YouTube ads:

1) TrueView video ads or skippable video ads :

TrueView ads or skippable video ads are known as

best brand engagement advertisements on YouTube. These ads can be
skipped after 5 seconds; therefore, these are named as skippable ads.
Businesses who opt for TrueView ads have seen increase in the
engagement of customers with the brand tremendously.
2) Preroll or non-skippable ads :

There are some video ads which cannot be skipped and these can be
played before, in the middle or after the video is finished. Unlike
skippable videos, non-skippable videos are small in length. The duration
of such videos can be 15-20 seconds. Video ads which appear in the
middle of the videos, which are at least 10minutes long, are called mid-
roll non-skippable ads.

3) Bumper ads :

Bumpers ads are the smallest types of YouTube ads. these ads are only
six seconds long. Bumper ads are displayed before a viewer chooses a
video to watch. These are non-skippable ad videos like Preroll and
videos and are pay per view like TrueView ad videos. Therefore, bumper
videos have best of both TrueView and Preroll videos.
4) Display ads :

These types of YouTube ads appear above the video suggestion list.
Whenever a user search for a particular subject in the search bar of
YouTube list of suggested videos displayed along with the display ads.
Sometimes display ads can also be seen on the right of the featured
video. These types of YouTube ads are made in the form of a
screenshot displaying important information clearly. The size of display
ads 300X250 Pixels and 300X60 pixels.

5) Overlay ads:

Overlay ads are the type of YouTube ads which can be viewed at the
bottom of the video player or on the top right of the video. These
advertisements are also known as “In-video advertisements”. These are
kind of semi-transparent banners covering the 20% of video player
screen. Overlay videos are also only displayed on the desktop.

Since its introduction in 2005, the video sharing/social media

site YouTube has become an indispensable advertising and marketing
tool for businesses in every industry, of every size to promote their
products to prospects and customers.

Its reach is vast and global, as evidenced by the statistics:

 1.3 billion people use YouTube.

 300 hours of video are uploaded every minute.
 5 billion videos are watched every day.
 80 percent of people aged 18–49 watch YouTube.

The YouTube video platform continues to host videos for more and more
businesses, but it's not for everyone. Before you decide to include
YouTube in your company's marketing strategy this year, consider a few
of the pros and cons.

Pros

 Video marketing can fit just about any kind of business

 YouTube is the second most popular online search engine
 Video is considered the most engaging form of content
 Keywords are less expensive to target customers vs. Google
searches