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Are the hyper-specialist shops of Berlin the future of retail?

Level 2 O Upper intermediate


1 Warmer
Where do you usually shop? Put these in order from 1 (most frequent) to 5 (least frequent).

1. ____________________________ a. at a shopping centre


2. BBBBBBBBBBBBBBBBBBBBBBBBBBBB  ELQLQGHSHQGHQWVKRSV
3. ____________________________ c. online
4. ____________________________ d. in second-hand/vintage shops
5. ____________________________ e. on the high street

2 Key words
Fill the gaps in the sentences using these key words from the text. The paragraph numbers are given to
help you.

JHQWUL¿FDWLRQ liquorice dispatch miniature confectionery


blossom expenses sceptical counter demand

1. When companies ___________________________ goods, they send them to customers.


2. A ___________________________ item is a very small example of something that is usually much larger.
3. ___________________________ is the amount of a product or service that people want.
4. $BBBBBBBBBBBBBBBBBBBBBBBBBBBLVDORQJÀDWVXUIDFHZKHUHFXVWRPHUVDUHVHUYHGLQDVKRSRUDEDQN
5. BBBBBBBBBBBBBBBBBBBBBBBBBBBLVZKHQDQDUHDRIDFLW\ZKHUHSRRUSHRSOHOLYHEHFRPHVDQDUHDZKHUH
PLGGOHFODVVSHRSOHOLYHDVWKH\EX\WKHKRXVHVDQGUHSDLUWKHP
6. $EXVLQHVV¶VBBBBBBBBBBBBBBBBBBBBBBBBBBBLVWKHDPRXQWRIPRQH\WKDWLWVSHQGV

 BBBBBBBBBBBBBBBBBBBBBBBBBBBLVDEODFNVZHHWZLWKDVWURQJÀDYRXU
 ,IDUHDVRIDFLW\BBBBBBBBBBBBBBBBBBBBBBBBBBBWKH\GHYHORSDQGEHFRPHPRUHVXFFHVVIXO
9. $BBBBBBBBBBBBBBBBBBBBBBBBBBBSHUVRQKDVGRXEWVDERXWVRPHWKLQJWKDWRWKHUSHRSOHWKLQNLVWUXHRUULJKW
10. ___________________________ is a general term for sweet foods such as sweets and chocolates.

3 Find the information


Find the following information in the text as quickly as possible.
1. :KDWLVVSHFLDODERXW$QWVWRUH"
2. :KHQGLG$QWVWRUHVWDUW"
3. +RZORQJKDV%HUQG0RVHUEHHQVHOOLQJDQGUHSDLULQJW\SHZULWHUV"
4. :KDWGRHV3DXO.QRSIVHOO"
5. :KDWSHUFHQWDJHRI.DGy¶VVDOHVWDNHSODFHRQOLQH"
6. :KDWSHUFHQWDJHRI.OHEHODQG¶VVDOHVWDNHSODFHRQOLQH"
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© Springer Nature Limited 2019. Macmillan Education is part of the Springer Nature Group.
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NEWS LESSONS / Are the hyper-specialist shops of Berlin the future of retail? / Upper intermediate
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Are the hyper-specialist shops of Berlin the future of retail?
Level 2 O Upper intermediate
Are the hyper-specialist shops of  Knopf, Moser and Truetsch have all survived the
Berlin the future of retail? JHQWUL¿FDWLRQRIWKHLUQHLJKERXUKRRGV7KH\UXQ
HI¿FLHQWRSHUDWLRQVZLWKORZH[SHQVHV±.QRSI
Philip Oltermann
has three employees, while the other two are
29 April, 2019 RQHPDQVKRZV*HUPDQ\¶VVWULFWODZVRQVKRS
1 2QWKH¿UVWÀRRURIDEXLOGLQJLQ%HUOLQIRXU RSHQLQJKRXUVKDYHDOORZHGWKHPWRZRUNVROR
ZRUNHUVDUHFDUHIXOO\SODFLQJTXHHQDQWVLQWRWHVW many specialists are closed not just on Sundays
WXEHVLQRUGHUWRGLVSDWFKWKHPDFURVV(XURSH EXW0RQGD\VWRR
7KLVLV$QWVWRUHWKHZRUOG¶V¿UVWVSHFLDOLVW  3HRSOHXVXDOO\OLNHVSHFLDOLVWVKRSVEHFDXVH
DQWVKRSDEXVLQHVVZLWKDURXQGWZRGR]HQ they add character to an area. Since Ilse Böge
employees and a full-time social-media manager. RSHQHG.DGy*HUPDQ\¶V¿UVWVSHFLDOLVWOLTXRULFH
2 ,WLVMXVWRQHRIWKHVXUSULVLQJO\ODUJHQXPEHU store, 20 years ago, she has seen her local
of shops in Berlin that sell only one thing, from DUHDEORVVRP7KHQHWZRUNRIWUHHOLQHGFREEOHG
LQVHFWVVDOW\VZHHWVDQGVWLFN\WDSHWRPLQLDWXUH streets has also attracted property investors
string instruments. With online retail sales IURPDURXQGWKHZRUOGDQGVRPHRIWKHVKRS¶V
FKDQJLQJWKHZRUOG¶VKLJKVWUHHWVPDQ\SHRSOH QHLJKERXUVFORVHGGRZQZKHQWKHLUUHQWV
ZRQGHULIWKLVNLQGRIVSHFLDOL]DWLRQFRXOGEHD VXGGHQO\GRXEOHG³:HPDGHWKLVDUHDDWWUDFWLYH
model for the high street of the future. 1RZZHFRXOGEHSXQLVKHGIRULW´ZRUULHV%|JH

3 0DUWLQ6HEHVWDVWDUWHG$QWVWRUHLQ+HZDV 9 .DWULQ/RPSVFKHU%HUOLQ¶V'LH/LQNH 7KH


IUXVWUDWHGWKDWKLVFLW\¶VSHWVKRSVZHUHXQDEOHWR Left) party senator for housing, has suggested
WHOOKLPKRZWREXLOGKLVRZQDQWIDUP+HUHQWHG extending the protection measures, which
DVPDOOVKRSIURPZKLFKKHZRUNHGSDUWWLPHWR currently protect poor residents in certain parts of
EXLOGDQGVHOOKLVRZQDQWIDUPV7KHPDMRULW\RI WKHFLW\IURPEHLQJIRUFHGRXWE\DJJUHVVLYHUHQW
$QWVWRUH¶VVDOHVWDNHSODFHYLDWKHFRPSDQ\¶V increases, to also apply to local shops. But Böge
ZHEVLWHEXW6HEHVWDEHOLHYHVWKHVKRSLWVHOILV is in two minds.
VWLOONH\WRLWVVXFFHVV 10 On the one hand, she says, protection for shops
4 %HUQG0RVHU¶VVKRSLQ.UHX]EHUJKDVIRURYHU ZRXOGJLYHVPDOOEXVLQHVVRZQHUVVWDELOLW\WR
DTXDUWHURIDFHQWXU\RQO\VROGDQGUHSDLUHG plan their future. But she is sceptical: “What does
typewriters. Although already many years over WKHVWDWHNQRZDERXWKRZUHWDLOZLOOGHYHORSLQ
UHWLUHPHQWDJH0RVHUXQORFNVKLVVKRSIURP WKHQH[WWHQ\HDUV"<RXZRXOGHQGXSFUHDWLQJ
DPXQWLOSPGXULQJWKHZRUNLQJZHHN±PDLQO\ DSDUDOOHOEXVLQHVVV\VWHP´,QVWHDG%|JHDQG
EHFDXVHGHPDQGLVVWLOOKLJK$IWHUD\HDU KHUKXVEDQG)UDQNDUHSODQQLQJIRUDIXWXUH
FDUHHUDVDQRI¿FHPDFKLQHPHFKDQLF0RVHU ZLWKRXWVKRSV$VPXFKDVRIWKHVKRS¶V
RZQVER[HVIXOORIVSDUHSDUWVDQGVWLOOKDV VDOHVQRZWDNHSODFHRQOLQHDQG.DGy¶VVWLFN\
LQVWUXFWLRQPDQXDOVLQKLVKHDG³,W¶VHDV\WRWDNH FRQIHFWLRQHU\LVIRUVDOHLQPRVWRI%HUOLQ¶V
DW\SHZULWHUDSDUW´KHVD\V³EXW,DOVRNQRZKRZ independent cinemas.
WRSXWWKHPEDFNWRJHWKHUDJDLQ´ 11 3HUKDSV%HUOLQ¶V¿UVWOLTXRULFHVSHFLDOLVWFRXOG
5 A hundred metres around the corner is Paul Knopf, WDNHWKHVDPHURXWHDV0RKDPDG*KRXQHLP¶V
a large shop with two shop fronts and several .OHEHODQG*KRXQHLPUDQWKHFLW\¶VOHDGLQJ
storage units. The shop has only sold one thing VWLFN\WDSHVSHFLDOLVWIURPDVWRUHXQWLOUHQW
RYHULWVFRXQWHUIRU\HDUVEXWWRQVPLOOLRQVRI increases forced him out of the premises. Instead
WKHP³,GRQ¶WNQRZH[DFWO\KRZPDQ\EXWWRQV of shutting up shop, Ghouneim moved, and now
WKHUHDUHLQWKLVEXLOGLQJLQWRWDO´VD\V.QRSI³EXW, RIKLVEXVLQHVVFRPHVIURPRQOLQHVDOHVDQG
NQRZWKHUHDUHPRUHWKDQ,FDQVHOOEHIRUH,GLH´ regular industrial clients. “People who try to sell
you everything are struggling more and more,” he
6 $VKRUWZDONIURPWKHUH+DUDOG7UXHWVFKKDV VD\V³6SHFLDOLVWVOLNHXVDUHWKHIXWXUH´
for almost ten years, sold only miniature string
LQVWUXPHQWVLQFOXGLQJXNXOHOHVPDGHRIZRRG © Guardian News and Media 2019
RUPHWDOPDQGROLQVDQGWLQ\EDVVJXLWDUV³%LJ )LUVWSXEOLVKHGLQThe Guardian, 29/04/19
PXVLFVKRSVRIWHQWKLQNWKHXNXOHOHLVMXVWDJXLWDU
for children,” says Truetsch.
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© Springer Nature Limited 2019. Macmillan Education is part of the Springer Nature Group.
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NEWS LESSONS / Are the hyper-specialist shops of Berlin the future of retail? / Upper intermediate
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Are the hyper-specialist shops of Berlin the future of retail?
Level 2 O Upper intermediate
4 Comprehension check
Are these statements true (T) or false (F) according to the text?

1. $OOWKHVSHFLDOLVWEXVLQHVVHVPHQWLRQHGLQWKHDUWLFOHDUHRQHPDQVKRZV
2. 0DUWLQ6HEHVWDVWDUWHG$QWVWRUHEHFDXVHKHZDVIUXVWUDWHGE\WKHODFNRILQIRUPDWLRQKHZDVDEOHWRJHWIURP
pet shops.
3. Bernd Moser has hundreds of instruction manuals in his shop.
4. 6SHFLDOLVWVKRSVFDQKHOSWRPDNHDQDUHDDWWUDFWLYHEXWWKLVFDQLQFUHDVHUHQWV
5. 0RKDPDG*KRXQHLPVKXWGRZQKLVEXVLQHVVZKHQKLVUHQWZDVLQFUHDVHG
6. Kadó is in an attractive area of the city.

5 Find the word


Find the following words and phrases in the text.

1. a noun meaning a set of twelve things or people


2. a noun meaning the sale of products to the public for their own use
3. DYHUEPHDQLQJthink about something because you want to know more details about it
4. a three-word phrase meaning a business activity involving just one person
5. DQDGMHFWLYHXVHGWRGHVFULEHVWUHHWVDQGPHDQLQJcovered in round stones
6. a noun meaning people who live in a particular place
 DIRXUZRUGYHUESKUDVHPHDQLQJnot be certain about something
 DWKUHHZRUGYHUESKUDVHPHDQLQJclose a business permanently

6 Two-word expressions
Match the words in the left-hand column with those in the right-hand column to make expressions from
the text.

1. retail a. hours
2. retirement E increase
3. opening c. streets
4. FREEOHG d. tape
5. rent e. sales
6. VWLFN\ f. age
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© Springer Nature Limited 2019. Macmillan Education is part of the Springer Nature Group.
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NEWS LESSONS / Are the hyper-specialist shops of Berlin the future of retail? / Upper intermediate
CA O
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Are the hyper-specialist shops of Berlin the future of retail?
Level 2 O Upper intermediate
7 Word-building
Complete the table using words from the text.

verb noun
1. VSHFLDOL]H (person)
2. invest (person)
3. store
5. gentrify
6. own (person)
6. retire

8 Discussion
Discuss the statements.

• ,WLVPXFKEHWWHUWREX\WKLQJVIURPDVPDOOVSHFLDOLVWVKRS
• Shopping online is so much easier and less time-consuming.

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© Springer Nature Limited 2019. Macmillan Education is part of the Springer Nature Group.
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NEWS LESSONS / Are the hyper-specialist shops of Berlin the future of retail? / Upper intermediate
CA O
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