NALUNNE, SHEKHINA MEI G.

12 STEM-NEWTON ǀ EAPP (JANE BUTALE)

STRUCUTURE IMPACT OF TECHNOLOGY ON POLITICS

Introduction The continued growth of technology has had a significant impact on
the political ratings that candidates achieve. The article Impact on
Technology on politics attempts to analyze how these two spheres of
modern life, technology and politics, interrelates and what the outcomes
are of this interrelationships.
Body Political candidates use technology in many ways. The likes of Twitter,
Facebook, and YouTube are powerful communication media p l a t f o r m s
t h a t c a n e a s i l y r a i s e t h e r a t i n g s o f p o l i t i c a l candidates. Whether
we acknowledge in or not, technology is a deciding factor in most political
races (Housley, 2012). Through technology, politicians are able to access
funds, gain political pundits, and spend less on campaigning and pushing
their candidacy.

One of the ways in which technology influences politics is the

financial side. Raising funds to use for campaigning is an
important factor for political candidates. By broadcasting through
technological marketing, candidates g e t s u i t a b l e d o n o r s t o
s u p p o r t d i f f e r e n t p a r t s o f t h e i r campaigns.

The Internet enables politicians to use podcasting. T h r o u g h

p o d c a s t i n g , p o l i t i c i a n s a r e a b l e t o p o r t r a y a journalistic
stature, thereby ensuring that the information is considered credible. All
in all, gaining political publicity through podcast is a common but
expensive methods (Housley); however, when correctly utilized, this is an
extremely powerful political tool that pays off completely.

A proper presentation will gain rating for candidates. Using the most
recent technology will surely attach youth, the younger generation relates
easily to these platforms. However, the older generation may not impact
the raising of presidential bids, they use internet much less. Politicians
use technology to raise bids among the youth, while traditional method
are used for the older generations.

Another way to look at the matter is in relation to thinking about the

Internet as a tool for free advertising. Political videos easily generate
online rating gains, and such political internet advertisement will reach
the target audience If launched properly. Individuals perform the needed
publicity as each person shares the video, and so on. The extra generated
videos are not paid for, while on social networks even the original posting
is free .
Conclusion It is clear that gaining political publicity through the use of technology has
become easier, especially since technological devices are so accessible and
widespread. With the use of internet. Any political figure can become
recognizable within just a few minutes. In only a few hours, public opinion on
a particular political figure is already formed within one of the social groups
of the voters. Not just the good, but also a bad reputation can be formed in a
blink of an eye using modern technology. With the huge impact that
NALUNNE, SHEKHINA MEI G.
12 STEM-NEWTON ǀ EAPP (JANE BUTALE)

technology and on societies and public opinion in particular, it is crucial to be

cautious in the use of information about any political figure, or you risk
making a positive advertisement into a negative advertisement with just one
click.

POST ASSESMENT
1. B 6. C
2. C 7. A
3. B 8. B
4. C 9. D
5. B 10. A

Different communication channels provided by the Internet h a v e t h e p o w e r t o i n f l u e n c e

t h e g r o w t h o f d i f f e r e n t individuals in their respective spheres.