10

English
Quarter 1– Module 3:
Identify Features of Persuasive Texts

Development Team of the Module

Writer: Joeneff C. Aquino
Editor: Ma. Cecilia Y. Nodado
Reviewer: Carolina C. Tayag
Illustrator: Joeneff C. Aquino
Layout Artist: Paolo B. Paras

Management Team: SDS Zenia G. Mostoles, EdD, CESO V

Leonardo C. Canlas, EdD, CESE, ASDS
Rowena T. Quiambao, CESE, ASDS
Celia R. Lacanlale, PhD SGOD Chief,
Arceli S. Lopez, PhD, SGOD Chief
June D. Cunanan, EPS-English
Ruby M. Jimenez, EPS-LRMDS

Published by the Department of Education, Schools Division of Pampanga

Office Address: High School Boulevard, Brgy. Lourdes, City of San Fernando,
Pampanga
Telephone No: (045) 435-2728
E-mail Address: pampanga@deped.gov.ph
Introductory Message
For the Facilitator:
Welcome to the English 10 Alternative Delivery Mode (ADM) Module on Identify Features
of Persuasive Texts.
This module was collaboratively designed, developed and reviewed by educators from
public institutions to assist you, the teacher or facilitator in helping the learners meet the
standards set by the K to 12 Curriculum while overcoming their personal, social, and
economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help learners
acquire the needed 21st century skills while taking into consideration their needs and
circumstances.
In addition to the material in the main text, you will also see this box in the body of the
module:

Notes to the Teacher

This contains helpful tips or strategies that will
help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module. You
also need to keep track of the learners' progress while allowing them to manage their own
learning. Furthermore, you are expected to encourage and assist the learners as they do
the tasks included in the module.
For the Learner:
Welcome to the English 10 Alternative Delivery Mode (ADM) Module on Identify Features
of Persuasive Texts.
Most of us feel wanting to do something to try to win the arguments we engage in. On
some level, we all want to be right, and we all want others to see the error of their ways.
More times than not, however, arguments in which both sides try to win end up producing
losers all around. The more productive approach is to persuade your audience to consider
your opinion as a valid one, not simply the right one.
Persuasive text is a form of nonfiction writing that encourages careful word choice, the
development of logical arguments, and cohesive summary.
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
 What I Need to Know

This module will assist you in encouraging the learners to develop their
understanding of how writing can influence or change another’s thoughts or actions.
Please help the learners in sharing their ideas and knowledge from their
experiences so that there will be collaboration and learning will be easy.
Answers are written at the back of this module. Inculcate to the learners the value
of honesty while answering this module.

For the learner:

The first step to understanding persuasion is to recognize the role it plays on our
everyday lives. You need to discuss why one reasoning is better than another.
Generally, it is an exercise in creating a win-win situation. You present a case that
others might have varied opinion about.
The purpose of persuasive text is to convince the reader or listener to argue with
a particular viewpoint on a certain topic or issue. It helps you formulate specific reasons
for your opinions, and provides opportunity to research facts related to you opinions.

At the end of this module, you are expected to:

1. identify features of persuasive text;
2. distinguish the basic modes of persuasion; and
3. create a lead for a persuasive paragraph that uses each technique.

What I Know

Read each question and answer choice carefully. Write the letter of the best
answer on your English notebook.
1. Why is it important to learn persuasive writing?

A. to make an argument
B. promoting about something
C. looks for self-expressive products
D. we can move beyond the four walls of the classroom and become more
thoughtful about the larger world around them.

2. Persuasive writing text structure includes of which component?

A. collect reliable information
B. supports with facts and opinions
C. concentrate on carrying out the given topic.
D. essential for the people to understand about how to write effectively

3. What is the art of convincing others based on your opinion?

A.bias
B.opinion
C.persuasion
D. stereotype
4. What type of social categorization tells your personal idea about something?
A. bias
B. fact
C. opinion
D. stereotype

5. What do you call the genre of text written with the author’s purpose of
persuading?
A. autobiography
B. editorial
C. fiction
D. non-fiction

6. What do you call a statement which can be proven to be true?

A. belief
B. fact
C. opinion
D. prejudice

7. What type persuasion technique that uses famous person or expert to sell?
A. bandwagon
B. emotional Appeal
C. repetition
D. testimonial

8. What type of persuasion technique that uses facts and data to sell?
A. bandwagon
B. emotional Appeal
C. numbers and statistics
D. red herring

9. What is the purpose of persuasive writing?

A. to inform
B. to persuade
C. to tell a story
D. to tell- how –to

10. What are the components of persuasive writing?

A. argument, details, thesis
B. introduction, body,conclusion
C. details, concluding sentence, topic sentence
D. introduction, thesis statement, body, paragraphs, conclusion

11. How many body paragraph do you need, at least, in a persuasive writing?
A. 4
B. 3
C. 2
D. 1

12. A judgment of a whole group based on the action of a few.

A. bias
B. opinion
C. persuasion
D. stereotype
13. The persuasion technique that uses popularity to sell.
A. bandwagon
B. name calling
C. repetition
D. red herring

14. The persuasion technique that uses distraction to sell.

A. bandwagon
B. emotional appeal
C. red herring
D. testimonial

15. Graphic organizers are effective way to teach persuasive writing because..?
A. it integrate both text and visuals
B. it show relationships between concepts, terms and facts
C. it help prior knowledge about the subject
D. it define the claim that you want to make

Lesson
Identifying Features of Persuasive Texts
3
The use of effective language is very important in persuasive texts because the writer can
engage and persuade the audience, elaborate and link ideas/arguments and reasons.
Persuasive texts need to make a point, or convince readers to believe in an idea or
opinion and to do an action. The writer may use a title that is bold, inspiring or
controversial. You must engage the reader and their emotions so that they want to keep
on reading.

What’s In

Identify the features of persuasive text/technique used in each statement below. Write
your answer on your English notebook.
__________ 1. 95% of those who get this treatment experience relief.
__________2. Technology is important for learning. Technology makes life
easier Time and effort can be saved by technology.
__________ 3. Carter’s Candies Can’t be beaten!
__________ 4. Don’t you want the very best for your family?
__________ 5. How much longer will this pandemic continue?
__________ 6. All this aggressive movement is making our economy weak and
devastated.
__________ 7. 6.8 million students have enrolled early in public schools for 2020-
2021 school year.
__________ 8. You take my breath away!
__________ 9. There was a gigantic round wooden table in the living room.
__________10. We should wear hats during summer.
__________11. Philip can take care of your naughty white Persian cat.
__________12. My birthday will never come.
__________13. As a school, we need to support DepEd’s programs and activities.
__________14. An innocent bystander was murdered in cold blood in Tondo,
Manila.
__________15. My mother makes marvelous marble cake.
 Notes to the Teacher
The teacher must consider the prerequisite skills needed in the
development of this competency including the schema or background
knowledge which may reinforce learning. This module will help the
learners bridge the gap of learning to attain mastery of the lesson in its
spiral progression.

What’s New

POWERFUL language
Direction: Highlight all the powerful language in the persuasive
writing piece below.

Bullying is never acceptable under any circumstances. It is

revolting, nasty and cruel. There are limitless arguments for this
including: it terrifies children and makes them fear school, it adds to
personal, emotional burdens and bullying damages people both
physically and emotionally. Do you want your children so frightened
from bullies that they can’t even face going to school?
Firstly, in our schools today there are children who are
actually so afraid, that they don’t want to go to school because of
bullying. Allowing this disgusting behavior to continue could seriously
impact the future of our children and prevent them from learning and
becoming successful at life. How could anybody stand by and let this
atrocity happen?
Secondly, children today are already dealing with so many
burdens. School should provide a safe and positive environment for
these young people to escape any stress and anxieties that they are
facing at home. Banning bullying is the first step that we must take
as a society to nurture and protect all children, especially those at
risk due to their difficult home life.
Thirdly, kids should never, ever be hurt, physically and
emotionally. Bullying cause long term scarring that can traumatize a
child for the rest of their life. We are putting the children of our future
at risk of developing serious mental illness by allowing this bullying
to continue.

In conclusion, no one can deny that bullying must be trusted.

It’s appalling that we haven’t fixed this problem yet! We are scaring
children away from school, adding to their emotional burdens and
causing life-long physical and emotional scars. Please come together
and take a stance against bullying, it is the right thing to do!

Source: www.pinktulipcreations.pinterest.ph/pin/167266573646228526/
 What is It

So what types of language features do persuasive texts use?

FEATURES OF A PERSUASIVE TEXT

Persuasive Writing Tools Definition Example

Rhetorical Questions Questions that don’t need to  Nice weather today,
have an answer. They get isn’t it?
the reader thinking about  Do you want to lose
your point of view weight without
exercising?
Emotive Language Powerful descriptive  Devastating
language that involves the  Terrifying
reader and makes them feel  Horrific
different emotions as they  Joyful
read.  Thrilling
 Ecstatic
 Agitating
Exaggeration Statement that is over-the-  The boy runs faster
top and makes the situation than a bullet.
seem worse or better than it  I nearly died
is. laughing.
Facts and Statistics It includes information that  English is used by
has been proven and has 59.3% of all the
evidence to make our websites.
persuasive writing more  58% of smartphone
credible. users don’t go for an
hour without
checking their
phones.
Alliteration When three or more words  Juan bounced the
start with the same letter. ball at the backyard
This captures the reader’s barbeque
attention and makes your  Peter Piper picked a
writing more interesting peck of pickled
peppers.
Rule of Three Use to reinforce the point  Three little black
and emphasize certain pigs
words. Try using tree  Life, Liberty and the
adjectives to add more Pursuits of
impact Happiness-Thomas
Jefferson
Inclusive Language Includes readers and make  We can do this!
them feel like they are part  Our world is the best
of argument by using place to live in
inclusive language e.g.
“we”, “us”, “you” and “as a
community”
Repetition Repeats phrases, words or  Exercise is good for
sentences in a different way your health. People
to help highlight point of who exercise
view and to ensure that the improve their health
reader understands the and memory.
argument.
 BASIC MODES OF PERSUASION

ETHOS LOGOS PATHOS

The Ethical
Approach
• convince the
audience that you
know what you are
talking about
• understand your
audience
• cite credible sources
• use correct grammar
and spelling as well
as specific language
The Logical The Emotional
Approach Approach
• use factual • use words and
information to back phrases that evoke
up your opinion srtong emotion in
• include quotes or your audience
historical examples • include a story that
• give the audience touches the
information and logic audience's heart
that they can't argue • connect with the
with audience on a
personal level

What’s More

Independent Activity 1

Choose the best persuasive language techniques used in each of the sentences
below and write your answer on your English notebook.

1. Bullying is revolting, nasty and cruel.

2. He is a lifesaving hero.
3. Our neighbors are cruel and merciless.
4. The abandoned child stood dejected and alone after the cruel mother left.
5. The news terrifies the people and make them fear to go outside.
6. Do you want your children so frightened from bullies?
7. The strenuous homework is making our children exhausted and anxious.
8. The vicious, fierce dog was chasing the terrified and defenseless boy.
9. The coming rain will cause floods and wash away the entire city.
10. If you don’t do something, all the animals will die a horrifying death!
11. Do not allow this disgusting behavior because it could seriously impact the future
of the children.
12. Youth of today are already dealing with so many burdens.
13. Students learn in a child-friendly, safe and motivating environment.
14. Parents are dealing with great emotional hardship.
15. We, as community, need to be actively engaged and take responsibility for the
betterment of our learners’ future.
Independent Assessment 1

Distinguish what mode of persuasion is used in the following sentences. Write ethos,
pathos or logos on you English notebook.

________1. Coco Martin appears in Bear Brand advertisement.

________2. As a doctor, I can assure you that this product will certainly
improve your condition.
________3. Coca-Cola’s original taste is 100% sugar-free.
________4. Pharmacists recommend Paracetamol (Tempra®) more than any
other brand of anti-pyretic medication for kids.
________5. Ambroxol HCL (Mucosolvan®) can last up to 24 hours of cough
relief.
________6. A commercial shows an image of a happy couple riding in a beautiful
and expensive car.
________7. Kobe Bryant endorses Nike.
________8. 95% of those who get this treatment experience relief.
________9. Even the president wears Marca Piña.
_______10. A 32-oz bottle of Ariel holds enough to wash 32 loads.
_______11. Toni Gonzaga endorses Cream Silk shampoo.
_______12. If you abandon a cat, it will never find a home.
_______13. If you decide not to come for Christmas, it will break your
family’s heart.
_______14. Pharmacists all over the world are looking for Covid-19 vaccine.
_______15. The leading cause of mortality rate in the Philippines is cardiac heart
diseases.

Independent Activity 2

Identify the persuasive tool used in each of the following statements and write your
answer on your English notebook. Choose the correct answer from the box below.

facts/statistics rule of three inclusive language repetition

______1. The use of face mask is one way to prevent the spread of virus.
______2. Depression, Anxiety, Suicide… these are the problems in modern society.
______3. Wouldn’t you like to be successful?
______4. There are over 1.2 million people living in Manila.
______5. Spare a plate for those less fortunate than you.
______6. I scream, you scream, we all scream for ice cream.
______7. Friend is rubbish.
______8. Is peace a bad thing?
______9. We need more ammunition for war.
______10. He laughs best who loves last.
______11. What part of “Back off” you don’t understand?
______12. Do I look like your slave?
______13. Geriatrics are a bit persuasive, aren’t they?
______14. This world feels like Alice in Wonderland.
______15. I love LGBTQ+ community.
Independent Assessment 2

Complete the table below. Write examples of topics in persuasive writing using
persuasive tools. Write your answer on your English notebook

Topic:

Emotive Language 1.
2.
Rhetorical Question 1.
2.
Inclusive Language 1.
2.
Alliteration 1.
2.
Exaggeration 1.
2.
Facts/Statistics 1.
2.
Repetition 1.
2.

Independent Activity 3

Identify the modes of persuasion according to their approaches used in the following
statements. Write ethical approach, logical approach or emotional approach on your
English notebook.
____________1. Angel Pharmacy- “Trust your care with us.”
____________2. Feel every beauty at its finest with Miya’s Boutique.
____________3. 9 out of 10 people choose SALIACE for effective pain relief.
____________4. If you want to feel fresh and relax, then buy Mamba’s All-Purpose
Sanitary Napkins.
____________5. Feel cool and vibrant with Xerona parfum.
____________6. Find new friends with Coolbox.
____________7. Montanez’ Coaster- A ride to the clouds.
____________8. Taste the best acai of your life with Jimmy Neutron.

____________9. Love your dog everyday with Canidae.

___________10. Felis Galaxy- The daycare center for your cats.

___________11. Ride again with Reid Stallions.

___________12. Cook your rice 50% faster with Hanabishi.

___________13. Hurry up! Get your 50% discount at Happy-Hour Eternal Shrine!
___________14. Dr. Rottweil recommends Naclivet for your pet’s tick problem.
___________15. In recent studies, researchers concluded that type A blood carrier
have 45% higher risk of developing Covid-19.
Independent Assessment 3

Take a position on each of the following topics and create a lead for persuasive text, using
the techniques and features. Write your answer on your English notebook.

1. The legal age in the Philippines be raised to 21

2. All students need to learn the English language
3. President Rodrigo Duterte leads the Philippines to greatness
4. Is Covid-19 vaccine susceptible?
5. Should the legal age for driving be decreased to 16?

What I Have Learned

Determine if each of the following sentences is TRUE or FALSE. Write the correct
answer on your English notebook.

_____1. It is important to use facts and statistics to back up our writing with proof and
make our persuasive writing more reliable.
_____2. One of the tools in persuasive writing is the use of facts or statistics which
includes information that has been proven and has evidence to make our
persuasive writing more credible.
_____3. Logos uses the appeal of emotion when use in a sentence.
_____4. Ethos uses the appeal of reasoning in a sentence.
_____5. Persuasive language is used to convince people.
_____6. Writers uses a certain way to persuade their chosen audience.
_____7. You can use an anecdote or expert opinion in persuasive writing.
_____8. Pathos uses the appeal of authority and credibility in its writing.
_____9. Persuasive texts need to make a point, or convince readers to believe in an
idea or opinion and to do an action.
_____10. Persuasive essays begin with opinion as a statement.
_____11. The three pillars of Persuasive language are ethos, logos and pathos.
_____12. Pathos convinces its audience through their emotions.
_____13. Logos sways its audience through logic.
_____14. Ethos influences its audience through facts and authority.
_____15. Ethos approach convinces the audience that you know what you’re talking.

What I Can Do

There are different techniques that can be used to begin a persuasive text.
Answer the topic below by using five different techniques of your choice.
Write your answers on your English notebook.
“How the government addresses the problem on terrorrism.
 Assessment

Read the situations carefully and determine what persuasive tools used. Choose the best
answer and write the letter of the correct answer on your English notebook.

___1. If this world is like Alice in Wonderland, mine would likely be hell itself.
A. alliteration C. exaggeration
B. emotive language D. inclusive language

___2. Sheep should sleep in a shed.

A. alliteration C. humor
B. ethos D. logos

___3. The forest is completely destroyed, now the animals no longer have a home.
A. ethos C. logos
B. expert quotes D. pathos

___4. There are over 8.5 million people living in Switzerland.

A. exaggeration C. repetition
B. facts D. rhetorical question

___5. Niels Bohr states that, “An expert is a person who has made all the mistakes that
can be made in a very narrow field.”
A. ethos C. logos
B. expert quotes D. opinion

___6. I have a dog named Jimmy. Jimmy is my dog. My dog is Jimmy.

A. exaggeration C. repetition
B. humor D. rhetorical question

___7. In matter of seconds, Mr. Kim became this vicious monster with four arms before
stabbing his wife with a spoon.
A. emotive language C. repetition
B. exaggeration D. rhetorical question

___8. According to the Dept. of Health, the most leading cause of mortality in the
Philippines is cardiac diseases with over 74, 134 or 12.7% of patients in total.
A. alliteration C. facts
B. exaggeration D. rhetorical question

___9. Are you a fan of BTS?

A. exaggeration C. humor
B. facts D. rhetorical question

___10. Why did Harry choose to be a soldier?

A. emotion language C. inclusive language
B. expert quotes D. rhetorical question

___11. Backstreet boys are the best boy group ever.

A. exaggeration C. logos
B. ethos D. pathos
___12. The fire killed Sangwoo because if Bum is the one who killed him, why would he
search for Sangwoo in the woods when he died in the basement while the fire surrounds
the whole house?
A. ethos C. logos
B. facts D. pathos

___13. Oh my gosh! That dog is cute.

A. emotive language C. logos
B. ethos D. pathos

___14. In the 2015 State of the Union Address of former Pres. Barack Obama, he
addressed the diversity of the people living in USA stating that, “That’s why we defend
free speech, and advocate for political prisoners, and condemned the persecution of
women or religious minorities, or people who are lesbian, gay, bisexual or transgender”,
proving the point where it is okay to be who you are in a country filled with racism and
discrimination.
A. ethos C. logos
B. facts D. pathos

___15.BTS leader, Kim Nam Joon stated in his UN speech last 2018 that, “No matter who
you are, where you’re from, your skin color, your gender identity, speak yourself”,
validating the point of showing who you really are and not caring about what people points
you to change.
A. expert quotes C. logos
B. facts D. pathos

Additional Activities

Write a three-paragraph essay on your English notebook using the features and
techniques of persuasive paragraph on the topic:

The best way to fight against the COVID-19 pandemic

 General Assessment
1. B
2. A
3. D
4. B
5. B
6. C
7. A
8. C
9. D What I Have Learned
10. D
1.True 9. True
11. A
2. True 10. True
12. C
13. D 3. False 11. True
14. A 4. False 12. True
15. D 5.True 13. True
6. False 14. true
7. True 15. True
8. False
Independent Activity 2
1. Facts
2. Facts
3. Rhetorical Independent Activity 3
Question
Independent Assessment 4. Statistics 1. emotional approach
1 5. Emotive 2. emotional approach
language 3. logical approach
1. Ethos 6. Alliteration 4. ethical approach
2. Pathos 7. Exaggeration 5. emotional approach
3. Logos 8. Rhetorical 6. emotional approach
4. Logos Question 7. emotional approach
5. Logos 9. Inclusive 8. ethical approach
6. Ethos language 9. emotional approach
7. Ethos 10. Alliteration 10. ethical approach l
8. Logos 11. Rhetorical 11. ethical approach
9. Ethos Question 12. logical approach
10. Logos 12. Rhetorical 13. logical approach
11. Ethos Question 14. ethical approach
12. Pathos 13. Exaggeration 15. logical approach
13. Pathos 14. Exaggeration
14. Logos 15. Emotive
15. Logos language
What's In Independent Activity 1
What I Know 1. Facts/Statistics 1. Revolting, nasty, cruel
2. Repetition 2. Life-saving
1. D 3. Alliteration 3. Cruel and merciless
2. B 4. Rhetorical Question 4. Abandoned, rejected,
3. C 5. Rhetorical Question cruel
4. C 6. Emotive language 5. Terrifies, fear
5. B 7. Exaggeration 6. Frightened
6. B 8. Facts/Statistics 7. Strenuous, exhausted,
7. D 9. Rule of three anxious
8. D 10. Inclusive language 8. Vicious, fierce,
9. B 11. Rule of three defenseless, terrifies
10. B 12. Exaggeration 9. Wash-away
11. B 13. Inclusive language 10. Horrifying
12. D 14. Emotive language 11. Disgusting, seriously
13. A 15. Alliteration 12. Burdens, dealing
14. C 13. Child-friendly, safe,
15. B motivating
14. Great emotional
hardship
15. As community
Answer Key
References

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University Press, 2007
Van Dyk, Conrad 2019, Concordia University of Edmonton, accessed 8 June 2020,
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Villanueva, Karen B., “Celebrating Diversity through World Literature English 10 Learner’s Material”, First
Edition 2015 C Department of Education, Republic of the Philippines

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Department of Education – Schools Division of Pampanga,

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High School Boulevard, Brgy. Lourdes, City of San Fernando

Pampanga, Philippines 1200

Telephone No: (045) 435-2728

Email Address: pampanga@deped.gov.ph