MAYALOKHA

www.mayalokha.video

What’s my business idea: starting a OTT platform for kannada audience.

What is OTT: OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user
access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional
cable/broadcast provider.

 OTT Television: Apple TV, Amazon Fire Stick, Xbox, Playstation.

 OTT Video: Netflix, Amazon Prime, Hotstar, etc.
 OTT Messaging: WhatsApp, Facebook messenger and many more.
 OTT Voice Calling: Skype, WhatsApp, WeChat, etc.

The OTT which I am going to start “VIDEO OTT”

What is OTT video?

Over the top video (OTT) refers to film and television content provided via a high-
speed Internet connection rather than a cable or satellite provider. ... OTT does not
mean free, as the term encompasses services such as Netflix, Amazon Prime Video,
Hulu, and HBO Now.

SUCCESFULL OTT PLATFORMS

Why a OTT platform for kannada?
https://www.hindustantimes.com/india-news/kannada-content-struggles-for-space-on-ott-
platforms-101622919745299.html

Kannada content struggles for space on OTT platforms

While a handful of Kannada movies have managed to do reasonably well on
streaming platforms, regional content creators from the industry overall have
struggled to find a slot on OTT platforms.
By Arun Dev ,

With the mushrooming of streaming platforms, movies and soap operas have
become accessible in living rooms across the country, breaking region and
language barriers. Among the south Indian industries, Malayalam, Tamil and
Telugu movies have made their presence felt across the country on various over-
the-top (OTT) platforms over the last few years, with a steady increase in non-
native audiences. But, even in this gold rush, Kannada contents are still struggling
to find a space for themselves.
While a handful of Kannada movies have managed to do reasonably well on
streaming platforms, regional content creators from the industry overall have
struggled to find a slot on OTT platforms. In 2020, a Kannada web-series –
Honeymoon – had a similar fate when it was not accepted by any platform. Later, a
Telugu OTT platform, impressed by the content, did decide to stream it, but only
after dubbing it in Telugu.
Pawan Kumar, director of the movie U-Turn, which was the first Kannada movie
to get an OTT release, said that while some Kannada movies have managed to find
a space in India’s OTT experiment, they were not a success story as big as
Malayalam industry. “Over the years, because of various movies in our language
coming out on OTT platforms, Kannada content did get some exposure, but it has
not been able to create a buzz like contents from Malayalam and other south Indian
industries. It was this buzz and word-of-mouth that helped our neighbouring
industry become so popular on OTT services. People went looking for Malayalam
movies because of the buzz,” said Pawan Kumar.

“EVEN THERE ARE AUDIENCE WHO NEED TO WATCH

DIFFERENT GENRES OF WEBSERIES AND MOVIES IN
KANNADA”