G.

Pulla Reddy Engineering College, Kurnool

Department of Computer Science Engineering
Major Project
Batch No: CSE B-9

Project Name: PREDICTING CONSUMER PURCHASE

INTENTION USING TWITTER DATA

Team Members:
Roll Number Name
179X1A05H0 T. Girish Kumar Reddy

179X1A05H7 R. Rahul

179X1A05F6 S. Sai Sandeep

Guide: Sri. B. Dilip Kumar Reddy

Guide Signature
Predicting Consumer Purchase Intention Using
Twitter Data
Abstract
This project is a machine learning application that predicts the
likelihood/certainty that a customer will buy a product that he/she is
interested in based on his social media posts such as twitter tweets and user
profile data.

Project Goal:

This project aim to analyze the tweets related to a product and identify
the purchase intention in it. In this way we can rank the tweets which have
high purchase intention and report the name of the person who tweeted as
potential customer of product.

This project analyze the tweets related to a product and identify the
purchase intention in it and assign a score to each tweet to show the
measurable intention for each tweet.

This project will help the business identify potential customers for their
products by estimating their purchase intention in measurable terms from
their tweets.

Tools and Models used:

Python, Django, SVM, Naïve Bayes, Logistic Regression, Decision Trees, HTML,
CSS.