Certification Brochure

productschool.com
Table of Contents

Discover Product School

Page 3

Meet Our Instructors

Page 6

How It Works
Page 9

Hang With Our Community

Page 13

Course Syllabus
Page 17

Tuition
Page 20

Frequently Asked Questions

Page 21

Start Your Application Page 23

 The Global Leader in Product
Management Certification

1 Million+
Product professionals

10,000+
Global alumni

1,000+
Hiring partners

3
70,000+ New job offers for Product
Managers every month

$171,487

DIRECTOR OF
PRODUCT

$137,417

sr product
manager

$121,366

product manager

Average yearly salaries according to glassdoor.com

4
 Certifications for Each Stage of Your
Product Career

Product Manager Certification™ Senior Product Manager Certification™ Product Leader Certification™
Land Your First Product Manager Job Get Promoted to a Senior Product Role Lead Product Teams

5
Instructor-Led Online Courses That Fit
Your Schedule

LIVE

6
 Meet Your World-Class Instructors

Mamuna Oladipo Akshay Goel Eva Feng Jamal Eason Amber Brown Justin Belmont
Former VP of Product Head of Product Head of Product Head of Product Group Product Product Lead
Manager

Buket Baran Alex Shih Swarna Kakodkar Ashok Bania Mathieu Verbeeck Manini Roy
Sr Product Manager Principal Product Group Product VP of Product Lead Product Manager Product Lead
Manager Manager

7
All of our instructors are real-
world Product Leaders
working at top Silicon Valley
companies like Google, Meta,
Netflix, and more.

watch testimonial

8
Your Experience at Product School

Live Online Instruction Flexible Scheduling Small Classes

Hands-On Learning Industry-Leading Student Community

Certifications

9
Get Exclusive Access to Cutting
Edge Product Tools

10
Many Different Product Management 21%
Backgrounds.
Software Engineering 13%
One Passionate Project Management / Business Analysis 12%
Community. Consulting / Strategy / Operations 10%
You're about to join a diverse group of top product
professionals. Product School alumni are currently Marketing 9%
building products used by millions at some of the
biggest firms and most innovative startups in the
world. Whatever your goals, whatever your
Data Analysis 8%
background, you'll find friends, colleagues and maybe Sales 6%
even future employers in your new alumni family.-
Support / Quality Assurance 5%
Highest Education Level Achieved Design 5%
Undergraduate Founder 5%
63%
Hardware Engineering 4%
Grad School
High School
Other 2%
31% 6%

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We Believe in Equal Representation
GENDER / age

27%

24%
45% Women
55% Men

15%

12%
6%

4%

4%

4%

1%

1%

1%

1%
18-24 25-34 35-44 45-54 55-64 64+

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Our Community Works In...
1. Technology / IT

2. Financial Services

3. Health Care

4. Manufacturing / Hardware

5. Nonprofit / Government

6. Retail

7. Services

8. Consumer Products

9. Entertainment / Media

10. And many more!

All industries need digital

products that work!

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“I am now a Lead
Product Manager at
Facebook thanks to
Product School”
Syed Fahad Khalid

Lead Product Manager

14
Alumni - Where Are They Now?

Jonathan Oseguera Laura Cristobal Boyer Dartanion Williams Patrick Gilfether

Associate Product Manager Product Manager Product Leadership, Social Associate Product Manager
Impact

Got hired at Got hired at Got hired at Got hired at

Sales background UX Designer background Data Science background UX Designer background

Garima Ahuja Ali Kiani Don Cohen Malaika Khafra

Product Manager Product Manager Product Manager Product Manager
Got hired at Got hired at Got hired at Got hired at

Engineer background Engineer background Consultant background Principle Agile Delivery Lead
background

Kendryx Aldrich Tanmay Mathur Shreyas Agnihotri Ghaida El-saied

Software Product Manager Product Manager Senior Product Manager Product Manager

Got hired at Got hired at Got hired at Got hired at

Business/QA Analyst Business/QA Analyst background

background Engineer background Engineer background
The data is in!

4.9/5
4.8/5
5/5
4.8/5

605 reviews 1,323 reviews 286 reviews 201 reviews

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 Course Includes

Product Manager
32.5 Hours of Live Online Instructor-Led Classes

Certification™ 36 Hours of Self-Paced Learning

= 68.5 Hours of Expert Instruction



End of Course Exam

fi
Certi cation Awarded Upon Passing Exam
Land Your First Product Manager Job – Non-PMs Only

Strategy and Discovery 2. Research and Define 3. Design and Develop 4. Launch and Present

Product Strategy Create an Opportunity Hypothesis Design Your Product Launch Your Product

Introduction to Product Management

Setting and Approaching Goals
UX Design Process
Customer Messaging

Become a Product Manager

Achieving Product-Market Fit
Working with Design
Product-Led Growth

The Product Development Lifecycle

Qualitative Research Methods
Google Ventures Design Sprint Customer Insights

Quantitative Research Methods

Set Product Objectives Test an Opportunity Hypothesis Develop Your Product Iterate and Reflect
Development Methodologies

Core Values
Customer Development - Interviews
Product Analytics

Product / Engineering Relationships

User Personas
Internal Validation
Continuous Improvement and Iteration

Overview of Software Design Patterns

Use Cases
 Experiments (A/B Testing) Agile Retrospectives

MVC: Model, View & Controller

Empowering the User

Create Speaking Content

Prototype API

Success Metrics

Team Management

Identify Opportunities Define Product Requirements Get Hired

Industry Disruption Model

Writing and Using Product

Job Search Strategies

q
Re uirement Documents
Value Chain Assessment
Resume Review

Technology Strategy Interview Practice

Understand Customers and Define Your Product Roadmap Market Your Product Deliver and Present
Problems
Product Roadmappin g
Financial Modelin g
 Course Review

New Customer Development

fi
De ne an MVP Go to Market
Final Presentation

Identifying 3 Tiers of Non-customers

q
Customer Ac uisition Channels b
Feed ack/Achieve Buy-in

J
Customer ourney Mapping

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 Course Includes

Senior Product Manager

32.5 Hours of Live Online Instructor-Led Classes



Certification™ End of Course Exam (available June 2022)

Certification Awarded Upon Passing Exam

Get Promoted to a Senior Product Role – PMs Only

Product Strategy Fundamentals 2. Maximize Opportunities 3. Deliver Results 4. Launch and Present

Product Strategy Maximizing Product Market Fit Product Execution Influence and Relationships

Product Strategy Framework

Market Assessment
Communicating Requirements With Lead Without Formal Authority

the Dev Team

Metrics Every PM Should Know

Market Research
Stakeholder Collaboration

Manage Trade-Offs With Quality,

Objective and Key Results Customer Acquisition
Speed, and Scale
Manage Difficult Situations
Advanced User Research N avigate Constraints and Limitations

Manage Risks and Assumptions

User Research G rowth and Analytics Product Evangelism

User Research and Development

Growth and Change

Product Optimization Branding and Storytelling

Design Thinkin g
Growth Hackin g
z
Optimi ation
Product Presentations
J
Advanced Customer ourney Maps Product-Led Growth
Experimentation

Product Analytics z
Personali ation
Performance and Promotions

nnovation
I Data and Discovery O utcomes and Impact Expectations for Senior Product
Managers

z
Operationali e Innovation
Understanding Data and Analytics
Measure What Ma ers
tt A Proactive Approach to

Driving Innovation : irst Principle

F Data for Decision Makin g
Q uantify Outcomes and Impact
Performance Reviews

Thinking Prepare for Product Promotions

Identify Opportunities With Data

Ruthless Prioritization Maximizing Team Performance Presentations

z
Prioriti ation Frameworks
Give and Receive Feedback
F B
inal Presentation to Achieve uy-In

Resilient Roadmaps Lead a Team

Feedback
Team Culture

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 Product Leader Course Includes

32.5 Hours of Live Online Instructor-Led Classes



Certification™
End of Course Exam (available Summer 2022)

Certification Awarded Upon Passing Exam

Lead Product Teams – Senior PMs Only

Become a Product Leader 2. Embrace Change and Manage 3. Establish Product Vision and 4. Achieve Buy-In For New
Growth Strategy Opportunities

The Product Leadership Role Feedback and Difficult Conversations Design Your Product Scaling Product

The Foundation for Product Success Deliver Feedback

Product Vision and Principles
Product Teams at Scale

Manage Difficult Conversations Customer Centric Thinking

Metrics: Establish the Right Metrics and
Create a Culture of Accountability
Product Lifecycle Management

Empower Your Team Manage Change Develop Your Product Product Financials
Organizational Design and Team Navigate Challenges and Transformation
D ata-Informed Leadership
Business Models

Topology

Embrace and Manage Change Competitive Landscape B udget, Forecast, and Return on
Empower Product Teams
Investment

Product Culture Growth Product Strategy Influence and Relationships

D evelop a Healthy Product Culture

Product-Led Growth
Create a Winning Product Strategy
Lead Without Formal Authority

Time Management
Lead Through Growth From Strategy to a Roadmap
Stakeholder Collaboration

Effective Delegation R uthless Prioritization

Develop Your Team nnovation

I Deliver Results Leading Product

Manage Team Dynamics

Develop a Culture of Innovation
Manage a Portfolio of Products
Psychology of Persuasion

Coach, Mentor, and Develop Product Product Innovation Frameworks Output vs. Outcomes
Be a Great Product Leader
Managers

Successful Execution

Find, Hire, and Retain Talent

Adapt to Your Context: How to

Execute in Any Organization

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 Tuition
We make payment easy with flexible installment plans from as little as $129 per month

Single Certification Two Certifications Corporate Training

$ 4,499* $6,999*
$ 4,799 $ 9,598

Choose from PMC, SPMC, or PLC

Available for bundling SPMC + PLC only

Level up your team’s Product Management

skills with training that fits your needs -
2 months of live online training

4 months of live online training

available at your office or live, online.

Free access to PM tools

Free access to PM tools

Private student discussion forum

Private student discussion forum

2-year access to course materials

2-year access to course materials

Lifetime access to jobs board

1-year access to all ProductCon conferences

*Upfront tuition price

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Frequently Asked
Questions

What does a Certification from

Product School mean?
Since 2014, Product School has been on the cutting edge of Product
Management education. Having certified thousands of Product
Managers from around the world, we know exactly what it takes to
succeed in this highly competitive and ever changing industry. Hiring
managers are very familiar with Product School and recognize that our
alumni have been trained by the very best.

2. What’s the schedule and duration

of the course?
Our courses are designed to ensure that both instructors
and students can maintain their full-time jobs. You can
select a 2 month part-time course on weeknights or
weekends, or fast-track your education with an intensive, 5
day full-time course for a total of 32.5 hours of training.
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3. How do I enroll?
If you already know what certification you
want to take and you’re ready to get
started – enroll now. Or, if you have some
questions and would like to chat with a
member of our Admissions Team, schedule
a call at a time that suits you.

4. How do I get the

certification?
It’s pretty simple; you complete the course,
you study for as long as you need (we
recommend taking it within 6 months of
your course to make sure you retain the
info), and then take an online, proctored
exam. You can learn more about the exam
and how to take it here.

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Take the Next Step in your Career
Schedule a call with the Director of Admissions to discuss your career
goals and answer any questions about our programs

Schedule a call

productschool.com