HOW TO RUN GOOGLE ADS

Guide Using Google Ads

Google ads may be the profitable decision you make for your business. Now is the time to learn how to
use them successfully.

This is not exaggeration

Google is used 3.5 billion times every day by people. Each search provides you with an opportunity to
promote your brand in front of more people.

This entails boosting lead generation, conversion rates, and sales.

This is where Google Ads may help.

When customers search for relevant terms, Google Ads allows you to advertise and promote your
products and services. It has the ability to boost leads and revenues if done correctly.

Let's take a look at what Google Ads are, how they function, and how you can get started using them for
your business right now.

Table of Contents

What is Google Ads? How to advertise on Google (Easy Method)

How Google Ads work How to advertise on Google (Advance Method)

Types of Google Ads How to track your Google Ad with Google Analytics

Google advertising cost Tips for running Google ad campaigns

How to use Google Keyword Planner for your ads

What is Google Ads?

Google Ads is a Google-owned paid internet advertising network.

Google Ad words was renamed Google Ads in 2018 as the search engine firm redesigned the program.

The basic principle stays the same: when users search for a term, the results of their query appear on a
search engine results page (SERP). A sponsored advertising that targeted that term might be among the
results.

For Example:
All of the adverts are shown at the top of the SERP. Except for the bolded "Ad" at the top of the content,
they seem remarkably identical to organic search results.

This is advantageous to the advertiser because the first page of Google normally receives the vast bulk
of search traffic.

Purchasing Google advertising, on the other hand, does not guarantee first place. After all, you'll almost
certainly be competing for the same term through Google Ads with a slew of other businesses.

How Google Ads work?

The pay-per-click (PPC) model is used by Google Ads. That is, marketers target a certain term on Google
and place bids on it, competing with other marketers who are also targeting the phrase.

Your bids are "maximum bids," or the most amount you're willing to spend for an ad.

Alternatively, you may choose your ad's maximum daily budget. You'll never spend more than a certain
amount every day on that ad, which can help you figure out how much to invest for your digital ad
campaign.

For their bids, marketers have three options:

1. Cost per-click (CPC). How much you pay when user clicks on your ad.
2. Cost per-mille (CPM). How much you pay per1000 as impressions.
3. Cost per-engagement (CPE). How much you pay when a user performs a specific action on your
ad (signs up for a list, watch a video etc).

The bid price is then combined with a Quality Score, which is an evaluation of your ad. Google claims
that:

"A Quality Score is a measurement of how well your adverts, keywords, and landing pages are. Lower
rates and better ad placements can result from higher-quality advertising."

The score ranges from one to ten, with ten being the best. The greater your score, the higher your
ranking and the less time you'll need to convert.

Your Ad Rank is determined by the combination of your Quality Score and your bid amount. It is the
position in which your ad will show in the search results page.

When a person sees the ad and clicks on it, the marketer is charged a tiny fee (thus pay-per-click).

The premise is that the more people that click on a marketer's ad, the more likely they are to achieve
the aims of the campaign (e.g. become a lead, make a purchase).

Let's look at the many sorts of Google advertisements you may use for your campaign now that you
know how Google ads work. And when a user sees the ad and clicks on it, the marketer pays a little price
for that click (thus pay-per-click).

Types of Google Ads

You may choose from a number of different campaign kinds offered by Google:

 Search Campaign
 Display Campaign
 Shopping Campaign
 Video Campaign
 App Campaign

Let's take a closer look at each campaign kind to discover how it works—and which one you should
choose.
Search Campaign

In the results page for the term, search campaign advertisements display as a text ad.

Here are some examples of search campaign advertising for the term "laptops":

These are the advertisements you've probably seen the most. They're marked with a black "Ad" sign
next to the URL on the search results page.

Text-based advertising aren't the only sort of ad on the Search Network, as you can see. Your adverts
can also be displayed in Google Shopping. This leads us to.

Shopping Campaign

You may market your items in a much more visible way with a shopping campaign.

On the search results page, these adverts might display as images:

They can also be found on Google Shopping:

Display Campaign

The Display Network makes use of Google's extensive website partners to display your ad on a variety of
websites around the Internet.

And they can occur in a number of various ways. To begin, your ad may display on third-party websites
such as:

You may also have a video ad appear before YouTube videos as a pre-roll:

You can also advertise your ad on Google's email platform, Gmail:

Finally, you may have your ad display in Google's app network in third-party apps.

The Display Network's reach is one of the advantages of utilizing it. Google works with over two million
websites and reaches more than 90% of all Internet users to guarantee that your ad is seen by as many
people as possible.

In terms of style, the advertising themselves are also adaptable. Your advertisement can be in the form
of a gif, text, video, or picture.

However, they are not without their drawbacks. Your advertising may display on websites you don't
want them to or in front of videos you don't want linked with your brand. This has never been more
apparent than with YouTube's multiple "Adpocalypses" throughout the years.

However, if you're smart about where you place your advertising, the Display Network may be a terrific
source of leads.

Video Campaign

These are pre-roll adverts that show in front of YouTube videos.

"Wait, didn't the Display Network just cover this?" ”

Yes, we did! However, instead of advertising on the Display Network more widely, Google allows you to
choose video advertisements individually.

If you have a terrific video ad concept that you want to try out, this is the way to go.

The video campaign commercials are available in a number of formats. There are video adverts that may
be skipped, such as the one above. There are adverts that cannot be skipped, such as this one:

On the search results page for certain terms, there are discovery advertising that you can find:

There's also the overlays and banners you can see up above.
App Campaign

App advertising, like video ads, are part of the Display Network and may be used for targeted
campaigns.

You don't have to create each every app ad for this. Instead, they'll take your words as well as whatever
assets you have, such as images, and create the ad for you.

The program evaluates several asset pairings and favors the one that performs the best.

Let's look at the costs now that you know what sorts of advertising you can make using Google.

Google advertising cost

The average cost-per-click hovers around $1 to $2.

The cost of your Google Ad, on the other hand, is dependent on a variety of criteria. The quality of your
website and the amount you're bidding are two of these considerations.

As a result, the price will vary from ad to ad

To figure out how much Google advertising will cost your company, you must first comprehend the Ad
Auction mechanism.

When a consumer searches for a term you're targeting, Google enters auction mode and compares your
Ad Rank to the Ad Rank of every other advertiser who is targeting that phrase.

If you believe that having a huge ad budget and a large maximum bid amount would help you rank well,
you are mistaken. With a high Quality Score, Google's Ad Auction and Ad Rank algorithm promotes
websites that assist users the most.

As a result, your CPC may be far cheaper than that of a large Fortune 500 firm with a large ad spend
simply because your advertisement was of higher quality.

Let's look at how you can use Google Keyword Planner to optimize your advertisements now that you
know the cost, the sorts of ads you can create, and what Google Ads are.
How to use Google Keyword Planner for your ads

Google Keyword Planner is a free keyword tool from Google that may assist you in determining which
keywords your company should target.

It works like this: on the keyword planner, look for terms and phrases linked to your business. It will
then provide information on those terms, such as how frequently people search for them

It'll also tell you how much you should bid on a keyword and how competitive specific keywords are.

You'll be able to make smarter selections about your Google Ads campaign after that.

It's easy to get started.

Step 1: Go to Keyword Planner

Go to the Google Keyword Planner website and select Go to Keyword Planner from the drop-down
menu in the middle.

Step 2: Set up your account

Double-check that you're logged into your Google account. Once you've done that, go to the center of
the page and click on New Google Ads Account.

Choose your nation, time zone, and currency on the following screen to double-check your business
details. When everything looks fine, click Submit.
You'll be taken to a congratulations page once you've done so. Select Explore Your Campaign from the
drop-down menu.

Step 3: Go to Google Keyword Planner

After that, you'll be sent to your Google Ads campaign dashboard. In the main menu, select Tools &
Settings. Then select Keyword Planner from the drop-down menu.
After that, you'll be sent to the Google Keyword Planner. Use their Discover new keywords tool to
uncover new keywords to target. This application allows you to look for relevant keywords and create a
list of potential new keywords to target.

Consider the following scenario: you're the owner of a running shoe business. Keywords related to
running shoes and race training can be a good place to start. It's possible that your keywords will look
like this:

When you click Get Results, you'll be presented with a list of keywords along with the following
information:

 Average monthly searches

 Competition
 Ad Impression share
 Top of page bid (low range)
 Top of page bid (high range)

It will also provide you with a list of keyword suggestions.

That is all there is to it. That's how you may use Google Keyword Planner to get started.

How to advertise on Google (Easy Method)

On Google, you may advertise in a variety of ways.

If this is your first time advertising, you'll be guided through a simple procedure that will help you put up
your Google ad quickly. If this isn't your first rodeo and you already have a Google Ads account, continue
on to the next stage.

Continue reading if you haven't already.

You must first create a Google account for your brand or business in order to advertise on Google.

It's fine if you don't have one yet. Instructions on how to make one may be found at this page.

You're ready to advertise on Google once you've set up your account.

Step 1: Define a winning goal

Go to the Google Ads homepage first. Then, in the middle of the page or in the upper right corner, click
the Start Now button.
Click + New Campaign if you're taken to your dashboard.

After that, you'll need to decide on a campaign goal. By selecting this aim, you'll be able to tell Google
what kind of audience you'd want to target, as well as how they'll acquire your bid money.

You can select from a range of objectives. Once you've done that, it'll assist you in finding the perfect
sort of ad for you.

Tip: Having a clear, well-defined aim might be the difference between turning your Google Ads
campaign into a lead-generating engine and wasting your time and money.

You must also understand how to construct SMART targets in order to make appropriate goals.

SMART goals assist your company in developing procedures to meet your Google Ads objectives. Check
out our post on the subject for additional information.

Step 2: Choose your business name and keywords

After you've decided on your objectives, click Next. You'll need to provide a business name on the
following page.

Once you've entered your company name, click Next. You may now include a URL that viewers will visit
after clicking on your ad.
On the following screen, you may select keyword topics that are relevant to your ad and brand. Do you
recall your work with Google Keyword Planner? This is where it may be useful.

Click Next once you've decided on your keywords.

Step 3: Choose your target audience

You may specify where you want your ad to be targeted on the following page. This might be in close
proximity to a specific property, such as a storefront or site. It might also be larger areas, cities, or zip
codes.

Choose the area you wish to focus on. After that, click Next.
Step 4: Craft a fantastic ad

Now comes the fun part: creating the actual advertisement.

You'll be able to write the title and description for your ad in this area. The ad preview window on the
right side makes everything more easier.

To help you get started with ad writing, Google also provides useful advice and sample ads.

When it comes to crafting outstanding ad text, there's only one rule to follow: know your target.

That is all there is to it. There isn't any huge secret or method to crafting effective copy. You'll be able to
generate content that will make your target market click on your ad faster than you can say "Don
Draper" after you know who they are and what their pain points are.

Step 5: Set up your billing

This is a simple section. Fill in all of your billing information, as well as any promotional coupons you
might have.
Then press the Submit button

Congratulations! You've just made your very first Google Ad!

Don't get too excited just yet. You still need to learn how to use Google Analytics to track your Google
Ad.

How to track your Google Ad with Google Analytics

The same is true in marketing. You'll get very little benefit from your Google Ad campaign if you don't
track and analyze it

By studying your data, you'll be able to figure out what changes need to be made to your future
campaigns in order for them to be more effective.

To do so, you'll need to link your Google Ads and Google Analytics accounts.

After that, follow Google's instructions to link the two services:

1. Go to your Ads account on Google.

2. Select Tools from the drop-down menu.
3. Under Setup, choose Linked accounts.
4. Under Google Analytics, choose Details.
5. You may now see all of the Google Analytics websites that you have access to. On the website
you wish to link to Google Ads, click the Set up link.
6. You may link the Google Analytics view of your website from here.
7. Save the file.

On Analytics, you can now see key metrics for your Google Ad, such as expenses and click statistics. This
is critical for planning future campaign changes and assessing the effectiveness of present efforts.

From here, you'll want to create tags to track the conversions your ad generates.

Tips for running Google ad campaign

Optimize your landing page

After consumers click on your ad, they will be sent to your landing page. As a result, it's one of the most
important aspects of a potential customer's experience.

You want a clear and enticing call to action on the landing pages, as well as the ability to scan the full
page. There will be no enormous blocks of text and a clear aim.

Do you want people to subscribe to your newsletter? Make sure the sign-up box is prominently
displayed.

Do you want to increase your sales? Include a few testimonials and a lot of links to your
products/services' buying pages.

Nail the headline

The title of your Google ad is likely the most significant aspect.

It is, after all, the first thing that potential buyers see. It also has to stand out among the other Google
results on the first page

As a result, you must ensure that the title is perfect.

There are a few excellent methods for creating appealing headlines. Our main piece of advice is to stay
away from clickbait. It will not only irritate your readers, but it will also harm your brand's reputation.