŶŝĮĐĂŶƚǀĂůƵĞƚŽƚŚĞĞůĞĐƚƌŝĐĂůĞƋƵŝƉŵĞŶƚŝŶĚƵƐƚƌLJŝŶ
ƚŚĞƉĂƐƚĨĞǁĚĞĐĂĚĞƐ͘

/ǁŝƐŚ/D͕ƚŚĞŽƌŐĂŶŝnjĞƌŽĨ>ZD͕ƚŚĞǀĞƌLJďĞƐƚŝŶŝƚƐĞŶĚĞĂǀŽƌƚŽĂƩĂŝŶ
ƐLJŶĞƌŐLJĂŵŽŶŐƚŚĞǀĂƌŝŽƵƐƐƚĂŬĞŚŽůĚĞƌƐĨƌŽŵƚŚĞtŽƌůĚŽĨůĞĐƚƌŝĐŝƚLJ͘

;W͘<͘^ŝŶŚĂͿ

ELECRAMA JOURNAL 25
 ELECRAMA-2016

^maV gaH$ma
Government of India
H$mo¶bm ‘§Ìmb¶
Ministry of Coal
emór ^dZ, ZB© {X„r - 110 001
Shastri Bhavan, New Delhi 110 001

A{Zb ñdén
g{Md
ANIL SWARUP
MESSAGE
Secretary

/ŶĚŝĂŝƐŚĞĂĚĞĚƚŽŶĞǁŚŽƌŝnjŽŶƐŝŶƚŚĞƉůĂŶŶŝŶŐĂŶĚĞdžĞĐƵƟŽŶŽĨĞŶĞƌŐLJĨƵůĮůůŵĞŶƚ
ĂŶĚĂĐŚŝĞǀŝŶŐƚŚĞĞĐŽŶŽŵŝĐƚĂƌŐĞƚƐƐĞƚďLJƚŚĞ'ŽǀĞƌŶŵĞŶƚ͘dŚĞŐƌŽǁŝŶŐŶĞĞĚ
ƚŽ ƌĞĚƵĐĞ ĐĂƌďŽŶ ĚĞƉĞŶĚĞŶĐŝĞƐ ĂŶĚ ĐŽŶƚƌŽůůŝŶŐ ĞŵŝƐƐŝŽŶƐ ŝƐ ƉƵƫŶŐ ŝŵŵĞŶƐĞ
ƉƌĞƐƐƵƌĞƚŽďĂůĂŶĐĞƚŚĞĚĞŵĂŶĚĂŶĚƐƵƉƉůLJǁŝƚŚŽƵƚƐĂĐƌŝĮĐŝŶŐŐƌŽǁƚŚ͘

ŽĂůƐƟůůĐŽŶƟŶƵĞƐƚŽďĞ/ŶĚŝĂ͛ƐŵĂŝŶƐŽƵƌĐĞŽĨWŽǁĞƌ͘/ŶĚŝĂĂŝŵƐƚŽŝŶĐƌĞĂƐĞĐŽĂů
ƉƌŽĚƵĐƟŽŶ ƚŽ ϭ͘ϱ ďŝůůŝŽŶ ƚŽŶŶĞƐ ďLJ ϮϬϮϬ͘ ,ŽǁĞǀĞƌ͕ ƚŚĞ ŽďũĞĐƟǀĞ ƐŚŽƵůĚ ďĞ ƚŽ
ĞŶƐƵƌĞƚŚĂƚĞŶĞƌŐLJŶĞĞĚƐĂƌĞŵĂŶĂŐĞĚŝŶƚĞůůŝŐĞŶƚůLJǁŝƚŚŵŝŶŝŵƵŵĚĂŵĂŐĞƚŽƚŚĞ
ĞŶǀŝƌŽŶŵĞŶƚ͘/ĂŵŚĂƉƉLJƚŚĂƚ/ŶĚŝĂŶĞůĞĐƚƌŝĐĂůŝŶĚƵƐƚƌLJŝƐŵŽǀŝŶŐƚŽǁĂƌĚƐƐĞĞŬŝŶŐ
ŝŶĐƌĞĂƐĞĚĞĸĐŝĞŶĐŝĞƐŝŶƚƌĂŶƐŵŝƐƐŝŽŶ͕ĚŝƐƚƌŝďƵƟŽŶĂŶĚĐŽŶƐĞƌǀĂƟŽŶĞƋƵŝƉŵĞŶƚƐ
ǁŚŝĐŚǁŽƵůĚĂŝŵƚŽƐƵƉƉŽƌƚƚŚŝƐŝŶŝƟĂƟǀĞŽĨŵĂŶĂŐŝŶŐĚĞŵĂŶĚǁŝƚŚƚĞĐŚŶŽůŽŐLJ

/ǁŝƐŚ/DĂŶĚ>ZDĂůůƚŚĞǀĞƌLJďĞƐƚĨŽƌĂƐƵĐĐĞƐƐĨƵůĞǀĞŶƚ͘

;Ŷŝů^ǁĂƌƵƉͿ

ELECRAMA JOURNAL 27
 ELECRAMA-2016

{dÚwV ‘§Ìmb¶
l‘ e{º$ ^dZ
ZB© {X„r 110001
Ministry of Power
Sram Shakti Bhavan
New Delhi 110001

àXrn Hw$‘ma nwOmar

g{Md
P. K. PUJARI
Secretary
Government of India MESSAGE

>ZDŚĂƐďĞĞŶŇĂŐďĞĂƌĞƌŽĨDŝŶŝƐƚƌLJŽĨWŽǁĞƌ͛ƐǀŝƐŝŽŶ͘'ŝǀĞŶƚŚĞĞŶŽƌŵŽƵƐ
ĐŚĂůůĞŶŐĞƐŽĨďƌŝŶŐŝŶŐƚŚĞϳϬϬ'tŽĨŐĞŶĞƌĂƟŽŶĐĂƉĂĐŝƚLJ͕ǁĞĂƌĞŚĂƉƉLJƚŚĂƚϵϴй
ŽĨƚŚĞ/ŶĚŝĂŶĞůĞĐƚƌŝĐŝƚLJŝŶĚƵƐƚƌLJŝƐĐŽŵŝŶŐƚŽŐĞƚŚĞƌĂƚ>ZDƚŽƌĞĂĸƌŵƚŚĞŝƌ
ĐŽŵŵŝƚŵĞŶƚƚŽǁĂƌĚƐĂƩĂŝŶŝŶŐƚŚŝƐĂŵďŝƟŽƵƐŐŽĂů͘
ƐƚŚĞƉŽǁĞƌƐĞĐƚŽƌŝƐŵŽǀŝŶŐĂŚĞĂĚŝŶƚĂĐŬůŝŶŐƚŚĞĐŽŶƚĞŶƟŽƵƐŝƐƐƵĞƐƌĞůĂƚĞĚ
ƚŽ ĚŝƐƚƌŝďƵƟŽŶ ůŽƐƐĞƐ͕ ŝƚ ǁŽƵůĚ ďĞ ŝŶƚĞƌĞƐƟŶŐ ƚŽ ƐĞĞ ŚŽǁ ƚĞĐŚŶŽůŽŐLJ ĐĂŶ ƉůĂLJ
Ă ƌŽůĞ ŝŶ ƌĞĚƵĐŝŶŐ ƚŚĞƐĞ ůŽƐƐĞƐ͕ ĞŝƚŚĞƌ Ăƚ ĚŝƐƚƌŝďƵƟŽŶ Žƌ ƚŚĞ ĚĞŵĂŶĚ ƐŝĚĞ͘ dŚĞ
ŝŶƚĞƌŶĂƟŽŶĂůdΘĐŽŶĐůĂǀĞƚŚĂƚ>ZDͲϮϬϭϲŝƐŚŽůĚŝŶŐǁŽƵůĚďĞĞdžƉůŽƌŝŶŐ
ƚŚŝƐĐƌƵĐŝĂůƚŽƉŝĐŝŶŝƚƐƚŚĞŵĞƐ͘
/D ǁŽƵůĚ ĂůƐŽ ďĞ ŚŽƐƟŶŐ ƚŚĞ ^ƚĂƚĞ ŶĞƌŐLJ ^ĞĐƌĞƚĂƌŝĞƐ ƌŽƵŶĚ dĂďůĞ͕ ǁŚŝĐŚ
ǁŽƵůĚŚĞůƉŝŶĐƌĞĂƐĞĐůŽƐĞƌŝŶƚĞƌĂĐƟŽŶďĞƚǁĞĞŶƚŚĞŝŶĚƵƐƚƌLJĂŶĚƚŚĞ'ŽǀĞƌŶŵĞŶƚ
>ZD͛ƐŝŶŝƟĂƟǀĞƚŽŚŽƐƚŵĂŝĚĞŶĞĚŝƟŽŶŽĨtŽƌůĚhƟůŝƚLJ^Ƶŵŵŝƚ͕ǁŚŝĐŚǁŝůů
ďƌŝŶŐƚŚĞŐůŽďĂůƵƟůŝƟĞƐŽŶĂƐŝŶŐůĞƉůĂƞŽƌŵ͕ŝƐĂŶŝŶŶŽǀĂƟǀĞĂƉƉƌŽĂĐŚ͘/ĂŵƐƵƌĞ
ŽƵƌƵƟůŝƟĞƐƐƚĂŶĚƚŽďĞŶĞĮƚĨƌŽŵƚŚĞŐůŽďĂůƉŽŽůŽĨŬŶŽǁůĞĚŐĞƚŚĂƚth^ǁŽƵůĚ
ďƌŝŶŐ͘
tĞǁŝƐŚ/DƚŚĞǀĞƌLJďĞƐƚĨŽƌĂƐƵĐĐĞƐƐĨƵů>ZDͲϮϬϭϲ

;W͘<͘^ŝŶŚĂͿ

28 ELECRAMA JOURNAL
 ELECRAMA-2016

g{Md
^maV gaH$ma
ZdrZ Am¡a ZdrH$aUr¶ COm© ‘§Ìmb¶
Secretary
Government of India
Ministry of New and Renewable Energy

CnoÝÐ {ÌnmR>r
UPENDRA TRIPATHI

MESSAGE

India targets 175 GW of renewable power by 2022. Renewable energy has moved
ĨƌŽŵ ƚŚĞ ƌĞĂůŵ ŽĨ ĂůƚĞƌŶĂƚĞ ĂŶĚ ƵŶĐŽŶǀĞŶƟŽŶĂů ƚŽ ƚŚĞ ŵĂŝŶƐƚƌĞĂŵ ĞŶĞƌŐLJ
ŵŝdž͘dŚŝƐǁŝůůƌĞĚĞĮŶĞƚŚĞǁĂLJǁĞƉƌŽĚƵĐĞ͕ƚƌĂŶƐƉŽƌƚĂŶĚĐŽŶƐƵŵĞĞůĞĐƚƌŝĐŝƚLJ͘
To cater to the transmission requirements of this surge in renewable energy
ĐĂƉĂĐŝƟĞƐ͕ƚŚĞ'ŽǀĞƌŶŵĞŶƚŚĂƐƉůĂŶŶĞĚĂƚƌĂŶƐŵŝƐƐŝŽŶŶĞƚǁŽƌŬ͞'ƌĞĞŶŶĞƌŐLJ
Corridor Project” dedicated to renewable power that is characterized to deal with
ŇƵĐƚƵĂƟŶŐŐĞŶĞƌĂƟŽŶĂŶĚƵŶƉƌĞĚŝĐƚĂďŝůŝƚLJ͘

/ŶƚĞŐƌĂƟŽŶŽĨZĞŶĞǁĂďůĞĞŶĞƌŐLJƚŽƚŚĞŐƌŝĚŚĂƐďĞĞŶŽŶĞŽĨƚŚĞďŝŐŐĞƐƚĐŚĂůůĞŶŐĞ
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true partner in progress.

(Upendra Tripathi)

ELECRAMA JOURNAL 29
 Cover Story

Powering Growth Minister of State (IC) for Power, Coal

and New & Renewable Energy, Mr
Piyush Goyal’s performance has come
in for wide recognition by observers of
the power and coal sector. The Minister
was recently in Japan to attend the 8th
India-Japan Energy Dialogue on 12-14
January 2016 (IEEMA President Mr Babu
Babel was also part of this delegation)
wherein both the sides discussed on
a wide range of issues related to the
energy sector, deepening the ongoing
co-operation. IEEMA Journal speaks
to Hon’ble Minister Piyush Goyal about
the issues concerning the power sector.
Excerpts of the interview

Talking about the 8th India-Japan Energy

Focus on strengthening the entire power sector
value chain especially weaker parts like distribution
Dialogue, Goyal said “the potential for
bilateral cooperation in this sphere has
enormous positive implications in our
quest for sustainable energy growth and
consumption, and improving the quality
of life for our people. The use of energy
HIÀFLHQF\PHDVXUHVDVZHOODVSURPRWLRQ
of cleaner and renewable sources of
energy in India is a step in this direction
DQGWKLVLVUHÁHFWHGLQWKHZLGHVFRSHDQG
agenda of the bilateral energy dialogue.
India is committed and is steadily moving
away from its dependence on fossil fuels
while adopting advanced technologies
to start ‘smart’ from the beginning while
addressing its developmental priorities.
During this India-Japan Energy Dialogue,
we have expanded our cooperation into
new dimensions and a new concept
of Business roundtables has been
introduced which will facilitate India-
Japan cooperation across levels.”

Mr Piyush Goyal

32 ELECRAMA JOURNAL
 Cover Story
What was the condition of the power
sector when you took over as Minister
for Power?
As the famous author Robert Penn thoughtfully wrote,
the present cannot be evaluated in isolation but must be
seen in the context of the past and its potential impact
on future. Any evaluation of the status of power sector
must start with the context of the events of the past few
years and the structural reforms underway to ensure
long term health of the sector.
Dark Days of the past
,W LV GLIÀFXOW WR IRUJHW WKDW WKH ODUJHVW SRZHU RXWDJH LQ
human history happened in India in July 2012, leaving
62 crore people in darkness. Even though 62 crore
people were left in darkness for a few days in 2012, the
plight of 30 crore people in perennial darkness even
after 68 years of independence is more worrisome.
Such darkness engulfed the nation, even as more than
24,000 MW of generation capacity lay idle due to lack
of fuel like coal and gas. The entire sector reached
a vicious cycle of inaction and policy paralysis with
surplus generation capacity and massive unutilized
investments at one end while large power cuts for the
consumer on the other end.
ELECRAMA JOURNAL
Acute Policy Paralysis
The Rs. 1.86 lakh crore coal scam virtually froze decision
making in the sector. As a result, last year as many as
2/3 of coal based power plants (66 out of 100 coal plants
tracked by Central Electricity Authority) were having
critical coal stocks meaning less than 7 days of coal
stock. Recovering from such a dire situation, today not
a single power plant in the country is facing critical coal
stock level.
Demand Supply Mismatch
A complete mismatch between demand and supply and
lack of long term planning in the sector resulted in acute
regional power shortages. Shortage of transmission
corridors especially with regard to South India meant
that this vital hub of the country faced massive power
cuts and had to rely on costly diesel generated power.
Distribution Malice
The malice was spread across the entire power sector,
with Power Distribution Companies (DISCOMs) suffering
heavy losses. At the end of 2013-14, DISCOMs were
left with accumulated losses of Rs. 3.2 lakh crore and
96% of these were incurred post 2009. This resulted in
poor consumers facing spiralling power tariffs and being
IRUFHGWRSD\IRUWKHLQHIÀFLHQFLHVRI',6&20V
Even the critical clean energy sector was ignored, with
less than 1% of solar potential being realized.
Sir, can you please highlight new areas
of focus and structural improvements?
The new Government has focused on holistic and long
term structural improvements in the sector, with a focus
on achieving 24X7 power for all. The health of the power
sector is borne out by the growth numbers. Coal India
Limited’s output till date has risen at 9.7% and has
crossed 400 million tonnes already. Coal India production
increase in 2014-15 was more than the last four years
combined. As a consequence, imports plummeted 49%
in November vs last year. The growth of generation from
coal based stations during 2014-15 was 12.12%, which
is the highest ever. The crisis arising from cancellation of
214 coal blocks by Hon’ble Supreme Court was turned
into an opportunity through transparent e-auctions,
all of whose proceeds go to States especially the less
developed States in East India.
/RZHVWHYHUSRZHUGHÀFLW
A capacity addition of 22,566 MW was achieved in the
last year which is the highest ever. The peak shortage
33
 Cover Story

has reduced from 11.9% in 2008-09 to 3.2%, the lowest
ever and the highest peak load met has been around
97% i.e. 1,48,463 MW for which the installed capacity
required is much higher due to activities like planned
outages, ability to run hydro & wind power, regular
SODQQHG PDLQWHQDQFH HWF (QHUJ\ GHÀFLW GXULQJ WKH
current year has also reduced from 11.1% in 2008-09 to
2.2%, the lowest ever in the history of India. All these are
key steps towards achieving 24X7 power for all.
progressively from 2017-18 to 2019-20 to enhance the
ATC to 18,000 MW. With commissioning of these lines it
LVH[SHFWHGWKDWWKHUHZRXOGEHVHDPOHVVÁRZRISRZHU
from anywhere to anywhere.
This transmission capacity increase has resulted in
congestion free power supply across India, resulting in
22% reduction in average spot price of power in 2015
from Rs. 3.59/unit to Rs. 2.81/unit.

71% increase in Transmission Capacity to What are the new initiatives to expedite
South in last 18 months Transmission Lines?
On transmission front, there Initiatives were taken with
used to be a lot of constraints in Ministry of Environment &
supplying power from surplus Forests (MOEF) to simplify and
VWDWHV WR GHÀFLW 6WDWHV (IIRUWV expedite the process of forest
were made to expeditiously clearance for transmission lines
synchronize the Southern Grid which has now been delegated
leading to ‘One Nation, One WRWKH5HJLRQDORIÀFH
grid, One Frequency’. The
Further the permission to start
Available Transfer Capacity
the work is now being given
(ATC) during 2013-14 was only
just after the Stage–I forest
3,450 MW which has been
clearance. All efforts are also
increased by 71% to 5,900
being made to resolve the
MW this month. With sustained
Right of Way (ROW) issues.
efforts, the ATC has been
Guidelines for compensation
enhanced progressively.
of ROW has been issued.
With the commissioning of All these have resulted in
765 kV Raichur – Solapur line expeditious commissioning
Second Circuit, the ATC was of the transmission lines.
enhanced to 4,000 MW in Any delay in setup of even a
September, 2014. In March, single transmission tower is
2015, 765 kV Solapur – Pune A budgetary hard-stop under UDAY provides monitored at the highest levels.
line was commissioned which a permanent resolution to DISCOM issues During 2014-15, 22,101 Circuit
enhanced the ATC to 4,200 and combined with a collaborative approach,
Km (ckm) was commissioned
MW. In October, 2015, with IRFXVRQLPSURYLQJHIÀFLHQF\DQGUHGXFLQJ
which is the highest ever, thus
commissioning of 765 kV cost of power, distinguish UDAY from showing a growth of 32% over
Aurangabad – Solapur line, the previous attempts to reform the sector.
the same period last year.
ATC was further enhanced to
During the current year against
4,900 MW.
the target of 23,712 ckm, 20,534 ckm has already been
During this month i.e. December, 2015, with commissioned due to above efforts.
commissioning of 765 kV Narendra – Kolapur line, the
ATC has been increased to 5,900 MW. Due to this, all the Sir, can you please share the investment
States of Southern Region are able to meet their demand to be made across the power value chain?
except Karnataka which is facing shortage due to less
hydro generation in their own hydro power stations due Investments in multiple parts of a sector have to be looked
to failure of monsoon. at as a chain and a chain is only as strong as its weakest
link. One cannot be investing in only strengthening
There are a number of projects in pipeline viz. 765 one part of the chain, say generation, while ignoring
kV Angul – Srikakulum – Vemagiri, 765 kV Wardha – other weaker parts of the chain like distribution. It is
Hyderabad, 765 kV Warora – Warangal and Raigarh – only natural that investment focus will shift across the
Puglur HVDC (6,000 MW) which would be commissioned chain. While a large number of generation assets may

34 ELECRAMA JOURNAL
 Cover Story
Efforts were made to expeditiously
synchronize the Southern Grid leading to
‘One Nation, One grid, One Frequency’.
The Available Transfer Capacity (ATC)
during 2013-14 was only 3,450 MW
which has been increased by 71% to
5,900 MW this month.
With sustained efforts, the ATC has
been enhanced progressively.
have witnessed investments in the past, now other areas
like transmission, distribution, renewables and energy
HIÀFLHQF\DUHZLWQHVVLQJPXFKKLJKHULQYHVWPHQWV7KLV
LVDQDWXUDOSURFHVVDQGÀ[DWLRQRQRQO\RQHSDUWRIWKH
power value chain does not give a true picture.
The sector has an investment potential of $250 billion
by 2022 with about $120 billion of investments coming
in renewable sector along where we are running
the world’s largest renewable energy expansion
programme. About $100 billion will be invested in
generation and transmission sectors with the remaining
LQWKHGLVWULEXWLRQDQGHQHUJ\HIÀFLHQF\VHFWRUV
Is India taking a global leadership
position in the renewable energy sector?
India has a rich culture of a sustainable lifestyle with
societies living in harmony with nature. India has now
taken up a leadership position in promoting renewable
energy in the world and is helping set up an International
Solar Alliance (ISA), an alliance of 121 solar resource
rich countries lying fully or partially between Tropic of
Cancer and Tropic of Capricorn.
This Alliance was jointly launched by the Prime
Minister of India and the President of France on 30th
November 2015 at Paris, France on the side-lines of
the 21st Conference of Parties to the United Nations
Framework Convention on Climate Change. The Prime
Minister of India and the President of France have jointly
inaugurated the interim Secretariat of International Solar
Alliance on 25th January 2016 at the National Institute of
Solar Energy, Gurgaon.
Do you think UDAY will solve all probable
problems of the power sector?
,Q WHUPV RI À[LQJ WKH ZHDNHVW OLQN LQ WKH SRZHU YDOXH
chain, UDAY (Ujwal DISCOM Assurance Yojana) has
ELECRAMA JOURNAL
been rolled out to tackle past, present and potential future
problems of the sector. UDAY was developed through a
bottom up approach with extensive consultations at the
highest levels of States (CM, Chief Secretaries, Principal
Secretaries, DISCOM MDs etc.), Bankers, regulators etc.
While addressing DISCOMs’ debt trap, UDAY delineates
a path for sustainable operational improvement for
DISCOMs.
Government is also taking a number of initiatives to
reduce cost of power. This is expected to result in all the
',6&20VEHFRPLQJSURÀWDEOHE\$EXGJHWDU\
hard-stop under UDAY provides a permanent resolution
to DISCOM issues and combined with a collaborative
DSSURDFK IRFXV RQ LPSURYLQJ HIÀFLHQF\ DQG UHGXFLQJ
cost of power, distinguish UDAY from previous attempts
to reform the sector.
5HÁHFWLQJ WKH VXFFHVV RI WKH FROODERUDWLYH DSSURDFK
16 States (Rajasthan, Uttar Pradesh, Haryana, Madhya
Pradesh, Andhra Pradesh, Maharashtra, Bihar,
Jharkhand, Gujarat, Uttarakhand, Himachal Pradesh,
Punjab, Jammu & Kashmir, Odisha, Chhattisgarh and
Goa) have already given their in principle approvals
to participate in UDAY and out of these 4 (Jharkhand,
Chhattisgarh, Rajasthan and Uttar Pradesh) have signed
agreements also.
These 16 states account for almost 90% of DISCOM
debt in the country and more than three quarters of
India’s population.
What are the initiatives being undertaken
LQWKHDUHDRI(QHUJ\(IÀFLHQF\"
$UHDVOLNHHQHUJ\HIÀFLHQF\KDYHVHHQG\QDPLFJURZWK
with more than 80% reduction in LED bulb prices and
Mr Babu Babel, President, IEEMA with the Hon’ble Minister for Power, Mr
Piyush Goyal at 8th India-Japan Energy Dialogue
35
 Cover Story
distribution of more than 5 crore bulbs in less than
one year. The target of replacing every single bulb
with an LED bulb is on track with 77 crore bulbs to
be distributed by 2018. The domestic and streetlight
LED bulb programmes will help reduce the peak-load
demand by nearly 22 GW, save 11,400 crore units of
electricity annually and bring about a reduction of 8.5
crore tons in carbon dioxide emissions every year.
Setting up 22 GW capacity may have been hailed as
bringing in large investments but it takes a different
perspective to appreciate the avoidance of such
investments while saving the environment.
All the improvement efforts have been designed for
transparency and mass participation. Accordingly,
a number of mobile apps have been designed
to enable people to track initiatives from village
motto of “Sabka Saath, Sabka Vikas” remains the
guiding principle for all our actions.
Sir, how do you see ELECRAMA-2016?
With over 100 countries participating in one of the
world’s leading showcases of technology in the
electricity sector, ELECRAMA highlights the importance
of innovation and industry in achieving remarkable
goals such as 24X7 Power for all. The juxtaposition of
the World Utility Summit with ELECRAMA is particularly
rewarding as heads of global electric utilities on a
common platform to deliberate, share and envision the
future of electricity for the worlds. The event has the
potential to spark change for India as manufacturers
from around the world contribute technology and
ideas providing the entire nation power at all times.
HOHFWULÀFDWLRQ JDUYJRYLQ WR /(' EXOE GLVWULEXWLRQ
(delp.in). Hon’ble Prime Minister Narendra Modiji’s - Shalini Singh

36 ELECRAMA JOURNAL
 Advertorial
(From L to R) Gautom Seth- Joint Managing Director, Lalit Seth - Chairman & Managing Director, Rishi Seth - Joint Managing Director
Committed Towards a better Tomorrow
ith the launch of Make in India initiative by the
W government, industrial growth in India is already
witnessing a major boost. The need for power is only
going to increase many times over along with a high
demand for superior-grade electrical equipment and
components to regulate it optimally. Electrical equipment
companies with technology, innovation, quality and
cost-effectiveness as its core focus areas are going
to play a major role here. One of those companies is
HPL, which currently stands tall as THE TECHNOLOGY
BRAND OF INDIA.
Since its inception in 1956, HPL has always believed
that the only way to bring about rapid development of
India is through meaningful innovation, and thereby
ushering it into the global world of Electrical Technology.
To that effect, they have also aligned themselves with
the Smart Cities Mission, an initiative that is being
supervised by India’s Prime Minister, Narendra Modi
himself. A movement that is geared to make our cities
38
VPDUW LQWHOOLJHQW DQG HQHUJ\HIÀFLHQW $ FDVH LQ SRLQW
+3/·V/('OLJKWÀWWLQJVDW9DUDQDVL*KDWVUHVXOWHGLQWRWDO
annual savings of 1.1 MU (72%) and Rs. 1.29 crores.
HPL has recently forayed at the premium end of B Safe
MCB inspired totally by European styling and the most
high-end materials. Simply put, there is no range of MCBs
in this country which can even come close to this range.
And it’s not just the looks. As a feat of engineering, it is
truly a class apart. Says Lalit Seth, MD, HPL.
All of HPL’s 6 state-of-the-art manufacturing facilities
DUH ,62 FHUWLÀHG IRU 4XDOLW\ 0DQDJHPHQW
6\VWHP ,62 FHUWLÀHG IRU (QYLURQPHQWDO 6\VWHP
DQG 2*6$6   FHUWLÀHG IRU LPSOHPHQWLQJ DQ
occupational Health and Safety Management System.
+3/SURGXFWVDUHDOVR,6,&HUWLÀHGE\WKH%XUHDXRI,QGLDQ
Standards, a mark of quality products in India. Certain
UDQJH RI SURGXFWV KDYH .(0$ FHUWLÀFDWLRQ IRU HQHUJ\
XWLOL]DWLRQDQGKDYH&(FHUWLÀFDWHWRJLYHDFFHSWDELOLW\RI
the products in Europe and other international markets.
ELECRAMA JOURNAL
 Advertorial
Range of other Industrial Products

Air Circut Breaker Thermal Magnetic & MCCB Switch Fuse Unit SDF Contactors & Overload Relays
Microprocessor based MCCB Distribution Panel

Currently, the company has 86 Branches & “HPL will continue to create more value for its customers
5HSUHVHQWDWLYHRIÀFHVQDWLRQZLGHZLWKVWDWHRIWKHDUW and focus on consolidating its dominant position in
PDQXIDFWXULQJ XQLWV SRZHUHG E\ D  ZRUNIRUFH ,QGLD ZKLOH H[SDQGLQJ LWV UHDFK JOREDOO\µ VD\V /DOLW
DQG DEO\ VXSSRUWHG E\  DXWKRULVHG GHDOHUV DQG Seth, MD, HPL.
UHWDLOHUV
HPL will be showcasing its superior range of products
With the best-in-class R&D centre backed by a highly DW %RRWK +%& +DOO $ DW (OHFUDPD  %,(&
skilled team of engineering professionals, HPL is Bangalore.
already designing and developing a range of innovative
and advanced products—from LEDs to smart meters
to solar products and then some—to make the Smart
Cities initiative a resounding success. “Our R&D centre
is approved by the Ministry of Science and Technology,
Govt. of India, which ensures that the products
manufactured here are superior in quality, technology
DQGÀQLVKµVD\V/DOLW6HWK0'+3/

Be it commercial, domestic or any industrial requirement,

HPL has a ready range of high-quality electrical and
lighting solutions. The product range is divided into four
groups that include Electronic Meters, Switchgears &
Electrical Wiring Accessories, Lighting and Wires and
Cables, amongst others.

The company enjoys an edge over competitors in the

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metering and energy management systems, lighting,
wires and cables.

ELECRAMA JOURNAL 39
Need for
Regulatory Reforms
in Indian Power Sector
 Special Report
he Indian electricity sector has seen major changes
T with regard to implementation of regulation,
competition and the perceived role of the private sector.
Separate regulatory bodies have been set up at the
federal as well as at the provincial levels. One of the
key objectives of reforms was to promote a competitive
electricity market to ensure affordable and reliable power
supply to consumers. Yet, effective competition still
remains a distant goal. This article mainly brief highlights
constraints faced in introducing competition and
implementing regulatory regime in electricity sector in
India including different possibilities of introducing retail
competition in Indian electricity sector and problems and
prospects that might be encountered; and assessing
the nature of regulatory capabilities at the Federal and
State regulatory commissions. Besides, it suggests how
WKHEHQHÀFLDOHIIHFWVRIFRPSHWLWLRQPLJKWEHVLPXODWHG
in the presence of barriers to actual competition. It also
draws attention to the need for regulatory independence
for effective power sector reform in India.
Prior to 1991, the electricity sector was a government
monopoly, which performed all the functions of
generation, transmission, distribution and trading
through a vertically integrated setup. With the economic
reforms and its strong accent on privatisation and
deregulation this sector too started undergoing a
VLJQLÀFDQW FKDQJH 7KH ÀUVW VLJQLÀFDQW FKDQJH UHODWHG
to unbundling, i.e. allocation of various functions like
generation, transmission, distribution and trading to
separate entities. The second involved privatisation in
distribution. With the co-existence of divergent private
and government interests in the electricity sector the
creation of a neutral regulator, which was at arm’s
length from the government, electricity companies and
consumers became essential. As a result, Central and
State Electricity Regulatory Commissions were set up.
The results, as far as structural and regulatory reforms
are concerned, are mixed. While regulatory agencies
have been set up in most states, unbundling has not
been achieved in many states. Invitations to the private
ÀUPV WR MRLQ WKH HOHFWULFLW\ VHFWRU KDYH QRW GUDZQ WKH
required response because of the absence of reforms
in related sectors. A lack of private entry into this sector
implies that competition has not been achieved in most
segments of the sector. The sector is not even close
to achieving competition in the distribution segment.
Incomplete reform in fuel markets has also blocked
competition in generation and a cap in prices on
wholesale trading has killed competition in the trading
segment.
The incompleteness of structural and regulatory reforms
implies that the unsatisfactory performance of the Indian
electricity sector continues. The functioning of the sector
is still characterised by major problems like:
ELECRAMA JOURNAL
High technical and commercial losses such as
X
theft of power due to unprofessional management;
X Unsustainable measures to subsidise one
sector segment at the expense of another (cross
subsidisation); and
X Inadequacy in distribution networks leading to
poor quality of supply.
These shortcomings are a major roadblock to the
DWWDLQPHQWRISROLF\REMHFWLYHVVXFKDVHQVXULQJÀQDQFLDO
viability, rationalisation of tariffs and facilitation of private
investment. Politicisation of the sector is a major problem
in this regard. Huge subsidies in electricity supply still
exist. There is a political cost in cutting back subsidies
to bring them in line with costs of production as the
EHQHÀWVRIHIÀFLHQF\DUHGLVWULEXWHGRYHUYDVWQXPEHUV
whereas the costs of a cut in subsidies are strongly
concentrated in certain interest groups. As a result,
adverse reactions might be much stronger than positive
reactions. This explains the reluctance of politicians,
seeking re-election, to do away with these subsidies.
However, many of the shortcomings mentioned above
can be overcome through the provision of transparent,
consistent and predictable regulatory regimes.
Regulatory Reforms in the Indian
Electricity Sector
The functioning of most of the SEBs in India was not
WUDQVSDUHQW DQG NH\ GHFLVLRQV VXFK DV WDULII À[DWLRQ
investment allocation and capacity addition were highly
LQÁXHQFHG E\ SROLWLFDO JURXSV DQG YHVWHG LQWHUHVWV $V
D UHVXOW RI SRRU WHFKQLFDO DQG ÀQDQFLDO SHUIRUPDQFH
and political patronage to people, the SEBs became
ÀQDQFLDOO\ XQYLDEOH +LJK WUDQVPLVVLRQ DQG GLVWULEXWLRQ
losses, low recovery of dues, poor quality of service,
RYHUVWDIÀQJ HWF ZHUH DPRQJ WKH FRPPRQ SUREOHPV
resulting from poor operational performance. Thus, in
order to rectify the problems, regulatory reforms were
implemented in the sector with the motive of improving
HFRQRPLFHIÀFLHQF\DQGHQVXULQJSURYLVLRQRIDIIRUGDEOH
and quality service to the consumer.
2ULVVD ZDV WKH ÀUVW VWDWH WR LPSOHPHQW UHIRUPV LQ
the electricity sector in 1996. Apart from unbundling
and privatisation of utilities, an electricity regulatory
agency – the State Electricity Regulatory Commission
was constituted at the state level. A few other states
in India such as Andhra Pradesh, Madhya Pradesh,
Delhi, Gujarat, Haryana and Rajasthan followed the
example of Orissa and restructured the power industry
at the state level, though stopping short of privatisation.
However, only two states, Orissa and Delhi, privatised
the distribution business after unbundling SEBs while
the others continued with government ownership of the
distribution sub-sector through corporatisation, as a step
41
 Special Report
forward in privatisation. Later, to consolidate the reforms
and promote a national level electricity market. The main
objective of the Act, 2003 enacted by the Government
of India was to promote a competitive market through
facilitation of open access to the transmission and
distribution network and effective regulation.
Electricity Regulatory Commissions were constituted
both at the Central as well as state level and were
assigned important responsibilities such as promotion
of competition as well as consumer protection. These
bodies were supposed to function independently and
take decisions on the basis of balanced consideration
of various interests represented by suppliers of services,
consumers etc. But, for all practical purposes, these
bodies are still not truly independent and face continuous
intervention in their day-to-day functioning from the line
ministries or other vested interest groups.
Regulatory frame work
The regulatory structure pertaining to the electricity
sector has been attempted on the advice proffered by
international agencies such as the World Bank. Two
laws have been passed – the Electricity Regulatory
Commission Act in 1998 and the Indian Electricity Act,
2003 which replaced the former – with the intention
RI EXLOGLQJ XS WKH FRQÀGHQFH RI WKH SULYDWH VHFWRU LQ
the government. These acts have allowed for private
entry into the electricity sector, provided the private
sector with open access to transmission networks to
stimulate competition and have led to the creation of
neutral regulators in the form of the Central Electricity
Regulatory Commission (CERC) and State Electricity
Regulatory Commissions (SERCs). These SERCs
VHW WDULIIV ZKLFK UHÁHFW WKH FRVW RI VXSSO\ DQG GHYLVH
regulations pertaining to licensing, trading, open access
and redressal of consumer grievances etc. The objective
EHKLQG VXFK UHJXODWLRQV LV WR LPSURYH HIÀFLHQF\
protect consumers interest and maintain a competitive
HQYLURQPHQW6(5&VDUHDOVRH[SHFWHGWRGLOXWHDUWLÀFLDO
barriers to competition created by abuse of dominance
E\ÀUPVDQGRWKHUDQWLFRPSHWLWLYHSUDFWLFHV2UGHUVRI
both CERC and SERCs are appealable to the Appellate
Tribunal for Electricity for review and to the Supreme
Court. Theoretically, the constitution of such neutral and
transparent regulatory bodies should be of great help in
achieving the objectives mentioned above and making
WKHSULYDWHVHFWRUDSDUWQHULQIXUWKHUHOHFWULÀFDWLRQRIWKH
country.
However, many problems in implementation exist.
Professionals, notably engineers, economists,
accountants, lawyers, etc who support the commission
are also drawn from the government utilities. Thus, the
postulated arm’s length relationship of the SERCs with
the government might not exist in practice. The practice
42
of using staff from the government implies that there is
no time or room to build up long-term core capabilities.
The working of the commissions is hampered by
persisting vacancies. Vacant positions exist in most of
the commissions. Temporary consultants are often used
to meet the dearth of regular staff, which interferes with
continuity in working.
Key Responsibilities of the Regulator
X Issuing Licenses for distribution and intra-state
transmission
X Ensure non-discriminatory open access
X Promote competition and support the
development of multi-buyer market and power
trading
X Regulating and rationalizing tariffs to cover costs
X Implementing MYT – to reduce uncertainty and
encourage investment
X Establishing and monitoring standards for licensee
service quality and reliability
X Protect consumer interests and Promote economic
HIÀFLHQF\
X Support investment by protecting investors from
arbitrary action by public sector
Performance Appraisal of new Regulatory
Arrangement
The establishment of state electricity regulators was
intended to reduce government control over the power
sector and to de-link it from electoral politics. The EA
2003 aimed to create an independent, unbiased, and
transparent governance framework that balanced
FRQVXPHU DQG LQYHVWRU LQWHUHVWV VSHFLÀFDOO\ E\
removing regulation and tariff determination from the
purview of the government. However, the performance
of the sector has remained
X lackluster, leading to questions about the de facto
accountability and independence of the state
electricity regulatory commissions and
X their role in developing and maintaining an
operating environment that creates incentives for
ORQJWHUPHIÀFLHQWRSHUDWLRQZKLOHPHHWLQJVHUYLFH
delivery targets
Another issue is that almost all of the state-level power
utilities in India remain state owned, removing the
market context for independent regulation and raising
questions about the extent to which a regulator can even
LQÁXHQFHWKHDFWLRQVRIDVWDWHRZQHGXWLOLW\
ELECRAMA JOURNAL
 Special Report

i. SERCs have struggled to achieve true autonomy In terms of accountability the SERCs do fairly well as
from state governments they are accountable to the Appellate Tribunal for
Electricity for judicial matters. They also have to report
ii. Many SERCs appear to fall short on the resources to the government and the legislature annually on their
needed to carry on their functions performance but do not meet the criterion of stability
as the Electricity Act 2003 empowers the Central
LLL /DFNRIWUDLQHGDQGTXDOLÀHGRIÀFHUV
JRYHUQPHQW WR LQÁXHQFH WKH QDWXUH RI WKHLU IXQFWLRQV
iv. Dependency on consultants which could adversely impact on continuity and stability.
Moreover, SERCs have sometimes been a subject of
v. Yet to implement adequate transparency measures regulatory capture by the state governments which
interfere in their decision making process. Several
vi. Yet to create framework for meaningful public input measures by SERCs can bring about an improvement
to the regulatory process in the regulatory climate. The formats of data maintained
on licensees by SERCs need to be standardised for
vii. There is no clear accountability mechanism to
comparison and benchmarking across the states.
govern the SERCs themselves”
The selection of regulators requires on merit basis in
Under the reform process, full separation of power utilities
a transparent manner. However, politically motivated
with functional independence has not occurred. State
interests have affected the selection process adversely.
power utilities rarely face the accountability pressures
Appointments of professional staff should be made on
that commercial enterprises do from equity owners or
long term basis to ensure a stable in-house capacity and
creditors. Moreover, Most are publicly owned power
to facilitate learning by doing. There is also a need to
utilities, with the ownership vested in state government
engage with civil society think tanks and academia more
and unlisted, so not subject to the discipline of stock
intensively through the FOR and FOIR to get a better
markets. Hence the incentives and responses of publicly
understanding of the economics of electricity supply at
RZQHG ÀUPV WR UHJXODWRU\ UXOHV GLIIHU IURP WKRVH RI
the state level. There should be more cooperation on
privately owned utilities. Unless the internal governance
a regional and national basis among regulators. Small
of the utility focuses on performance, the regulator is
states can also combine to form a regional regulatory
unlikely to be able to improve performance.
authority that generates economies in the use of human
X SERCs are expected to prevent state intervention capital and infrastructure. This will also prevent capture
in the sector and protect the interests of different of the regulatory authority by any state government.
stakeholders by regulating the operations of
One of the objectives behind the establishment of a
power utilities and the tariff
neutral regulator is to infuse competition into India’s
X In line with their important mandate, most SERCs HOHFWULFLW\PDUNHWV+RZHYHUWKHUHH[LVWYDVWGLIÀFXOWLHV
appear to set tariffs that would allow utilities to in creating a competitive electricity market in India.
cover their costs, though the share of SERCs that
accomplish this has declined over time.
X Delays in issuing tariff orders are common, there
have been several years when many SERCs have
not issued a tariff order at all, and tariff increases
have generally not kept pace with cost increases.

Regulatory Capture
6(5&VKDYHQRWEHHQDEOHWRJHQHUDWHVXIÀFLHQWSULYDWH
competition in generation. This is because private
companies are skeptical about transacting with the
state, which still has a monopoly in distribution. Private
companies fear that state owned companies might
GHIDXOWRQWKHLUÀQDQFLDOREOLJDWLRQVDVWKHODWWHUDUHLQ
D SRRU ÀQDQFLDO FRQGLWLRQ &RPSHWLWLRQ LQ JHQHUDWLRQ
cannot be complete without proper private access
WR IXHO PDUNHWV DQG VRXQG ÀQDQFLDO KHDOWK RI SXEOLF
distributors. Effective competition in distribution, so that
a consumer can shift from one distributor to other, has
not been achieved because of the absence of uniformity
in metering technology and meter reading capabilities.

ELECRAMA JOURNAL 43
 Special Report
Subsidy to politically favored consumers and cross
subsidization are distinct features of the Indian electricity
market and obstruct real competition. At present, there
are only a few private players in the electricity sector.
Regulatory Challenges
X Utility prices are political - there are no votes in
increasing prices
X Investors are aware of political pressures and seek
a credible commitment to rules that ensure an
opportunity to earn reasonable returns
X Long-term nature and large magnitude of required
capital require credible commitment, otherwise the
cost of capital will be high
X Information asymmetries.
X Too much dependency on consultants due to lack
RIWUDLQHGDQGTXDOLÀHGRIÀFHUV
Regulatory Expectations
X General obligation to serve in exchange for
monopoly status
X Service will be safe, adequate, and reliable
X Reasonable opportunity to earn a return on
investment (Not a guaranteed return)
X Recovery of reasonable costs and investments
X Investments will be prudent and used/useful
X Rates will be just and reasonable
X No undue discrimination in rates or service
Observations and Recommendations
i. State electricity regulatory commissions have
been established in all states. They are expected
to prevent political interference in the sector and
protect the interests of different stakeholders by
regulating the operations of power utilities and the
tariff chargeable to consumers, but they face an
enormous challenge in that almost all of the utilities
they regulate remain state owned
ii. The ability of SERCs to carry out their mandates
GHSHQGV RQ WKH WHFKQLFDO ÀQDQFLDO DQG KXPDQ
resources available to them, their competence,
their autonomy in decision making (including, most
importantly, insulation from political pressures),
and their accountability. SERCs have generally
struggled to achieve true autonomy from state
governments,
44
iii. The regulators still remain dependent on the
JRYHUQPHQWIRUVWDIÀQJQHHGVDQGDUHSODJXHGE\
various other problems such as staff shortages,
unstable mandate etc. The agendas on corporate
governance and regulatory governance are urgent
and need substantial further action.
iv. There is no clear accountability mechanism to
govern SERCs themselves—the state legislatures,
to whom SERCs nominally report, do not play an
active monitoring role, and the Appellate Tribunal,
which arguably brings SERCs under the purview
of the judicial system, does not have a mandate to
routinely monitor regulatory activity or hold SERCs
accountable.
v. Regulatory initiative will only arise when regulators
are held accountable for their actions. It appears
that SERCs do not always take actions necessary
to promote long-term sector viability unless they
are compelled to.
vi. Many SERCs also lack the resources that might
assist in performing their functions—most notably,
enough professional staff and appropriate
information technology systems. Most of the
SERCs failed to issue the tariff order within the time
OLPLWVSHFLÀHGLQ($
vii. Establishing an arm’s-length relationship between
the state and the regulator and the state and the
utility, as intended by the reforms initiated decades
ago, is still a priority for the sector.
viii. In the end, the real challenge is to improve service
delivery, for which the link between good service
and utility earnings needs to be strengthened. This
is likely to require action beyond the governance
environment of the utilities, as has been noted:
ix. Absence of proactive steps by most regulatory
bodies to increase public awareness regarding
the new regulatory mechanism: Most of the
consumers, especially in rural areas, are unaware
of the functioning of regulatory bodies.
x. Holding of public hearings only near or at the
RIÀFHV RI UHJXODWRU\ ERGLHV PDNLQJ LW GLIÀFXOW IRU
agricultural and distantly located poor consumers
to participate because of the high cost of travel.
Inadequacy of time allocated to the consumers to
submit their comments.
Ashok Upadhyay
BE (Electrical), M Tech. Hon. (Ind. Engg.)
M. Phil (Renewable Energy), PHD Scholar
Dy. Director (Generation)
MP Electricity Regulatory Commission Bhopal (MP)
ELECRAMA JOURNAL
 Advertorial

Nangalwala Industries Pvt. Ltd.

Switching on a New Tomorrow…
t’s been over three decades since we established the
I Nangalwala business conglomerate. We started our
journey with chemicals as our core business, under the
Nangalwala identity, in the Alwar region of Rajasthan.

Over the years, our business grew by leaps and bounds

and soared high. With time, our perspective evolved
and so our future course of action shifted to
manufacturing products which have a technological
impact on the market.

Though we focused on growth, we ensured our company

remained rooted in conducting business with ethics and
practices that were followed by the Nangalwala Group’s
founders. Keeping up with the development was never a
problem and about two decades ago, we redirected our
focus on manufacturing automobile electrical products.
The ease of doing business combined with diligent
business ethics helped our group to foster trust in our
customers. This was manifested by the repeat customers
we were getting, who further encouraged us to expand.

The company began manufacturing wiring harnesses

for various vehicle manufacturers and ventured into the
export of this new product. Two product patents were
registered in the name of the company giving it an edge
over other market players.

It was a technologically challenging and critical period

when we entered the automobile electrical sector, but it Mr. Subash Agarwal, Chairman, Nangal Group

46 ELECRAMA JOURNAL
 Advertorial
Mr. Naresh Agarwal, Managing Director, Nangal Group.
gave us the opportunity to break-even and take the next
big leap into the Specialty Cables manufacturing sector.
This was perhaps the biggest learning experience
for us. Specializing and focusing on niche-area
products contributed to our growth as a player with
superior technology.
But the group’s breakthrough came with the production
of a high-tech critical cable for the wind turbine sector.
Fully designed and developed in-house with constant
improvements by the R&D department. This product
was the launch pad for brand SUN CABLES in 2004.
This, in a way, was Nangal’s contribution to the present
Government’s ‘Make In India’ program.
From here, the group moved ahead into other specialty
cable areas like Shipping, Mining, Railways, Space
Research, Defence, Nuclear and many more – all under
the brand name SUN CABLES.
With this, the group participated in Elecrama 2014 and
launched another brand to cater to the ever expanding
real estate market – CABEX, Housing cables.
In 2015, the group decided to diversify to a broader
area like EPCM. Drawing strength from joint venture
partners PTG - who have a wealth of experience in the
tansmission area, REPL – pioneers in cable jointing kits
and accessories, HEMAKUL – transmission accessories
and New BaoFeng, China for EHV cables up to 500 kv.
ELECRAMA JOURNAL
Dr P Krishna Kumar, Director & CEO. Nangal Group.
Former President - IEEMA
Another area where the group is venturing into is the
SOLAR & LED sector.The group had signed a technical
collaboration agreement with Hanul Tech Korea Ltd. last
year for development of light assisted agriculture which
the group plans to promote in India, as our country
largely depends on agricultural yields. The objective
behind this collaboration is to make a difference to the
agriculture sector by offsetting natural vagaries that
affect farmers and their produce.
In the Solar sector, the group plans to promote large
solar farms to feed our power hungry grids as well as
also bring affordable solar energy to households with
roof top units apart from other solar products.
$VWKHJURXSKDVGLYHUVLÀHGLQWRVRPDQ\UHODWHGÀHOGV
there is a necessity to bring all our brands under one
integrated identity, thus brand Nangal was born.
A highly energetic and well-directed group with the aim
of making a difference to the lives of people, Nangal will
strive towards Switching On Lives in India, across all
segments and sectors. Ɠ
47
 Face2Face
Mr Aaditya Dhoot, Chairman, ELECRAMA-2016 speaks to ELECRAMA Journal
about how the mega event will contribute to shape the future of electrical Industry.
Excerpts from the interview
he stage is all set for an electrifying kick with
T ELECRAMA- 2016, scheduled from 13 to 17
February 2016 at BIEC, Bengaluru. With a unique theme
this time called ‘World Electricity Forum’ EL-16 is all set
to congregate the electrical fraternity under one roof and
bequeath implausible platform for the players to promote
innovative solutions and cutting edge technology for
future.
What do you anticipate from
ELECRAMA-2016?
ELECRAMA is now the ideal platform for World Electricity
Forum, where all stakeholders of the global electrical
sector come together to shape the contours of the
future of global electricity landscape. Today the industry
stands at such a point where it is leading the race and
has achieved global reputation. Every ELECRAMA has
to evolve to a different level, this ELECRAMA will be a
paradigm shift as we will have top utilities of the world to
come and choose relevant topics with regard to what the
world is facing in terms of power generation, transmission
48
ELECRAMA is a journey, it can never
be a destination and with every
passing year it is getting bigger
and better
Mr Aaditya Dhoot
Chairman, ELECRAMA-2016
and distribution.. Even in developed countries, there
is an increasing demand for electrical equipment for
renovation and modernization of their ageing electricity
networks. Simultaneously with the “Make in India”
FDPSDLJQ WDNLQJ VKDSH ZH DUH H[SHFWLQJ D VLJQLÀFDQW
rise in international exhibitors this time in ELECRAMA.
With ‘Make in India’ the mantra of our
Country are we expecting more of
international business this year in EL-16?
'HÀQLWHO\ ZH KDYH GRQH RXU URDGVKRZV LQ DURXQG 
countries across the globe and about 20 roadshows
within the country. We received tremendous response
wherever we had gone. The purpose of these road
shows was to enlighten the world about ELECRAMA and
Indian manufacturing capability. As I have been telling
this that this is the only exhibition which takes care of
Make in India, Skill India, Digital India, renewable India
and Start up India.
Furthermore the maiden event will have World Utility
ELECRAMA JOURNAL
 Face2Face
Summit (WUS) in partnership with IEEE which will see
around 50 CXOs from different utilities around the globe
exchanging experience and best practices. The WUS
offers a unique opportunity for Utility leaders to learn
and discuss the future developments in and outside the
energy world.
+RZVLJQLÀFDQW1HWZRUN1HWZRUWK5HYLHZ
Planning and Monitoring is for ELECRAMA
2016?
7KLV WLPH ZH DUH WDONLQJ WR WKH ÀQDQFH VHFWRU ZLWK RXU
maiden event Network2Networth where we will have
RIÀFLDOV IURP DURXQG  1%)&V ),,V 3ULYDWH EDQN
and venture capitals for interaction with investors and
to explore investment opportunities in the electrical
PDQXIDFWXULQJLQGXVWU\%HFDXVHWKHFRVWRIÀQDQFHKDV
EHHQ WKH PRVW VLJQLÀFDQW FRVW RI WKH LQGXVWU\ UDWKHU ,
would say the most troubling aspect for our members.
So we are creating this platform for our members. MSME
which comprises of 70 percent of our membership don’t
get the platform for showcasing and meeting these
ÀQDQFLDOFRPSDQLHV:HZDQWHGWREULGJHWKLVJDSDQG
make it an annual event under IEEMA.
)RUWKHÀUVWWLPHLQ(/(&5$0$ZLWKWKHKHOSRIPLQLVWU\RI
3RZHUZHZLOOKDYHWKH5HYLHZ3ODQQLQJDQG0RQLWRULQJ
meeting being held there at the venue where the top
decision makers from all states and central government
will interact and discuss some of the key challenges and
opportunities in the power sector.
Renewable energy is gaining impetus all
across the world, how is the Indian electrical
industry using this platform to showcase
their capabilities in the RE sector?
Renewable energy has moved from the realm of
alternate and unconventional to the mainstream
HQHUJ\ PL[ 7KLV ZLOO UHGHÀQH WKH ZD\ ZH SURGXFH
transport and consume electricity. Thus to showcase
the rapidly growing Renewable Energy products and
VHUYLFHV D IRFXVHG 5HQHZDEOH (QHUJ\ 3DYLOLRQ KDV
EHHQFUHDWHGIRUWKHÀUVWWLPHDW(/(&5$0$H[KLELWLRQ
where new technology, products, innovative solutions
and investment pertaining to Renewables Generation,
Evacuation and Integration are showcased and talked
by the exhibitors.
ELECRAMA JOURNAL
How has been your tenure as Chairman
ELECRAMA-2016?
It was quite a interesting journey till now I must say that we
have created quite new programmes and parallel event
in this ELECRAMA so there were certain challenges but
I believe that as a team we were able to plug all those
challenges the secretariat was also relatively new and I
am glad that most of the team members risen up for the
occasion. I always say that ELECRAMA is a journey, it
can never be a destination and with every passing year it
is getting bigger and better. The challenging part was the
shift of venue to Bengaluru initially people were skeptical
on coming there but with everybody’s effort ELECRAMA
space is completely sold out this time we are creating
connectivity from lot of places for the convenience of the
exhibitors and visitors coming there.
This time our promotional activities in terms of media
coverages and advertisements have been far better as
compared to past editions. We are looking forward to
ELECRAMA 2016 as an opportunity for strengthening
our leadership in offering advanced technological
solutions for future transmission and distribution needs.
Your message to the exhibitors?
Anybody and everybody who is connected to electricity
should be there at ELECRAMA. If you are not there
you are going to be left out in the power story. All the
schemes of GOI has to have the power India concept
and I believe that transmission and distribution plays
DQ LPSRUWDQW UROH LQ WKH 3RZHU ,QGLD FRQFHSW DV LW LV
WKHOLIHOLQHRIWKH&RXQWU\0RUHWKDQRIWKHSRZHU
equipment installed in India are of our members i.e.
from LED, Turbine, transmission, distribution to smart
meter manufacturers to name a few . So be there at
ELECRAMA to witness the change.
49
 Face2Face
IEEMA President, Mr Babu Babel speaks his mind on his expectations from
ELECRAMA-2016 and the challenges faced by the Indian electrical equipment industry.
Excerpts from the interview
What do you anticipate from
ELECRAMA-2016?
7KHWKHGLWLRQRI,((0$·VÁDJVKLSHYHQWZLOOVKRZFDVH
the all round ability of Indian electrical and associated
electronics manufacturing industries to the world. We
will see solutions to the challenges facing the power
sector in the country and across the globe. We are
adding several new events to make this largest T&D
show in the world true “Electricity Forum”.
International participation in the i) World Utility Summit
of around 50 CXOs, ii) in the RBSM of several hundred
Global buyers, iii) in The international T&D conclave
and CIGRE lectures of renown speakers iv) in the
exhibition of several international exhibitors will give a
true global exposure.
We see tremendous value add through “Network to
Networth” interaction with the investor community.
The renewable energy and “Future of Electricity”will
showcase solutions for today and tomorrow.
Interaction with key decision and policy makers will be
valuable. There is a lot for everyone, whether you are
3ROLF\PDNHUEXVLQHVVPHQHPSOR\HGLQWKHHOHFWULFDO
50
IEEMA is trying its best to take
this flagship event to greater heights
and make it more beneficial
for everyone
Mr Babu Babel
President, IEEMA
SRZHU VHFWRU PDQXIDFWXUHU WUDGHUV FRQVXOWDQW
corporate communications expert, student scholar
RU MXVW D XVHU RI HOHFWULFLW\  $OO YLVLWRUV ZLOO EHQHÀW :H
expect over 100,000 visitors.
Do you have any special message for the
participants and exhibitors?
3OHDVHVKRZFDVH\RXUVROXWLRQVWRWKHELJFKDOOHQJHV
being faced by power sector. Spend enough time
to absorb and interact. This is your show and
,((0$ LV WU\LQJ LWV EHVW WR WDNH WKLV ÁDJVKLS HYHQW
WR  JUHDWHU KHLJKWV DQG PDNH LW PRUH EHQHÀFLDO IRU
everyone. Together we can.
What is your outlook for the equipment
ordering scenario in the next 1-2 years?
The industry has suffered for several years due to
under utilisation of available manufacturing capacities,
dumping by some neighbouring countries and delayed
payments. IEEMA is very supportive of several policy
initiatives taken by GoI. We are cautiously optimistic
about all round improvement in domestic demand
for our products and services. International demand
however will remain a challenge.
ELECRAMA JOURNAL
 Face2Face

It is widely discussed that the Indian

electrical equipment industry is not the right choice!
LQYHVWLQJVXIÀFLHQWO\LQ5 '"<RXUV
comments please
This has been a mixed bag. Several manufacturers
have spend large amounts on R&D. However there is ADVERTISEMENT TARIFF W.E.F. 1ST APRIL 2014
room for improvement. We need to also consider the Publication Date Cover Pages Inside Pages Magazine Size
overall business situation and support needed to 1st working day 210 gsm Indian 90 gsm Indian A - 4,
ADVERTISEMENT
of the month of Art Paper
SIZES AND RATES
Art Paper 297 mm x 210 mm
encourage R&D spend. India has R&D base for the issue
several international players who manufacture HEIGHT WIDTH RATE PER INSERTION (Rs.)
elsewhere. We should do more research and “Make Cover Positions: Rates for 4 colours
in India” for India and rest of the world. and non bleed
Front (GateFold) 260 mm x 390 mm 1,25,000
Front (GateFold) 260 mm x 180 mm 80,000
According to you, what are the key - Half
challenges that is hurting the industry and
Inside Front 260 mm x 180 mm 85,000
what measures do you suggest should be
Inside Back 260 mm x 180 mm 80,000
made in the upcoming budget to make things
favorable to do business? Back 260 mm x 180 mm 85,000
Back Fold 260 mm x 390 mm 1,10,000
1. As I mentioned earlier, under utilisation of Special Positions: Rates for 4 colours
manufacturing capacity is a major challenge for our and non bleed
industry for past few years. Page 3 260 mm x 180 mm 65,000
 3RRU ÀQDQFLDO  KHDOWK RI WKH GLVFRPV  LV  D PDMRU Page 4 260 mm x 180 mm 55,000
challenge. We all know about the high accumulated Page 5 260 mm x 180 mm 60,000
losses of over 400,000 Crores Rupees. This results
Page 9 260 mm x 180 mm 50,000
in delayed payments for our members and higher
credit risk in the eyes of our investors. Page 15, 17, 19, 21, 260 mm x 180 mm 48,000
23, 25, 27, 29, 31,
3. Another key challenge is the public procurement each
policy based on lowest initial cost rather than life Ordinary Positions: Rates for 4 colours
time ownership cost. This results in only initial and non bleed
minimum spec compliance rather than quality or Full Page 260 mm x 180 mm 40,000
reliability and longevity .
Half Page 130 mm x 180 mm 22,500
4. Dumping by a neighbouring country and absence of Double Spread 260 mm x 360 mm 80,000
OHYHOSOD\LQJÀHOGLVDQLVVXHWKDWQHHGVDGGUHVVLQJ Insert 305 mm x 215 mm 80,000
In a few cases we have inverted duty structure and
Appointments Rates for 4 colours
that does not help at all. and non bleed
Government of India has come up with some innovative Full Page 210 mm x 165 mm 25,000
VFKHPHV OLNH 8'$< ,3'6 DQG ''8*-< $GHTXDWH Half Page 100 mm x 165 mm 12,000
funding needs to made available in the budget and state
level implementation and monitoring is important. Extra Charges:
Full Bleed : 20 % Extra
GST should help tax rationalisation. Inverted duties needs Specific position : 20 % Extra (other than page numbers mentioned as special
positions)
to be addressed. Incentives for larger spend on R&D will Special Colour : Rs 5,000/- for every special colour
encourage bigger spend by the industry. In view of the Series Discounts : Applicable on the basis of number of advertisements released in
poor Global markets higher spend on infrastructure will 12-month period counted from first release. Series Discount not
applicable for cover pages.
be helpful to stimulate domestic demand. For 6 or more releases - 7.5 % discount
For 12 or more releases - 15 % discount
Disclaimer : Advertisements published in IEEMA Journal are on good faith basis. Advertisers are solely
responsible for contents / violation of any law in the contents / actions arising from contents.
Further, IJ does not take responsibility for claims made by advertisers regarding products,
ownership, trademarks, logos, patents and other such rights.

For Booking and Foreign Advertisement Tariff Contact: Ms. Vidya Chikhale
Tel.: +91 (0) 22 2493 0532 / 6528 / 6529 Fax: +91 (0) 22 2493 2705
E-mail: vidya.chikhale@ieema.org

ELECRAMA JOURNAL 51
 Face2Face

International T&D conclave is an

opportunity for Industry to understand
how they need to structure themselves

Mr Vijay Karia
Vice Chairman, ELECRAMA-2016

Mr Vijay Karia, Vice Chairman, ELECRAMA-2016 speaks to ELECRAMA Journal

about the important two elements, challenges of Integrating Renewable Energy
with the main grid, and how to reduce Distribution losses which will play an
important role in addressing most of the issues of the power sector.
Excerpts from the interview
o keep pace with soaring demand, India’s power
T sector will need investments of about US $600 or Rs
24 Lakh crore by 2017. Raising this amount of capital will
UHTXLUHÀQDQFLDOO\YLDEOHSURMHFWVZKLFKLQWXUQZLOOHQWDLO
addressing distribution and market risks.
Mr Vijay Karia said, “The Government thrust is on
renewable energy segment, and ambitious plans are
afoot to grow renewable energy generation to 175 GW.
However, at the same time, India is facing a situation
where accumulated discom losses have mounted
to 3,50,000 crores. With this background, IEEMA is
organizing 2nd International T&D Conclave being held
concurrently with ELECRAMA-2016, on 16th February
2016 at BIEC, Bangalore. The Conclave is structured
around the theme T&D: Technology & Demand with
focused discussion topics - Challenges of Integrating
Renewable Energy with the Main Grid, and How to
Reduce Distribution losses.”
He further adds, “We decided that we will rename T&D
as technology and demand. So when we talk about
technology and demand automatically all the issue that
we are facing today in terms of losses and its reach to
the end customer gets addressed in a large way. The
international T&D conclave is focused in bringing value
ÀUVW WR WKH FRXQWU\ DV D ZKROH $V WKHUH LV QR VLQJOH
platform today where these issues faced by various
states are being discussed. Basically power is a subject
which is dealt by both the Centre and the States.”
While on the other side the government is in the process
of pushing for an investment of $100 billion in the
renewable energy sector over the next few years. The
year 2015 saw many landmark decisions and initiatives
LQ WKH UHQHZDEOH HQHUJ\ VHFWRU 3ULPH 0LQLVWHU·V DLP
of providing 24x7 electricity to all households bodes
well for the renewable energy sector. Accordingly, the
MNRE has revised the installation targets. The country
now aims to install 1,00,000 MW of renewable energy
FDSDFLW\LQWKHQH[WÀYH\HDUVWKURXJKJULGFRQQHFWHG
and off-grid projects.
Mr Karia articulates, “The problem of every state is
different from other but one common thread which
is tying all the states together is the discom losses.
Secondly today all states want to jump on to the RE
band wagon. Renewable energy is a biggest challenge

52 ELECRAMA JOURNAL
 Face2Face

in terms of uploading the RE into the grid. International ´5HFHQWO\ZKHQZHPHWWKH+RQ·EOH3RZHU0LQLVWHUZH

H[SHUWV VD\ QR FRXQWU\ FDQ XSORDG PRUH WKDQ 
RE with the main grid. Because of various variables like
RE is not constant and it destabilises. So if we are talking
about uploading 1 Lakh 75 MW of RE as against 3 Lakh
 WKRXVDQG 0: RI HOHFWULFLW\ ZKLFK LV DERXW  
of the country’s requirement, the main question here is
ZRXOGZHDEOHWRXSORDGLQWRWKHJULGµ
“Thus to discuss on such issues we will have experts
from the world to discuss the latest technology and what
needs to be done at this hour. The 2nd International
T&D conclave will witness national and international
experts discussing on how the world has addressed this
problem. The electrical faternity attending this conclave
will get a fair idea of what the decision makers of the
country are looking at and accordingly they need to gear
themselves in terms of technology.”
Talking about the discom losses Mr Karia opined. “We
ZLOO KDYH LQWHUQDWLRQDO H[SHUWV IURP .(3&2 ZKR ZLOO
present their paper on how Korea today has reduced
their distribution losses. This will help the Indian electrical
industry will get to know about the latest technological
advances in order to remove hurdles from the power
sector that the country is facing today.”
briefed him about the 2nd International T&D conclave
at ELECRAMA-2016 where he suggested us to choose
these two topics which are of keen interest to the country.
Firstly how to reduce distribution losses and how to get
experts from across the globe on a single platform to
discuss on this issues. Secondly how to overcome the
problem of loading Renewable Energy into the main
grid. The International T&D conclave provides this
platform for discussion, learning new technology and
networking with various stakeholders. By attending this
FRQFODYH RQH ZLOO ÀQG WHFKQRORJ\ SDUWQHU DQG H[SHUWV
ZKRFDQJLYHVROXWLRQVZKLOHWKHXWLOLWLHVZLOOÀQGPRUH
companies working in that line. It is an opportunity for
the industry to understand how they need to structure
themselves to meet the challenges of tomorrow. On
the other hand the conclave will help Utilities and the
professionals from power sector to know where the
latest technologies are going worldwide. So all in one
it looks to be very exciting package for anybody who is
attending this conference, added Mr Karia.
Giving details about the experts at the international T&D
conclave Mr Karia said, “ We have got international
experts from Korea, UK , US Germany, Sweden, Africa,
UAE, Israel, France, Netherland, Turkey and so on.”

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Cover reements
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Face
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Mr Saur for Power, Ene
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Country
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ELECRAMA JOURNAL 53
 Face2Face

We want to reposition Haryana

as a “Pre-eminent Destination”
for doing business

Mr Devender Singh
Principal Secretary Industries and
Commerce

Over the last nearly four decades, Haryana has emerged as a favoured destination
for Japanese majors to invest in the state, given the proximity of the state’s national
FDSLWDOUHJLRQ1&5EHOWWRWKHFRXQWU\·VFDSLWDO1HZ'HOKL7KHÀUVWELJQDPHWR
establish base in Haryana, Maruti-Suzuki, piloted by Japanese car manufacturer
Suzuki was a runaway success. Principal Secretary Industries and Commerce
Devender Singh speaks to IEEMA Journal about Happening Haryana Global Investors
Summit and his experience of visiting ELECRAMA-2014
Excerpts from the interview

Please share with our readers the details
of “Happening Haryana Global Investors
Summit-2016” which aims at providing four
lakh jobs and investment worth over
Rs 1 Lakh crore.
Happening Haryana is consist of two main events :
Global Investors Summit 2016 : It’s a general Investors
JOREDO PHHW RQ WK DQG WK 0DUFK  ZKHUH ZH DUH
focusing on calling global investors across nation as
ZHOO DV LQWHUQDWLRQDO DOVR 3DUYDVL +DU\DQD 'LZDV  ,WV
on 9th March 2016 where Haryana is calling the 1st line
people of Haryana Origin as well as the Haryana origin
NRI’s for the job fairs.
The state has about 1670 large and medium enterprises
which have catalysed investments of Rs 49,000 crore and
generated employment for 3.36 lkh persons. Besides,
there are around 90,000 MSMEs with total investment
exceeding Rs 15,000 crore and employing more than
ODNKSHRSOH
Our main aim is to position Haryana as a pre-eminent
Investment destination and facilitate balanced
regional and sustainable development supported by
a dynamic governance system, wide scale adoption
of innovation & technology, and skill development for
nurturing entrepreneurship and generating employment
opportunities.
:H ZDQW WR UHSRVLWLRQ +DU\DQD DV D ´3UHHPLQHQW
Destination” for doing business;
X )DFLOLWDWH6WDWH*'3JURZWKUDWHLQH[FHVVRI
X Employment generation for 4 lakh persons;

54 ELECRAMA JOURNAL
 Face2Face
X Investments into the State of Rs.1 lakh crore;
X Increase contribution of secondary sector in the
6WDWH*'3IURPWRLQWDQGHPZLWKWKH
Government of India’s National Manufacturing
3ROLF\DQG¶0DNHLQ,QGLD·LQLWLDWLYH
X 3URPRWHEDODQFHGUHJLRQDOGHYHORSPHQWWKURXJK
geographical dispersal of industry;
X Increasing the competitiveness of the MSMEs
through cluster development and adoption of
Skill Development : Haryana is working on skill
development mission. The focused areas are Textile,
6FLHQWLÀFLQVWUXPHQWV,7VHFWRU$XWRPRELOHVDSSDUHOV
etc. The investors who will like to invest in training centres
ZLOOJHWWKHODQGFHQWUHVRQOHVVUHQWDOOHDVHDJUHHPHQWV
Land Bank availability
1) Options are available or open like private industrial
parks.
2) Mixed land provision : i) Reducing EDC is reduced
“Zero Defect Zero Effect” manufacturing practices.
$URXQG  01&V IURP -DSDQ 6RXWK .RUHD DQG
other countries will participate in the “Happening
Haryana Global Investors’ Summit-2016”. To attract
LQYHVWRUV +DU\DQD LV RIIHULQJ LQFHQWLYHV LQ ÀHOGV
like food processing, industrial parks, electronics,
health, civil aviation, solar energy, ware-housing and
skill development.
As you have visited ELECRAMA in the past.
Please share with us the experience of
ELECRAMA
Elecrama is a wonderful show by the manufacturers
RI SRZHU LQ WKH ÀHOG RI HOHFWULFDO LQGXVWU\ 7KLV LV D
very famous event where the investors can always
look forward joint ventures, investments. It is a good
platform for Utilities to update their knowledge related
WRLLOLFHQFHIRUVPDOOWRZQVLVUHGXFHGIURP
big land to small. iii) Auto CLU provision is there.
15000 acre land is already available with HSIDC
of their own.
What are the priority areas to focus on?
The Haryana Government is not only committed to
promoting industry and giving job creation a leg-up
but will also work to provide affordable housing to the
industrial labour to enable them to give their best in
boosting production. The Government’s focus is to make
Haryana the most investor friendly State with a focus on
creating an enabling policy framework which will ensure
ease of doing business and also helps in reducing the
cost of operations for the industry.
The priority focus areas are:
 $JUR3URFHVVLQJ
WR SURGXFWV WHFKQLFDO VSHFLÀFDWLRQV  QHZ WHFKQRORJ\
2) Textile Industry
updates and technicalities which are used by different
countries and states. It is very convenient for having 3) Apparel Industry
all the manufacturers with different products under 4) Railways
one roof. Its good for knowledge upgradation and 5) Defense
it creates awareness for learning. It is a very good 6) Aero Space
platform for industries, direct and indirect stakeholders
7) Foot wares
and students to experience and share their experiences
 'DLU\
under one roof.
9) Electronics System Design Manufacturing
Several multi-national and national companies
expressed their willingness to set up their ventures in
Haryana. How do you see the industrial growth in the
VWDWHDIWHUÀYH\HDUV"

Haryana industrial growth is always higher as compare

WRGLIIHUHQWVWDWHV6WLOOZHKDYHVHWDWDUJHWWRDFKLHYH
growth. It is a part of policy only and must be mentioned
in our website.

What are the challenges if any the state is

facing?
7KH &KDOOHQJHV IDFHG E\ WKH VWDWH DUH RI /DQG 3ULFHV
The land prices are higher in Haryana which is a big
challenge for us to call investors. So we are focusing
the areas which are little away from Gurgaon like hisaar,
kaithal, sirsa etc. - Shalini Singh, IEEMA

ELECRAMA JOURNAL 55
 Face2Face
0U6&%KDUJDYD9LFH3UHVLGHQW(OHFWULFDODQG$XWRPDWLRQ/ 7VSHDNVWR
ELECRAMA Journal on the growth of electrical equipment industry and the
WHFKQRORJ\/ 7ZLOOEHVKRZFDVLQJDW(/(&5$0$
Excerpts from the interview
he electrical industry is expecting a 4 -5 percent
T JURZWKWKLVÀVFDO&RPPHQWLQJRQWKLV0U%KDUJDYD
VDLG´,GRQ·WVHHDQ\SUREOHPLQDFKLHYLQJJURZWK
this year. If we look at it historically in the past, growth
ZDV VHHQ DV GRXEOH WKH *'3 :KHQ WKH *'3 ZDV
JURZLQJDWWKHLQGXVWU\XVHGWRJURZEXW
ZH QHHG WR UHFRJQL]H WKDW *'3 JURZWK ZH DUH VHHLQJ
today doesn’t include the growth taken place within
the electrical industry. And I think there are several
factors related to this. The growth took place in some
segments which require a very different kind of electrical
infrastructure.For example recently I was looking at
monthly order review of the industry and I was surprised
WR QRWLFH WKDW  RI WKH HOHFWULFDO LQGXVWU\ FXVWRPHUV
are buildings . So if you talk about electrical industry as
a whole, what has happened to the industrial customer
LVDELJTXHVWLRQ"µ
Asked about his views on UDAY scheme of the
government Mr Bhargava opines, “Uday will off course
play a big role because getting the states to take
responsibility for the power sector, discoms will gradually
PDNHWKHGLVFRPVÀQDQFLDOO\YLDEOH6R,KDYHQRGRXEW
that we will be able to plug further leakages. Uday will
56
Our focus this time would be on
smart connectivity between all
our products
Mr SC Bhargava
Vice President, Electrical and Automation, L&T
go a long way in making our infrastructure much better.”
He further added, “One area in which I feel that not
HQRXJK LV GRQH LV 'LUHFW EHQHÀW VFKHPH  , VWURQJO\
believe that we need to have DBS for our sector so that
if you want to give subsidised power or free power give
at subsidized rate but for the smooth functioning of the
scheme make sure 100 percent billing is done which will
eventually improve accountability in the whole system. I
wish DBS actually comes in the distribution sector it will
help us a lot.”
Talking about ‘Make in India’ campaign he stated, “Lets
look at it from Indian electrical industry perspective
where all the world’s major have their manufacturing
plant in India. Make in India is applicable to companies
who dont have manufacturing units in India like that
of defence or other sectors. In the electrical industry
huge parts are getting made in the country especially
the electro mechanical parts. The parts which are not
manufactured here are some of the electronic things
including ICs, electronic devices and so on.”
Expressing his views on import of electrical equipment
he said, “There are multiple reasons for it. A lot of imports
ELECRAMA JOURNAL
 Face2Face

in rural areas are extended over long distances to feed

loads scattered over large areas. While the size of the
conductors should be selected on the basis of KVA
x KM capacity of standard conductor for a required
voltage regulation, but rural loads are usually scattered
and generally fed by radial feeders. In most of case
Distribution Transformers are not located centrally
with respect to consumers. Consequently, the farthest
consumers obtain an extremity low voltage even though
a good voltage levels maintained at the transformers
secondary.”

Talking about his expectation from ELECRAMA-2016

happen because they are part of a project and there is
Zero duty import under project import which places
Indian manufacturers at a disadvantage.
While the Indian power sector is facing a huge problem
of T&D losses, Mr Bharagava explained, “ the main
reasons for Technical Losses are because volts lines,
he articulates, “ELECRAMA has become the biggest
T&D show in the world. Everybody from major to small
players are using this platform to launch and showcase
products. It is also a great place for meeting as you
have so many customers coming there, half of the time
we are busy meeting people, renewing contracts and
building networks. This is the reason that we have been
advocating and supporting it for making it bigger and
bigger I am sure EL 2016 will be great one. Our focus
this time would be on smart connectivity between all our
products. All our products will have connectivity on a
single software.”

ly
month
onics
& electr -
ctrical R 50/
Rs.
ding ele
¬
0-2946
the lea ISSN 097

2013
JUNE
NO.. 10
¬
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¬ ISSUE
E4
ME
LUM
OLU
VO

Story
Cover reements
Ag
Trade re
Featu
SpecialUtility Week
n
Africa
Face
Face2 h Patel
rab rgy
Mr Saur for Power, Ene
Gujara
t
Ministe um, Gov t of
& Petrole
Profile
Country
Egypt

ELECRAMA JOURNAL 57
 Exhibitors’ Speak
Mr Sunil Mathur
CEO, Siemens India
What is your purpose in exhibiting in
ELECRAMA-2016 Exhibition?
Siemens will be showcasing latest & advanced
production technologies that power and enable Indian
PDQXIDFWXULQJ WR EHFRPH IDVWHU ÁH[LEOH HIÀFLHQW
and competitive at a global level. The solutions and
products are part of the comprehensive portfolio of
HOHFWULÀFDWLRQDXWRPDWLRQDQGGLJLWDOL]DWLRQ
Who would you like to see in your
booth during the exhibition?
,QÁXHQFHUVDQGGHFLVLRQPDNHUVIURPLQGHSHQGHQW
SRZHUSURGXFHUV3RZHU8WLOLWLHVSRZHUGLVWULEXWLRQ
companies, large as well as small and medium
sized-manufacturers, representatives from
companies across various verticals such as F&B,
pharmaceutical, sugar, cement, etc.
How exhibiting at ELECRAMA been
EHQHÀFLDOWR\RXUFRPSDQ\"
In an environment of increasing margin pressures,
manufacturing units that consistently leverage
HQHUJ\HIÀFLHQW LQWHJUDWHG WHFKQRORJ\ DQG
automation can emerge as leaders in a globalized
economy. Siemens has designed and built
intelligent technology solutions that have delivered
WKHVHEHQHÀWV
58
Mr Mukesh Gupta
Director, MG Electrica
What is your purpose in exhibiting in
ELECRAMA-2016 Exhibition?
Our purpose to take part in ELECRAMA-2016 is
6KRZFDVLQJ2XU3URGXFW5DQJH0HHWLQJ3XUFKDVH
R&D & Engineering team of customers and
understanding there requirements, Meeting Export
Customers, Brand Image building.
Who would you like to see in your
booth during the exhibition?
This year we would like to see the Vendor
Development Team of Government Utility’s like
173&3*&,/13&,/(,/DQGWKH(QJLQHHULQJ7HDP
of Consultants like TCS, MN Dastur, TOHO. I think
IEEMA should take a initiative to have a mechanism
wherein these major Utilities and Consultants have
their cell where they give time to the new MSME’s
and help them getting registration.
How exhibiting at ELECRAMA been
EHQHÀFLDOWR\RXUFRPSDQ\"
Exhibiting in ELECRAMA has been a very good
experience. By showcasing our products here we
could reach whole of INDIA and even World Market.
We could meet a lot of new customers & which
converted in good business in both domestic and
export. Also it did add value in building Brand Image.
We also came across some good suppliers. Its also
an opportunity to network and meet old contacts.
ELECRAMA JOURNAL
 Exhibitors’ Speak

Mr Chandmal Goliya the right choice!

Director, Kusam Electrical Industries Ltd
ADVERTISEMENT TARIFF W.E.F. 1ST APRIL 2014
Publication Date Cover Pages Inside Pages Magazine Size
1st working day 210 gsm Indian 90 gsm Indian A - 4,
of the month of Art Paper Art Paper 297 mm x 210 mm
the issue

ADVERTISEMENT SIZES AND RATES

HEIGHT WIDTH RATE PER INSERTION (Rs.)

Cover Positions: Rates for 4 colours
and non bleed
Front (GateFold) 260 mm x 390 mm 1,25,000
Front (GateFold) 260 mm x 180 mm 80,000
- Half
Inside Front 260 mm x 180 mm 85,000
Inside Back 260 mm x 180 mm 80,000
Back 260 mm x 180 mm 85,000
Back Fold 260 mm x 390 mm 1,10,000
Special Positions: Rates for 4 colours
and non bleed
Page 3 260 mm x 180 mm 65,000
what is your purpose in exhibiting in Page 4 260 mm x 180 mm 55,000
ELECRAMA-2016 Exhibition? Page 5 260 mm x 180 mm 60,000
The purpose of exhibiting our products in ELECRAMA Page 9 260 mm x 180 mm 50,000
2016 is to launch new products which have been
Page 15, 17, 19, 21, 260 mm x 180 mm 48,000
added in our range of products. We have many 23, 25, 27, 29, 31,
new products for the power utilities and industry each
maintenance. In addition Elecrama becomes a Ordinary Positions: Rates for 4 colours
convenient meeting point for our customers and and non bleed
distributors to exchange their views and also note Full Page 260 mm x 180 mm 40,000
their suggestions for improving our business.
Half Page 130 mm x 180 mm 22,500

Who would you like to see in your Double Spread 260 mm x 360 mm 80,000

booth during the exhibition? Insert 305 mm x 215 mm 80,000

Appointments Rates for 4 colours
We would like to meet with the consultants, and and non bleed
users, indentors and also the purchase and Full Page 210 mm x 165 mm 25,000
technical people from the industry. We will also
Half Page 100 mm x 165 mm 12,000
welcome overseas buyers.

How exhibiting at ELECRAMA been
EHQHÀFLDOWR\RXUFRPSDQ\"
By exhibiting at Elecrama in the past, our products
JRW D YHU\ JRRG H[SRVXUH LQ WKH LQGXVWU\ 3HRSOH
became aware of our high quality products which
they were totally ignorant. By gaining the knowledge
of our products it resulted in larger number of
enquiries for our products which inturn resulted in
Extra Charges:
Full Bleed : 20 % Extra
Specific position : 20 % Extra (other than page numbers mentioned as special
positions)
Special Colour : Rs 5,000/- for every special colour
Series Discounts : Applicable on the basis of number of advertisements released in
12-month period counted from first release. Series Discount not
applicable for cover pages.
For 6 or more releases - 7.5 % discount
For 12 or more releases - 15 % discount
Disclaimer : Advertisements published in IEEMA Journal are on good faith basis. Advertisers are solely
responsible for contents / violation of any law in the contents / actions arising from contents.
Further, IJ does not take responsibility for claims made by advertisers regarding products,
ownership, trademarks, logos, patents and other such rights.

more business for us. For Booking and Foreign Advertisement Tariff Contact: Ms. Vidya Chikhale
Tel.: +91 (0) 22 2493 0532 / 6528 / 6529 Fax: +91 (0) 22 2493 2705
E-mail: vidya.chikhale@ieema.org

ELECRAMA JOURNAL 59
 Curtain Raiser

IEEMA flagged off

ELECRAMA 2016
in New Delhi

ndian Electrical and Electronics Manufacturers’ and active participation with the government and also
I $VVRFLDWLRQ ,((0$ ÁDJJHG RII (/(&5$0$ ²
World Electricity Forum at a curtain raiser at Hotel ITC
ZLVKLQJ (/  D KXJH VXFFHVV 0HPEHU RI 3DUOLDPHQW
5DM\D6DEKD6KUL7DUXQ9LMD\DQG0HPEHURI3DUOLDPHQW
Maurya in New Delhi. The event witnessed the presence Lok Sabha, North West Delhi Shri Udit Raj extended full
of important decision makers, Ambassadors, consulate support to IEEMA and ELECRAMA-16.
generals, utility heads, senior bureaucrats and Members
RI3DUOLDPHQW

Around 250 people marked their presence at the curtain

UDLVHURI,((0$·VÁDJVKLSHYHQW(/(&5$0$7KH
curtain raiser held at Delhi is the last preview in the
VHULHV EHIRUH WKH ÀQDO HYHQW ZKLFK LV VFKHGXOHG WR EH
held at Bangalore on February 13-17, 2016 and is slated
to be among the world’s biggest showcase of the latest
in innovations and technologies in the power sector.
ELECRAMA-2016 will provide the industry a worldview
on technology, best practices, new systems and
forecasting the trends in the future of electricity, both
from technology and a socio-economic point of view. Mr Anil Swarup, Secretary, Ministry of Coal with Mr. Aaditya R
Dhoot, Chairman Elecrama 2016
The basic purpose of the Curtain Raiser was to support
WKH (/(&5$0$ 9LVLWRU 3URPRWLRQ DFWLYLW\ VR WKDW D
footfall of 1 lakh benchmarked for EL- 16, is achieved.
Also to make ELECRAMA visible in the capital to those
ZKR PDWWHU 0U %DEX %DEHO 3UHVLGHQW ,((0$ JDYH
the opening remarks and spoke about IEEMA’s efforts
in working closely with the Government on various
schemes and projects, to make the vision of Hon’ble
3ULPH0LQLVWHURI0DNHLQ,QGLDDUHDOLW\

Mr Aditya Dhoot Chairman- Organizing Committee,

ELECRAMA-2016 made a presentation on EL 16 and
concurrent events, reasons to be at ELECRAMA-16
and also the new initiatives being showcased during
/WR50U9LVKQX$JDUZDO3DVW3UHVLGHQW,((0$0U$DGLW\D
ELECRAMA-2016. This was followed by an enthusiastic 5 'KRRW &KDLUPDQ (OHFUDPD  0U 3UDNDVK &KDQGUDNHU
and encouraging special address by Shri Anil Swarup, 93  0' 6FKQHLGHU (OHFWULF 0U $QLO 6ZDURRS 6HFUHWDU\
Secretary Coal congratulating IEEMA on its new initiative Ministry of Coal.

60 ELECRAMA JOURNAL
 Curtain Raiser

/ WR 5 ² 0U $DGLW\D 'KRRW &KDLUPDQ (/(&5$0$  / WR 5  0U 7DUXQ 9LMD\ 03 5DM\D 6DEKD 0U $QLO 6ZDUXS
0U%16KDUPD$GGO6HFUHWDU\0LQLVWU\RI3RZHU0U5DMHHY 6HFUHWDU\0LQLVWU\RI&RDO0U3UDNDVK&KDQGUDNHU93 0'
6KDUPD&KDLUPDQ 0DQDJLQJ'LUHFWRU²5XUDO(OHFWULÀFDWLRQ Schneider Electric; Mr. R K Chugh, EC Member IEEM; Mr.
&RUS 0U%DEX%DEHO²3UHVLGHQW,((0$ Aditya R Dhoot, Chairman Elecrama-2016

0U-.$JDUZDO(&0HPEHU &KDLUPDQ²0HWHU'LYLVLRQZLWK L to R Ambassador Malabi, Mr. Aditya Dhoot, chairman Elecrama

Mr Aaditya Dhoot, Chairman ELECRAMA-2016 2016 and H.E. Mr. Bothata Tsikoane, High Commissioner of
Lesotho

Mr Vijay Karia, Chairman, ELECRAMA-2016 addressing the Mr Sunil Misra, Director General, IEEMA with Mr MK Goel,
audience &KDLUPDQ3RZHU)LQDQFH&RUSRUDWLRQ

ELECRAMA JOURNAL 61
 Curtain Raiser

Glimpse of ELECRAMA-2016 domestic roadshows

0U%DEX%DEHO3UHVLGHQW,((0$0U6DQMHHY.XPDU0'06('&/0U$DGLW\D'KRRW&KDLUPDQ(/DQG0U9LMD\.DULD9LFH
Chairman EL-16 at Mumbai curtain raiser

Mr Hairsh Agarwal, Chairman, IEEMA, T&D division addressig Mr. Sirish Kumar, Secretary to Minister Industries & Commerce Minister;
the audience at Guwahati Roadshow 0U 9LNDV -DODQ ([HFXWLYH &RXQFLO 0HPEHU ,((0$ 0U 6XQLO 0LVUD
Director General, IEEMA at the Hyderabad Road Show

Mr Sanjeev Sardana addressing the media at Chandigarh 0U %DEX %DEHO 3UHVLGHQW ,((0$ 0U $QLO 6DERR DQG
roadshow 0U-LWHQGUD$JDUZDO(&0HPEHUDW-DLSXU5RDGVKRZ

0U%DEX%DEHO3UHVLGHQW,((0$DGGUHVVLQJWKHDXGLHQFHDW9DGRGDUD5RDGVKRZ

62 ELECRAMA JOURNAL
 World Utility Summit

Speakers at World Utility Summit

For a world that’s moving towards an integrated approach to finding solutions for energy & infrastructure issues, power utilities continue
to operate in their regional silos. They are seldom interconnected except in some regional and global technical forums. There is a
pertinent need to find common ground for addressing big challenges arising out of evolving changes. The time has come for the power
utilities to come together to re-invent, remodel and upshift to the next generation.
World Utility Summit is a pioneering thought leadership forum, attempts to set the agenda for the future, actively playing the role of a key
enabler for the eco-system, to develop optimal solutions, technology & products. It will be the first step in the long journey to creating
integrated, sustainable utilities of the future.

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 World Utility Summit - Expert Speak

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What is your view about the role utilities play
in smarter cities?
Utilities can either be a champion of smart cities or
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Mr. Bane talks about changing roles of utilities, their
integration with the city in which they operate and
about his talk planned at the World Utility Summit 2016.
What are the top 3 challenges that Utilities
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face in your part of the world?
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services that can engage with the people behind the
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How are you looking upon the World Utility
Summit at Bengaluru?
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 World Utility Summit - Expert Speak
Utilities are really starting to step up and change the way
they’ve been doing things for a long time
Ms H Christine Richards
H Christine Richards is a researcher
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advanced technologies in the energy,
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director for market research company
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Ms. Richards speaks on the changing
roles of utilities and what she is
looking forward to at the World Utility
Summit 2016.
What are the top 3 challenges
that utilities face in your part of the world?
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services or technologies, they face competitors that are
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Do you sense a greater need of alignment
between utility stakeholders to resolve
today’s energy problems?
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are there lessons for utilities to
learn from across countries and
continents instead of continuing
to operate in regional silos?
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motivations—both globally and even
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You talk about 2016 as the year for the
Utilities. Why?
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energy storage—establish stronger relationships with
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How are you looking upon the WUS
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 World Utility Summit - Expert Speak
Every utility in the world needs to address these
technology developments and need to change his business models
Prof Wijk
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changing roles of utilities and World Utility Summit
2016 at ELECRAMA.
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face in your part of the world?
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Do you sense a greater need
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lessons for utilities to learn from across
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ELECRAMA JOURNAL
 SME Focus
On Innovation . . . The WHY? And the HOW?
Report on a presentation made by at the SME Division of IEEMA, on 8th January 2016
The whole story of innovation starts and
remains centered in a BOX!
Recounting about how, many decades ago, Soeb Fatehi
explains, organizations installed a box at the entrance
to collect complaints from customers . . that later
evolved and even employees dropped in complaints
with an assurance of anonymity . . soon the negativity
associated with the word “complaint” got erased when
the word “suggestion” was adopted . . over the years
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inclusive ways of changing and wooden or metal boxes
became transparent with “kaizen” as the operative. Soeb
explained that for an organization to remain focused
and aligned the BOX remains as a collection point of
thoughts and a boundary for development. He pointed
to the concept of disciplined and controlled innovation
towards an object.
Soeb cited examples from simple small businesses
to explain how the urges of an entrepreneur drive
72
“An invasion of armies can be resisted,
but not an idea whose time has come.”
- Victor Hugo
innovation. About 15 years ago, a streetside vegetable
vendor proudly owned 4 cell phones – why? – he claimed
that his customers all owned cell phones from different
service providers and operated on a “same service free
calling” plan – so they spend no money to place orders
– now he rode on the marketing innovation of cell phone
plans to innovate in his marketing and operations both
there! Adding more examples, Soeb drove home his
point that innovation does not require formal education
or any large or costly outlay. All it takes is a desire to
address a need and the ability to perceive a latent need.
Before going deeper, Soeb sounded our group
about the semantic trap – about how invention is not
necessarily innovation and vice versa – about how and
ELECRAMA JOURNAL
 SME Focus

why innovation must not be confused with jugaad – and

about why jugaad fails to pass the sustainability test
whereas innovation works.

The timing of innovation and release of the same is

paramount to bring home commercial conversion for
any innovation. Listing from his own introduction of
product concepts and features to the market, Soeb
demonstrated the need to look beyond the obvious and
explained the setting of new industry standards.

The WHY(?) of innovation unfolded through

a set of stories, thus:
Z Adding safety for the user
Z Greening – materials and processes
Z Performance of goods and services for customer
Z Life cycle costs
Z Perception of future needs/uncovering of latent needs
Z (QKDQFLQJSURÀWDELOLW\
Z Ergonomics considerations
Z Manufacturability Z Creating demand by timing release of innovation
Z Reduction in installation and maintenance downtime Z No time for price wars – too short market span
Z Reduction in installation and maintenance tools and Z Complication by globalization and removal of
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market barriers
Z Usability considerations
Z Integration of plant capacities and competencies To address the HOW(?) story, Soeb
explained the institutionalization of the
Z Lateral utilization of knowledge banks
process of innovation.
Z Upselling
Z 'HÀQHDJUHHGREMHFWLYHV
Soeb went on to help distinguish between the WHY(?) Z 'HÀQHEHQFKPDUNVDQGPLOHVWRQHV
and HOW(?) of innovations in “long life cycle” and
“short life cycle” products – adding that this is useful Z Evaluate ROI and payback
for SMEs to distinguish while allocating resources and Z Identify barriers and threats to design workaround
determining ROI on investments (often neglected points strategy
brought home) :
Z Take cognizance of constraints and design the
Z Long life cycle products require higher focus on – process to elevate constraints
Z &DSLWDODQGSURFHVVLQYHVWPHQWIRUSURÀWDELOLW\ Z Distinguish between INCREMENTAL /
& stability COMPLEMENTARY / DISRUPTIVE innovation
Z Customer service focus Z Set measurement and control points
Z 5HFHUWLÀFDWLRQQHHGV Z Set up review process
Z Materials, technology and process obsolescence Z Maintain hooks for add ons
Z Market outgrowing need for product Z .HHSÁH[LELOLW\IRUPDUNHWDQGRUFRVWGULYHQ
 FDPHUDÀOPUROOVWHOHSULQWHUVIDFVLPLOH course changes
Z Short life cycle products require additional attention Mr Soeb Fatehi
– need for speed!
President of the Control Panel and Switchgear
Z 6PDOOLQFUHPHQWDOPRGLÀFDWLRQ Manufacturers’ Association ( COSMA)

ELECRAMA JOURNAL 73
 Product Showcase

power on. The ranges of 0 to 100% in equal steps of

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78 ELECRAMA JOURNAL
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
IEEE 4C HT57 ASHLOK SAFE EARTHING ELECTRODE LTD. 4C HU37
A. EBERLE 2B HJ32
ASHMOR ELECTRICALS (I) PVT LTD 3A HC5
AB POWER SYSTEM SOLUTION 4C HZ17
ASHOK INDUSTRIES 4C HT120
ABB INDIA LIMITED 3B HQ11
ACCURATE HELICAL SPRINGS PVT. LTD. 4A HE17 ASHWANI METALS PVT. LTD. 4B HJ4

ADHESIVE SPECIALITIES 2A HE11 ASIATIC ELECTRICAL & SWITCHGEAR PVT.

4C HX23
LTD.
ADINATH ELECTRICALS PVT. LTD. 1A HE5
ASSOCIATED ENGINEERS 4C HT5
ADINATH INDUSTRIES 4C HT29
ADITYA BIRLA INSULATORS 4B HH4 ATLAS METAL INDUSTRIES 4A HB53
ADVANCE CABLE TECHNOLOGIES (P) LTD. 4B HH46 AUTO DIECASTING COMPANY 3A HD2
ADVANCE TECH SERVICES PVT. LTD. 4B HL7
AUTOMATIC ELECTRIC LTD. 4B HH17
ADVANCED TECHNOLOGY & MATERIALS
3B HP43 AUTONICS AUTOMATION INDIA PVT LTD 4C HW66
CO.,LTD
AEM UNICORE MACHINERY, INDIA 3B HN65 AVANA ELECTROSYSTEMS (P) LIMITED 3B HR46
AERON COMPOSITE PVT. LTD. 4C HU32 AXIS ELECTRICAL COMPONENTS (I) PVT.
3A HC22
AGRAWAL METAL WORKS PVT LTD 4C HW53 LTD.
AIMIL LTD. 4C HX37 AXIS SOLUTIONS PVT. LTD. 3A HA56
AIREN METALS PVT LTD 4C HV65
B & R INDUSTRIAL AUTOMATION PVT. LTD. 3B HQ1
AJANTA PRIVATE LIMITED 3A HF7
B B ELECTROTECHNIC 1B HM15
AJAY METAL PRODUCTS 4C HV21
AKANKSHA POWER AND BAJERIA INDUSTRIES 3A HA102
4C HV24
INFRASTRUCTURE PVT. LTD.
BALAJI CORK 4C HT121
ALLIED MOULDED ENCLOSURE
4A HD34 BALAJI ELECTRO CONTROLS PVT LTD 3B HQ24
PRODUCTS INDIA PVT LTD
ALLIED POWER SOLUTIONS 2B HG44 BALAJI ELECTRONICS 4A HD32
ALSTOM T&D INDIA LIMITED BALAR MARKETING PRIVATE LIMITED 1B HJ34
3B HM12
(a GE Group Company)
BALARK METALS PVT LTD 4B HH3
ALTECH 2A HC2
BARON MINERALS PRIVATE LIMITED 3B HR19
ALWAYE LOAD SELECTORS 3A HE2
BAUMANN SPRINGS LTD. 4B HL49
AMAR INDUSTRIES 3A HA64
BAUMER INDIA PVT. LTD. 4B HL20
AMARA RAJA POWER SYSTEMS LTD. 4C HT66 BAWA POLYMERS 4C HZ15
AMCO SAFT 4C HV11 BEDMUTHA INDUSTRIES LTD. 1B HL7
AMETEK INSTRUMENTS INDIA PVT. LTD. 4B HJ45 BEICO INDUSTRIES PVT LTD-KREMPEL
2A HA16
AMIABLE IMPEX 1B HK2 GMBH
AMIABLE IMPEX MANUFACTURING 4C HW38 BEIJING HEZONG SCIENCE &
3B HP32
TECHNOLOGY CO., LTD.
AMROCK 4C HU124
BEIJING HOLLAND TECH CO. LTD. 3B HP66
AMTECH ELECTRONICS (INDIA) LTD. 4B HK11
BEIJING PEOPLE’S ELECTRIC PLANT CO.,
ANCHOR ELECTRICALS PVT. LTD. 3A HA71B72 3B HQ6
LTD.
ANDREW YULE & COMPANY LIMITED 4C HY30
BEIJING SEVENSTAR ELECTRONICS CO.,
ANGEL TURNOMATIC 2A HC12 3B HN46
LTD.
ANHUI TIANDAN IMPORT & EXPORT CO. LTD. 3B HN40 BENAKA ELECTRONICS 3A HC27
ANNAPURNA ELECTRONICS & SERVICES BENDER INDIA PRIVATE LIMITED 2B HR7
4C HW20
PVT LTD BESCOM 4A HPH6
APAR INDUSTRIES LIMITED 3A HB38 BH SYSTEM CO.,LTD 1B HN13
APOLLO SOYUZ ELECTRICALS PVT. LTD. 2A HB38 BHARAT CORRUB INDUSTRIES LLP 4C HT30
BHARAT ELECTRO INSTRUMENTS MFTG.
APT CONTROLS & APPLIANCES PVT LTD 1B HM5 2A HA37
CO.
ARCOTECH LIMITED 4A HE12 BHARAT HEAVY ELECTRICALS LTD. 4B HPH20

ARIHANT ENTERPRISE 4C HT54 BHARTI ENTERPRISE 4C HV31

BHOLANATH PRECISION ENGINEERING
ARTECHE SMARTGRID INDIA PVT LTD 4C HY62 4C HT9
PVT LTD
ASAPP MEDIA INFORMATION GROUP 4C HY32 BHT-MTEKPRO TECHNOLOGIES PVT LTD 4C HV75
ASBESCO INDIA PRIVATE LIMITED 4A HD28 BHUMI BRASS & ALLOY 4B HK42
ASHIDA ELECTRONICS PVT LTD 4C HU76 BILLETS ELEKTRO WERKE PVT. LTD. 3A HA21

ASHISH INTERNATIONAL 4B HK8 BIOCON SWITCHGEAR PVT LTD. 4C HT89

ELECRAMA JOURNAL 79
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
BRACO ELECTRICALS (INDIA) PVT. LTD. 2A HB60 CREST TECHNOLOGY 3A HC81
CROMPTON GREAVES LIMITED 3A HB71C72
BRASS COPPER & ALLOY (I) LTD. 2A HA28
CRYOTRON MAGNADRIVES 4C HZ9
BRISK INDUSTRIES PRIVATE LIMITED 1A HF5 CRYSTAL EXPORTS 4B HJ12
BRISK MARKETING SERVICES 1B HK16 CSA INDIA PRIVATE LIMITED 4B HJ15
CTR MANUFACTURING INDUSTRIES
BRUGG CABLES INDIA PVT. LTD 4A HB42 2A HA17
LIMITED
BSM TECHNOLOGY SOLUTIONS 3B HM19 CYAN TECHNOLOGY INDIA PVT LTD 4B HH42
C&S ELECTRIC LIMITED 1A HA16 CYG - CHANGYUAN ELECTRIC CO.LTD 3B HN34
CALTER ( STI INDUSTRIES ) 2A HA39 DALIAN HUAGONG INNOVATION
CAPE ELECTRIC PVT. LTD 2B HG9 4B HM34
TECHNOLOGY CO., LTD.
CAPITAL CONNECTION CABLES 4C HW76 DANISH PRIVATE LIMITED 4A HA34
CARGILL INDIA PVT LTD 3B HP67
DARSHANA INDUSTRIES PVT. LTD. 4C HV32
CDIN SOFTWARE PVT LTD 2B HG48
DECCAN ENTERPRISES LIMITED 3A HA25
CEE DEE VACUUM EQUIPMENT PVT LTD 4A HD53
DEHN INDIA P.LTD 3A HA80
CEFEM TECH CSE INDIA 4C HW14
DELTA INDIA ELECTRONICS PVT LTD 1A HA46
CENTRAL BOARD OF IRRIGATION OF DET NORSKE VERITAS PTE. LTD. 3B HM46
4C HY103
POWER
DEUTSCHE HOLZVEREDELUNG
CENTURY INFRAPOWER PVT. LTD 4A HC25 2B HQ1
SCHMEING GMBH & CO.KG
CERMET RESISTRONICS PVT. LTD. 4A HB22
DEVTECH M2M LIMITED 4C HY4
CHAMPION ADVANCED MATERIALS PVT DHAN LAMINATES P LTD 4C HT11
4C HT117
LTD
DHR HOLDING INDIA PVT. LTD.
CHANGCHUN CAS APPLIED CHEMISTRY 1B HH15
3B HP60 (QUALITROL)
MATERIALS CO.,LTD.(CASAC)
DIAGNOSTIC TECHNOLOGIES INDIA PVT LTD 4A HD46
CHARY PUBLICATIONS PVT LTD 4C HY22
DIAMOND POWER INFRASTRUCTURE LTD 1B HH2
CHEM-VERSE CONSULTANTS (INDIA) PVT.
3B HM31 DIGITOUCH TECHNOLOGIES PVT LTD 1A HB39
LTD.,
DILO ARMATUREN UND ANLAGEN GMBH 2B HG40
CHENGDU YAZE EXHIBITION SERVICE
3A HG9 DIRAK INDIA PANEL FITTINGS PVT.LTD. 2B HG23
CO.,LTD
CHETNA ENGINEERING CO 4C HAA23 DIVYA MEDIA PUBLICATIONS PVT. LTD. 4C HY66
CHINA XD ELECTRIC CO.,LTD. 3B HQ8 DOBLE ENGINEERING PVT LTD 3B HP50
CHITKARA UNIVERSITY 4C HU122 DONG VIET NON FERROUS METAL AND
4C HW91
PLASTIC JSC
CHOKSI HERAEUS PVT. LTD. 1A HB50
DOWELLS ELECTRICALS 1B HJ33
CHONGQING LUSHUN SCIENTIFIC AND
3B HN41 DRIVE TECHNOLOGIES 4B HL28
TECHNOLOGICAL DEVELOPMENT CO.,LTD
CHONGQING WANGBIAN ELECTRIC DSM INDIA PVT LTD 4A HB32
3B HR70
(GROUP) CORP., LTD. DUBAI ELECTRICITY & WATER AUTHORITY
4C HV108
CHUAN SHUN ELECTRIC COMPANY - GOVT OF DUBAI
4C HV22
(INDIA)PVT. LTD. DUCAB (DUBAI CABLES COMPANY) 4C HU15
CIRCUTOR ENERGY MANAGEMENT INDIA DYNAMIC CABLES PVT. LTD. 3A HA74
2B HN2
PVT. LTD DYNASCAN INSPECTION SYSTEMS CO., 1B HM9
CIRKIT ELECTRO COMPONENTS PVT LTD 3B HN68 EATON POWER QUALITY PVT LTD 4B HG27
CITIC HEAVY INDUSTRIES COMPANY LTD. 4C HU83 ECONOMIC RESEARCH INDIA PVT. LTD. 4C HY51
CITIZEN METALLOYS LIMITED 3A HF1 EEPC 4C HAA38
CLARIANT POWER SYSTEM LIMITED 4C HX7 EFD INDUCTION PRIVATE LIMITED 2B HJ36
COGEBI INSULATION INDIA PVT. LTD. 4B HK46 EFY GROUP 3A HC2
COMDE-DERENDA GMBH 4C HY100 EGSTON ELECTRONICS INDIA PVT. LTD 4C HW60
COMPAQ INTERNATIONAL (P) LIMITED 4B HG38 ELANTAS BECK INDIA LTD. 1B HH10
CONIN SHENGHUA 3B HP26 ELCOM INTERNATIONAL PVT. LTD. 3B HM26
CONNECTWELL INDUSTRIES PVT. LTD. 2A HA38 ELECON MEASUREMENTS PVT. LTD. 1B HH1
CONTECH INSTRUMENTS LTD. 4C HT137 ELECTRACON PARADISE LTD. 4C HT19
CONTROL PANEL AND SWITCHGEAR ELECTRICAL CONTROLS & SYSTEMS 1B HH33
4C HY110
MFRS.’ ASSOCIATION
ELECTRICAL RESEARCH & DEVP.
COPPRROD INDUSTRIES PVT. LTD 1A HB45 3A HC17
ASSOCIATION (ERDA)
CORRUB INDUSTRIES 1A HC6 ELECTRO CRIMP CONTACTS (I) PVT. LTD. 3A HA84
CRC INDIA MANUFACTURING & ELECTRO FIBRES 3A HA13
4C HX39
DISTRIBUTORS PVT. LTD.
ELECTROCONNECT SYSTEMS 4B HL29
CREATIVE CARBON PVT. LTD. 4A HC53 ELECTROFOCUS ELECTRICALS P LTD 2A HD2
CREATIVE MICRO SYSTEMS 4C HW13 ELECTRONIC RELAYS INDIA PVT. LTD. 4C HV35

80 ELECRAMA JOURNAL
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
ELECTRONICON KODENSATOREN GMBH 4B HJ50 FORMULATED POLYMERS LIMITED 4B HK4
ELECTROTHERM (INDIA) LTD 4B HL2 FOUR SQUARE MEDIA PVT. LTD. 4C HY116
ELEKTROLITES (POWER) PVT. LTD. 3A H3OD1 FTC SWITCHGEAR PVT LTD 3A HA36
ELEKTROTECHNISCHE WERKE FRITZ FURUKAWA (THAILAND) CO., LTD. 4B HJ41
2B HP5
DRIESCHER & SOEHNE GMBH G & W ELECTRIC CO 4A HE20
ELEMENT14 4C HZ29 G M MODULAR PVT LTD 1B HJ1
ELMEX CONTROLS PVT. LTD. 2B HJ42 G.K.ELECTRICALS 4C HW85
ELPRO INTERNATIONAL LTD. 4C HX105 GALA SHRINK FIT 3A HB21
ELSPEC ENGINEERING (INDIA) PVT LTD 4A HB1 GALAXY EARTHING ELECTRODES (P) LTD. 1B HK6
ELTEK EQUIPMENT (BOMBAY) PVT. LTD. 4C HZ19 GALAXY TRANSMISSIONS PVT. LTD. 4C HT33
ELTEL INDUSTRIES 3A HC10 GANAPATHY INDUSTRIES ( KABADI
4B HM40
EMB GMBH 2B HJ30 GROUP)
EMCO ELECTRONICS 4A HB46 GAURAV INDUSTRIES 1B HL12
EMCO LIMITED 3A HB39C40 GEISSEL 2B HQ14
EMI SOLUTION PVT LTD 4C HU82 GEMSCAB INDUSTRIES LIMITED 4C HV44
EMKA INDIA PANEL ACESSORIES P LTD 2B HG1 GENERAL INDUSTRIAL CONTROLS PVT. LTD. 4A HD13
EMPIRE ALLOYS PRIVATE LIMITED 4C HX87 GENESIS INFO MEDIA 4C HY38
ENAPROS 1A HF11 GENIUS PROTECTION SYSTEM PVT LTD 4C HZ13
ENERGETICA INDIA 4C HY120 GENUS POWER INFRASTRUCTURES
3A HB34
ENERGYPAC ENGINEERING LTD. 3B HQ50 LIMITED.
ENN KAY ENGINEERING COMPANY 1B HL5 GIANTLOK INDIA PVT LTD 4C HT102
ENPAY TRANSFORMER COMPONENTS GIC INSU-FLEX CONDUCTORS PVT. LTD. 4B HH26
4A HE38
INDIA PVT. LTD. GINDRE DUCHAVANY 4C HU96
ENSTO INDIA PVT. LTD. 4A HF33 GIRISH ELECTRICALS INDUSTRIES 1A HD9
ENTEC E&E INDIA PRIVATE LIMITED 4A HC1 GK POWER TRANSMISSION CO PVT LTD 3B HR20
ENTRACO BKS BUSDUCTS PVT. LTD. 4B HK37 GLASSFIBRE & ALLIED INDUSTRIES 4A HD14
EPCOS INDIA PVT. LTD. 2B HG50 GLOBAL HYDRAULICS MEDIA 4C HY78
EPLAN SOFTWARE & SERVICES 4C HY54 GLOBETEK 1B HL8
EPOXY TERMINAL AND EQUIPMENT PVT. LTD 4A HD50 GLOBETEK2 4C HV78
EPP COMPOSITES P LTD 4B HL34 GLOSTER CABLES LTD. 4C HX53
ERA FAME MEDIA GROUP 4C HY74 GODREJ & BOYCE MANUFACTURING CO.
2B HN3
ESCOLTRIX LLC 3B HN63 LTD.
ESENNAR TRANSFORMERS PVTLTD 3B HP57 GOLIYA ELECTRICALS PRIVATE LIMITED 3A HC14
ESS BEE CONTROLS PVT.LTD 3A HC101 GOLIYA INSTRUMENTS PVT. LTD 1B HN12
ESSEN DEINKI 1B HJ22 GORLAN INDIA SWITCHGEARS PRIVATE
3B HR67
LIMITED
ETAP AUTOMATION PVT LTD 4C HV107A
GRAND POLYCOATS COMPANY PVT LTD 2B HH22
EUROPEAN BUSINESS AND TECHNOLOGY
4C HY104 GREATWHITE GLOBAL PVT LTD 4A HA46
CENTRE (EBTC)
EXALT ENGINEERING INDUSTRIES 3A HC57 GREEN-WATT TECHNO SOLUTIONS PVT.
3A HF2
LTD.
EXCEL EARTHINGS 4C HW24
EXIDE INDUSTRIES LIMITED 4B HG26 GRENO (XIAMEN) SWITCHGEAR CO., LTD. 3B HM42

FATECH ELECTRONIC CO., LTD 3B HQ53 GRINDBECK CORK 4B HH50

GT ELEKTRONIK GMBH & CO. KG 2B HP3
FCG FLAMEPROOF CONTROL GEARS PVT.
4C HT32 GUANGDONG KEYUAN ELECTRIC CO.,LTD 3B HN33
LTD.
FEDERAL MINISTRY FOR ECONOMIC GUANGZHOU KINGRISE ENTERPRISE CO.,
2B HH21 3B HN44
AFFAIRS AND ENERGY (BMWI) LTD.
FIBOX GMBH 2B HQ12 GUILIN ELECTRICAL EQUIPMENT SCIENTIFIC
3B HR65
RESEARCH INSTITUTE CO., LTD.
FINECAB WIRES & CABLES PVT. LTD. 4A HE49
FINOLEX CABLES LIMITED 1A HA23 GUJARAT CABLES & ENAMELLED
3A HH7
PRODUCTS PVT. LTD.
FIVESTAR HV TESTING EQUIPMENT CO
3B HP62 GUJARAT COPPER ALLOYS LTD. 4A HD7
LTD
GUJARAT PLUG-IN DEVICES PVT. LTD. 4A HB54
FIVESTAR WELDER&COPPER (JIANGYIN)
1B HN7 GUPTA POWER INFRASTRUCTURE LTD. 4B HG45
CO.,LTD.
FLIR SYSTEMS INDIA PVT. LTD 4C HU8 HAGER ELECTRO PVT LTD 1A HB36
FLOWWELL PUMPS & METERS 3B HP65 HAIYAN WEIJIA ELECTRIC TECHNOLOGY
3B HP30
CO., LTD.
FLUCON COMPONENTS PVT. LTD. 1A HB41
FLUKE TECHNOLOGIES PVT. LTD 4A HD42 HARDEEP ELECTRICAL P LIMITED 3A HE7
FOREMOST INDUSTRIAL PRODUCTS 1A HC10 HARTEK POWER PVT LTD. 1B HK12

ELECRAMA JOURNAL 81
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
HARTING INDIA PVT LTD 2B HJ14 INFOCOM NETWORK LTD 4C HZ41
HAVELLS INDIA LTD. 3A HA51B52 INNOVATIVE CLAD SOLUTIONS PVT LTD 4C HX63
HEDRICH GROUP 2B HP7 INPHASE POWER TECHNOLOGIES
1B HJ19
HELLERMANNTYTON PVT LTD 4C HV7 PRIVATE LIMITED
HELUKABEL INDIA PVT LTD 2B HG27 INSPROS ENGINEERS PVT. LTD. 1B HJ27
HEM INDUSTRIES 1B HN6 INSTITUTE FOR DESIGN OF ELECTRICAL
4C HY108
MEASURING INSTRUMENTS
HENAN SENDIAN ELECTRIC EQUIPMENT
3B HP41 INSULATION SOLUTIONS 1A HD8
CO., LTD
HENAN TONG-DA CABLE CO.,LTD 3B HN31 INTEGRATED ELECTRIC CO. (P). LTD. 3A HA58
HENSEL ELECTRIC INDIA PVT LTD 1A HB42 INTEK TAPES PVT. LTD. 4C HY8
HICOOL ELECTRONIC INDUSTRIES 3A HC21 INTERPLEX ELECTRONICS 1B HN11
HIGHVOLT PRUEFTECHNIK DRESDEN INTERTEK INDIA PVT. LTD. 1B HM6
2B HP2
GMBH
INTORQ INDIA PRIVATE LIMITED 1B HM12
HIND ALUMINIUM INDUSTRIES LTD 4A HB2
ISA ADVANCE INSTRUMENTS (I) PVT. LTD. 3A HC105
HIND RECTIFIERS LTD 3A HG7
ISABELLENHüTTE HEUSLER GMBH &
HINDUSTAN PLATINUM PVT. LTD. 2B HJ2 4C HU104
CO. KG
HIOKI INDIA PRIVATE LIMITED 4C HV121 ISHAN EARTHING LIMITED 4C HX41
HIRAWAT ELECTRICALS PVT LTD 3A HA3 ITEC CO., LTD 3B HP42
HIRPARA METAL INDUSTRIES 1A HD5 I-TECH MEDIA PVT. LTD. 4C HY42
HITACHI HI-REL POWER ELECTRONICS JAI BALAJI CONTROL GEARS
3B HM7 3A HE8
PVT. LTD. PVT. LTD.
HITECH SWITCHGEAR INDIA 3B HN69 JAINCO TRANSMISSION LIMITED 4B HM26
HONEYWELL INTERNATIONAL INDIA PVT JANS COPPER PVT LTD 4C HU7
4A HE2
LTD
JAY ENGINEERING 4B HL11
HOPPY 4C HT119
JAYASHREE ELECTRON 4B HM20
HOWELL ENERGY SYSTEMS PVT LTD 3A HC8
JAYBANAS METALS PVT. LTD. 1A HA28
HPL ELECTRIC & POWER PVT. LTD. 3A HB51C52
JAYBEE LAMINATIONS PVT. LTD. 4A HD45
HTA INSTRUMENTATION (P) LTD. , 4C HV81
JAYESH ELECTRICALS LIMITED 4C HV87
HUBEI HANGUANG TECHNOLOGY CO.,LTD 3B HP54
JDS TRANSFORMER INDUSTRIES PVT LTD 3A HC25
HUEBERS VERFAHRENSTECHNIK
2B HQ7 JETRONICS INDIA 1B HL14
MASCHINENBAU GMBH
JEUMONT ELECTRIC INDIA PVT LTD 4A HE32
HUMIFOGG SYSTEMS 1A HA30
JFE SHOJI STEEL INDIA PVT LTD 4C HV17
HUNTSMAN INTERNATIONAL INDIA P LTD 4A HA27
JIANGSU DECHUN POWER ELECTRIC
3B HN32
HYOSUNG CORPORATION 3B HP49 CO.,LTD
IAC ELECTRICALS PVT. LTD. 4C HV53 JIANGSU JINGKE SMART ELECTRIC CO.,
4B HL16
ICON MEDIA 4C HY50 LTD
ICONIC TECHNO SOLUTIONS PVT LTD 1A HE9 JIANGSU SHEMAR ELECTRIC
3B HP36
CO., LTD
IED COMMUNICATIONS LTD 4C HT25
IET 3C JIANGXI TENGDE INDUSTRIAL
3B HR68
CO., LTD.
IGUS INDIA PVT. LTD. 1B HJ30
IIGM - EAE 4B HH25 JIANGYIN YUNFENG ELECTRIC
3B HR72
EQUIPMENT CO,.LTD
ILME SPA 4C HX75
JINAN JINGBEI ELECTRONICS
IMP POWERS LTD 3A HA39 3B HR71
TECHNOLOGY CO.,LTD
INABENSA BHARAT PVT. LTD. 1B HL16
JINDAL RECTIFIER 4C HT38
INDELEC S A 3B HM23
JK EARTHING ELECTRODES 1B HK10
INDIA INFRASTRUCTURE PUBLISHING
4C HY76 JOINT STOCK COMPANY POLOTSK-
PVT LTD 4C HW81
STEKLOVOLOKNO
INDIA INFRASTRUCTURE PUBLISHING JOKARI-KRAMPE GMBH 2B HQ2
4C HY76
PVT. LTD
JSK INDUSTRIES PRIVATE LTD. 4C HT77
INDIA INSULATORS 2A HD9
JYOTI LTD 4B HG1
INDIANA GRATINGS PVT. LTD. 3A HK8
K C POWERTRACKS 4A HB34
INDO ELECTRICALS 3B HN26
K&S ADVERTISING 4C HY72
INDO-GERMAN CHAMBER OF COMMERCE 2B HJ10
K.D.JOSHI RUBBER INDUSTRIES PVT LTD 4C HV105
INDOMAX 4C HY1
KABELTEC CABLE SOLUTIONS
4C HU121
INDORE COMPOSITE PVT LTD 4C HV13 PVT.LTD.
INDUSTRIAL CONTROLS 1A HE7 KAILASH DEVBUILD (INDIA) PVT. LTD. 2A HA61
INDUSTRIAL CONTROLS & DRIVES (INDIA)
4A HE7 KALA ELECTRICAL INDUSTRIES 4C HW22
PVT LTD

82 ELECRAMA JOURNAL
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
KALKI COMMUNICATION TECHNOLOGIES LIFELINE TECHNOLOGIES 4B HL55
4C HX95
PVT LTD LIGHT & SHADE ELECTRICALS PVT LTD 4B HL10
KALPA ELECTRIKAL PRIVATE LIMITED 1B HL1 LUCY ELECTRIC INDIA LIMITED 4C HU31
KAMADHENU WIRES 3A HC26
LUMASENSE TECHNOLOGIES 4C HY96
KAPILANSH DHATU UDYOG PVT. LTD. 3A HA16
LUNA BEARINGS 4C HU14
KAPPA ELECTRICALS 3A HA33
LUNA BEARINGS. 4A HC20
KARNATAKA POWER TRANSMISSION
4B HPH7 M & I MATERIALS INDIA PVT LTD 2A HA43
CORPORATION LTD
KAYCEE INDUSTRIES LTD. 4C HU62 M. G. ELECTRICA 1A HE11
KAYNES TECHNOLOGY INDIA PVT LTD 4C HX21 M.B. CONTROL & SYSTEMS PVT. LTD. 4C HW8
KEC INTERNATIONAL LIMITED 3A HB85 M/S.LAXMI ASOCIATES 4C HW18
KEETRONICS (INDIA) PVT LTD 1B HM16 MACEDON VINIMAY PVT. LTD. 4C HW54
KERI 3B HQ20 MACLEAN POWER SYSTEMS 4A HB28
KHAITAN WINDING WIRE PVT. LTD. 4A HB41 MADHAV ENGINEERS PVT LTD 4C HU53
KHERAJ ELECTRICAL INDUSTRIES (P) LTD 3A HC61 MAGAL ENGINEERING CO INDIA PVT LTD 4A HB36
KINGSON ELECTRONICS CO., LTD. 3B HN61 MAGNETEC (GUANGZHOU) MAGNETIC
3B HN30
KIRLOSKAR OIL ENGINES LIMITED 4B HG46 DEVICE CO., LTD.
KIYOSH ELECTRONICS 2A HD12 MAGNETEC GMBH 2B HR9
KLAUKE INDIA (A TEXTRON COMPANY ) 2B HG14 MAGNEWIN ENERGY PRIVATE LIMITED 4B HK38
KLOECKNER DESMA MACHINERY P. L. 2A HE1 MAHARAJA PLASTIC INDUSTRIES 4C HY40
KOREA ELECTRICAL MANUFACTURERS MAHESHWARI POWER CONTROLS 1B HM13
4C HY118
ASSOCIATION (KOEMA) MAITREE INDUSTRIES INDIA PRIVATE
4C HX31
KORES (INDIA) LTD 3A HD8 LIMITED
KOTSONS PVT. LTD. 4C HT44 MALPRO PAWBOL SPOL.S.R.O 4C HU112
KRIPSON ELECTRICALS 4C HV23 MANGAL ELECTRICAL INDUSTRIES PVT.
2A HE5
LTD.
KRISHNA ELECTRONICS - KSS 3A HC45
MANISH INDUSTRIAL CORPN 4C HT24
KRSNA TRANSMISSION HARDWARE MFG.
4A HC2 MANLY SILICON STEEL PVT. LTD. 4C HT115
PVT. LTD.
KRYFS POWER COMPONENTS LTD. 2A HA46 MAP WORLDWIDE SERVICE 4B HH8
KSE ELECTRICALS PVT. LTD. 3A HB1 MARATHON ELECTRIC MOTORS (INDIA)
4A HA35
LTD.
KSH INTERNATIONAL PVT. LTD. 4B HK17
KUEBLER AUTOMATION INDIA MARINE ELECTRICALS (INDIA)
4A HA42 4B HG19
PVT. LTD. PVT LTD

KUMBHOJKAR PLASTIC MOULDERS 1A HE8 MARSON’S ELECTRICAL INDUSTRIES 4A HD56

KUNDAN SWITCHGEARS PVT. LTD. 4C HZ35 MARSONS ENERGY PVT. LTD. 4A HF19

KUSAM MECO IMPORT - EXPORT P LTD 2A HB59 MARVEL VINYLS LTD 4C HW40

KUSUM ENGINEERING WORKS 1A HB60 MASCHINENFABRIK REINHAUSEN GMBH 4B HK49

KVTEK POWER SYSTEMS PVT. LTD. 3A HB33 MAXWELL ELECTRIC CO., LTD. 3B HM47

L S ELECTRICALS 4C HT8 MAXWELL SCIENTIFIC CORPORATION 4C HZ39

MEASUREMENTS INTERNATIONAL LLP 3A HC51
LAE LUGHESE ATTREZZATURE PER
4C HV18 MECATRONICA CLUSTER 4C HY112
L’ELETTROMECCANICA SRL
LANZHOU GREAT WALL ELECRICAL CO., MECO INSTRUMENTS PVT LTD 3A HK1
4C HU105
LTD MEDITEK INTERNATIONAL PVT. LTD. 4C HX19
LARSEN & TOUBRO LIMITED 1A HA2B1 MEGGER INDIA PVT LTD 3A HA7
LASER POWER & INFRA 4C HV96 MEHER MANGOLDT INDUCTORS PVT. LTD. 2B HP1
LASER TECHNOLOGIES PVT LTD 4C HV84 MEHRU ELECTRICAL & MECHANICAL
2A HB15
LAWSON FUSES INDIA LTD. 3A HA6 ENGG. PVT. LTD.
LAXMI ENGINEERING 1B HM8 MENNEKES ELEKTROTECHNIK GMBH &
2B HG20
CO.KG
LECON ENERGETICS PVT LTD 3B HN25
LEE SPRING COMPANY INDIA PVT LTD 4C HT27 MERIT MEDIA 4C HY26
LEE VEDLA INDUSTRIAL CORPORATION 3A HC13 MERSEN INDIA PVT LTD 4B HK3
LEEBO METALS PVT. LTD. 4A HC14 MESSUNG SYSTEMS PRIVATE LIMITED 4B HJ38
LEGION ENERGY 4A HB14 METAFOLD ENGINEERING PVT. LTD. 4B HK26
LEI INDIA PVT LTD 2B HQ11 METAL CRAFT INDUSTRIES 1B HL13
LEINE & LINDE INDIA PVT LTD 4C HT37 MGM VARVEL POWER TRANSMISSION
4B HK50
LEIPOLD GROUP HORA-WERK GMBH 2B HG30 PVT LTD
LEONI CABLE SOLUTIONS (I) PVT LTD 2B HG34 MICROMULTICOPTER AERO
3B HP64
LEUZE ELECTRONIC PVT. LTD. 4B HH18 TECHNOLOGY CO., LTD

ELECRAMA JOURNAL 83
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
MICRONOVA IMPEX PVT. LTD. 2B HJ44 OBO BETTERMANN INDIA PVT. LTD. 2B HH14
MICROTECH METAL INDUSTRIES 4B HL41 OCLEG CONTROLS 4C HW36
MILLBORN SWITCHGEAR PVT LTD 4A HE26 OERLIKON LEYBOLD VACCUM INDIA PVT.
4C HV59
MINILEC (INDIA) PVT. LTD. 4B HH11 LTD.
MIPALLOY 4B HL9 OM INDUSTRIES 1B HL15
MITSUBISHI ELECTRIC INDIA PVT LTD 2A HB47 OM TECHNICAL SOLUTIONS 4C HY70
OMEGA INDUSTRIES 1B HM10
MKB METALLGUSS GMBH 2B HR15
OMERIN WIRES AND CABLES PRIVATE
MMC ELECTRIC CO. PVT. LTD. 1A HC12 4B HL45
LIMITED
MNM COMPOSITES PVT LTD 1A HE12
OMICRON ENERGY SOLUTIONS PVT LTD 2B HG52
MOD E-TECH ENGINEERING PVT. LTD. 1A HD12
OMRON AUTOMATION 2A HA53
MODERN INSULATORS LIMITED 4C HT26
ON LOAD GEARS 4A HD41
MODI PRINTS 4C HY44
ONYX EQUIPMENTS (INDIA) PVT. LTD. 4C HAA20
MODICON PRIVATE LIMITED 1B HH38
OORJA TECHNICAL SERVICES PVT. LTD. 4C HX99
MODISON METALS LTD. 2B HN4
ORANGE POWER T AND D EQUIPMENTS
MORGAN SCHAFFER 4C HU54 4C HU78
PVT LTD
MS POWER SEMICONDUCTOR CO., LTD 4C HW23
ORIENTAL COPPER 4C HT10
MTE INDIA PRIVATE LIMITED 4C HX43
OSI INDIA 3B HQ62
MULTI MEASURING INSTRUMENTS P & B RELAYS & SERVICES INDIA PVT LTD 4B HK12
1B HM1
CO.,LTD.
P2 POWER SOLUTIONS PVT. LTD. 4C HU66
MULTISPAN CONTROL INSTRUMENTS
4A HD18 PACKSHIELD INDUSTRIES 1B HM7
PVT LTD
PANKAJ POTENTIOMETERS PVT. LTD. 3A HC9
MUSKAAN POWER INFRASTRUCTURE
3A HC87 PARAGON ELECTRICAL CONTACTS 4B HH38
LIMITED
MYSORE THERMO ELECTRIC P LTD., 4C HAA42 PARAS POWER ENGINEERING PVT. LTD. 4B HK18
N S TRANSMISSION PVT LTD 2A HE9 PARMAR METALS PVT.LTD 4C HT100
NACH ENGINEERING PVT. LTD. 1A HD7 PARTEX MARKING SYSTEMS INDIA PVT.
3A HB7
LTD.
NAINA SEMICONDUCTOR LTD. 4A HD54
NANA UDYOG 3A HA30 PASCAL SWITCHCARE INDIA PVT. LTD. 2B HJ46

NANGALWALA INDUSTRIES PVT. LTD 1A HG7 PAYAL CABLES PVT. LTD. 4C HU42

NANTONG ZHENHUAN TRADE CO.,LTD. 3B HM34 PENTAGON SWITCHGEAR PRIVATE

4A HF41
LIMITED
NANYANG JINNIU ELECTRIC CO., LTD 3B HM44
PENTAIR - ERICO 4B HL38
NARAYAN POWERTECH PVT. LTD. 1A HA34
PEPPERL+ FUCHS ( INDIA) P. LTD. 4A HB56
NAVITAS INSULATORS PRIVATE LIMITED 4B HJ49
PERFECT CONTROLS 1A HC8
NEELKANTH ENTERPRISES 1B HH22
PETE - HAMMOND POWER SOLUTIONS
NEPTUNE (INDIA) LIMITED 1A HB26 1A HB16
PVT. LTD.
NEW DELHI PRINT MEDIA PVT. LTD. 4C HY82
PFISTERER 4C HV37
NEW INDIA CUPROTEC 2A HD5
PHOENIX CONTACT INDIA PVT LTD 2B HH1
NEWTEK ELECTRICALS 3A HA20
PHOENIX MECANO INDIA PVT. LTD 4B HL44
NEXT GEN EQUIPMENTS P. LTD., 3A HA2
PLA COMPONENTS 2A HC10
NEXT GEN PUBLISHING LTD - A PME POWER SOLUTIONS (INDIA) LTD. 4C HU132
4C HY39
SHAPOORJI PALLONJI ENTERPRISE
POLYCOM ASSOCIATES 4A HE13
NEXUS ELECTRO STEEL LIMITED 4C HU21
POPULAR SYSTEMS 4C HU36
NIKITA DISTRIBUTORS 4C HV125
POSCO-INDIA PUNE PROCESSING
NINGBO DEGSON ELECTRICAL CO., LTD. 3B HN43 4A HA14
CENTER PVT. LTD.
NINGBO NIDE MECHANICAL EQUIPMENT
4A HE53 POWER CONTROL ELECTRO SYSTEMS
CO.,LTD. 4C HU18
PVT LTD
NINGBO YINZHOU HONGBO PLASTIC
3B HN42 POWER RESEARCH AND DEVELOPMENT
ADHESIVE & PRODUCTS FACTORY 4C HV41
CONSULTANTS PRIVATE LIMITED
NIRMAL WIRES PVT. LTD 4B HH49
POWERCAM ELECTRICALS PVT LTD 4A HE54
NORBAR TORQUE TOOLS INDIA PVT LTD 1B HH34
POWERCAP CAPACITORS PVT. LTD. 1A HD11
NORTEX MARKETING 4B HJ7
POWERINST ELECTROMAGNET PVT. LTD. 4A HE31
NOVOFLEX MARKETING PVT LTD 3A HC63
POWERTEC SUPPLIES INDIA PVT. LTD. 4C HAA18
NR ENERGY SOLUTIONS INDIA PVT. LTD. 4C HT84
PQS ELECTROLINK (I) PVT. LTD 4C HW97
N-RACK ACCESSORIES PVT LTD 2A HA45
PRAGATI ELECTRICALS PVT. LTD. 4C HX111
NSM TECHNOLOGIES PVT.LTD. 3B HQ26
PRECIMEASURE CONTROLS PVT. LTD. 4A HD4
NU-CORK PRODUCTS (P) LTD. 3A HB8 PRECISION ELECTRICALS 4C HT108
NUTECK POWER SOLUTIONS PVT LTD 4C HU17 PRECISION GLOBAL SPRINGS PVT. LTD. 3A HA68

84 ELECRAMA JOURNAL
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
PRECISION UPVC MOULDERS PVT. LTD. 2A HA22 REXNORD ELECTRONICS & CONTROLS
3A HA94
PRECISION WIRES INDIA LIMITED 4A HD27 LTD
PREM ENGINEERING 2A HD1 RISHABH INSTRUMENTS PVT. LTD. 4C HW31
PREMIER POLYFILM LTD 4B HL13 RITA PAD PRINTING SYSTEMS LTD. 4B HH30
PRESTIGE ELECTRONICS 2A HB44 RITTAL INDIA PVT. LTD. 2B HG2
PRIME COMPONENTS RITZ INSTRUMENT TRANSFORMERS
2B HQ8
GMBH
PRISTINE TECHNOLOGIES AND
INDUSTRIES (UNIT OF BALASARIA 1A HD6 RMC SWITCHGEARS LIMITED 4C HT1
AGENCIES PVT LTD) ROLEC INDIA PVT. LTD. 4C HW108
PROCESS TECHNIQUE ELECTRONIC (P) ROLLIFLEX CABLES PVT LTD 1B HJ31
1A HA36
LTD ROTOMAG MOTORS & CONTROLS PVT.
3A HA46
PROCON CONTROLS 1B HL6 LTD.
PROFAB ENGINEERS PVT. LTD. 4B HK32
ROTOMOTIVE POWERDRIVES INDIA LTD 3A HA15
PROGILITY TECHNOLOGIES PVT.LTD. 4C HW32
PROK DEVICES PRIVATE LIMITED 2B HJ21 RPP ENGINEERING AND CONSULTING
3B HM27
PVT. LTD.
PROLIFIC SYSTEMS & TECHNOLOGIES
4A HB50 RR KABEL LTD. 2A HB18
PVT LTD
PROLITE AUTOGLO LIMITED 4A HC46 RTS POWER CORPORATION LTD 2A HA60
PROLITE ENGINEERS PVT LTD 1B HJ21 RUBY MICA COMPANY LTD. 4C HV103
PROMPT MACHINETOOLS CO 3B HN71 RUFF GMBH 4C HU88
PROSIM R&D PRIVATE LIMITED 4C HX35 S K INDUSTRIAL CORPORATION 3A HC29

PROTECTRON ELECTROMECH S M INNOTECH PRIVATE LIMITED 1A HF9

3A HA98
PVT LTD S.K INTERNATIONAL 2A HD7
PROTON POWER CONTROL PVT. LTD. 4C HT103 S.P. INDUSTRIES 4C HX83
PRS PERMACEL PVT. LTD. 3A HA106 SAAN BOARDS PVT LTD 3A HC67
QUALITY POWER ELECTRICAL SABAR ENGINEERING PVT LTD 4C HU126
1B HJ2
EQUIPMENTS PVT. LTD. SABO SYSTEMS PVT LTD 1B HH20
R. B. COMMERCIAL CORPORATION 4A HD52 SAFE TECHNICAL SUPPLY PVT LTD 4C HZ37
R.S. ELECTRO ALLOYS PVT. LTD. 3B HP68 SAHNEY KIRKWOOD PVT. LTD. 4C HV80
RöCHLING ENGINEERING PLASTICS SAI PARADISE MACHINE TOOLS 1B HJ25
2B HR5
(INDIA) PVT. LTD. SALZER ELECTRONICS LTD 3A HC34
RADHIKA AGENCIES PVT. LTD. 4C HW96 SAMGOR TECHNOLOGY 3B HP31
RAJ PETRO SPECIALITIES PVT. LTD. 4A HE46 SAMUEL TAYLOR LTD 1B HN5
RAJ PLASTIC PRODUCTS 2A HD8 SAMWHA INDIA ENERGY SAVINGS PVT. LTD. 4B HJ30
RAJAMANE AND HEGDE SERVICES SANGHI METALS 3A HC23
1B HH28
PRIVATE LIMITED
SANKHLA VINYL 4C HU60
RAJASTHAN POWERGEN TRANSFORMER
4C HV76 SANSKRITI COMPOSITES PVT LTD 4C HAA10
PVT. LTD.
SARAVANA GLOBAL ENERGY LIMITED
RAJDEEP AUTOMATION PVT. LTD. 2B HN5
SARU SILVER ALLOY PVT LTD 3A HC37
RAJEEV INDUSTRIES 4C HU12
SASUN INTERNATIONAL ELECTRIC CO.,
RAMANUJ INDUSTRIES 1A HE6 3B HP39
LTD
RAMELEX PVT. LTD. 2A HD6
SAVITA OIL TECHNOLOGIES LTD. 4B HL52
RAPID COAT POWDER COATING 3B HQ25
SBEE CABLES (INDIA) LIMITED 3A HC62
RASHMI HEATERS PVT LTD. 4C HU106
RASHTRIYA ELECTRICAL AND ENGG. SCHNEIDER ELECTRIC INDIA PVT. LTD. 2A HB2
4C HV95
CORP. SCHWEITZER ENGINEERING
3B HQ68
RASHTRIYA METAL INDUSTRIES LTD 1A HB29 LABORATORIES PVT LTD
RAVI BRASS INDUSTRIES 4B HK30 SCIENTIFIC MES TECHNIK PVT LTD. 1B HL10
RAVIN INFRAPROJECT PVT LTD 3A HA85 SCOPE T&M PVT. LTD. 1A HA54
RAYCHEM RPG (P) LTD. 1A HA1 SCR ELEKTRONIKS 2A HC6
RECTIFIERS & ELECTRONICS 2A HB46 SECURE METERS LIMITED 1A HA15
REDEX INDIA PVT LTD 4C HU22 SELEC CONTROLS PVT. LTD. 3A HC86
RELICAB CABLE MFG LIMITED 4C HV123 SEMIKRON ELECTRONICS P. LTD. 4C HW17
REMEDIES EARTHING SYSTEMS PRIVATE SERGI TRANSFORMER EXPLOSION
4C HV107 1B HH32
LIMITED PREVENTION TECHNOLOGIES PVT. LTD.
REMI ELEKTROTECHNIK LIMITED 3A HA12 SERVOKON ENGINEERS 1A HA42
RESEARCH DESIGNS & STANDARDS SERVOMAX INDIA PVT LTD 4C HW12
4C
ORGANISATION (RDSO) SEVA SWITCHGEAR PVT. LTD. 4C HY18

ELECRAMA JOURNAL 85
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
SHAANXI TAPOREL ELECTRICAL SOORYA ELECTRO COMPONENTS.PVT.
3B HP44 3A HA1
INSULATION TECHNOLOGY CO., LTD. LTD
SHAASHWATI ENTERPRISES 4C HW84 SOUTHERN ELECTRONICS (BANGALORE)
4C HW77
SHANDONG TAIKAI POWER ENGINEERING PVT LTD
3B HQ44
CO.,LTD SPARK INSULATORS PVT LTD 4C HW58
SHANGHAI GONGJIU ELECTRICAL SPECIALITY URETHANES PVT LTD 4C HW100
3B HN39
CO.,LTD SPECIFIC MECHATRONICS PVT LTD 3A HC97
SHANGHAI HIWAVE PRECISION SPEEDWELL TECHNOLOGIES PVT. LTD. 4A HC54
3B HQ59
INSTRUMENT CO.,LTD SPINK SOFTECH PVT LTD 4C HX13
SHANGHAI HUAMING POWER EQUIPMENT SREE MAHAVEER ENTERPRISES 4C HT22
4B HJ37
CO., LTD. SRI CITY PVT. LTD. 4C HW106
SHANGHAI ISTECH INTERNATIONAL CO., STARKMOTORS 1B HL9
3B HN35
LTD. STATE ENTERPRISES 2A HE7
SHANGHAI XIANYU ELECTRONICS CO., STAUBLI TEC SYSTEMS INDIA PVT. LTD. 3B HQ58
3B HN29
LTD. STEAD ELECTRONIC INDUSTRIES 1A HD10
SHANGHAI YUEQING DUYOU COMPANY 3B HP35 STEEL MINT 4C HY68
SHAVISON ELECTRONICS PVT LTD 1A HB27 STELMEC LIMITED 2A HB27
SHENYANG SIWO ELECTRICAL STERLING INC 4A HC42
3B HN37
EQUIPMENT CO., LTD. STERLING INDIA 1B HN15
SHENZHEN FRIENDCOM TECHNOLOGY STERLITE TECHNOLOGIES LIMITED 4A HB18
4C HV99
DEVELOPMENT CO.,LTD STUCKE ELEKTRONIK INDIA PVT LTD 4A HC18
SHERA ENERGY PRIVATE LIMITED 1B HJ37 SUGI SYSTEMS & CONTROLS 2B HN1
SHILCHAR TECHNOLOGIES LIMITED 3A HB22 SUKRUT ELECTRIC CO. PVT. LTD. 4A HF25
SHILPI CABLE TECHNOLOGIES LTD. 4B HG4 SUMAN ELECTRIC UDYOGS PVT LTD 1A HG2
SHIV OM FASTENERS 4C HAA16 SUMIP COMPOSITES PVT. LTD. 4A HA28
SHIV SHAKTI INDUSTRIES 4B HJ11 SUMITRON EXPORTS PVT. LTD. 4C HU24
SHREE EXTRUSIONS LIMITED 4B HL24 SUN ELECTRIC 4C HU128
SHREE GOPAL INDUSTRIES 1A HA40 SUNESONS ENGG. & FABRICATIONS PVT. LTD. 2A HB40
SHREE NM ELECTRICALS LTD 4A HB45 SUNKID ELECTRO SYSTEM 1B HN1
SHREE-JI POWERLINES 1B HN9 SUNTERRACE ENERGY PVT LTD 4C HY84
SHREEM ELECTRIC LIMITED 1B HJ9 SUPER IMPEX 1A HA59
SHRI KRSNA URJA GROUP PVT. LTD 1B HL11 SUPREME & CO. PVT. LTD. 4B HG44
SHUBHKARMA UDYOG 1A HF7 SURELOCK PLASTICS PVT. LTD. 3A HG8
SIBASS ELECTRIC PRIVATE LIMITED 1B HM11 SURENDRA COMPOSITES PVT LTD 2B HJ22
SICAME INDIA CONNECTORS PVT LTD 3A HB14 SURYA SWITCHGEAR 3A HC16
SIEMENS LTD. 2B H2J2 SVASCA INDUSTRIES (INDIA) LTD. 4C HU29
SIGMA INDUSTRIES 4C HT105 SWITCH AND CONTROL 4C HW83
SIGNALS & SYSTEMS (INDIA) PVT. LTD. 4C HZ23 SYNTHESIS WINDING TECHNOLOGIES
4C HV54
SILVERLINE POWER INFRASTRUCTURE PVT. LTD.
4C HT109
PVT LTD SYSELEC TECHNOLOGIES PVT LTD 4C HT111
SIMARTECH PROJECTS & SERVICES LTD 4C HX59 SYSTEM PROTECTION 4C HZ33
SINPRO ELECTRONICS CO., LTD. 3B HM41 TAG CORPORATION 1B HM2
SINTEX INDUSTRIES LIMITED 4B HG18 TAIWAN ELECTRICAL AND ELECTRONIC
3B HM37
SIPCON INSTRUMENT INDUSTRIES 3A HC1 MANUFACTURERS€™ ASSOCIATION
SKIPPER LTD. 3A HG1 TAK TECHNOLOGIES PVT. LTD. 4B HK10
SKIPPERSEIL LTD. 3A HB86 TAS POWERTEK PVT. LTD. 4B HJ29
SKY AIR COOLER 4C HAA40 TASHE POWER INDIA PVT LTD 4C HT122
SKYTOUCH TAPES PRIVATE LIMITED 1B HK14 TATA STEEL INTERNATIONAL INDIA
1B HL2
SLIMLITES ELECTRICALS PVT. LTD. 3A HA26 LIMITED
SM SWITCH CO., LTD. 3B HN66 TAURUS POWERTRONICS PVT. LTD. 4B HK25
SM SYSTEMS 3B HQ30 TE CONNECTIVITY 4C HT112
SMART SOLUTIONS 4C HX101 TECHNICAL ASSOCIATES LIMITED 3A HB61
SMISEN CONTROLS PVT. LTD. 1B HM14 TECHNICS INFOSOLUTIONS
4C HX107
PVT LTD
SNEHAM INTERNATIONAL 2A HD10
TECHNICS INFOSOLUTIONS PVT. LTD,
4C HW112
SOCOMEC INNOVATIVE POWER NEW DELHI
4B HG50
SOLUTIONS PVT LTD TECHNOLOGY PRODUCTS 4C HW44
SOENEN NV 4C HV100 TECHNOVA TAPES ( I ) PVT. LTD. 4C HW109

86 ELECRAMA JOURNAL
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO
the right choice!
TECHWORKS ENGINEERING PVT LTD 4C HAA14 ADVERTISEMENT TARIFF W.E.F. 1ST APRIL 2014
TECORP ELECTRONICS CO., LTD. 3B HM43
TECTONICUS SERVICES INDIA PVT LTD 4C HU38
Publication Date Cover Pages Inside Pages Magazine Size
1st working day 210 gsm Indian 90 gsm Indian A - 4,
TEKNIC ELECTRIC (I) PVT LTD 2B HH13
of the month of Art Paper Art Paper 297 mm x 210 mm
TEKNOCRATS CONTROL SYSTEM (I) PVT. LTD. 4C HT2 the issue
TELAWNE POWER EQUIPMENT PVT. LTD. 4A HA19
TEMPSENS INSTRUMENTS (INDIA) PVT. LTD 4A HB24 ADVERTISEMENT SIZES AND RATES
TERMINAL INTERNATIONAL 4A HE51
TERMINAL TECHNOLOGIES (I) PVT. LTD. 1A HB33 HEIGHT WIDTH RATE PER INSERTION (Rs.)
TESLA TRANSFORMERS LIMITED 4A HA1 Cover Positions: Rates for 4 colours
TESMEC S.P.A. 4A HE8 and non bleed
TESSOLVE SEMICONDUCTOR PVT. LTD. 4C HW105 Front (GateFold) 260 mm x 390 mm 1,25,000
TESTO INDIA PVT. LTD. 4B HH12
THE CHINA ELECTRICAL EQUIPMENT
Front (GateFold) 260 mm x 180 mm 80,000
4C HAA36 - Half
INDUSTRY ASSOCIATION (CEEIA)
THE ELECTRICAL AND ELECTRONICS Inside Front 260 mm x 180 mm 85,000
4C HY106
ASSOCIATION OF MALAYSIA (TEEAM)
Inside Back 260 mm x 180 mm 80,000
THE MOTWANE MANUFACTURING CO.
1B HK1
PVT. LTD. Back 260 mm x 180 mm 85,000
THE SPANISH MANUFACTURERS AND
EXPORTERS OF ELECTRICAL AND Back Fold 260 mm x 390 mm 1,10,000
4C HY80
ELECTRONIC MATERIAL ASSOCIATION
(AMEC-AMELEC) Special Positions: Rates for 4 colours
THEBEN AG 2B HQ6
and non bleed
THEETA ELECTRICALS PVT. LTD. 4C HV111 Page 3 260 mm x 180 mm 65,000
THERMO CABLES LIMITED 3A HF8
Page 4 260 mm x 180 mm 55,000
TIBREWALA ELECTRONICS LIMITED 4B H432
TIDAN FORGING PVT LTD 4C HAA34 Page 5 260 mm x 180 mm 60,000
TIESSE ROBOT SPA 4C HX57 Page 9 260 mm x 180 mm 50,000
TMEIC INDUSTRIAL SYSTEMS INDIA
1A HA35 Page 15, 17, 19, 21, 260 mm x 180 mm 48,000
PRIVATE LIMITED
TOSHIBA LANDIS + GYR 2A HB37
23, 25, 27, 29, 31,
each
TOSHNIWAL INDUSTRIES PVT. LTD. 4C HW82
TOSHNIWAL INSTRUMENTS (MADRAS) Ordinary Positions: Rates for 4 colours
3B HP25 and non bleed
PVT LTD
TRANSFAB POWER (INDIA) PVT LTD 4A HC49 Full Page 260 mm x 180 mm 40,000
TRANSFIX (INDIA) PRIVATE LIMITED. 4B HJ26 Half Page 130 mm x 180 mm 22,500
TRANSFORMERS & RECTIFIERS (INDIA) LTD. 4A HA47 Double Spread 260 mm x 360 mm 80,000
TRANSFORMERS MAGAZINE 4C HY26 Insert 305 mm x 215 mm 80,000
TRANSGUARD ELECTRICAL SYSTEMS 4C HU20
Appointments Rates for 4 colours
TRANSTRON ELECTRICALS PVT. LTD 4C HV19 and non bleed
TRANSWIND TECHNOLOGIES 4C HV8 Full Page 210 mm x 165 mm 25,000
TRENCH & HSP BUSHING GROUP 4B HJ18 Half Page 100 mm x 165 mm 12,000
TRINITY TOUCH PVT LTD 2A HB21
Extra Charges:
TRISHUL WINDING SOLUTIONS PVT LTD 3A HB2
Full Bleed : 20 % Extra
TRUE POWER EARTH SOLUTIONS 4B HK14 Specific position : 20 % Extra (other than page numbers mentioned as special
positions)
TRUVOLT ENGINEERING CO. PVT. LTD. 4C HX17 Special Colour : Rs 5,000/- for every special colour
Series Discounts : Applicable on the basis of number of advertisements released in
TSI ELECPOWER PVT.LTD. 4A HC45 12-month period counted from first release. Series Discount not
applicable for cover pages.
TUSHAR TRANS EQUIPMENT PVT LTD 4C HT45 For 6 or more releases - 7.5 % discount
TUV RHEINLAND(INDIA) PVT LTD For 12 or more releases - 15 % discount
Disclaimer : Advertisements published in IEEMA Journal are on good faith basis. Advertisers are solely
TWIN ENGINEERS PVT. LTD 4C HT83 responsible for contents / violation of any law in the contents / actions arising from contents.
Further, IJ does not take responsibility for claims made by advertisers regarding products,
ownership, trademarks, logos, patents and other such rights.
UCIL SYNCHEM PVT LTD 4C HU100
For Booking and Foreign Advertisement Tariff Contact: Ms. Vidya Chikhale
UDEY INSTRUMENTS 1A HB53 Tel.: +91 (0) 22 2493 0532 / 6528 / 6529 Fax: +91 (0) 22 2493 2705
E-mail: vidya.chikhale@ieema.org

ELECRAMA JOURNAL 87
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALL NO STALL NO NAME OF COMPANY HALL NO STALL NO
UDEYRAJ ELECTRICALS PVT. LTD. 2B HJ40 WEG INDUSTRIES (INDIA) PVT LTD 1A HB2

UDHAYSAMUDRA ELECTRICALS PVT LTD 1B HK8 WEIDMANN ELECTRICAL

4A HA8
TECHNOLOGY AG
UJAAS ENERGY LIMITED HALL 5 HB14
WEIDMUELLER INTERFACE GMBH &
2B HR12
UJWAL ELECTRICAL STAMPINGS PVT. LTD. 4C HX65 CO.KG

UL INDIA PVT. LTD. 4C HW11 WENZHOU CHIZHOU TRADE CO., LTD 3B HM32
ULTRATECH 4C HV101 WENZHOU JOVEAN & ROGY TRADE
3B HN36
UMANG BOARDS PVT. LTD. 3A HB26 CO.,LTD
UMICORE INDIA PVT. LTD. 3A HA40 WHEELS POLYMERS PVT. LTD. 4A HD22
UNISON CONTROLS PVT LTD 4C HT31 WHYTMAN SERVICES LIMITED 1A HE10
UNITED INSULATION INDUSTRIES 1B HJ16 WIELAND ELECTRIC GMBH 2B HQ4
UNIVERSAL CABLES LIMITED 4C HT76
WIKA INSTRUMENTS INDIA PVT . LTD. 4A HE1
UNIVERSAL POWER EQUIPMENT PVT. LTD. 4C HW88
WILSON POWER & DISTRIBUTION
USHA CAPACITORS LTD 4C HU40 3A HB13
TECHNOLOGIES
UTILITY SOLUTIONS INC 3B HR34
UTKARSH TUBES & PIPES LIMITED 4C HV43 WINGS AUTOMOBILE PRODUCTS PVT LTD 4C HW42

UTTAM (BHARAT) ELECTRICALS (P) LTD. 1B HH21 WINSTAR DISPLAY CO., LTD. 3B HM39
WIRECOM (INDIA) PVT. LTD. 4C HU44
V.K. INDUSTRIES 2A HA2
WISH COMPOSITE INSULATOR CO., LTD. 3B HP46
VACUUMSCHMELZE OMG CHEMICALS &
2B HG42
MAGNETICS PVT. LTD WISKA INDIA PVT. LTD. 1A HB35
VAIBHAV ELECTRICALS 2A HD11 WOEHNER GMBH & CO. KG 2B HG32

VARDHMAN HOSES PVT LTD 4A HE45 WOODWARD INDIA PRIVATE LIMITED 3B HQ67

VARDHMAN STAMPINGS PVT. LTD. 2A HB1 XI’AN QIYUAN MECHANICAL AND

3B HP33
ELECTRICAL EQUIPMENT CO.,LTD(SDRI)
VEER ELECTRONICS 3A HC41
XIAMEN HONGFA ELECTROACOUSTIC
VENDERE SALES SERVICES (I) 3B HQ57
4C HT107 CO.,LTD.
PVT LTD
VENSON ELECTRIC PRIVATE LIMITED 4C HV66 YADAV MEASUREMENTS PVT. LTD. 4A HC33
YANTAI METASTAR SPECIAL PAPER CO.,
VERITEK ENGINEERING PVT. LTD. 3A HC75 3B HP29
LTD.
VERTEX POWER SOLUTIONS PVT LTD 4C HT140 YASH HIGHVOLTAGE INSULATORS PVT LTD 3B HM1
VIAT INSTRUMENTS PVT LTD 3A HC4 YIH SHEN MACHINERY PVT LTD 3B HP61
VIDYA WIRES PVT LTD 4B HG56 YIZUMI RUBBER MACHINERY CO.,LTD. 3B HQ63
VIKARSH STAMPINGS INDIA YOGYA ENTERPRISES 4C HV106
4C HV96A
PVT. LTD.
YOKOGAWA INDIA LTD 4C HV115
VIKAS SPOOL PVT LTD 4C HT51
YOSHAMA AND COMPANY PVT. LTD. 4C HU108
VIKSON SPRING PVT. LTD. 4B HH16
YUEQING VACEM TRADE CO., LTD 3B HP37
VILAS TRANSCORE LIMITED 4C HT96 YUHCHANG ELECTRIC CO., LTD. 3B HM45
VIMLESH INDUSTRIES PVT LTD 3A HE1 ZECK GMBH 2B HQ3
VIN SEMICONDUCTORS PVT LTD 4C HW104 ZENITH INDUSTRIAL RUBBER PRODUCTS
4A HA2
PVT LTD
VIRAL CONTROLGEARS 4C HY121
ZERA INDIA PRIVATE LIMITED 2B HJ27
VISHAL CERAMICS 2A HC8 ZETA INDUSTRIAL CORPORATION PRIVATE
4C HV12
VISHAL TRANSFORMERS & LIMITED
2B HJ28
SWITCHGEARS (P) LTD. ZHEJIANG ASIA DRAGON RELAY CO., LTD 3B HM30
VISHALFAB (INDIA) PVT. LTD. 1B HH26 ZHEJIANG CHINT ELECTRICS CO. LTD 4B HH37
VISHAY COMPONENTS INDIA PVT. LTD. 3B HM5 ZHEJIANG GEYA ELECTRICAL CO., LTD. 3B HM38

VITAL ELECTROCOMP 3A HC55 ZHEJIANG GOLDEN PHOENIX ELECTRICAL

3B HP40
CO., LTD
VOLTECH MANUFACTURING COMPANY
4A HA11 ZHEJIANG HANPU POWER TECHNOLOGY
LIMITED 3B HQ66
CO., LTD.
VRANDAVAN BRASS INDUSTRIES 4A HC22
ZHENGZHOU HEJIN METAL MATERIAL
3B HM36
WACKER CHEMIE AG 2B HG38 CO., LTD.

WAGO PRIVATE LTD 3B HM2 ZHENJIANGSHI MEISN BUSWAY CO.,LTD. 3B HR64

88 ELECRAMA JOURNAL
 Exhibitors List

TOTALADDED
NEWLY LIST OF EXHIBITORS
EXHIBITORS LIST
NAME OF COMPANY HALLNO STALLNO NAME OF COMPANY HALLNO STALLNO

QINGDAO YUNLU ADVANCED MATERIALS CENTRAL POWER RESEARCH INSTITUTE 4B HPH14

3B HR30
TECHNOLOGY CO., LTD. CESC LIMITED 4B HPH16
ACE PROJECTS 4C HT118 CHINA BITAI ELECTRIC TECNOLOGY CO LTD 4C HW128
ADVANCED TECHNOLOGY & MATERIALS CHONGQING LUSHUN SCIENTIFIC &
3B HP43 3B HN41
CO.,LTD. TECHNOLOGICAL DEVELOPMENT CO.,LTD
AEGASUN ENERGY LLP HALL 5 REB14
CLASSIC ENTERPRISES 4B HK26
FASTENERSPOINT / R CHANDRA AND CO. 1B HK12 CMI LIMITED 4C HU118
ALSTOM T&D INDIA LIMITED (A GE GROUP COIL S &TRANSFORMER INDIA PVT.LTD. 4C HT123
3B HM12
COMPANY)
CONSUL NEOWATT POWER SOLUTIONS
ALTEM TECHNOLOGY (P) LTD 4C HT135 4C HU105A
PVT LTD
AMSC INDIA PVT. LTD. 1B HH18 CYG-CHANGYUAN ELECTRIC CO.LTD 3B HN34
ANTRIX ASSOCIATES 4C HW122
DALIAN TUCHENG INTERNATIONAL CO., LTD 3B HR42
ANVIL CABLES PVT. LTD. 4C HU129
DEKUMA RUBBER AND PLASTIC
APAR INDUSTRIES LTD. HALL 5 REB4 3B HR24
TECHNOLOGY (DONGGUAN) LTD.
ASAPP INFO GLOBAL GROUP 4C HY32 QUALITROL 1B HH15
BEAMA LIMITED 4C HW103 ECONOMIC RESEARCH INDIA P. LTD (ERIL) 4C HY51
BEIJING HEZONG SCIENCE AND EGWOOD BOARDS & PANELS PVT LTD 4C HV129
3B HP32
TECHNOLOGY CO.,LTD
ELECTRONICON KONDENSATOREN GMBH 4B HJ50
BEIJING XINLI TONGCHUANG
3B HR44 ENERGY EFFICIENCY SERVICES LIMITED 4B HPH25
ELECTRONIC EQUIPMENT CO.,LTD.
ENERTECH UPS PVT. LTD. HALL 5 REB23
BHAKRA BEAS MANAGEMENT BOARD 4A HPH8
ENGINEERING REVIEW 4C HY66
BUREAU OF ENERGY EFFICIENCY 4B HPH15 ENZEN GLOBAL SOLUTIONS PVT LTD 3B HQ2

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Africa
Face
Face2 h Patel
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Mr Saur for Power, Ene
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Profile
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Egypt

ELECRAMA JOURNAL 89
 Exhibitors List

TOTAL LIST OF EXHIBITORS

NAME OF COMPANY HALLNO STALLNO NAME OF COMPANY HALLNO STALLNO
EQ INTERNATIONAL HALL 5 REB20 NTPC LIMITED 4B HPH18
ELECTRONICS AND QUALITY OAO "YUAIZ" 4C HT28
4C HW124
DEVELOPMENT CENTRE(EQDC)
ORNET TRANSFORMERS L.L.P. 2A HC12
FAAC INDIA PVT LTD 1A HD11
P C INDUSTRIES 4C HV114
FOSHAN CITY SHUNDE DISTRICT SHENG
3B HQ34 PERMALI WALLACE PVT. LTD. 4C HW7
YE ELECTRICAL CO LTD
FUJI TERMINAL CHINA INC. 3B HQ35 POGGENAMP NAGARSHETH
4C HW119
POWERTRONICS PVT LTD
G H MEDIA BUSINESS PVT. LTD. 4C HY78
GAOTUNE TECHNOLOGIES CO.,LTD 3B HR27 POWER BLOCK INSULATORS 4C HW126

GENESIS INFO-MEDIA 4C HY38 POWER FINANCE CORPORATION LTD. 4A HPH12

GRINDBECK 4B HH50 POWER GRID CORPORATION OF INDIA LTD 4A HPH5
GUANGDONG KEYUAN ELECTRIC CO., LTD 3B HN33 PROMARPO SYSTEMS 4C HW130
GUANGZHOU BAISHENG EXHIBITION PRONAL INDIA PVT LTD 4C HW118
3B HR40
SERVICES CO.,LTD
RAJASTHAN METAL SMELTING COMPANY
GUANGZHOU KINGRISE ENTERPRISES HALL 5 REB16
3B HN44 (RMSCO)
CO., LTD.
RANFLEX (CONNECTOR DIV.) 4C HV102
GUJARAT ENERGY TRANSMISSION
4A HPH1
CORPORATION LIMITED REC LTD 4B HPH22

HAIYAN WEIJIA ELECTRIC TECHNOLOGY RITZ INSTRUMENT TRANSFORMERS 2B HQ8

3B HP30
CO.,LTD
ROYAL APPLIANCES 4C HT133
HENAN JINGWEI ELECTRIC POWER
3B HR35 SASUN INTERNATIONAL ELECTRIC
TECHNOLOGY CO.,LTD. 3B HP39
CO.,LTD
HICONICS DRIVE TECHNOLOGY CO.,LTD 3B HR28
SHAANXI TAPOREL ELECTRICAL
3B HP44
HINDUSTHAN URBAN INFRASTRUCTURE INSULATION TECHNOLOGY CO LTD.
4C HU127
LIMITED
SHANGHAI GONGJIU (EECTRL) ELECTRIC
IC "BRESLER" LLC 4C HV118 3B HP35
CO., LTD
IDEAL LIGHTING SYSTEMS PVT. LTD. 4C HV124
SHANGHAI ISTECH INTERNATIONAL
IET SERVICES (INDIA) PRIVATE LIMITED 3C EF72 3B HN35
CO.,LTD.
INHAND NETWORKS INC. 3B HR31
SHANTINATH ELECTRO 4C HV131
INTERCODE SOLUTIONS PVT LTD 4C HT136
SHENYANG TIANTONG ELECTRICITY CO.,
ISINOX METALTEC PRIVATE LTD 4C HT130 3B HR23
LIMITED.
JAVERI TUBES P LTD HALL 5 REB1
JIANGSU JINGKE SMART ELETRIC CO., LTD. 4B HL16 SHENZHEN WOER HEAT-SHRINKABLE
3B HR37
MATERIAL CO., LTD.
JIANGSU SHEMAR ELECTRIC CO., LTD 3B HP36
KAKATIYA ENERGY SYSTEMS PVT LTD 4C HT128 SONEL INSTRUMENTS INDIA PVT LTD 4C HU134

KOREA ELECTRICAL MANUFACTURERS SPANISH ASSOCIATION OF

4C HY118
ASSOCIATION MANUFACTRES AND EXPOTERS
4C HY80
LIVINT TECHNOLOGIES HALL 5 REB8 OF ELECTRICAL AND ELECTRONIC
EQUIPMENT ( AMELEC AMEC )
LOMBARDINI INDIA PVT. LTD 4C HV136
LUXTRON CORPORATION 4C HY96 STEEL-360 4C HY68

MAGNETEC (GUANGZHOU) MAGNETIC TATA SOLAR HALL 5 REB12

3B HN30
DEVICE CO.,LTD
TECHNOVA TAPES ( INDIA ) PVT. LTD. 4C HW109
MAP WORLDWIDE SERVICES 4B HH8
TELETASK BVBA 4C HV117
MECHATRONICA CLUSTER 4C HY112
MECORD SYSTEMS & SERVICES PVT.LTD 4C HT134 UNITED ELECTRIC CO., LTD. 3B HR36
METAL EXTRUSIONS 4C HW117 UNIVERSAL POWER CONTROLS 4C HY84
METALCAST 4C HV127
URJA SOLUTIONS HALL 5 REB3
NANGALWALA INDUSTRIES PVT. LTD 1A HG7
NATIONAL POWER TRAINING INSTITUTE 4B HPH24 VACUUMSCHMELZE GMBH 2B HG42
NEW DELHI PRINT MEDIA PVT LTD 4C HY82 WAAREE ENERGIES LTD. HALL 5 REA7
NEXT GEN PUBLISHING LTD 4C HY39
WELLWIN PRECISION MOULD 3B HQ41
NHPC LIMITED 4A HPH10
WENZHOU CHIZHOU TRADE CO.,LTD. 3B HM32
NINGBO YINZHOU HONGBO PLASTIC
3B HN42
ANHESIVE & PRODUCTS FACTORY WENZHOU DERREK ELECTRIC CO.,LTD. 3B HQ40

90 ELECRAMA JOURNAL