S I L I C O N V A L L E Y

Certificate Brochure

www.productschool.com/apply-now
Table of contents

Discover Product School Page 3

Meet Our Instructors Page 6

How It Works Page 9

Hang with Our Community Page 13

Course Syllabus Page 17

Tuition Page 20

Frequently Asked Questions Page 21

Apply Today! Page 23

 The Global Leader in Product Management Training

1 Million+
Product professionals

20,000+
Global alumni

1,000+
Hiring partners

3
 70,000+ New job o!ers for
Product Managers every month

$171,487

DIRECTOR OF
PRODUCT

$137,417

SR PRODUCT
MANAGER

$121,366

PRODUCT MANAGER

Average yearly salaries according to glassdoor.com

4
 Our Certificates are the Gold Standard for
the Next Generation of Product Leaders

Product Manager Certificate TM Product Leader Certificate TM Product Executive Certificate TM

Get your first product management job Move up the product management ladder Join the C-Suite

5
Instructor-led online courses that fit your schedule

LIVE

6
 Meet your World-Class Instructors

Gibson Biddle Minal Mehta Alex Shih Mamuna Oladipo Mayank Yadav Justin Belmont
Former VP of Product Head of Product Staff Product Manager SVP of Product Product Lead Product Lead

Fawn Qiu Jamal Eason Tatyana Mamut Mischa Stephens Kasha Stewart Ashok Bania
Product Leader Group Product Manager Former CPO Sr Product Manager Head of Product Head of Product

7
All of our instructors are
real-world Product
Leaders working at top
Silicon Valley companies
including Google,
Facebook, Netflix, Airbnb,
PayPal, Uber, and Amazon

WATCH TESTIMONIAL

8
 Your experience at Product School

Live, interactive and Full-time and part- Small classes World-class

100% online time courses instructors

Career support Hands-on learning Industry leading Global alumni

Certificates community

9
Our Students get exclusive access
to Cutting Edge Product tools

10
Many Di!erent Product Management 21%

Backgrounds. Software Engineering 13%

One Passionate
Community. Project Management / Business Analysis 12%

Consulting / Strategy / Operations 10%

You're about to join a diverse group of top
professionals from a Product Professionals.
Product School alumni are currently building Marketing 9%
products used by millions at some of the
biggest firms and most innovative startups in
the world. Whatever your goals, whatever your Data Analysis 8%
background, you'll find friends, colleagues and
maybe even future employers in your new 6%
Sales
alumni family!

Support / Quality Assurance 5%

EDUCATION LEVEL

Undergraduate Design 5%
63%
Founder 5%

Hardware Engineering 4%
Grad School High School
31% 6%
Other 2%

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We Believe in Equal Representation

GENDER / AGE

24%
27% 45% Women

12%
15%
55% Men
6%

4%

4%

4%

1%

1%

1%

1%
18-24 25-34 35-44 45-54 55-64 64+

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Our Community Works In...

1. Technology / IT
2. Financial Services
3. Health Care
4. Manufacturing / Hardware
5. Nonprofit / Government
6. Retail
7. Services
8. Consumer Products
9. Entertainment / Media
10. And many more!

All industries need digital

products that work!

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“I am now a Lead
Product Manager
at Facebook thanks
to Product School”
Syed Fahad Khalid
Lead Product Manager

14

Chien Yu
Product Manager
“I was feeling stuck in my
engineering career and didn’t
want to spend the rest of my life
coding. Product School helped me
acquired the skills I needed to
e!ectively collaborate with non-
technical teams and land my first
product management job”
Got hired at
What our Students Say…
Bryce Lewis
Product Manager
“I was learning on the job as a
product manager and needed
some mentorship and good
practices from people with more
experience. My instructor
understood EXACTLY what I was
going through and helped me
gain the confidence I needed to
advance into a senior role.”
Got
Got hired
hired at
at
WATCH TESTIMONIAL
Thomas Rand-Nash
Sr. Product Manager
“Product School was the best
investment in my career. They
presented a clear plan based on
my business background and
goals to help me transition into a
high-paying product
management position. Thank
you!”
Got hired at
Got hired at
Annabelle Zhang
Director of Product
“The instructors were all clearly
very experienced. I learned
structured problem-solving
techniques that helped me get
multiple job o!ers even before
the course ended.”
Got promoted at
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 The data is in!

4.9/5 4.8/5 5/5 4.8/5

605 reviews 1,323 reviews 286 reviews 201 reviews

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 Created and Designed by Top Product Experts:

Product Manager Course Includes:

Certificate™ 32.5 Hours of Live Online Instructor-Led Classes
36 Hours of Self-Paced Learning
= 68.5 Hours of Expert Instruction

Perfect for Aspiring Product Managers from any professional background.

Defining a Product Strategy Identify Opportunities Innovate Opportunities & Define Your Product
& Acquire Customers Achieve Product-Market Fit

• Product Development Lifecycle • Industry Disruption Model • Quantitative & Qualitative User Research • Writing & Using Product Requirement
Documents (PRD)
• Success Metrics • Value Chain Assessment • Product-Market Fit Framework
• Minimum Viable Product (MVP)
• User Personas • Technology Strategy • Internal Validation
• Product Roadmapping
• Use Cases • Customer Development & Customer Journey • Validating with Experiments (A/B Testing)
Mapping

Design Thinking Product Marketing Product Launch & Iteration Product Growth & Landing
& Development & Strategy a Product Management Job

• User Flows/Wireframes/Prototypes • APIs & Integrations • Customer Messaging • Product Growth

• Design Sprint • Team Management • Customer Insights • Job Search Strategies

• Agile Methodologies: Scrum & Kanban • Go-to-Market Strategy • Agile Retrospectives • Resume Review & Mock Interviews

• Sprint Planning • Customer Acquisition Channels • Iteration • Final Presentation

• Cross-functional Communications with

Engineering, Design & Business.

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 Product Leader Course Includes:
Certificate™ 40 Hours of Live Online Instructor-Led Classes

Transition from execution to strategy and lead successful product teams.

3+ years of PM experience required.

Product Strategy Customer Development Targeted Marketing Product Analytics

& Design

• Market Analysis • Customer Development
• Product Strategy • Design Thinking and The UX Design
Process
• Prioritizing / balancing resources
• Integrating the UX Design Process into
• Roadmapping
the Product Development Process
• Marketing Funnels & Key Performance
• User Research
Indicators (KPIs)
• Design Deliverables
Prototyping & Validating Ideas
• Customer Acquisition Channels & • Marketing Planning, Budgeting &
Search Engine Marketing (SEM) Growth Hacking
• Social Advertising, Pay-Per-Click • Product Analytics
(PPC) & Search Engine Optimization
• Marketing Analytics, A/B Testing &
(SEO)
Reporting
• Customer Relationship Management
• Statistics and A/B Testing
(CRM), Email, & Marketing Automation
• Branding, Storytelling & Conversion
Rate Optimization (CRO)

Visualizing Making Speaking Machines Supporting Growth

Meaningful Data Machines Learn Language

• Databases and SQL • Machine Learning: Regression • Web Development • How to hire & Retain Marketers

• Data Visualization • Machine Learning Classification • App Development • How to hire & Retain Developers

• Data Science with Python • Big Data • Dev Ops • How to Hire & Retain UX Designers

• Cloud Computing • Final Project Presentations

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 Product Executive Course Includes:
Certificate™ 20 Hours of Live Online Instructor-Led Classes

Our most advanced certificate is restricted to proven product leaders who want to learn to scale products and manage dynamic teams.
5+ years of PM experience required.

Product Leadership Leading

Fundamentals High-Performance Teams

• Creating and executing a winning • Developing a culture of innovation

product strategy using OKRs and KPIs
• Managing team dynamics
effectively
• How to manage superheroes
• Product Lifecycle Management
• Organizational design
• Road-mapping
• Finding talent & hiring
• Being a great product leader
• Delivering feedback

The Art of Embracing Change and

Influence Managing Growth

• Leading without formal authority • Navigating challenges during

transformation
• Power & status in organizations
• Product Innovation Frameworks
• Psychology of Persuasion
• Scaling your product
• Managing stakeholders effectively
• Leading through growth
• Managing difficult conversations

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 Tuition
We make payment easy with flexible installment plans from as little as $129 per month

1 Certificate All 3 Certificates Corporate Training

$ 4,199 $9,999
$ 4,499 $ 14,999

1 Certificate 3 Certificates Level up your team’s Product Management

skills with training that fits your needs -
2 months of live online training 6 months of live online training available at your o!ce or live, online.

3-month access to events Lifetime access to events

3-month access to alumni community Lifetime access to alumni community

3-month access to jobs board Lifetime access to jobs board

1-year access to all ProductCon conferences

1-year access to top product tools

*Upfront tuition price

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Frequently Asked
Questions

1 What does a Certificate from Product School mean?

Since 2014, Product School has been on the cutting edge of Product
Management education. Having certified thousands of Product
Managers from around the world, we know exactly what it takes to
succeed in this highly competitive and ever changing industry.
Hiring managers are very familiar with Product School and recognize
that our alumni have been trained by the very best.

2 Are the courses in person or online?

All Product School courses are delivered live, online. You’ll be able
to live-stream lectures, interact with your instructor and
collaborate with your peers in real time from the comfort of your
home. We o!er cohorts optimized for all timezones to cater to
students from all over the world.

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 3 What’s the schedule and
duration of each course?

Our courses are designed to ensure

that both instructors and students can
maintain their full-time jobs. You can
select a 2 month part-time course on
weeknights or weekends, or fast-track
your education with an intensive, 5
day full-time course.

4 What’s the application

process like and how do I get
started?

Getting started is easy! Simply submit

your application form here and one of
our Student Advisors will get in touch
with you to discuss your career goals,
answer your questions and help you
take the next step.

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 S I L I C O N V A L L E Y

Take the Next Step in your Career

Schedule a call with the Director of Admissions to discuss your
career goals and answer any questions about our programs:

SCHEDULE A CALL

www.productschool.com/apply-now