Conclusion

 Flipkart is an Indian E-commerce company established in 2007 by Sachin

Bansal and Binny Bansal. The business was formally incorporated as a
company in October 2008 as flipkart online services Pvt. Ltd
 It operated exclusively in India, with headquarters at Bangalore,
Karnataka.
 It stared as an online book store and later it diversified and introduced
other product segments.
 The first product sold by them was the book Leaving Microsoft To
Change The World
 2010: WeRead, a social book discovery tool.
 2011: mime360, a digital content platform company.
 2011: Chakpak.com, a Bollywood news site that offers updates, news,
photos and videos.
 2012: Letsbuy.com, an Indian e-retailer in electronics.
 Myntra was established by Mukesh Bansal, Ashutosh Lawania and vineet
saxena in February 2007.
 Myntra’s headquater is in banglore, with redional offices in New Dehli,
Mumbai and Chennai.
 It began its operations in the B2B(business to business) segment with the
personalization of gifts, which included:-
 T-shirts,
 Mugs
 Caps
 Mouse pads etc.
 In 2010, the company shifted its strategy to
becoming a B2C(business to customer) oriented
firm, expanding its catalogue to fashion and
lifestyle products.
 Myntra currently offers product from more than 200
indian and international brands.
 Myntra left its mark of innovation through online
coupons. They were the first Indian E commerce
company to introduce coupons.
 Biggest M&A deal in india’s e-commerce for $300
million

 Deal mainly through the process of stock swap

 Has been a private deal influenced by common PE

investors like Tiger global, Accel partners

 As part of the acquisition, Myntra co-founder

Mukesh Bansal will join flipkart’s board and will
also oversee flipkart’s fashion business

 Financial details of the deal, including myntra\s

valuation, were not disclosed by the two companies,
but Mukesh Bansal said; “It is a fair valuation.”

 Additional investment of $100 million in Myntra.

 The Rs 1000 crore fine imposed on flipkart by the

enforcement directorsate on allegations of FEMA
violations. But Myntra refuses to be needled.

 “we are in compliance with the law of the land and

we have not violated anythings. This is not
something we spend time discussing. We have been
collaborating with authorities and will continue
doing that,” Bansal adds.

 The next one and a half yrs after the merger was a
crucial for Myntra as it was gearing up to grab a
bigger chunk of the fashion retail pie… especially
with competition heating up from the other biggie
Arvind, which is getting into the personalized
styling space as well.

 After its takeover by flipkart, online fashion retailer

Myntra is accelerating its sales growth by widening
its product offerings, increasing warehousing
capacity by four times and spending more on
marketing.
 Myntra was bought by india’s largest e commerce
firm flipkart in may for an estimated $330 million
in a deal that significantly increased Myntra’s
spending power.

 Myntra has a target of generating $1 billion in gross

merchandise value-value of goods sold on its site-
by 2016. It gets to keep a cut of that. Myntra
reported net sales of over Rs.212 crore for the year
ended 31 March 2013.

 Myntra’s daily orders have risen by at least 50-60%

over the part four weels on a sequential basis, a
person familiar with the matter said, speaking on
condition of anonymity.

 Sale growth has also been boosted by increased

discounts as myntra, flush with funds after its$50
milllion equity infusion in January and with access
to flipkart’s large cash war chest, has been regularly
offering price-offs of as much as 30-40%, compared
with earlier levels of 25-35%.