Newspapers

Newspaper is a form of print media where its production started in the 17th century.
Newspapers have dominated society, influenced politics, played an important role in the
industry over the past few decades, and impacted the everyday lives of millions.
Newspapers everywhere notify the public of important affairs. But in addition to that, they
also provide data on which opinions are shaped by many readers. A particular kind of
journalism is often given by newspapers. They tend to break more news, have a greater
range of stories, and are also more effective in holding responsibility (and having the
determination to stick with a story). With the rise of digital media, newspapers are still
relevant up to this day mainly because of its accuracy and quality of work, a single source
information i.e. Not being bombarded with multiple news from different sources and the
nostalgia it emits. It allows detailed coverage of news and other content with interesting
characteristics and at the same time, it covers the interest of all age groups and is accessible
at low cost to the masses.
Examples
1. Newspapers provides a service to the readers by enlisting the job application section
which lists the job specifications, requirements and description for a job applicant.
Due to the concise yet detailed content presented, companies can find potential
employees easily through the newspaper. The specified sections and straight
forward requirements make it easier for one to apply for a post to further contribute
their services to the society for advance development.
2. Newspapers are often seeking to have a diversion and entertain. To this end,
crosswords, games, and puzzles are published by several newspapers. Several
feature cartoons strips and humorous texts. Gossip columns, celebrity events, and
social pages often tend to entertain the reader. And several newspapers offer
recreational websites and tips about what to do on weekends, or where to go on
holidays.
Television
TV is like a bridge between governing bodies and the widespread public. It is a strong and
versatile instrument that affects the public to a large extent. Television is the voice of the
voiceless and a great force in the creation of the nation. Television is a perfect way to inform
viewers on critical topics that impact our everyday lives in society. Whether that's social,
political, economic, or medical. There is always something new to be told, and television is
the quickest way to be informed. There is always something new to be said and the best
way to be updated is through television with the help of millions of channels covering every
single interest of the worldwide population. It is a source of information which has been
thoroughly studied and examined by producers, scriptwriters and present to the audience,
who, in general browse the television to past time. TV keeps people informed and on the
right track through numerous news programs and documentaries, even though people
scheduled to pass time. Television frequently acts as an entertainer, along with the
knowledge and educational purposes. It's not only more convenient than going to movies,
plays, concerts, or sports events, but it's much cheaper as well. With its multipurpose
television, our society has been positively influenced by its means of learning, education,
and entertainment.

Example
1. When it comes to education the youth, television has proven to be a great resource.
Certain shows, cartoons and channels aired on TV can enrich the child
communication skills, learning skills and cater to overall development. Like the show,
“My Little Pony: Friendship is Magic” teaches children the core values of friendship,
love, trust and compassion through cartoon characters. Similarly, channels like
NatGeo kids is a great educational program teaching kids about the planet and
science in an engaging and interesting way.
2. The key benefit of television advertisement is that it gives imagination and visual
appeal to clients. Television commercials also allow advertisers to display their
products, tell stories about those products, and create laughter and emotion,
without asking the viewer how to feel. And since advertisements are played between
shows, serial, movies, and channels it engages the audience and increases the sales
potential of the products displayed. For instance, the engaging advertisement of
Nike, "Just Do it" have evoked great motivation and interest in the audience for
purchasing the product.
Internet

The Internet is a huge force and modern technology that is rapidly spreading around the
world by which people can connect, find answers, get information, socialize, entertain, and
much more inside the network. In the last decades of the twentieth century, the expansion
of technology hugely took place, and now it encompasses almost all the things of our life in
the twenty-first century. For instance, technology is followed by research, medicine,
engineering, manufacturing, transportation, communications, services, and almost
everything works with technology. Technology has made things simpler, more organized,
and safer for our country. In their work people will perform better, and technology also
makes people more effective in everything we do. People can access various tools through
the network, be updated about new things, learn useful knowledge, and connect with other
individuals around the world. People can do a lot of things through the network, order food,
do their banking transactions, buy and sell products, plan their holidays, pay their bills,
work, chat, even find a partner online.

Examples

1. Many people prefer to do online business. Online business means that the company
is earning profit by doing business via the internet. They can create an attractive
website and find innovative ways to leverage the internet for business purposes.
Therefore, via the internet, entrepreneurs can easily advertise and demonstrate the
characteristics of their goods to any person. Since designing a company website is
free and there is no need to do a face-to-face presentation with clients, they save
time and money. Online business-like Amazon, Flipkart and Wix have successfully
launched their business on the net by providing their products in an effective and
efficient matter to the audience.
2. The Internet has been a great support for upcoming and struggling artists, bloggers,
singers, and content creators. Many people have created a career and a fan base on
the internet by sharing their talent and expressing themselves. The audience can
view, like, share and download their content which in turn helps them in promoting
and growing their career. Content creators like, Markiplier, who once was on the
verge of being homeless, now has 27.7 million subscribers on his gaming channel,
Singers like Shawn Mendes sang cover on the internet, now perform for millions of
his fans.
Radio

Radio is the world's largest audience for the mass media. Radio is very powerful because it
rapidly reaches a large audience and because it encourages people in that huge audience to
communicate more easily with each other. Radio broadcasts offer real-time data, and those
that are broadcast 24 hours a day will provide listeners with the latest updates. Radio has
the potential to reach across borders and where accurate news is scarce, can become a
valuable source of data. It is instantaneous. Since technology is easier, news can be covered
more easily on the radio than in newspapers or on TV. It can be accessed. Wherever a
person is, they can tune their radio in. Wherever they are, in their household, cars or
outside, having a portable radio. It is also known as an efficient instrument of
communication and a means of low cost. It's inclusive. Radio is especially suitable for
reaching remote areas and disadvantaged people: the illiterate, the disabled, women,
youth, and the poor, thus providing a forum for public discussion, regardless of the
educational level of people.

Example

1. During this global pandemic, Radio has been given the utmost importance. In many
rural areas around the world, people depend on it as a primary source of
information. Radios in Burkina Faso, western Africa had dedicated the beginning 5
minutes of each program to COVID-19. They also broadcast "COVID info" for 30
minutes every Saturday in French, then during the week in Mooré, Dioula, and
Burma, by holding short bulletins talking about preventing transmission, symptoms,
and other basic information about COVID-19. By keeping short bulletins talk about
preventing transmission, symptoms, and other basic information about COVID-19
they are also broadcasting “COVID info” for 30 minutes every Saturday in French,
then during the week in Mooré, Dioula, and Burma. Listeners can call a WhatsApp
number to ask an on-air expert their questions during "COVID 19 info".
2. Radio support job opportunities. Many individuals of various talents and roles have
radio stations. There are people whose voices are heard on the radio, such as talk
show hosts and reporters, and there are also sound engineers, producers, marketing
managers, analysts, and call-screeners who work behind the scenes. The emphasis of
this module is on the duties and fundamental abilities that a radio journalist
requires.
Films

Since the day it was introduced to the world, cinema or film has become a powerful
weapon, a type of mass media. One of the most impactful industries in society today is
arguably the film industry. Cinema is perhaps the mainstream of all forms of art and,
especially in India, the most accessed and favoured. Cinemas may be a medium of art,
entertainment, criticism, or social documentation. For both the present and the past, the
film is a representation of society. Often, film and its creativity have to catch up with society,
but often it leads to society and culture as well. A lot of controversial subject matter has
been dealt with in today's generation movies has a key plot in these movies. Themes such as
religion, terrorist attacks, gender, homosexuality, child labour, poverty, etc. Movies, through
their stories and themes, have literally introduced an understanding of all the above to the
world. But at the same time, for the sake of benefit, they idealize or generalize few things
and the public believes it and it becomes a stereotype mechanism at last. Films not only
create awareness but also entertains, motivates, thrills, and emotionalizes the audience.
The aspects of films are relatable but at the same time, it shows a different perspective to
the audience.

Examples

1. While films are an effective way to educate the audience in various genres, one can
successfully get informed about the historical times, their revolutions, protests,
wars, people and settings. Most historical films are fact-based and yet portray a
believable and fantastic image of how the world was before the advent of the audio-
visual technologies we know today, except for the few that are fictional. Movies like,
"Hearts and Minds" is one example, The Vietnam War was clarified back in the day
and allows today's generation to understand the positive and negative meanings of
the war. To these movies, when transcription services are added, the past comes out
much clearer. Transcribed historical videos promote learning without losing the
meaning by linking audiences to the proper subject matter.
2. Movies have an equally powerful role in bringing about social change, upholding
belief structures, teaching vice and morality, and demonstrating right and wrong,
beyond the economics of entertainment. Likewise, the film “Chak De India”, directed
by Shimit Amin and released on August 10, 2002, was and is a revolutionary film. The
film addresses the situation and the hardship, women hockey players have to face in
the country. The movies speak about everything from sexism to religious bias to
geographical borders and politics in sports. This film created a great impact on the
audience worldwide and helped in shaping the thoughts of the generations. Thus,
further bring a revolutionary change in the society on how these issues are viewed
and how it should be viewed.