 Google Ads:

GOOGLE ADS COST BIDDING MODEL

1 or 2 $ per click (google search

network)
Cost-per-click
1$ or less per click (google display
network)
1.16$ (google search network)
0.45$ (google display network) E-commerce

 search advertising gives you a ton of added benefits (search

network):

 It gives you a competitive edge to rank with competition

 It gives you granular ability to optimize the effectiveness of your
marketing
 It allows you to hyper-target audiences based off of intent,
interests and locations
 It has fast testing to quickly ascertain how effective (or
ineffective) your website and calls-to-action are
 It allows you to make data-driven decisions, quickly, ensuring
your marketing dollars are driving revenue.
  who should be running display network campaigns? If you
wonder if it’s a good fit for you, here are some of the things
you should consider (Display Network):

a) You Want to Build Brand Awareness

b) You Don’t Have an Immediate Sale Product
c) You Have Photographic Items
d) Keyword Coverage Help

 YouTube Ads:

 Ads costs for YouTube are 0.10$ to 0.30$ per view or action with
an average 10$ daily budget.  Per view or per action means when
someone views your ad or engages with your ad — like by clicking
on it — you pay $0.10 to $0.30.

This YouTube advertising rate is only an average, though, so

your company may pay more or less.

 We pay for views or clicks is dependent upon the type of AD we

create.
 Here are the different types of YouTube ad formats we can
use:

 Display ads: These are ads that appear to the right of the feature video.
Display ads appear above the video suggestions list.
 Overlay ads: These are semi-transparent ads that overlay a video. They
appear on the lower 20 percent portion of your video. Overlay ads give
you the option to “X” them out when they pop up.
 Skippable or TrueView in-stream ads: Skippable ads appear before,
during, and after video content. These ads take up the entirety of the
video box but have a countdown timer that generates a button you can
click to skip the ad. The button typically appears after the ad plays for 5
seconds.
 Non-skippable ads: Viewers must watch these video ads before the
content can be viewed. These videos are short and typically only last a
few seconds.
 Long, non-skippable ads: These ads cannot be skipped and must be fully
played. They can last 30 seconds or longer.
 Bumper ads: These ads last up to six seconds in duration. They must be
watched before someone can view the video content. These video ads
get straight to the point and get the message across quickly.
 Sponsored cards: These cards display information that may be relevant
to your videos. You can run ads to feature products that are about to
appear in your video content. It gives your audience a teaser card of the
product for a few seconds, which can get them to engage longer.